About Imagine Marketing Limited
Data last updated: 18 December 2025
Imagine Marketing Limited is a public limited company based in Mumbai, Maharashtra, India. It specialises in electronics retail and distribution, a part of the broader consumer electronics and durables sector. Incorporated on 01 November 2013, the company has been in operation for over 13 years.
Registered with ROC Mumbai under CIN U52300MH2013PLC249758.
Capital: an authorised share capital of ₹34.97 Cr and a paid-up capital of ₹22.48 Cr. Formerly known as Imagine Marketing Private Limited. It is led by directors including Anand Ramamoorthy and Aashish Ramdas Kamat.
Last AGM: 08 September 2025. Financial statements filed for year ended 31 March 2025. Office: Mumbai, Maharashtra.
As per the financials filed for FY 2025, the company reported a revenue of ₹3,097.81 Cr, a decline of 1% compared to the previous year.
The company has a workforce of approximately 471 employees as per the latest available data. Its group structure includes 3 subsidiaries and 1 joint venture.
The company is associated with 2 brands - Shaaimu, Boat. As per MCA filings, the company has open charges of ₹585 Cr and satisfied charges of ₹776.97 Cr on record.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website boat-lifestyle.com.
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Registered AddressUnit No. 204 & 205 2Nd Floor D – Wing & E – Wing Corporate Avenue Andheri Ghatkopar Link, Road, Mumbai, Maharashtra, India – 400093
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IndustryConsumer Electronics & Durables, Electronic Appliances Retail & Distribution
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
CIN History of Imagine Marketing Limited
Imagine Marketing Limited has one previous CIN (Corporate Identification Number): U52300MH2013PTC249758. The current CIN is U52300MH2013PLC249758, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U52300MH2013PLC249758 | Current |
| U52300MH2013PTC249758 | Previous |
Associated Brands with Imagine Marketing Limited
Imagine Marketing Limited operates two associated brands: Shaaimu and boAt. These brands represent Imagine Marketing Limited's diversified market presence and brand portfolio.
| Brand | Description | Website |
|---|---|---|
| Operates a direct-to-consumer brand offering a wide range of consumer electronic products. | shaaimu.com | |
| Personal audio products, wearables, and mobile accessories are retailed. | boat-lifestyle.com |
Competitors & Alternatives of Imagine Marketing Limited
Brands and companies operating in the same space as Imagine Marketing Limited include Xiaomi, Nothing, Meizu and 7 more.
| Competitor | Description | Location | Founded |
|---|---|---|---|
Xiaomi
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Multi-category consumer electronics are offered through an internet-first model. | Beijing, China, China | 2010 |
Nothing
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Multi-category electronics are provided by an internet-first brand. | London, United Kingdom, United Kingdom | 2020 |
Meizu
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Multi-category consumer electronics are provided by an internet-first brand. | Zhuhai, China, China | 2003 |
Qubo
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Online platform offering a wide range of consumer electronics | Delhi, India, India | 2018 |
Nu Republic
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Manufacturer of personal audio devices, smartwatches, power accessories, and travel gear | Gurugram, India, India | 2018 |
Portronics
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Sells electronic gadgets and accessories through online retail platforms. | Delhi, India, India | 2008 |
Noise
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Noise is recognized as India's leading smart wearable brand. | Gurugram, India, India | 2014 |
Plantronics
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Provider of video and voice collaboration solutions | Santa Cruz, United States, United States | 1961 |
Wings Lifestyle
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Wireless earphones are sold via an internet-first brand model. | India | 2018 |
Indkal
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Task management and project collaboration software is provided for teams. | United States | 2020 |
Business Activity of Imagine Marketing Limited
Imagine Marketing Limited is engaged in the principal business activity of trade, with detailed activities including wholesale trading.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading | Locked |
Business activity turnover details for Imagine Marketing Limited
Turnover contribution percentages and historical activity changes require an active report plan.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Auditor Details of Imagine Marketing Limited
Imagine Marketing Limited is audited by B S R & Co. LLP for the financial year 2024. The auditor plays a crucial role in ensuring financial transparency and compliance with accounting standards.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| B S R & Co. LLP | Locked | Locked | Locked |
Complete auditor history for Imagine Marketing Limited
Appointment status, appointment dates, cessation dates, and historical auditor changes require an active report plan.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
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Board of Directors of Imagine Marketing Limited
Imagine Marketing Limited is currently managed by 8 directors, with 17 former directors having served the organization. The current Directors play a crucial role in shaping the company's strategic direction and governance.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Anand Ramamoorthy | Director | 12 Nov 2021 | 4 Years 8 Months | Current |
| Aashish Ramdas Kamat | Director | 12 Nov 2021 | 4 Years 8 Months | Current |
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Sameer Ashok Mehta
Also directs:
Delhivery Limited, Triocast Technologies Private Limited, Casttech Allied Private Limited and 2 more
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Whole-Time Director | 01 Nov 2013 | 12 Years 8 Months | Current |
| Deven Pravinchandra Waghani | Director | 15 Dec 2021 | 4 Years 7 Months | Current |
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Vivek Gambhir
Also directs:
Metropolis Healthcare Limited, Honasa Consumer Limited, Hob Ventures Private Limited and 4 more
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Director | 04 May 2023 | 3 Years 2 Months | Current |
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Purvi Sheth
Also directs:
Ambuja Cements Limited, Kirloskar Oil Engines Limited, Shoppers Stop Limited and 5 more
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Director | 12 Nov 2021 | 4 Years 8 Months | Current |
Financials of Imagine Marketing Limited FY 2025 filings available
Imagine Marketing Limited reported revenue of ₹3,097.81 Cr (down 1.00% YoY) for FY 2025.
