- Valuation
- ₹11,880 Cr

About Imagine Marketing Limited
Data last updated:
Imagine Marketing Limited is a public limited company based in Mumbai, Maharashtra, India. It operates in the electronics retail and distribution segment of the consumer electronics and durables sector. It was incorporated on 01 November 2013 and has been in existence for over 13 years.
Its director Aman Gupta is #974 among India's richest people (2026). Its director Sameer Mehta is #974 among India's richest people (2026).
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U52300MH2013PLC249758. Its GSTIN is 27AADCI3821M1ZF (Maharashtra). The company holds 8 GST registrations, of which 6 are active.
The company has an authorised share capital of ₹34.97 Cr and a paid-up capital of ₹22.37 Cr. It was formerly known as Imagine Marketing Private Limited. It is led by directors including Sameer Ashok Mehta (Whole-Time Director) and Aman Gupta (Whole-Time Director).
Its last annual general meeting (AGM) was held on 08 September 2025, and its latest financial statements are for the year ended 31 March 2026. The registered office is at Mumbai, Maharashtra.
As per the financials filed for FY 2026, the company reported a revenue of ₹2,964.69 Cr, a decline of 4% compared to the previous year. For the same year it recorded a net profit of ₹84.49 Cr (net margin 2.8%) and EBITDA of ₹150.76 Cr (EBITDA margin 5.1%). Revenue has grown at a compounded annual rate (CAGR) of 4% over three years and 14% over five years.
The company has about 471 employees on its provident fund (EPFO) records. Its group structure includes 3 subsidiaries and 1 joint venture.
The company is associated with 2 brands: Shaaimu and boAt. As per MCA filings, the company has open charges of ₹585 Cr and satisfied charges of ₹776.97 Cr on record. Court records list 19 cases involving the company, including 16 filed by the company and 3 filed against it; 11 cases are pending. The company has 10 deals on record (7 funding rounds, 2 debt financings, 1 secondary share transfer), with disclosed funding of ₹1,315.62 Cr; the latest was in February 2024. The company has 14 MSME Form 1 returns on record between 2019 and 2024, listing 226 overdue payments to 69 micro and small suppliers.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website boat-lifestyle.com.
Company details
CIN history
Imagine Marketing has one previous CIN (Corporate Identification Number): U52300MH2013PTC249758. The current CIN is U52300MH2013PLC249758, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U52300MH2013PLC249758 | Current |
| U52300MH2013PTC249758 | Previous |
Recognitions & Rankings of Imagine Marketing
- #974 Aman Gupta ₹2,900 Cr
- #974 Sameer Mehta ₹2,900 Cr
Contact details
Imagine Marketing Limited's registered office is in Mumbai, Maharashtra. Its website is boat-lifestyle.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Apps
- Registered AddressUnit No. 204 & 205 2nd Floor D – Wing & E – Wing Corporate Avenue Andheri Ghatkopar Link, Road, Mumbai, Maharashtra, India – 400093
- IndustryConsumer Electronics & Durables, Electronic Appliances Retail & Distribution
To see the full contact details of Imagine Marketing Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Imagine Marketing operates two associated brands: Shaaimu and boAt. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Operates a direct-to-consumer brand offering a wide range of consumer electronic products. | shaaimu.com | |
| Personal audio products, wearables, and mobile accessories are retailed. | boat-lifestyle.com |
Business activity
The main business activity of Imagine Marketing is wholesale and retail trade; repair of motor vehicles and motorcycles. In detail, this covers wholesale trade, except of motor vehicles and motorcycles.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Wholesale and retail trade; repair of motor vehicles and motorcycles | 46 | Wholesale trade, except of motor vehicles and motorcycles |
To see the full business activity and turnover split of Imagine Marketing Limited, buy the company report.
Financials of Imagine Marketing Limited
FY 2026 filings availableImagine Marketing Limited reported revenue of ₹2,964.69 Cr (down 4% YoY) for FY 2026.
Compounded Annual Growth Rate (CAGR)
Revenue fell 4% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 14%. EBITDA rose 13% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | ₹2,964.69 Cr | ||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹150.76 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹84.49 Cr | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2025-26 | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 5.1% | ||||
| Net Profit Margin | 2.8% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Imagine Marketing Limited, buy the company report.
