About RforRabbit
RforRabbit is a Consumer company based in Ahmedabad (India) founded in 2014 by Kinjal Popat and Kunal Popat. It operates as a multi-category baby care products are offered through an internet-first brand. RforRabbit has raised $19.37 million across 3 funding rounds from investors including 3one4 Capital, Xponentia Capital and Filter Capital. The company has 46 employees. RforRabbit was last valued at $67.73 million in March 2023. Its chief executive is Kunal Popat. Its website rforrabbit.com draws about 487 thousand monthly visits. Its Indian entity R For Rabbit Baby Products Private Limited reported revenue of ₹252 Cr. RforRabbit offers products and services including Baby Strollers, Diapers, Baby Car Seats, Toys, and Breast Pumps. Its focus areas include Retail, Mom & Baby Care, Commerce and Multi Category. Its competitors include Mylo, Merlin Brands, Blupin Technologies, Mi Arcus and HunyHuny and 1 more; 2 of its 6 listed competitors have raised funding.
Company details
RforRabbit was established in 2014 in Ahmedabad, India, as an internet-first brand focused on the baby care sector. A range of products is provided, including scrollers and prams, baby walkers, diaper bags, travel and feeding accessories, toys, grooming items, and skincare essentials. Operations emphasize online distribution of these multi-category items for infant needs.
- Headquarters Ahmedabad, India
- Employees 46
- Founders Kinjal Popat, Kunal Popat
- Stage Minicorn
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website rforrabbit.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name R For Rabbit Baby Products Pvt Ltd
- Date of Incorporation 08 Jan, 2014
- Jurisdiction Ahmedabad, Gujarat, India
- Annual Revenue₹252 Cr
FY 2025 · +47% YoY
- Net Loss-₹14.3 Lakh
FY 2025 · 0% margin
- EBITDA₹4.76 Cr
FY 2025 · 2% margin
- Total Equity Funding$19.37M (USD)
in 3 rounds
- Latest Funding Round$12.77M (USD), Series B
Jul 2025
- Investors3one4 Capital
& 3 more
- Employee Count46
Associated legal entities of RforRabbit
RforRabbit is associated with 2 registered companies on The Company Check; the primary company is R For Rabbit Baby Products Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| R For Rabbit Baby Products Private Limited CIN U36940GJ2014PTC078205 | Active | 08 Jan 2014 | Ahmedabad, Gujarat | ₹252 Cr | 46 | 7 | View details |
| Playpipers Industries Llp CIN AAV-8559 | Active | 11 Feb 2021 | Ahmedabad, Gujarat | $1.6M | 3 | 2 | View details |
Products & Services of RforRabbit
RforRabbit offers a comprehensive portfolio of products and services, including Baby Strollers, Diapers, Baby Car Seats, Toys, and Breast Pumps.
Strollers for infants with safety features and portability.
Disposable diapers designed for sensitive baby skin.
Car seats with harnesses for child protection during travel.
Educational toys for child development and entertainment.
Electric pumps for convenient milk expression by mothers.
Apps and channels of RforRabbit
RforRabbit publishes 1 mobile app with over 10K+ downloads; its YouTube channel R for Rabbit - Baby & Kids has 11.1K subscribers and 30 videos.
Videos from RforRabbit
The most watched videos on RforRabbit's YouTube channel, R for Rabbit - Baby & Kids (11.1K subscribers). Click a video to play it here.
More on R for Rabbit - Baby & Kids.
Funding Insights of RforRabbit
RforRabbit has successfully raised a total of $19.37M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $12.77 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19.37M
- Total Rounds 3
- Last Round Series B — $12.77M
- First Round $5.39M
(Aug 2021)
- Investors Count 4
All 3 funding rounds of RforRabbit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2025 | $12.77M | Series B | – | Filter Capital | |
| Mar 2023 | $1.21M | Series A | $67.73M | Negen Angel Fund | – |
| Aug 2021 | $5.39M | Series A | $19.25M | Xponentia Capital | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2023 | $67.73M | •••••••• |
| Aug 2021 | $19.25M | •••••••• |
Last known valuation $67.73M (Mar 2023). 4 investors in total: 4 institutional.
Investors in RforRabbit
RforRabbit has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include 3one4 Capital, Xponentia Capital and Filter Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in tech-enabled startups and consumer-facing businesses in India. | 2022 | negenaif.com | Mumbai, India | |
Investment services providing capital and expertise to Indian mid-market companies. | 2018 | xponentia.in | Mumbai, India | |
Growth investing in technology-led businesses in India, focusing on sectors like AI, logistics, and healthcare. | 2018 | filtercapital.com | Mumbai, India | |
Venture capital investments in technology sectors like SaaS and Fintech in India. | 2016 | 3one4capital.com | Bengaluru, India |
Investor details for RforRabbit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of R For Rabbit Baby Products Private Limited (RforRabbit)
R For Rabbit Baby Products Private Limited is the primary company behind RforRabbit. The boards of the 2 registered companies of RforRabbit currently have 7 directors; the longest-serving is Kunal Chimanlal Popat, appointed in 2021. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Kunal Chimanlal Popat DIN 06718267 | Designated Partner | 11 Feb 2021 | 5 yrs 8 mo | Playpipers Industries Llp, R For Rabbit Baby Products Private Limited |
| Kinjal Kunal Popat DIN 06718269 | Designated Partner | 01 Sep 2021 | 5 yrs 1 mo | Playpipers Industries Llp, R For Rabbit Baby Products Private Limited |
| Rajnikant Kishorkumar Shah DIN 07717948 | Director | 31 Mar 2022 | 4 yrs 6 mo | R For Rabbit Baby Products Private Limited |
| Sumit Sinha DIN 07800598 | Nominee Director | 03 Jul 2025 | 1 yr 3 mo | R For Rabbit Baby Products Private Limited |
| Leena Chimanlal Popat DIN 08683255 | Additional Director | 14 Nov 2025 | 11 mo | R For Rabbit Baby Products Private Limited |
| Yogeshbhai Madhavdas Palan DIN 07074635 | Additional Director | 14 Nov 2025 | 11 mo | R For Rabbit Baby Products Private Limited |
| Chimanlal Dhirajlal Popat DIN 11323962 | Additional Director | 14 Nov 2025 | 11 mo | R For Rabbit Baby Products Private Limited |
People of RforRabbit
2 people are tracked at RforRabbit (2 in leadership); the tracked headcount is 46.