Ten-year financial statements for Imagine Marketing Limited
Historical statement values and trend charts require an active report plan.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
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Ownership and Shareholding of Imagine Marketing Limited
Shareholding and ownership data for Imagine Marketing Limited
Promoter, institutional, public, and beneficial ownership values require an active report plan.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Group Structure of Imagine Marketing Limited
Imagine Marketing Limited has 3 subsidiary companies, 1 joint venture, and 1 associated company. This group structure data is as of FY 2024. The corporate group structure reflects Imagine Marketing Limited's business expansion strategy and organizational complexity.
| Company Name | CIN | Shares Held |
|---|---|---|
| Hob Ventures Private Limited | U24290MH2021PTC374154 | Locked |
| Dive Marketing Private Limited | U52520MH2021PTC361514 | Locked |
| Kaha Technologies Private Limited | U72900KA2016FTC178519 | Locked |
Showing major subsidiaries. Total: 3.
Charges & Borrowings of Imagine Marketing Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 26 Jun 2023 | Others | ₹75 Cr | Open |
| 01 Nov 2022 | Others | ₹150 Cr | Open |
| 13 Jul 2022 | Axis Bank Limited | ₹75 Cr | Open |
| 17 Apr 2021 | The Hongkong and Shanghai Banking Corporation Limited | ₹150 Cr | Open |
| 07 Jul 2020 | Hdfc Bank Limited | ₹60 Cr | Open |
Total charge records: 18 View all charges
Employees and EPFO Compliance at Imagine Marketing Limited
Imagine Marketing Limited has a workforce of 471 employees as of Jan 27, 2025.
Employee and EPFO history for Imagine Marketing Limited
Monthly headcount, contribution history, establishment records, and filing compliance require an active report plan.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
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GST Compliance of Imagine Marketing Limited
GST registrations and filing compliance for Imagine Marketing Limited
State-wise registrations, return filing status, HSN and SAC details, and jurisdiction records require an active report plan.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
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Credit Ratings, Litigation & Regulatory Alerts for Imagine Marketing Limited
Credit ratings, litigation, and regulatory alerts for Imagine Marketing Limited
Agency ratings, court records, regulatory events, and entity-specific compliance alerts require an active report plan.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
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MSME Payment Delays by Imagine Marketing Limited
MSME payment history for Imagine Marketing Limited
Amounts outstanding to micro and small suppliers, delay reasons, and MSME-1 filing history require an active report plan.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
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Subsidiaries & Group Companies of Imagine Marketing Limited
Corporate group structure for Imagine Marketing Limited
Parent, subsidiary, associate, joint venture, and ownership records require an active report plan.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
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MCA Filings & Documents of Imagine Marketing Limited
MCA filings and documents for Imagine Marketing Limited
Official forms, annual returns, financial statements, charge filings, and document dates require an active report plan.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Recent Activity on Imagine Marketing Limited
Recent News on Imagine Marketing Limited
Frequently Asked Questions about Imagine Marketing Limited
Imagine Marketing Limited is an active public limited company in the consumer electronics and durables sector based in Mumbai, Maharashtra, India. It was incorporated on 01 November 2013 (13+ years old) and is registered under CIN U52300MH2013PLC249758. The company has 471 employees.
Imagine Marketing Limited reported revenue of ₹3,097.81 Cr for FY 2025 (down 1.00% YoY).
The current directors of Imagine Marketing Limited are:
- Anand Ramamoorthy - Director
- Aashish Ramdas Kamat - Director
- Sameer Ashok Mehta - Whole-Time Director
- Deven Pravinchandra Waghani - Director
- Vivek Gambhir - Director
- Purvi Sheth - Director
- Aman Gupta - Whole-Time Director
- Anish Kumar Saraf - Director
The primary industry of Imagine Marketing Limited is consumer electronics and durables. The company specifically operates in electronic appliances retail and distribution. The company is currently active in this sector.
Imagine Marketing Limited can be reached at the registered office: Unit No. 204 & 205 2Nd Floor D – Wing & E – Wing Corporate Avenue Andheri Ghatkopar Link, Road, Mumbai, Maharashtra, India – 400093, or through the website boat-lifestyle.com.
The authorised capital is ₹34.97 Cr, and the paid-up capital is ₹22.48 Cr.