About Merlin Brands
Merlin Brands is a company based in Delhi (India) founded in 2016 by Siddharth Suneja and Sumit Suneja.. Merlin Brands has raised $3.2 million across 5 funding rounds from investors including RPSG Capital Ventures, Ankit Kedia and Akshat Goenka. The company has 39 employees as of April 02, 2024. Merlin Brands offers products and services including Insulated Bottles, Lunch Boxes, School Bags, and Drinkware. Merlin Brands operates in a competitive market with competitors including Mylo, RforRabbit, Blupin Technologies, Mi Arcus and HunyHuny, among others.
- Headquarter Delhi, India
- Employees 39 as on 02 Apr, 2024
- Founders Siddharth Suneja, Sumit Suneja
- Stage Minicorn
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Merlin Brands Private Limited
- Date of Incorporation 13 Mar, 2020
- Jurisdiction Delhi, Delhi, India
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Annual Revenue
$1.56 M (USD)28.39as on Mar 31, 2023
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Net Profit
$-241.56 K (USD)-605as on Mar 31, 2023
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EBITDA
$-128.16 K (USD)-270.74as on Mar 31, 2023
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Total Equity Funding
$3.2 M (USD)
in 5 rounds
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Latest Funding Round
$321.85 K (USD), Series A
Apr 09, 2025
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Investors
RPSG Capital Ventures
& 21 more
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Employee Count
39
as on Apr 02, 2024
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Products & Services of Merlin Brands
Merlin Brands offers a comprehensive portfolio of products and services, including Insulated Bottles, Lunch Boxes, School Bags, and Drinkware. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
BPA-free bottles for children with global safety certifications
Safe, certified containers for school meals
Durable bags meeting international standards
Stainless steel items for everyday hydration needs
Funding Insights of Merlin Brands
Merlin Brands has successfully raised a total of $3.2M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $321.85 thousand completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series A — $321,850
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First Round
First Round
(23 Nov 2021)
- Investors Count 22
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2025 | Amount | Series A - Merlin Brands | Valuation | RPSG Capital Ventures | |
| Mar, 2024 | Amount | Angel Round - Merlin Brands | Valuation | Ankit Kedia | |
| Sep, 2023 | Amount | Series A - Merlin Brands | Valuation | DSG Consumer Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Merlin Brands
Merlin Brands has secured backing from 22 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include RPSG Capital Ventures, Ankit Kedia and Akshat Goenka. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investing in and supporting insurgent consumer brands in India and Southeast Asia.
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Founded Year | Domain | Location | |
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Potato farming, grain marketing, and equipment services in Maine.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Merlin Brands
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Merlin Brands
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Merlin Brands Comparisons
Competitors of Merlin Brands
Merlin Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mylo, RforRabbit, Blupin Technologies, Mi Arcus and HunyHuny, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India.
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| domain | founded_year | HQ Location |
Multi-category baby care products are offered through an internet-first brand.
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| domain | founded_year | HQ Location |
Platform offering mom and baby products and services
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| domain | founded_year | HQ Location |
Online platform selling baby clothing, toys, furniture, and maternity items.
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| domain | founded_year | HQ Location |
Internet first brand of baby cots, bath tubs, and garments
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Merlin Brands
When was Merlin Brands founded?
Merlin Brands was founded in 2016 and raised its 1st funding round 5 years after it was founded.
Where is Merlin Brands located?
Merlin Brands is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Who is the current CEO of Merlin Brands?
Payal Khatter is the current CEO of Merlin Brands.
Is Merlin Brands a funded company?
Merlin Brands is a funded company, having raised a total of $3.2M across 5 funding rounds to date. The company's 1st funding round was a Series A of $2.41M, raised on Nov 23, 2021.
How many employees does Merlin Brands have?
As of Apr 02, 2024, the latest employee count at Merlin Brands is 39.
What is the annual revenue of Merlin Brands?
Annual revenue of Merlin Brands is $1.56M as on Mar 31, 2023.
What does Merlin Brands do?
Merlin Brands was established in 2016 in Delhi, India, within the consumer goods sector. Ownership of Rabitat and Headway drinkware brands is held by the company. A range of products, including stainless steel water bottles, insulated bottle lids, school bags, nursing pillows, and lunch packs, is offered. Operations focus on diversified consumer items for everyday use.
Who are the top competitors of Merlin Brands?
Merlin Brands's top competitors include Mylo, RforRabbit and Blupin Technologies.
What products or services does Merlin Brands offer?
Merlin Brands offers Insulated Bottles, Lunch Boxes, School Bags, and Drinkware.
Who are Merlin Brands's investors?
Merlin Brands has 22 investors. Key investors include RPSG Capital Ventures, Ankit Kedia, Akshat Goenka, Vedang Patel, and Harshvardhan Lal.
What is Merlin Brands's valuation?
The valuation of Merlin Brands is $15.16M as of Apr 2025.
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