| Name | Role | Group |
|---|---|---|
| Co-Founder & COO | Leadership | |
| Co-Founder & CEO | Leadership |
Complete people profiles for RforRabbit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of RforRabbit
Figures of R For Rabbit Baby Products Private Limited, the primary company behind RforRabbit, for FY 2025. Revenue was ₹252 Cr (+47% year on year). Net loss was -₹14.3 Lakh (0% margin). EBITDA was ₹4.76 Cr (2% margin). Revenue has grown at a compounded annual rate of +43% over three years and +35% over five years.
- ₹252 CrRevenue · FY 2025 · +47% YoY
- -₹14.3 LakhNet loss · 0% margin
- ₹4.76 CrEBITDA · 2% margin
- ₹5.9 LakhPaid-up capital
- 46Employees (provident fund records)
- +43%Revenue CAGR, 3 years
- +35%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of R For Rabbit Baby Products Private Limited are on its company page.
Detailed financial statements for RforRabbit
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of RforRabbit
4 dated milestones of RforRabbit across 11 years, from founding to its latest funding, stage changes and deals.
- Founded RforRabbit is founded.
- Funding First funding round of $5.4M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $12.8M.
Competitors of RforRabbit
RforRabbit has 6 listed competitors in our database, 2 of them funded. They include Mylo, Merlin Brands, Blupin Technologies, Mi Arcus and HunyHuny, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mylofamily.com | 2018 | Gurugram, India | $25.92M | 162 | Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India. | |
| merlinbrands.com | 2016 | Delhi, India | $3.2M | 68 | Diversified consumer products are manufactured and distributed by Merlin Brands. | |
| blupintechnologies.tcc.mode | 2017 | Gurugram, India | – | 162 | Platform offering mom and baby products and services | |
| miarcus.com | 2020 | Ludhiana, India | – | 664 | Online platform selling baby clothing, toys, furniture, and maternity items. | |
| hunyhuny.com | 2019 | Delhi, India | – | – | Internet first brand of baby cots, bath tubs, and garments | |
| babyhug.in | 2014 | India | – | 3,861 | Runs a direct-to-consumer brand offering multi-category products for kids. |
Detailed competitors of RforRabbit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of RforRabbit
The website of RforRabbit (rforrabbit.com) receives about 487K visits a month.
- Monthly visits487K
▼ 3.6% vs previous month
Websites whose visitors overlap most with RforRabbit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| desidime.com | 100% | 5.2M | #11,597 | View details | |
nutcaseshop.com | nutcaseshop.com | 98% | – | #172,762 | – |
| okplay.in | 95% | 5.8K | #1,753,508 | View details | |
| urbanladder.com | 95% | 1M | #50,663 | View details | |
mall2mart.com | mall2mart.com | 83% | – | #2,636,745 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for RforRabbit
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- 40 similar websites
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Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as RforRabbit (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Related news about Rforrabbit
Complete news archive for RforRabbit
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Frequently Asked Questions about RforRabbit
RforRabbit was founded in 2014 and raised its 1st funding round 7 years after it was founded.
RforRabbit is headquartered in Ahmedabad, India. It is registered at Ahmedabad, Gujarat, India.
Kunal Popat is the current CEO of RforRabbit. They have also founded this company.
RforRabbit is a funded company, having raised a total of $19.37M across 3 funding rounds to date. The company's 1st funding round was a Series A of $5.39M, raised on Aug 2021.
RforRabbit has 46 employees.
The primary company behind RforRabbit, R For Rabbit Baby Products Private Limited, reported revenue of ₹252 Cr for FY 2025, up 47% year on year.
RforRabbit was established in 2014 in Ahmedabad, India, as an internet-first brand focused on the baby care sector. A range of products is provided, including scrollers and prams, baby walkers, diaper bags, travel and feeding accessories, toys, grooming items, and skincare essentials. Operations emphasize online distribution of these multi-category items for infant needs.
RforRabbit's top competitors include Mylo, Merlin Brands and Babyhug.
RforRabbit offers Baby Strollers, Diapers, Baby Car Seats, Toys, and Breast Pumps.
RforRabbit has 4 investors. Key investors include 3one4 Capital, Xponentia Capital, Filter Capital, and Negen Angel Fund.
The valuation of RforRabbit is $67.73M as of Mar 2023.
RforRabbit is associated with 2 legal entities: R For Rabbit Baby Products Private Limited, Playpipers Industries Llp.