Board of directors of Imagine Marketing Limited
Imagine Marketing has 8 current directors and 17 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Anand Ramamoorthy | Director | 12 Nov 2021 | 4 Years 11 Months | Current |
| Aashish Ramdas Kamat | Director | 12 Nov 2021 | 4 Years 11 Months | Current |
| Sameer Ashok Mehta Also directs: Delhivery Limited, Triocast Technologies Private Limited, Casttech Allied Private Limited and 1 more | Whole-Time Director | 01 Nov 2013 | 13 Years 0 Months | Current |
| Deven Pravinchandra Waghani | Director | 15 Dec 2021 | 4 Years 10 Months | Current |
| Vivek Gambhir Also directs: Metropolis Healthcare Limited, Honasa Consumer Limited, Hob Ventures Private Limited and 4 more | Director | 04 May 2023 | 3 Years 6 Months | Current |
| Purvi Sheth Also directs: Ambuja Cements Limited, Kirloskar Oil Engines Limited, Shoppers Stop Limited and 5 more | Director | 12 Nov 2021 | 4 Years 11 Months | Current |
Auditor
Imagine Marketing Limited is audited by B S R & Co. LLP for the financial year 2026.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| B S R & Co. LLP | FY 2026 | 101248W/W-100022 |
Shareholding
The shareholding of Imagine Marketing Limited is on record for 5 financial years, the latest being FY 2025, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Imagine Marketing Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 26 Jun 2023 | 100740555 | Others | ₹75 Cr | Open | |
| 01 Nov 2022 | 100655791 | Others | ₹150 Cr | Open | |
| 13 Jul 2022 | 100601209 | Axis Bank Limited | ₹75 Cr | Open | |
| 17 Apr 2021 | 100437898 | The Hongkong and Shanghai Banking Corporation Limited | ₹150 Cr | Open | |
| 07 Jul 2020 | 100355261 | Hdfc Bank Limited | ₹60 Cr | Open |
To see the full charge records of Imagine Marketing Limited, buy the company report.
Total charge records: 18 View all charges
Deals & funding
Imagine Marketing Limited has 10 deals on record (7 funding rounds, 2 debt financings, 1 secondary share transfer), with disclosed funding of ₹1,315.62 Cr; the latest was in February 2024.
Deals on record (5 of 10)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Feb 2024 | Funding round | Undisclosed | Investors: an individual |
| Dec 2022 | Funding round · Series C | ₹500 Cr | Investors: Warburg Pincus, Malabar Investments |
| Jan 2022 | Funding round | ₹2 Cr | Investors: InnoVen Capital |
| Feb 2021 | Secondary share transfer | Undisclosed | Seller: 2 individuals |
| Aug 2020 | Debt financing | ₹25 Cr | Investors: InnoVen Capital |
To see the full deal history of Imagine Marketing Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Imagine Marketing Limited has 19 court cases on record: 16 filed by Imagine Marketing, 3 filed against it. 11 cases are pending and 8 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 11 | 0 | 6 |
| High courts | 6 | 2 | 4 |
| Supreme Court | 2 | 1 | 1 |
Cases on record (5 of 19)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Mumbai City Civil Court, Maharashtra | Court case (Transfer Application) | Filed by the company against Lalani Innovations Private Limited | Pending |
| District court, Mumbai City Civil Court, Maharashtra | Interim or miscellaneous application | Filed by the company against Lalani Info Tech Limited | Pending |
| District court, Mumbai City Civil Court, Maharashtra | Interim or miscellaneous application | Filed by the company against Lalani Innovations Private Limited | Pending |
| District court, Mumbai City Civil Court, Maharashtra | Commercial suit | Filed by the company against Lalani Innovations Private Limited | Pending |
| District court, Mumbai City Civil Court, Maharashtra | Commercial suit | Filed by the company against Lalani Info Tech Limited | Pending |
To see the full case history of Imagine Marketing Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Imagine Marketing Limited has 14 MSME Form 1 returns on record between 2019 and 2024, listing 226 overdue payments to 69 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 69)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| Wisepower Enterprise India Private Limited | |||
| Ira Realtors LLP | |||
| 1Thing Design & Innovation Private Limited | |||
| Esskay Compuservices Private Limited | |||
| an individual supplier |
To see the full MSME payment records of Imagine Marketing Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Group structure & subsidiaries
Imagine Marketing has 3 subsidiary companies, 1 joint venture, and 1 associated company. This group structure data is as of FY 2024. The table lists each entity with its relationship and holding.
