About RforRabbit
RforRabbit is a company based in Ahmedabad (India) founded in 2014 by Kinjal Popat and Kunal Popat.. RforRabbit has raised $19.37 million across 3 funding rounds from investors including 3one4 Capital, Xponentia Capital and Filter Capital. The company has 46 employees as of April 03, 2024. RforRabbit offers products and services including Baby Strollers, Diapers, Baby Car Seats, Toys, and Breast Pumps. RforRabbit operates in a competitive market with competitors including Mylo, Merlin Brands, Blupin Technologies, Mi Arcus and HunyHuny, among others.
- Headquarter Ahmedabad, India
- Employees 46 as on 03 Apr, 2024
- Founders Kinjal Popat, Kunal Popat
- Stage Minicorn
-
Sectors
Consumer
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name R For Rabbit Baby Products Pvt Ltd
- Jurisdiction Ahmedabad, Gujarat, India
-
Annual Revenue
$15.52 M (USD)49.42as on Mar 31, 2023
-
Net Profit
$-1.19 M (USD)-2412.01as on Mar 31, 2023
-
EBITDA
$-1.07 M (USD)-607.83as on Mar 31, 2023
-
Total Equity Funding
$19.37 M (USD)
in 3 rounds
-
Latest Funding Round
$12.77 M (USD), Series B
Jul 03, 2025
-
Investors
3one4 Capital
& 3 more
-
Employee Count
46
as on Apr 03, 2024
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of RforRabbit
RforRabbit offers a comprehensive portfolio of products and services, including Baby Strollers, Diapers, Baby Car Seats, Toys, and Breast Pumps. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Strollers for infants with safety features and portability.
Disposable diapers designed for sensitive baby skin.
Car seats with harnesses for child protection during travel.
Educational toys for child development and entertainment.
Electric pumps for convenient milk expression by mothers.
Funding Insights of RforRabbit
RforRabbit has successfully raised a total of $19.37M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $12.77 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $12.8M
-
First Round
First Round
(13 Aug 2021)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2025 | Amount | Series B - RforRabbit | Valuation | Filter Capital | |
| Mar, 2023 | Amount | Series A - RforRabbit | Valuation | Negen Angel Fund |
|
| Aug, 2021 | Amount | Series A - RforRabbit | Valuation | Xponentia Capital |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in RforRabbit
RforRabbit has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include 3one4 Capital, Xponentia Capital and Filter Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Investment in tech-enabled startups and consumer-facing businesses in India.
|
Founded Year | Domain | Location | |
|
Investment services providing capital and expertise to Indian mid-market companies.
|
Founded Year | Domain | Location | |
|
Growth investing in technology-led businesses in India, focusing on sectors like AI, logistics, and healthcare.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by RforRabbit
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - RforRabbit
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rforrabbit Comparisons
Competitors of RforRabbit
RforRabbit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mylo, Merlin Brands, Blupin Technologies, Mi Arcus and HunyHuny, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India.
|
|
| domain | founded_year | HQ Location |
Diversified consumer products are manufactured and distributed by Merlin Brands.
|
|
| domain | founded_year | HQ Location |
Platform offering mom and baby products and services
|
|
| domain | founded_year | HQ Location |
Online platform selling baby clothing, toys, furniture, and maternity items.
|
|
| domain | founded_year | HQ Location |
Internet first brand of baby cots, bath tubs, and garments
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Rforrabbit
Frequently Asked Questions about RforRabbit
When was RforRabbit founded?
RforRabbit was founded in 2014 and raised its 1st funding round 7 years after it was founded.
Where is RforRabbit located?
RforRabbit is headquartered in Ahmedabad, India. It is registered at Ahmedabad, Gujarat, India.
Who is the current CEO of RforRabbit?
Kunal Popat is the current CEO of RforRabbit. They have also founded this company.
Is RforRabbit a funded company?
RforRabbit is a funded company, having raised a total of $19.37M across 3 funding rounds to date. The company's 1st funding round was a Series A of $5.39M, raised on Aug 13, 2021.
How many employees does RforRabbit have?
As of Apr 03, 2024, the latest employee count at RforRabbit is 46.
What is the annual revenue of RforRabbit?
Annual revenue of RforRabbit is $15.52M as on Mar 31, 2023.
What does RforRabbit do?
RforRabbit was established in 2014 in Ahmedabad, India, as an internet-first brand focused on the baby care sector. A range of products is provided, including scrollers and prams, baby walkers, diaper bags, travel and feeding accessories, toys, grooming items, and skincare essentials. Operations emphasize online distribution of these multi-category items for infant needs.
Who are the top competitors of RforRabbit?
RforRabbit's top competitors include Mylo, Merlin Brands and Babyhug.
What products or services does RforRabbit offer?
RforRabbit offers Baby Strollers, Diapers, Baby Car Seats, Toys, and Breast Pumps.
Who are RforRabbit's investors?
RforRabbit has 4 investors. Key investors include 3one4 Capital, Xponentia Capital, Filter Capital, and Negen Angel Fund.
What is RforRabbit's valuation?
The valuation of RforRabbit is $67.73M as of Mar 2023.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.