About Rabitat
Rabitat is a Consumer company based in Delhi (India) founded in 2019. Internet first brand offering baby care products. Rabitat has raised $5 million across 2 funding rounds from investors including RPSG Capital Ventures, DSG Consumer Partners and Capital A. The company has 39 employees. Its website rabitat.com draws about 161 thousand monthly visits. Its Indian entity Merlin Brands Private Limited reported revenue of ₹16.20 Cr. Rabitat offers products and services including Steel Play Sipper, Lunchbox, Happy Munch DuoCombo, and Sibling Set Steel Combo. Its focus areas include Retail, Home Improvements, B2C Commerce and Kitchen Supplies. Its competitors include Mylo, Wonderchef and P-TAL; 3 of its 3 listed competitors have raised funding.
Company details
Rabitat was founded in 2019 and is based in Delhi, India. An internet-first brand in the baby care sector, it provides products such as school bags, sipper bottles, organic bedding, kids food jars, training cups, pregnancy pillows, and maternity items for children from newborn to six years. Parenting, pregnancy care, and child care content is also supplied through its platform.
- Headquarters Delhi, India
- Employees 39
- SectorsConsumer
- Website category Lifestyle · Childcare
- Email••••••••
- Website rabitat.com
- Social LinkedIn X Facebook
- Legal Name Merlin Brands Private Limited
- Date of Incorporation 13 Mar, 2020
- Jurisdiction Delhi, India
- Annual Revenue₹16.20 Cr
FY 2024 · +25% YoY
- Net Loss-₹7.51 Cr
FY 2024 · -46% margin
- EBITDA-₹6.62 Cr
FY 2024 · -41% margin
- Total Equity Funding$5M (USD)
in 2 rounds
- Latest Funding Round$5M (USD), Series A
Jun 2025
- InvestorsRPSG Capital Ventures
& 11 more
- Employee Count39
Associated legal entities of Rabitat
Rabitat operates through Merlin Brands Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Merlin Brands Private Limited CIN U36900DL2020PTC362740 | Active | 13 Mar 2020 | Delhi, Delhi | ₹16.2 Cr | 80 | 3 | View details |
Products & Services of Rabitat
Rabitat offers a comprehensive portfolio of products and services, including Steel Play Sipper, Lunchbox, Happy Munch DuoCombo, and Sibling Set Steel Combo.
Stainless steel sipper for kids with leak-proof and easy-carry design
Durable container for children's meals with no-leak features
Set of kids' products for meals and drinks
Multi-item pack of sippers and bottles for families
Funding Insights of Rabitat
Rabitat has successfully raised a total of $5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 2
- Last Round Series A — $5M
- Investors Count 12
All 2 funding rounds of Rabitat with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2025 | $5M | Series A | – | RPSG Capital Ventures, DSG Consumer Partners | |
| May 2024 | Seed | – | – |
12 investors in total: 6 institutional and 6 angel.
Investors in Rabitat
Rabitat has secured backing from 12 investors, including venture fund and angel investors. Prominent investors backing the company include RPSG Capital Ventures, DSG Consumer Partners and Capital A.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Potato farming, grain marketing, and equipment services in Maine. | 2018 | rpsgcapital.vc | Gurugram, India | |
Investing in and supporting insurgent consumer brands in India and Southeast Asia. | dsgcp.com | |||
Venture capital funding is provided to Indian startups. | capital-a.in | Bengaluru, India | ||
Eagle Venture Fund is focused on impact-driven venture capital investments. | eagleventurefund.com | Dallas, United States | ||
Venture capital fund and limited partner investing in multiple sectors | agventures.co.in | Noida, India | ||
VP Vedang Patel | Co-founder of Power Gummies, active angel investor in Indian startups | unknown_6214deac56404f75b | ||
HV Harsh Vardhan Lal | unknown_16d241265ab14e3b8 | |||
RS Rohin Samtaney | unknown_f8c5326e8099482d9 | |||
RS Ramakant Sharma | Co-founder of Livspace, angel investor in Indian startups | unknown_503c60ed0076404a9 | ||
AN Ankit Nagori | Founder of Curefoods, ex-Flipkart, active angel investor in Indian startups | unknown_3350d6fad40143e69 |
Investor details for Rabitat
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Merlin Brands Private Limited (Rabitat)
Merlin Brands Private Limited is the primary company behind Rabitat. The board of Merlin Brands Private Limited currently have 3 directors; the longest-serving is Suneja Payal, appointed in 2020.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Suneja Payal DIN 08722552 | Director | 13 Mar 2020 | 6 yrs 7 mo | Merlin Brands Private Limited |
| Sidharth Suneja DIN 06970400 | Director | 13 Mar 2020 | 6 yrs 7 mo | Merlin Brands Private Limited |
| Sumit Suneja DIN 06970406 | Director | 17 Mar 2023 | 3 yrs 7 mo | Merlin Brands Private Limited |
People of Rabitat
1 people are tracked at Rabitat (1 in leadership); the tracked headcount is 39.
