About Merlin Brands
Merlin Brands is a company based in Delhi (India) founded in 2016 by Siddharth Suneja and Sumit Suneja. Merlin Brands has raised $3.2 million across 5 funding rounds from investors including RPSG Capital Ventures, Ankit Kedia and Akshat Goenka. The company has 39 employees as of April 02, 2024. Merlin Brands offers products and services including Insulated Bottles, Lunch Boxes, School Bags, and Drinkware. Merlin Brands operates in a competitive market with competitors including Mylo, RforRabbit, Blupin Technologies, Mi Arcus and HunyHuny, among others.
- Headquarter Delhi, India
- Employees 39 as on 02 Apr, 2024
- Founders Siddharth Suneja, Sumit Suneja
- Stage Minicorn
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Merlin Brands Private Limited
- Date of Incorporation 13 Mar, 2020
- Jurisdiction Delhi, Delhi, India
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Annual Revenue
$1.56 M (USD)28.39as on Mar 31, 2023
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Net Profit
-$241.56 K (USD)-605as on Mar 31, 2023
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EBITDA
-$128.16 K (USD)-270.74as on Mar 31, 2023
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Total Equity Funding
$3.2 M (USD)
in 5 rounds
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Latest Funding Round
$321.85 K (USD), Series A
Apr 09, 2025
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Investors
RPSG Capital Ventures
& 21 more
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Employee Count
39
as on Apr 02, 2024
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Products & Services of Merlin Brands
Merlin Brands offers a comprehensive portfolio of products and services, including Insulated Bottles, Lunch Boxes, School Bags, and Drinkware.
BPA-free bottles for children with global safety certifications
Safe, certified containers for school meals
Durable bags meeting international standards
Stainless steel items for everyday hydration needs
Funding Insights of Merlin Brands
Merlin Brands has successfully raised a total of $3.2M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $321.85 thousand completed in April 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Merlin Brands
Merlin Brands has secured backing from 22 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include RPSG Capital Ventures, Ankit Kedia and Akshat Goenka.
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Investing in and supporting insurgent consumer brands in India and Southeast Asia.
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Potato farming, grain marketing, and equipment services in Maine.
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Investor details for Merlin Brands
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Investments & Acquisitions by Merlin Brands
Investment portfolio details for Merlin Brands
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Financial Statements - Merlin Brands
Detailed financials for Merlin Brands
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Merlin Brands Comparisons
Peer comparison for Merlin Brands
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Competitors of Merlin Brands
Merlin Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mylo, RforRabbit, Blupin Technologies, Mi Arcus and HunyHuny, among others.
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Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India.
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Multi-category baby care products are offered through an internet-first brand.
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Platform offering mom and baby products and services
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Online platform selling baby clothing, toys, furniture, and maternity items.
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Internet first brand of baby cots, bath tubs, and garments
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Detailed competitors of Merlin Brands
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Latest news on Merlin Brands
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Frequently Asked Questions about Merlin Brands
Merlin Brands was founded in 2016 and raised its 1st funding round 5 years after it was founded.
Merlin Brands is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Payal Khatter is the current CEO of Merlin Brands.
Merlin Brands is a funded company, having raised a total of $3.2M across 5 funding rounds to date.
As of Apr 02, 2024, the latest employee count at Merlin Brands is 39.
Annual revenue of Merlin Brands is $1.56M as on Mar 31, 2023.
Merlin Brands was established in 2016 in Delhi, India, within the consumer goods sector. Ownership of Rabitat and Headway drinkware brands is held by the company. A range of products, including stainless steel water bottles, insulated bottle lids, school bags, nursing pillows, and lunch packs, is offered. Operations focus on diversified consumer items for everyday use.
Merlin Brands's top competitors include Mylo, RforRabbit and Blupin Technologies.
Merlin Brands offers Insulated Bottles, Lunch Boxes, School Bags, and Drinkware.
Merlin Brands has 22 investors. Key investors include RPSG Capital Ventures, Ankit Kedia, Akshat Goenka, Vedang Patel, and Harshvardhan Lal.
The valuation of Merlin Brands is $15.16M as of Apr 2025.