About Merlin Brands
Merlin Brands is a Consumer company based in Delhi (India) founded in 2016 by Siddharth Suneja and Sumit Suneja. Diversified consumer products are manufactured and distributed by Merlin Brands. Merlin Brands has raised $3.2 million across 5 funding rounds from investors including RPSG Capital Ventures, Ankit Kedia and Akshat Goenka. The company has 39 employees. Merlin Brands was last valued at $15.16 million in April 2025. Its chief executive, as recorded, is Payal Khatter. Its Indian entity Merlin Brands Private Limited reported revenue of ₹16.20 Cr. Merlin Brands offers products and services including Insulated Bottles, Lunch Boxes, School Bags, and Drinkware. Its focus areas include Retail, Home Improvements, B2C Commerce and Kitchen Supplies. Its competitors include Mylo, RforRabbit and Blupin Technologies; 2 of its 3 listed competitors have raised funding.
Company details
Merlin Brands was established in 2016 in Delhi, India, within the consumer goods sector. Ownership of Rabitat and Headway drinkware brands is held by the company. A range of products, including stainless steel water bottles, insulated bottle lids, school bags, nursing pillows, and lunch packs, is offered. Operations focus on diversified consumer items for everyday use.
- Headquarters Delhi, India
- Employees 39
- Founders Siddharth Suneja, Sumit Suneja
- Stage Minicorn
- SectorsConsumer
- Phone•••• ••••
- Website merlinbrands.com
- Social LinkedIn
- Legal Name Merlin Brands Private Limited
- Date of Incorporation 13 Mar, 2020
- Jurisdiction Delhi, India
- Annual Revenue₹16.20 Cr
FY 2024 · +25% YoY
- Net Loss-₹7.51 Cr
FY 2024 · -46% margin
- EBITDA-₹6.62 Cr
FY 2024 · -41% margin
- Total Equity Funding$3.2M (USD)
in 5 rounds
- Latest Funding Round$321.85K (USD), Series A
Apr 2025
- InvestorsRPSG Capital Ventures
& 21 more
- Employee Count39
Associated legal entities of Merlin Brands
Merlin Brands operates through Merlin Brands Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Merlin Brands Private Limited CIN U36900DL2020PTC362740 | Active | 13 Mar 2020 | Delhi, Delhi | ₹16.2 Cr | 80 | 3 | View details |
Products & Services of Merlin Brands
Merlin Brands offers a comprehensive portfolio of products and services, including Insulated Bottles, Lunch Boxes, School Bags, and Drinkware.
BPA-free bottles for children with global safety certifications
Safe, certified containers for school meals
Durable bags meeting international standards
Stainless steel items for everyday hydration needs
Funding Insights of Merlin Brands
Merlin Brands has successfully raised a total of $3.2M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $321.85 thousand completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.2M
- Total Rounds 5
- Last Round Series A — $321,850
- First Round $255,244
(Nov 2021)
- Investors Count 22
All 5 funding rounds of Merlin Brands with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2025 | $321,850 | Series A | $15.16M | RPSG Capital Ventures | |
| Mar 2024 | $75,173 | Angel Round | $10.74M | Ankit Kedia | |
| Sep 2023 | $2.41M | Series A | $••••• | DSG Consumer Partners | |
| Mar 2023 | $133,531 | Seed | $••••• | – | |
| Nov 2021 | $255,244 | Angel Round | $••••• | Ashish Kalra |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2025 | $15.16M | •••••••• |
| Mar 2024 | $10.74M | •••••••• |
| Sep 2023 | $••••• | •••••••• |
| Mar 2023 | $••••• | •••••••• |
| Nov 2021 | $••••• | •••••••• |
Full valuation and stage history of Merlin Brands
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $15.16M (Apr 2025). 22 investors in total: 4 institutional and 18 angel.
