About Rabitat
Rabitat is a company based in Delhi (India) founded in 2019.. Rabitat has raised $5 million across 2 funding rounds from investors including RPSG Capital Ventures, DSG Consumer Partners and Capital A. The company has 39 employees as of April 02, 2024. Rabitat offers products and services including Steel Play Sipper, Lunchbox, Happy Munch DuoCombo, and Sibling Set Steel Combo. Rabitat operates in a competitive market with competitors including Mylo, Wonderchef, P-TAL, Merlin Brands and RforRabbit, among others.
- Headquarter Delhi, India
- Employees 39 as on 02 Apr, 2024
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Sectors
Consumer
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Email
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Phone
*********
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Website
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Social
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- Legal Name Merlin Brands Private Limited
- Date of Incorporation 13 Mar, 2020
- Jurisdiction Delhi, Delhi, India
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Annual Revenue
$1.56 M (USD)28.39as on Mar 31, 2023
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Net Profit
$-241.56 K (USD)-605as on Mar 31, 2023
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EBITDA
$-128.16 K (USD)-270.74as on Mar 31, 2023
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Total Equity Funding
$5 M (USD)
in 2 rounds
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Latest Funding Round
$5 M (USD), Series A
Jun 23, 2025
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Investors
RPSG Capital Ventures
& 11 more
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Employee Count
39
as on Apr 02, 2024
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Products & Services of Rabitat
Rabitat offers a comprehensive portfolio of products and services, including Steel Play Sipper, Lunchbox, Happy Munch DuoCombo, and Sibling Set Steel Combo. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Stainless steel sipper for kids with leak-proof and easy-carry design
Durable container for children's meals with no-leak features
Set of kids' products for meals and drinks
Multi-item pack of sippers and bottles for families
Funding Insights of Rabitat
Rabitat has successfully raised a total of $5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $5.0M
- First Round First Round
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2025 | Amount | Series A - Rabitat | Valuation | RPSG Capital Ventures , DSG Consumer Partners | |
| May, 2024 | Amount | Seed - Rabitat | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Rabitat
Rabitat has secured backing from 12 investors, including venture fund and angel investors. Prominent investors backing the company include RPSG Capital Ventures, DSG Consumer Partners and Capital A. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Potato farming, grain marketing, and equipment services in Maine.
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Founded Year | Domain | Location | |
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Investing in and supporting insurgent consumer brands in India and Southeast Asia.
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Founded Year | Domain | Location | |
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Venture capital funding is provided to Indian startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Rabitat
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Rabitat
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rabitat Comparisons
Competitors of Rabitat
Rabitat operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mylo, Wonderchef, P-TAL, Merlin Brands and RforRabbit, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mylo is recognized as an online store providing baby, mom, and pregnancy essential products in India.
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| domain | founded_year | HQ Location |
Multi-category kitchen products are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Handcrafted copper, brass, and kansa kitchenware is manufactured.
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| domain | founded_year | HQ Location |
Diversified consumer products are manufactured and distributed by Merlin Brands.
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| domain | founded_year | HQ Location |
Multi-category baby care products are offered through an internet-first brand.
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| domain | founded_year | HQ Location |
Platform offering mom and baby products and services
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Rabitat
When was Rabitat founded?
Rabitat was founded in 2019 and raised its 1st funding round 5 years after it was founded.
Where is Rabitat located?
Rabitat is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Is Rabitat a funded company?
Rabitat is a funded company, having raised a total of $5M across 2 funding rounds to date.
How many employees does Rabitat have?
As of Apr 02, 2024, the latest employee count at Rabitat is 39.
What is the annual revenue of Rabitat?
Annual revenue of Rabitat is $1.56M as on Mar 31, 2023.
What does Rabitat do?
Rabitat was founded in 2019 and is based in Delhi, India. An internet-first brand in the baby care sector, it provides products such as school bags, sipper bottles, organic bedding, kids food jars, training cups, pregnancy pillows, and maternity items for children from newborn to six years. Parenting, pregnancy care, and child care content is also supplied through its platform.
Who are the top competitors of Rabitat?
Rabitat's top competitors include Wonderchef, Mylo and P-TAL.
What products or services does Rabitat offer?
Rabitat offers Steel Play Sipper, Lunchbox, Happy Munch DuoCombo, and Sibling Set Steel Combo.
Who are Rabitat's investors?
Rabitat has 12 investors. Key investors include RPSG Capital Ventures, DSG Consumer Partners, Capital A, Eagle Venture Fund, and AG Ventures.