MSME (Udyam registered) Ministry of MSME
- Category
- Small (2024-25)
- Udyam number
- UDYAM-DL-08-0021428
Merlin Brands Private Limited - fmcg in Delhi, India. FY 2026 financials & compliance.
Revenue · FY 2024
₹16.2 Cr
▲ 25% YoY
Net loss · FY 2024
₹7.51 Cr
Net margin -46.4%
EBITDA · FY 2024
-₹6.62 Cr
EBITDA margin -40.9%
Authorised capital
₹11 Lakh
Registered with MCA
Paid-up capital
₹1.86 Lakh
Issued & subscribed
Open charges
₹1.83 Cr
Secured borrowings
Company age
6 yrs
Est. 2020
Employees · EPFO
80
Provident fund records
About Merlin Brands Private Limited
Data last updated:
Merlin Brands Private Limited is a private limited company based in Delhi, India. It operates in the personal care and skincare products segment of the FMCG sector. It was incorporated on 13 March 2020 and has been in existence for over 6 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U36900DL2020PTC362740. Its GSTIN is 07AANCM3793L1ZQ (Delhi). The company holds 13 GST registrations, all of them active.
The company has an authorised share capital of ₹11 Lakh and a paid-up capital of ₹1.86 Lakh. It is led by directors including Suneja Payal and Sumit Suneja.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at W – 40 Okhla Phase – 2, Delhi, India – 110020.
As per the financials filed for FY 2024, the company reported a revenue of ₹16.2 Cr, a growth of 25% compared to the previous year. For the same year it recorded a net loss of ₹7.51 Cr (net margin -46.4%) and EBITDA of -₹6.62 Cr (EBITDA margin -40.9%). Revenue has grown at a compounded annual rate (CAGR) of 68% over three years.
The company has about 80 employees on its provident fund (EPFO) records.
The company is associated with 3 brands: Headwaymade, Merlin Brands and Rabitat. As per MCA filings, the company has open charges of ₹1.83 Cr on record. Court records list 5 cases involving the company, including 3 filed by the company and 2 filed against it; 4 cases are pending. The company has 8 deals on record (6 funding rounds, 1 secondary share transfer, 1 convertible or debt financing), with disclosed funding of ₹50.62 Cr; the latest was in February 2026. Its 10 peer companies in the same principal business activity (retail trading) are compared by revenue, 5 larger and 5 smaller; the largest is Asian Boardss Private Limited with revenue of ₹16.22 Cr. The company has 6 MSME Form 1 returns on record between 2021 and 2024, listing 102 overdue payments to 27 micro and small suppliers.
Merlin Brands Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-DL-08-0021428). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website merlinbrands.com.
Company details
CIN U36900DL2020PTC362740
Registration Number 362740
Incorporation Date 13 March 2020
ROC Delhi
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2024
Date of Balance Sheet 31 March 2024
Compliance Status Active Compliant
MSME Classification Small
Udyam Registration UDYAM-DL-08-0021428
Recognitions & Rankings of Merlin Brands
Contact details
Merlin Brands Private Limited's registered office is in Delhi, Delhi. Its website is merlinbrands.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered AddressW – 40 Okhla Phase – 2, Delhi, India – 110020
- IndustryFMCG, Personal Care & Skincare Products
To see the full contact details of Merlin Brands Private Limited, buy the company report.
Comprehensive company report
Merlin Brands Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Brands
Merlin Brands operates multiple associated brands including Headwaymade, Merlin Brands, and Rabitat. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Runs a direct-to-consumer brand offering insulated bottles. | headwaymade.com | |
| Diversified consumer products are manufactured and distributed by Merlin Brands. | merlinbrands.com | |
| Internet first brand offering baby care products | rabitat.com |
Business activity
The main business activity of Merlin Brands is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Merlin Brands Private Limited, buy the company report.
Financials of Merlin Brands Private Limited
FY 2024 filings availableMerlin Brands Private Limited reported revenue of ₹16.2 Cr (up 25% YoY) for FY 2024.
Revenue · FY 2024
₹16.2 Cr ▲ 25%
Net loss · FY 2024
₹7.51 Cr margin -46.4%
EBITDA · FY 2024
-₹6.62 Cr margin -40.9%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▲ 25%
3 years · compounded
▲ 68%
EBITDA CAGR growth
1 year
▼ 308%
3 years · compounded
▼ 415%
Revenue has grown at a compounded annual rate (CAGR) of 68% over three years, including 25% growth in the latest year. EBITDA fell 308% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | ₹16.2 Cr | ||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | -₹6.62 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹7.51 Cr | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -40.9% | ||||
| Net Profit Margin | -46.4% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Merlin Brands Private Limited, buy the company report.