| Company Name | CIN | Shares held |
|---|---|---|
| Hob Ventures Private Limited | U24290MH2021PTC374154 | |
| Dive Marketing Private Limited | U52520MH2021PTC361514 | |
| Kaha Technologies Private Limited | U72900KA2016FTC178519 |
To see the full group structure of Imagine Marketing Limited, buy the company report.
Employees & EPFO
Imagine Marketing Limited has a workforce of 471 employees on its EPFO records as of Jan 27, 2025, across 1 active EPFO establishment.
GST
Imagine Marketing has 8 GST registrations: 6 active and 2 cancelled or inactive. The first 4 active GSTINs are listed below.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AADCI3821M1ZF | Maharashtra | Active | 01 Jul 2017 |
| 06AADCI3821M1ZJ | Haryana | Active | 10 Jul 2019 |
| 29AADCI3821M1ZB | Karnataka | Active | 11 Jul 2019 |
| 19AADCI3821M1ZC | West Bengal | Active | 02 Oct 2020 |
To see the full GST registrations and return filing status of Imagine Marketing Limited, buy the company report.
Recent activity
Imagine Marketing Limited has 22 board changes on record since 2013: 10 appointments and 12 cessations. The latest: Shreekant Jayram Sawant was appointed as Company Secretary on 11 Apr 2024.
51 earlier events are in the company report.
News
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Frequently asked questions
Imagine Marketing is an active public limited company based in Mumbai, Maharashtra, India. The company works in electronic appliances retail and distribution, within the consumer electronics and durables industry. It was incorporated on 01 November 2013 (13+ years old) and is registered under CIN U52300MH2013PLC249758.
Imagine Marketing has 8 current directors:
- Sameer Ashok Mehta - Whole-Time Director
- Aman Gupta - Whole-Time Director
- Anand Ramamoorthy - Director
- Aashish Ramdas Kamat - Director
- Deven Pravinchandra Waghani - Director
- Vivek Gambhir - Director
- Purvi Sheth - Director
- Anish Kumar Saraf - Director
The latest financial statements of Imagine Marketing on record with the MCA are for the year ended 31 March 2026. Its last annual general meeting was held on 08 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Imagine Marketing is 27AADCI3821M1ZF, registered in Maharashtra. The company has 8 GST registrations in all, of which 6 are active and 2 are cancelled or inactive. Other active GSTINs include 06AADCI3821M1ZJ (Haryana), 29AADCI3821M1ZB (Karnataka), 19AADCI3821M1ZC (West Bengal).
The CIN (Corporate Identification Number) of Imagine Marketing is U52300MH2013PLC249758. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Imagine Marketing has 19 court cases on record: 16 filed by the company and 3 filed against it. 11 are pending. Most are in the district courts.
Imagine Marketing was incorporated on 01 November 2013, making it 13+ years old. It is registered with the Registrar of Companies, Mumbai.
Imagine Marketing has 10 deals on record (7 funding rounds, 2 debt financings, 1 secondary share transfer), with disclosed funding of ₹1,315.62 Cr; the latest was in February 2024.
Shreekant Jayram Sawant was appointed as Company Secretary on 11 Apr 2024. Ankur Sharma ceased to be CFO on 12 Dec 2023. Rakesh Thakur was appointed as CFO on 12 Dec 2023. Imagine Marketing has 22 board changes on record in total.
Imagine Marketing has 14 MSME Form 1 returns on record between 2019 and 2024, listing 226 overdue payments to 69 micro and small suppliers. The latest return was filed on 30 Apr 2024.
Imagine Marketing can be reached through the website boat-lifestyle.com. Its registered office is in Mumbai, Maharashtra, India.

