Affinity.Com Advertising Private Limited - Company Profile

It is a business services foreign private limited company based in Mumbai, Maharashtra, India, established in 2010.

2010 Mumbai, Maharashtra, India Struck Off

Last Updated: July 25, 2025

About Affinity.Com Advertising Private Limited

Affinity.Com Advertising Private Limited, a struck off foreign private limited company, was established on 10 February 2010 in Mumbai, Maharashtra, India. Engaging in miscellaneous business activities within the business services sector, it holds CIN: U74900MH2010FTC199911. Registered under ROC Roc Mumbai. it is unlisted. It has an authorized capital of ₹1.00 M and a paid-up capital of ₹1.00 M.

Its leadership includes Sunil Krishnaraj Merchant (Director), John Hanjoo Lee (Additional Director). Past directors included Namit Merchant. It is based at Plot No. 30 Ab,Government Ind. Estate, M.G.Road, Kandivali (West), Mumbai, Maharashtra, 400067.

Company Details

CIN/LLPIN
U74900MH2010FTC199911
Registration Number
199911
Incorporation Date
10 February 2010
Authorized Capital
₹1.00 M
Paid-Up Capital
₹1.00 M
ROC Code
Roc Mumbai
Listing Status
Unlisted
Company Status
Struck Off

Key Metrics

Authorised Capital ₹ 1.00 M as on 25-07-2025
Paid Up Capital ₹ 1.00 M as on 25-07-2025
Company Age 15 Year, 11 Months

Comprehensive Company Insights

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Who are the key members and board of directors at Affinity.Com Advertising Private Limited?

Current Directors

Name	Designation	Appointment Date	Status
Sunil Krishnaraj Merchant	Director	10 Feb 2010	Current
John Hanjoo Lee	Additional Director	01 Mar 2011	Current

Past Directors

Name	Designation	Cessation	Status
Pramod Abcsdd	Director	03 Jul 2011	Past

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Financial Performance of Affinity.Com Advertising.

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Date	Amount	Transaction Name	Valuation	Lead Investors	Investors
Jul, 2021	Amount	Post-IPO - Grab	Valuation	investors	Emtek
Feb, 2021	Amount	Post-IPO - Grab	Valuation	investors	Signite Partners
Jan, 2021	Amount	Post-IPO - Grab	Valuation	investors	Hana Financial Group , GGV Capital
Feb, 2021	Amount	Post-IPO - Grab	Valuation	investors	Signite Partners

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Key Matrics
Balance Sheet
Profit and Loss
Cash Flow
Ratios

Metrics

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What is the Ownership and Shareholding Structure of Affinity.Com Advertising?

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Shareholding Pattern (FY 2024)

Promoters: 92.83%
Public: 4.10%
Others: 3.07%

Shareholding Pattern over the Year

	FY (2024)	FY (2023)	FY (2022)	FY (2021)	FY (2020)
Promoters	92.83	94.62	94.55	94.55	94.55
Public	4.10	3.89	3.95	3.96	3.98
Others	3.07	1.49	1.50	1.49	1.47

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How Many Employees Work at Affinity.Com Advertising?

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Employee Date	Number of Employees
2020	78,000
2021	80,500
2022	83,200
2023	86,000
2024	89,500
2025	92,000

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Deals i

Gain comprehensive insights into the Deals and Valuation data of Affinity.Com Advertising, offering detailed information on various transactions, including security allotment data. Explore the intricate details of financial agreements, mergers, acquisitions, divestitures, and strategic partnerships that have shaped Affinity.Com Advertising's trajectory.

Rating

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Alerts

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Latest Updates, News, and FAQs on Affinity.Com Advertising

Recent Activity within the Organization

Director Appointment

John Hanjoo Lee was appointed as a Additional Director was appointed as a Additional Director on 01 Mar 2011 & has been associated with this company since 14 years 11 months . was recorded as a recent event.
01 Mar 2011
Director Appointment

Progress on Sunil Krishnaraj Merchant was appointed as a Director was appointed as a Director on 10 Feb 2010 & has been associated with this company since 15 years 11 months . was documented.
10 Feb 2010
Company Incorporation

Progress on Affinity.Com Advertising Private Limited was registered on 10 Feb 2010 with Roc Mumbai & aged 15 years 11 months as per MCA records. was documented.
10 Feb 2010

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