Board of directors of Merlin Brands Private Limited
Merlin Brands has 3 directors on record. No former directors are listed.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Suneja Payal | Director | 13 Mar 2020 | 6 Years 7 Months | Current |
| Sumit Suneja Also directs: Turnstone Partners LLP, Think Ink Media Private Limited | Director | 17 Mar 2023 | 3 Years 7 Months | Current |
| Sidharth Suneja | Director | 13 Mar 2020 | 6 Years 7 Months | Current |
Peer comparison
Merlin Brands Private Limited is compared with the 10 companies closest to it by revenue in the same principal business activity (retail trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Asian Boardss Private Limited | ₹16.22 Cr (FY 2024) | -7.0% | Chennai, Tamil Nadu, India | |||
| Nasha Automotives Private Limited | ₹16.22 Cr (FY 2025) | -2.0% | Palakkad, Kerala, India | |||
| Keshvin Automobiles Private Limited | ₹16.21 Cr (FY 2025) | 124.0% | Chittoor, Andhra Pradesh, India | |||
| Ragnik Exports Private Limited | ₹16.21 Cr (FY 2024) | -1.0% | New Delhi, Delhi, India | |||
| Adinath Equipments Private Limited | ₹16.21 Cr (FY 2025) | -7.0% | Ahmedabad, Gujarat, India | |||
| Merlin Brands Private Limitedthis company | ₹16.2 Cr (FY 2024) | -₹7.51 Cr | -46.4% | 25.0% | 80 | Delhi, India |
| Sukh Saroj Jewellers Private Limited | ₹16.2 Cr (FY 2024) | 33.0% | New Delhi, Delhi, India | |||
| Skytech Pharma Private Limited | ₹16.19 Cr (FY 2025) | 24.0% | Delhi, India | |||
| Zodiac Life Sciences Private Limited | ₹16.19 Cr (FY 2025) | 24.0% | Hyderabad, Telangana, India | |||
| Sidra Homestyles Private Limited | ₹16.19 Cr (FY 2025) | 145.0% | Noida, Uttar Pradesh, India | |||
| Jai Shree Balaji Infrareal Private Limited | ₹16.19 Cr (FY 2024) | -17.0% | Tikamgarh, Madhya Pradesh, India |
To see the full peer comparison of Merlin Brands Private Limited, buy the company report.
Auditor
Merlin Brands Private Limited is audited by JAGDISH & ASSOCIATES for the financial year 2024.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| JAGDISH & ASSOCIATES | FY 2024 | 007209N |
Shareholding
The shareholding of Merlin Brands Private Limited is on record for 4 financial years, the latest being FY 2024, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2024 | FY 2023 | FY 2022 | FY 2021 |
|---|---|---|---|---|
| Promoters | ||||
| Domestic institutional investors (DII) | ||||
| Foreign institutional investors (FII) | ||||
| Public | ||||
| Others |
To see the full shareholding pattern of Merlin Brands Private Limited, buy the company report.
Charges & borrowings
Open charges
₹1.83 Cr
Satisfied charges
None
Breakdown by lending institutions
Latest charge details
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 30 Sep 2025 | 101161049 | Others | ₹22 Lakh | Open | |
| 10 Mar 2025 | 101072731 | Others | ₹1.5 Cr | Open | |
| 16 Feb 2023 | 100710974 | Hdfc Bank Limited | ₹10.82 Lakh | Open |
Total charge records: 3 View all charges
Deals & funding
Merlin Brands Private Limited has 8 deals on record (6 funding rounds, 1 secondary share transfer, 1 convertible or debt financing), with disclosed funding of ₹50.62 Cr; the latest was in February 2026.
Total deals
8
Funding rounds
6
Secondary share transfer
1
Convertible or debt financing
1
Disclosed funding
₹50.62 Cr
Deals on record (3 of 8)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Jul 2023 | Funding round · Series A | ₹21.43 Cr | Investors: DSG Consumer Partners, RPSG Capital Ventures, 2 individuals |
| Feb 2023 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: an individual |
| Nov 2021 | Funding round · Seed | ₹1.95 Cr | Investors: 3 individuals |
To see the full deal history of Merlin Brands Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Merlin Brands Private Limited has 5 court cases on record: 3 filed by Merlin Brands, 2 filed against it. 4 cases are pending and 1 is disposed.
