About Merlin Brands Private Limited
Data last updated: 06 January 2026
Merlin Brands Private Limited is a private limited company based in Delhi, Delhi, India. It specialises in personal care and skincare products, a part of the broader FMCG sector. Incorporated on 13 March 2020, the company has been in operation for over 6 years.
Registered with ROC Delhi under CIN U36900DL2020PTC362740.
Capital: an authorised share capital of ₹11 Lakh and a paid-up capital of ₹1.86 Lakh. It is led by directors including Suneja Payal and Sumit Suneja.
Last AGM: 30 September 2024. Financial statements filed for year ended 31 March 2024. Office: W – 40 Okhla Phase – 2, Delhi, Delhi, India – 110020.
As per the financials filed for FY 2024, the company reported a revenue of ₹16.2 Cr, a growth of 25% compared to the previous year.
The company has a workforce of approximately 80 employees as per the latest available data.
The company is associated with 3 brands - Headwaymade, Merlin Brands, Rabitat. As per MCA filings, the company has open charges of ₹1.83 Cr on record.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website merlinbrands.com.
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Registered AddressW – 40 Okhla Phase – 2, Delhi, Delhi, India – 110020
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IndustryFMCG, Personal Care & Skincare Products
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
Associated Brands with Merlin Brands Private Limited
Merlin Brands Private Limited operates multiple associated brands including Headwaymade, Merlin Brands, and Rabitat. These brands represent Merlin Brands Private Limited's diversified market presence and brand portfolio.
| Brand | Description | Website |
|---|---|---|
| Runs a direct-to-consumer brand offering insulated bottles. | headwaymade.com | |
| Diversified consumer products are manufactured and distributed by Merlin Brands. | merlinbrands.com | |
| Internet first brand offering baby care products | rabitat.com |
Competitors & Alternatives of Merlin Brands Private Limited
Brands and companies operating in the same space as Merlin Brands Private Limited include Wonderchef, Mylo, P-TAL and 6 more.
| Competitor | Description | Location | Founded |
|---|---|---|---|
Wonderchef
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Multi-category kitchen products are offered via an internet-first brand. | Mumbai, India, India | 2009 |
Mylo
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Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India. | Gurugram, India, India | 2018 |
P-TAL
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Handcrafted copper, brass, and kansa kitchenware is manufactured. | Panchkula, India, India | 2017 |
RforRabbit
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Multi-category baby care products are offered through an internet-first brand. | Ahmedabad, India, India | 2014 |
Vaya
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Private label kitchen supplies are offered via internet-first model. | Chennai, India, India | 2016 |
Healux International
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Cookware, kitchenware, healthcare, and homecare products are retailed online. | Bengaluru, India, India | 2015 |
HunyHuny
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Internet first brand of baby cots, bath tubs, and garments | Delhi, India, India | 2019 |
Mi Arcus
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Online platform selling baby clothing, toys, furniture, and maternity items. | Ludhiana, India, India | 2020 |
Blupin Technologies
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Platform offering mom and baby products and services | Gurugram, India, India | 2017 |
Business Activity of Merlin Brands Private Limited
Merlin Brands Private Limited is engaged in the principal business activity of trade, with detailed activities including retail trading.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading | Locked |
Business activity turnover details for Merlin Brands Private Limited
Turnover contribution percentages and historical activity changes require an active report plan.
- Turnover contribution
- Historical classifications
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Verified entity values are shown only after access is granted.
Auditor Details of Merlin Brands Private Limited
Merlin Brands Private Limited is audited by JAGDISH & ASSOCIATES for the financial year 2024. The auditor plays a crucial role in ensuring financial transparency and compliance with accounting standards.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| JAGDISH & ASSOCIATES | Locked | Locked | Locked |
Complete auditor history for Merlin Brands Private Limited
Appointment status, appointment dates, cessation dates, and historical auditor changes require an active report plan.
- Appointment status
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Board of Directors of Merlin Brands Private Limited
Merlin Brands Private Limited is governed by 3 directors who oversee the company's operations and strategic decisions.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Suneja Payal | Director | 13 Mar 2020 | 6 Years 4 Months | Current |
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Sumit Suneja
Also directs:
Turnstone Partners Llp, Think Ink Media Private Limited
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Director | 17 Mar 2023 | 3 Years 4 Months | Current |
| Sidharth Suneja | Director | 13 Mar 2020 | 6 Years 4 Months | Current |
Financials of Merlin Brands Private Limited FY 2024 filings available
Merlin Brands Private Limited reported revenue of ₹16.2 Cr (up 25.00% YoY) for FY 2024.
Ten-year financial statements for Merlin Brands Private Limited
Historical statement values and trend charts require an active report plan.
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Ownership and Shareholding of Merlin Brands Private Limited
Shareholding and ownership data for Merlin Brands Private Limited
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Charges & Borrowings of Merlin Brands Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 30 Sep 2025 | Others | ₹22 Lakh | Open |
| 10 Mar 2025 | Others | ₹1.5 Cr | Open |
| 16 Feb 2023 | Hdfc Bank Limited | ₹10.82 Lakh | Open |
Total charge records: 3 View all charges
Employees and EPFO Compliance at Merlin Brands Private Limited
Merlin Brands Private Limited has a workforce of 80 employees as of Dec 12, 2025.
Employee and EPFO history for Merlin Brands Private Limited
Monthly headcount, contribution history, establishment records, and filing compliance require an active report plan.
- Monthly headcount
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- ECR filing status
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GST Compliance of Merlin Brands Private Limited
GST registrations and filing compliance for Merlin Brands Private Limited
State-wise registrations, return filing status, HSN and SAC details, and jurisdiction records require an active report plan.
- GSTIN registrations
- State-wise filing status
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Credit Ratings, Litigation & Regulatory Alerts for Merlin Brands Private Limited
Credit ratings, litigation, and regulatory alerts for Merlin Brands Private Limited
Agency ratings, court records, regulatory events, and entity-specific compliance alerts require an active report plan.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
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MSME Payment Delays by Merlin Brands Private Limited
MSME payment history for Merlin Brands Private Limited
Amounts outstanding to micro and small suppliers, delay reasons, and MSME-1 filing history require an active report plan.
- Outstanding amounts
- Delay periods and reasons
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Subsidiaries & Group Companies of Merlin Brands Private Limited
Corporate group structure for Merlin Brands Private Limited
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- Parent company
- Subsidiaries and ownership
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MCA Filings & Documents of Merlin Brands Private Limited
MCA filings and documents for Merlin Brands Private Limited
Official forms, annual returns, financial statements, charge filings, and document dates require an active report plan.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Recent Activity on Merlin Brands Private Limited
Frequently Asked Questions about Merlin Brands Private Limited
Merlin Brands Private Limited is an active private limited company in the FMCG sector based in Delhi, Delhi, India. It was incorporated on 13 March 2020 (6+ years old) and is registered under CIN U36900DL2020PTC362740. The company has 80 employees.
Merlin Brands Private Limited reported revenue of ₹16.2 Cr for FY 2024 (up 25.00% YoY).
The current directors of Merlin Brands Private Limited are:
- Suneja Payal - Director
- Sumit Suneja - Director
- Sidharth Suneja - Director
The primary industry of Merlin Brands Private Limited is FMCG. The company specifically operates in personal care and skincare products. The company is currently active in this sector.
Merlin Brands Private Limited can be reached at the registered office: W – 40 Okhla Phase – 2, Delhi, Delhi, India – 110020, or through the website merlinbrands.com.
The authorised capital is ₹11 Lakh, and the paid-up capital is ₹1.86 Lakh.