Investors in Merlin Brands
Merlin Brands has secured backing from 22 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include RPSG Capital Ventures, Ankit Kedia and Akshat Goenka.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investing in and supporting insurgent consumer brands in India and Southeast Asia. | dsgcp.com | |||
Potato farming, grain marketing, and equipment services in Maine. | 2018 | rpsgcapital.vc | Gurugram, India | |
| sandeepmotors.com | India | |||
| ndbventures.tcc.mode | ||||
AK Ankit Kedia | Founder of Capital A, active angel investor in Indian startups | unknown_35b0b0c4f89048af8 | ||
AG Akshat Goenka | Angel investor and entrepreneur, focused on tech startups in India. | unknown_d3f75d78d34744c7b | ||
VP Vedang Patel | Co-founder of Power Gummies, active angel investor in Indian startups | unknown_e7a274887d484683b | ||
HL Harshvardhan Lal | unknown_299c8212e090448bb | |||
RR Rohin Rajan Samtaney | unknown_7a1761620aae48489 | |||
AG Akshat Goenka | Angel investor and entrepreneur, focused on tech startups in India. | unknown_488b006b8c28410e8 |
Investor details for Merlin Brands
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
Board of directors of Merlin Brands Private Limited (Merlin Brands)
Merlin Brands Private Limited is the primary company behind Merlin Brands. The board of Merlin Brands Private Limited currently have 3 directors; the longest-serving is Suneja Payal, appointed in 2020.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Suneja Payal DIN 08722552 | Director | 13 Mar 2020 | 6 yrs 7 mo | Merlin Brands Private Limited |
| Sidharth Suneja DIN 06970400 | Director | 13 Mar 2020 | 6 yrs 7 mo | Merlin Brands Private Limited |
| Sumit Suneja DIN 06970406 | Director | 17 Mar 2023 | 3 yrs 7 mo | Merlin Brands Private Limited |
People of Merlin Brands
3 people are tracked at Merlin Brands (3 in leadership); the tracked headcount is 39.
| Name | Role | Group |
|---|---|---|
Siddharth Suneja | Co-Founder & COO | Leadership |
| Co-Founder | Leadership | |
Payal Khatter | Co-CEO | Leadership |
Complete people profiles for Merlin Brands
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Financials of Merlin Brands
Figures of Merlin Brands Private Limited, the primary company behind Merlin Brands, for FY 2024. Revenue was ₹16.20 Cr (+25% year on year). Net loss was -₹7.51 Cr (-46% margin). EBITDA was -₹6.62 Cr (-41% margin). Revenue has grown at a compounded annual rate of +68% over three years.
- ₹16.20 CrRevenue · FY 2024 · +25% YoY
- -₹7.51 CrNet loss · -46% margin
- -₹6.62 CrEBITDA · -41% margin
- ₹1.9 LakhPaid-up capital
- 80Employees (provident fund records)
- +68%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Merlin Brands Private Limited are on its company page.
Detailed financial statements for Merlin Brands
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Merlin Brands
4 dated milestones of Merlin Brands across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Merlin Brands is founded.
- Funding First funding round of $255K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $322K.
Competitors of Merlin Brands
Merlin Brands has 3 listed competitors in our database, 2 of them funded. They include Mylo, RforRabbit and Blupin Technologies.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mylofamily.com | 2018 | Gurugram, India | $25.92M | 162 | Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India. | |
| rforrabbit.com | 2014 | Ahmedabad, India | $19.37M | 78 | Multi-category baby care products are offered through an internet-first brand. | |
| blupintechnologies.tcc.mode | 2017 | Gurugram, India | 162 | Platform offering mom and baby products and services |
Detailed competitors of Merlin Brands
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
3 companies that operate in the same segment as Merlin Brands (Home & Living Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Merlin Brands
Merlin Brands was founded in 2016 and raised its 1st funding round 5 years after it was founded.
Merlin Brands is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Payal Khatter is the CEO of Merlin Brands, as recorded in our data.
Merlin Brands is a funded company, having raised a total of $3.2M across 5 funding rounds to date. The company's 1st funding round was a Angel Round of $255.24K, raised on Nov 2021.
Merlin Brands has 39 employees.
The primary company behind Merlin Brands, Merlin Brands Private Limited, reported revenue of ₹16.20 Cr for FY 2024, up 25% year on year.
Merlin Brands was established in 2016 in Delhi, India, within the consumer goods sector. Ownership of Rabitat and Headway drinkware brands is held by the company. A range of products, including stainless steel water bottles, insulated bottle lids, school bags, nursing pillows, and lunch packs, is offered. Operations focus on diversified consumer items for everyday use.
Merlin Brands's top competitors include Mylo, RforRabbit and Blupin Technologies.
Merlin Brands offers Insulated Bottles, Lunch Boxes, School Bags, and Drinkware.
Merlin Brands has 22 investors. Key investors include RPSG Capital Ventures, Ankit Kedia, Akshat Goenka, Vedang Patel, and Harshvardhan Lal.
The valuation of Merlin Brands is $15.16M as of Apr 2025.
Merlin Brands operates through Merlin Brands Private Limited.