| Name | Role | Group |
|---|---|---|
| CEO | Leadership |
Complete people profiles for Rabitat
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Rabitat
Figures of Merlin Brands Private Limited, the primary company behind Rabitat, for FY 2024. Revenue was ₹16.20 Cr (+25% year on year). Net loss was -₹7.51 Cr (-46% margin). EBITDA was -₹6.62 Cr (-41% margin). Revenue has grown at a compounded annual rate of +68% over three years.
- ₹16.20 CrRevenue · FY 2024 · +25% YoY
- -₹7.51 CrNet loss · -46% margin
- -₹6.62 CrEBITDA · -41% margin
- ₹1.9 LakhPaid-up capital
- 80Employees (provident fund records)
- +68%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Merlin Brands Private Limited are on its company page.
Detailed financial statements for Rabitat
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Rabitat
3 dated milestones of Rabitat across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Rabitat is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $5.0M.
Competitors of Rabitat
Rabitat has 3 listed competitors in our database, 3 of them funded. They include Mylo, Wonderchef and P-TAL.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mylofamily.com | 2018 | Gurugram, India | $25.92M | 162 | Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India. | |
| wonderchef.com | 2009 | Mumbai, India | $49.82M | 220 | Multi-category kitchen products are offered via an internet-first brand. | |
| ptal.in | 2017 | Panchkula, India | $3.64M | 38 | Handcrafted copper, brass, and kansa kitchenware is manufactured. |
Detailed competitors of Rabitat
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Rabitat
The website of Rabitat (rabitat.com) receives about 160.7K visits a month and ranks #178,793 among all websites worldwide, #9,373 in Childcare.
- Monthly visits160.7K
▼ 27.1% vs previous month
- Unique visitors104.9K
per month
- Global rank#178,793
among all websites
- Category rank#9,373
Lifestyle · Childcare
- Bounce rate20%
- Pages per visit3.3
- Average visit1 min 03 sec
- DevicesDesktop 5% · Mobile 95%
Websites whose visitors overlap most with Rabitat. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
kidspark.co.in | kidspark.co.in | 100% | #433,936 | – | |
| amala.earth | 98% | 155.9K | #277,449 | View details | |
staranddaisy.in | staranddaisy.in | 98% | #3,128,564 | – | |
| themomstore.in | 94% | 203.5K | View details | ||
| toycra.com | 92% | 82.8K | #372,279 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for Rabitat
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 27 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
3 companies that operate in the same segment as Rabitat (Home & Living Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about Rabitat
Rabitat was founded in 2019 and raised its 1st funding round 5 years after it was founded.
Rabitat is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Rabitat is a funded company, having raised a total of $5M across 2 funding rounds to date.
Rabitat has 39 employees.
The primary company behind Rabitat, Merlin Brands Private Limited, reported revenue of ₹16.20 Cr for FY 2024, up 25% year on year.
Rabitat was founded in 2019 and is based in Delhi, India. An internet-first brand in the baby care sector, it provides products such as school bags, sipper bottles, organic bedding, kids food jars, training cups, pregnancy pillows, and maternity items for children from newborn to six years. Parenting, pregnancy care, and child care content is also supplied through its platform.
Rabitat's top competitors include Wonderchef, Mylo and P-TAL.
Rabitat offers Steel Play Sipper, Lunchbox, Happy Munch DuoCombo, and Sibling Set Steel Combo.
Rabitat has 12 investors. Key investors include RPSG Capital Ventures, DSG Consumer Partners, Capital A, Eagle Venture Fund, and AG Ventures.
Rabitat operates through Merlin Brands Private Limited.
The legal entities of Rabitat currently have 3 directors, including Suneja Payal, Sumit Suneja, Sidharth Suneja.
The website of Rabitat receives about 161 thousand visits a month and ranks #178,793 among all websites worldwide.