About RforRabbit
RforRabbit is a company based in Ahmedabad (India) founded in 2014 by Kinjal Popat and Kunal Popat. RforRabbit has raised $19.37 million across 3 funding rounds from investors including 3one4 Capital, Xponentia Capital and Filter Capital. The company has 46 employees as of April 03, 2024. RforRabbit offers products and services including Baby Strollers, Diapers, Baby Car Seats, Toys, and Breast Pumps. RforRabbit operates in a competitive market with competitors including Mylo, Merlin Brands, Blupin Technologies, Mi Arcus and HunyHuny, among others.
- Headquarter Ahmedabad, India
- Employees 46 as on 03 Apr, 2024
- Founders Kinjal Popat, Kunal Popat
- Stage Minicorn
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name R For Rabbit Baby Products Pvt Ltd
- Jurisdiction Ahmedabad, Gujarat, India
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Annual Revenue
$15.52 M (USD)49.42as on Mar 31, 2023
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Net Profit
-$1.19 M (USD)-2412.01as on Mar 31, 2023
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EBITDA
-$1.07 M (USD)-607.83as on Mar 31, 2023
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Total Equity Funding
$19.37 M (USD)
in 3 rounds
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Latest Funding Round
$12.77 M (USD), Series B
Jul 03, 2025
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Investors
3one4 Capital
& 3 more
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Employee Count
46
as on Apr 03, 2024
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Products & Services of RforRabbit
RforRabbit offers a comprehensive portfolio of products and services, including Baby Strollers, Diapers, Baby Car Seats, Toys, and Breast Pumps.
Strollers for infants with safety features and portability.
Disposable diapers designed for sensitive baby skin.
Car seats with harnesses for child protection during travel.
Educational toys for child development and entertainment.
Electric pumps for convenient milk expression by mothers.
Funding Insights of RforRabbit
RforRabbit has successfully raised a total of $19.37M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $12.77 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in RforRabbit
RforRabbit has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include 3one4 Capital, Xponentia Capital and Filter Capital.
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Investment in tech-enabled startups and consumer-facing businesses in India.
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Investment services providing capital and expertise to Indian mid-market companies.
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Growth investing in technology-led businesses in India, focusing on sectors like AI, logistics, and healthcare.
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Investor details for RforRabbit
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Investments & Acquisitions by RforRabbit
Investment portfolio details for RforRabbit
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Financial Statements - RforRabbit
Detailed financials for RforRabbit
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Rforrabbit Comparisons
Peer comparison for RforRabbit
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Competitors of RforRabbit
RforRabbit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mylo, Merlin Brands, Blupin Technologies, Mi Arcus and HunyHuny, among others.
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Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India.
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Diversified consumer products are manufactured and distributed by Merlin Brands.
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Platform offering mom and baby products and services
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Online platform selling baby clothing, toys, furniture, and maternity items.
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Internet first brand of baby cots, bath tubs, and garments
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Detailed competitors of RforRabbit
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Latest news on Rforrabbit
Complete news archive for RforRabbit
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Frequently Asked Questions about RforRabbit
RforRabbit was founded in 2014 and raised its 1st funding round 7 years after it was founded.
RforRabbit is headquartered in Ahmedabad, India. It is registered at Ahmedabad, Gujarat, India.
Kunal Popat is the current CEO of RforRabbit. They have also founded this company.
RforRabbit is a funded company, having raised a total of $19.37M across 3 funding rounds to date.
As of Apr 03, 2024, the latest employee count at RforRabbit is 46.
Annual revenue of RforRabbit is $15.52M as on Mar 31, 2023.
RforRabbit was established in 2014 in Ahmedabad, India, as an internet-first brand focused on the baby care sector. A range of products is provided, including scrollers and prams, baby walkers, diaper bags, travel and feeding accessories, toys, grooming items, and skincare essentials. Operations emphasize online distribution of these multi-category items for infant needs.
RforRabbit's top competitors include Mylo, Merlin Brands and Babyhug.
RforRabbit offers Baby Strollers, Diapers, Baby Car Seats, Toys, and Breast Pumps.
RforRabbit has 4 investors. Key investors include 3one4 Capital, Xponentia Capital, Filter Capital, and Negen Angel Fund.
The valuation of RforRabbit is $67.73M as of Mar 2023.