About Shaaimu
Shaaimu is a Retail company based in Mumbai (India) founded in 2018. It operates a direct-to-consumer brand offering a wide range of consumer electronic products. It operates on a B2C model. The company has 471 employees. Its Indian entity Imagine Marketing Limited reported revenue of ₹2,965 Cr. Its focus areas include E-commerce, Consumer Electronics and Direct-to-Consumer Sales. Similar companies include boAt, Qubo and Portronics; 1 of its 3 listed similar companies has raised funding.
Company details
Shaaimu operates a direct-to-consumer brand offering a wide range of consumer electronic products through engaging in retail operations, operating online marketplaces, producing consumer electronics, and direct-to-consumer sales. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field.
- Headquarters Mumbai, India
- Employees 471
- SectorsRetail
- Website shaaimu.com
- Social Facebook
- Legal Name Imagine Marketing Private Limited
- Date of Incorporation 01 Nov, 2013
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹2,965 Cr
FY 2026 · -4% YoY
- Net Profit₹84.49 Cr
FY 2026 · 3% margin
- EBITDA₹151 Cr
FY 2026 · 5% margin
- Employee Count471
Associated legal entities of Shaaimu
Shaaimu operates through Imagine Marketing Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Imagine Marketing Limited CIN U52300MH2013PLC249758 | Active | 01 Nov 2013 | Mumbai, Maharashtra | ₹2,965 Cr | 471 | 11 | View details |
Board of directors of Imagine Marketing Limited (Shaaimu)
Imagine Marketing Limited is the primary company behind Shaaimu. The board of Imagine Marketing Limited currently have 8 directors; the longest-serving is Sameer Ashok Mehta, appointed in 2013. 20 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sameer Ashok Mehta DIN 02945481 | Whole-time director | 01 Nov 2013 | 13 yrs | Imagine Marketing Limited |
| Aman Gupta DIN 02249682 | Whole-time director | 01 Nov 2013 | 13 yrs | Imagine Marketing Limited |
| Anish Kumar Saraf DIN 00322784 | Director | 05 Jan 2021 | 5 yrs 10 mo | Imagine Marketing Limited |
| Anand Ramamoorthy DIN 05277865 | Director | 12 Nov 2021 | 4 yrs 11 mo | Imagine Marketing Limited |
| Aashish Ramdas Kamat DIN 06371682 | Director | 12 Nov 2021 | 4 yrs 11 mo | Imagine Marketing Limited |
| Purvi Sheth DIN 06449636 | Director | 12 Nov 2021 | 4 yrs 11 mo | Imagine Marketing Limited |
| Deven Pravinchandra Waghani DIN 09434542 | Director | 15 Dec 2021 | 4 yrs 10 mo | Imagine Marketing Limited |
| Vivek Gambhir DIN 06527810 | Director | 04 May 2023 | 3 yrs 6 mo | Imagine Marketing Limited |
Financials of Shaaimu
Figures of Imagine Marketing Limited, the primary company behind Shaaimu, for FY 2026. Revenue was ₹2,965 Cr (-4% year on year). Net profit was ₹84.49 Cr (3% margin). EBITDA was ₹151 Cr (5% margin). Revenue has grown at a compounded annual rate of -4% over three years and +14% over five years.
- ₹2,965 CrRevenue · FY 2026 · -4% YoY
- ₹84.49 CrNet profit · 3% margin
- ₹151 CrEBITDA · 5% margin
- ₹22.37 CrPaid-up capital
- 471Employees (provident fund records)
- -4%Revenue CAGR, 3 years
- +14%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Imagine Marketing Limited are on its company page.
Detailed financial statements for Shaaimu
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Similar companies to Shaaimu
Shaaimu has 3 listed similar companies in our database, 1 of them funded. They include boAt, Qubo and Portronics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| boat-lifestyle.com | 2016 | Gurugram, India | $206M | 501 | Personal audio products, wearables, and mobile accessories are retailed. | |
| quboworld.com | 2018 | Delhi, India | 165 | Online platform offering a wide range of consumer electronics | ||
| portronics.com | 2008 | Delhi, India | 128 | Sells electronic gadgets and accessories through online retail platforms. |
Detailed similar companies of Shaaimu
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Top companies in Consumer Electronics E-Commerce
3 companies that operate in the same segment as Shaaimu (Consumer Electronics E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Refurbished and new gadgets are offered through an online marketplace. | 2009 | Gurugram, Haryana, India | USD 130.05 M | USD 99.25 M | 1,264 | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Personal audio products, wearables, and mobile accessories are retailed. | 2016 | Gurugram, Haryana, India | USD 206 M | USD 346.34 M | 495 |
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Frequently Asked Questions about Shaaimu
Shaaimu was founded in 2018.
Shaaimu is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Shaaimu has 471 employees.
The primary company behind Shaaimu, Imagine Marketing Limited, reported revenue of ₹2,965 Cr for FY 2026, down 4% year on year.
Shaaimu operates a direct-to-consumer brand offering a wide range of consumer electronic products through engaging in retail operations, operating online marketplaces, producing consumer electronics, and direct-to-consumer sales. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field.
Shaaimu's top competitors include boAt, Qubo and Portronics.
Shaaimu operates through Imagine Marketing Limited.
The legal entities of Shaaimu currently have 11 directors, including Anand Ramamoorthy, Aashish Ramdas Kamat, Sameer Ashok Mehta and others.