Total cases
5
Filed by the company
3
Filed against the company
2
Pending
4
Disposed
1
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 5 | 2 | 4 |
Cases on record (4 of 5)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, South East, Delhi | Commercial suit | Filed by the company against New Modern Bazaar Departmental Stores Pvt Ltd and 2 others | Disposed |
| District court, West, Delhi | Cheque dishonour complaint | Filed against the company by M/S Vinayak Technoplast | Pending |
| District court, East, Delhi | Civil suit | Filed by the company against an individual | Pending |
| District court, South East, Delhi | Criminal case | Filed by the company against an individual | Pending |
To see the full case history of Merlin Brands Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Merlin Brands Private Limited has 6 MSME Form 1 returns on record between 2021 and 2024, listing 102 overdue payments to 27 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 27)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| Accurize Stratgrowers Private Limited | |||
| Vinayak Technoplast | |||
| Fedex Express Transportation and Supply Chain Services (India) Private Limited | |||
| an individual supplier | |||
| Cavalier Logistics Private Limited |
To see the full MSME payment records of Merlin Brands Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Merlin Brands Private Limited has a workforce of 80 employees on its EPFO records as of Dec 12, 2025, across 2 active EPFO establishments.
Employee count
80
Active EPFO establishments
2
Employee growth
23.08%
GST
Merlin Brands has 13 GST registrations: 13 active. The first 4 active GSTINs are listed below.
Total GSTINs
13
Active
13
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AANCM3793L1ZQ | Delhi | Active | 22 May 2020 |
| 27AANCM3793L1ZO | Maharashtra | Active | 28 Aug 2020 |
| 19AANCM3793L1ZL | West Bengal | Active | 18 Nov 2020 |
| 29AANCM3793L1ZK | Karnataka | Active | 18 Nov 2020 |
To see the full GST registrations and return filing status of Merlin Brands Private Limited, buy the company report.
Recent activity
Merlin Brands Private Limited has 3 board changes on record since 2020: 3 appointments. The latest: Sumit Suneja was appointed as Director on 17 Mar 2023.
Charges
A charge with Others amounted to Rs. 22.00 Lakh with Charge ID 101161049 was registered on 30 Sep 2025.
Charges
A charge with Others amounted to Rs. 150.00 Lakh with Charge ID 101072731 was registered on 10 Mar 2025.
AGM
Merlin Brands Private Limited last Annual general meeting of members was held on 30 Sep 2024 as per latest MCA records.
Filing
Merlin Brands Private Limited has filed its annual Financial statements for the year ended 31 Mar 2024 with Roc Delhi.
Appointed
Sumit Suneja was appointed as Director.
Charges
A charge with Hdfc Bank Limited amounted to Rs. 10.82 Lakh with Charge ID 100710974 was registered on 16 Feb 2023.
Appointed
Sidharth Suneja was appointed as Director.
Appointed
Suneja Payal was appointed as Director.
Incorporation
13 Mar 2020
Merlin Brands Private Limited was registered on 13 Mar 2020 with Roc Delhi & aged 6 years 7 months as per MCA records.
Frequently asked questions
Merlin Brands is an active private limited company based in Delhi, India. The company works in personal care and skincare products, within the FMCG industry. It was incorporated on 13 March 2020 (6+ years old) and is registered under CIN U36900DL2020PTC362740.
Merlin Brands has 3 current directors:
- Suneja Payal - Director
- Sumit Suneja - Director
- Sidharth Suneja - Director
The latest financial statements of Merlin Brands on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from FY 2020 are in the company report.
The GSTIN of Merlin Brands is 07AANCM3793L1ZQ, registered in Delhi. The company has 13 GST registrations in all, of which 13 are active. Other active GSTINs include 27AANCM3793L1ZO (Maharashtra), 19AANCM3793L1ZL (West Bengal), 29AANCM3793L1ZK (Karnataka).
The CIN (Corporate Identification Number) of Merlin Brands is U36900DL2020PTC362740. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Merlin Brands has 5 court cases on record: 3 filed by the company and 2 filed against it. 4 are pending.
Merlin Brands was incorporated on 13 March 2020, making it 6+ years old. It is registered with the Registrar of Companies, Delhi.
Merlin Brands has 8 deals on record (6 funding rounds, 1 secondary share transfer, 1 convertible or debt financing), with disclosed funding of ₹50.62 Cr; the latest was in February 2026.
The peers of Merlin Brands by revenue are Asian Boardss Private Limited, Nasha Automotives Private Limited, Keshvin Automobiles Private Limited, Ragnik Exports Private Limited, Adinath Equipments Private Limited and 5 more, all in the same principal business activity (retail trading).
Sumit Suneja was appointed as Director on 17 Mar 2023. Sidharth Suneja was appointed as Director on 13 Mar 2020. Suneja Payal was appointed as Director on 13 Mar 2020.
Yes, Merlin Brands is registered as a small enterprise under Udyam registration (number: UDYAM-DL-08-0021428).
Merlin Brands has 6 MSME Form 1 returns on record between 2021 and 2024, listing 102 overdue payments to 27 micro and small suppliers. The latest return was filed on 20 Apr 2024.
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