Rabitat

Delhi, India Founded: 2019 • Age: 7 yrs
Internet first brand offering baby care products
Annual revenue $1.6M Latest available
Total funding $5.0M 2 rounds
Employees 39 Tracked headcount
Investors 12 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Rabitat

Rabitat is a company based in Delhi (India) founded in 2019. Rabitat has raised $5 million across 2 funding rounds from investors including RPSG Capital Ventures, DSG Consumer Partners and Capital A. The company has 39 employees as of April 02, 2024. Rabitat offers products and services including Steel Play Sipper, Lunchbox, Happy Munch DuoCombo, and Sibling Set Steel Combo. Rabitat operates in a competitive market with competitors including Mylo, Wonderchef, P-TAL, Merlin Brands and RforRabbit, among others.

  • Headquarter Delhi, India
  • Employees 39 as on 02 Apr, 2024
  • Sectors
    Consumer
  • Email
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  • Website
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  • Legal Name Merlin Brands Private Limited
  • Date of Incorporation 13 Mar, 2020
  • Jurisdiction Delhi, Delhi, India
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $1.56 M (USD)
    28.39
    as on Mar 31, 2023
  • Net Profit
    -$241.56 K (USD)
    -605
    as on Mar 31, 2023
  • EBITDA
    -$128.16 K (USD)
    -270.74
    as on Mar 31, 2023
  • Total Equity Funding
    $5 M (USD)

    in 2 rounds

  • Latest Funding Round
    $5 M (USD), Series A

    Jun 23, 2025

  • Investors
  • Employee Count
    39

    as on Apr 02, 2024

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Products & Services of Rabitat

Rabitat offers a comprehensive portfolio of products and services, including Steel Play Sipper, Lunchbox, Happy Munch DuoCombo, and Sibling Set Steel Combo.

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Primary

Stainless steel sipper for kids with leak-proof and easy-carry design

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Durable container for children's meals with no-leak features

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Set of kids' products for meals and drinks

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Multi-item pack of sippers and bottles for families

Funding Insights of Rabitat

Rabitat has successfully raised a total of $5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Rabitat

Rabitat has secured backing from 12 investors, including venture fund and angel investors. Prominent investors backing the company include RPSG Capital Ventures, DSG Consumer Partners and Capital A.

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Venture Fund
Angel
Investor Description Founded Year Domain Location
Potato farming, grain marketing, and equipment services in Maine.
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Investing in and supporting insurgent consumer brands in India and Southeast Asia.
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Venture capital funding is provided to Indian startups.
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Investor details for Rabitat

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Investments & Acquisitions by Rabitat

Investments
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Investment portfolio details for Rabitat

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Financial Statements - Rabitat

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Detailed financials for Rabitat

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  • Profit trends
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Rabitat Comparisons

Rabitat Primary company
Description
Internet first brand offering baby care products
Location
Delhi, India
Founded Year
2019
Annual Revenue
$1.56 M (USD)
Net Profit
-$241.56 K (USD)
EBITDA
-$128.16 K (USD)
Employees
39
As of 2024
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Peer comparison for Rabitat

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Competitors of Rabitat

Rabitat operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mylo, Wonderchef, P-TAL, Merlin Brands and RforRabbit, among others.

Company Name Domain Founded year HQ Location Description
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Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India.
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Multi-category kitchen products are offered via an internet-first brand.
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Handcrafted copper, brass, and kansa kitchenware is manufactured.
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Diversified consumer products are manufactured and distributed by Merlin Brands.
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Multi-category baby care products are offered through an internet-first brand.
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Platform offering mom and baby products and services
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Detailed competitors of Rabitat

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Latest news on Rabitat

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Complete news archive for Rabitat

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Frequently Asked Questions about Rabitat

Rabitat was founded in 2019 and raised its 1st funding round 5 years after it was founded.

Rabitat is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.

Rabitat is a funded company, having raised a total of $5M across 2 funding rounds to date.

As of Apr 02, 2024, the latest employee count at Rabitat is 39.

Annual revenue of Rabitat is $1.56M as on Mar 31, 2023.

Rabitat was founded in 2019 and is based in Delhi, India. An internet-first brand in the baby care sector, it provides products such as school bags, sipper bottles, organic bedding, kids food jars, training cups, pregnancy pillows, and maternity items for children from newborn to six years. Parenting, pregnancy care, and child care content is also supplied through its platform.

Rabitat's top competitors include Wonderchef, Mylo and P-TAL.

Rabitat offers Steel Play Sipper, Lunchbox, Happy Munch DuoCombo, and Sibling Set Steel Combo.

Rabitat has 12 investors. Key investors include RPSG Capital Ventures, DSG Consumer Partners, Capital A, Eagle Venture Fund, and AG Ventures.

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