- Category
- Small (2024-25)
- Udyam number
- UDYAM-MH-18-0062728

About Mcanvas Advertising Private Limited
Data last updated:
Mcanvas Advertising Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Affinity Global Advertising Private Limited. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 02 December 2016 and has been in existence for over 10 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U74999MH2016PTC288103. Its GSTIN is 27AAKCM6990N1ZI (Maharashtra).
The company has an authorised share capital of ₹2.5 Cr and a paid-up capital of ₹1.3 Cr. It is led by directors including Lavin Suresh Punjabi (Managing Director) and John Hanjoo Lee.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at Mumbai, Maharashtra.
As per the financials filed for FY 2025, the company reported a revenue of ₹1.38 Cr, a decline of 95% compared to the previous year. For the same year it recorded a net profit of ₹1 Cr (net margin 72.6%) and EBITDA of ₹1.11 Cr (EBITDA margin 80.2%). Revenue has declined at a compounded annual rate (CAGR) of 61% over three years and 35% over five years.
The company has about 63 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: mCanvas. The company has 1 deal on record (1 rights issue); the latest was in March 2018. The company has 11 MSME Form 1 returns on record between 2019 and 2024, listing 76 overdue payments to 11 micro and small suppliers.
Mcanvas Advertising Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-MH-18-0062728). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website mcanvas.com.
Company details
Recognitions & Rankings of Mcanvas Advertising
Contact details
Mcanvas Advertising Private Limited's registered office is in Mumbai, Maharashtra. Its website is mcanvas.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered Address7th Floor Spectrum Tower Mindspace Chincholi Bunder Road Malad, (West), Mumbai, Maharashtra, India – 400064
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Mcanvas Advertising Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Mcanvas Advertising operates one associated brand: mCanvas. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Provides interactive mobile ads to boost brand recall and audience connections. | mcanvas.com |
Business activity
The main business activity of Mcanvas Advertising is professional, scientific and technical. In detail, this covers advertising and market research.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research |
To see the full business activity and turnover split of Mcanvas Advertising Private Limited, buy the company report.
Financials of Mcanvas Advertising Private Limited
FY 2024 filings availableMcanvas Advertising Private Limited reported revenue of ₹1.38 Cr (down 95% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 35% over five years, including a 95% fall in the latest year. EBITDA fell 68% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | |||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹1.11 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹1 Cr | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 80.2% | ||||
| Net Profit Margin | 72.6% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Mcanvas Advertising Private Limited, buy the company report.
Board of directors of Mcanvas Advertising Private Limited
Mcanvas Advertising has 3 current directors and 3 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| John Hanjoo Lee Also directs: Affinity Global Advertising Private Limited | Director | 17 Mar 2017 | 9 Years 7 Months | Current |
| Lavin Suresh Punjabi Also directs: Affinity Global Advertising Private Limited | Managing Director | 02 Dec 2016 | 9 Years 10 Months | Current |
| Monica Narendra Ajwani Also directs: Affinity Global Advertising Private Limited | Additional Director | 10 Dec 2025 | 0 Years 10 Months | Current |
Auditor
Mcanvas Advertising Private Limited is audited by HINESH R DOSHI & CO LLP for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| HINESH R DOSHI & CO LLP | FY 2023 | 103677W / W-100056 |
Shareholding
The shareholding of Mcanvas Advertising Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Mcanvas Advertising Private Limited, buy the company report.
Deals & funding
Mcanvas Advertising Private Limited has 1 deal on record (1 rights issue); the latest was in March 2018.
Deals on record (1 of 1)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Mar 2018 | Rights issue | ₹1.29 Cr | Investors: Affinity Global Advertising Private Limited , an individual |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
No court or tribunal cases involving Mcanvas Advertising Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
Mcanvas Advertising Private Limited has 11 MSME Form 1 returns on record between 2019 and 2024, listing 76 overdue payments to 11 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 11)
To see the full MSME payment records of Mcanvas Advertising Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Mcanvas Advertising Private Limited has a workforce of 63 employees on its EPFO records as of Mar 31, 2024, across 1 active EPFO establishment.
GST
Mcanvas Advertising has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAKCM6990N1ZI | Maharashtra | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Mcanvas Advertising Private Limited, buy the company report.
Recent activity
Mcanvas Advertising Private Limited has 6 board changes on record since 2016: 3 appointments and 3 cessations. The latest: Monica Narendra Ajwani was appointed as Additional Director on 10 Dec 2025.
News
Frequently asked questions
Mcanvas Advertising is an active private limited company based in Mumbai, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 02 December 2016 (10+ years old) and is registered under CIN U74999MH2016PTC288103.
Mcanvas Advertising has 3 current directors:
- Lavin Suresh Punjabi - Managing Director
- John Hanjoo Lee - Director
- Monica Narendra Ajwani - Additional Director
The latest financial statements of Mcanvas Advertising on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from FY 2017 are in the company report.
The GSTIN of Mcanvas Advertising is 27AAKCM6990N1ZI, registered in Maharashtra.
The CIN (Corporate Identification Number) of Mcanvas Advertising is U74999MH2016PTC288103. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Mcanvas Advertising was incorporated on 02 December 2016, making it 10+ years old. It is registered with the Registrar of Companies, Mumbai.
Mcanvas Advertising has 1 deal on record (1 rights issue); the latest was in March 2018.
Monica Narendra Ajwani was appointed as Additional Director on 10 Dec 2025. Lavin Suresh Punjabi ceased to be Director on 01 Jan 2021. John Hanjoo Lee ceased to be Additional Director on 29 Sep 2017. Mcanvas Advertising has 6 board changes on record in total.
Yes, Mcanvas Advertising is registered as a small enterprise under Udyam registration (number: UDYAM-MH-18-0062728).
Mcanvas Advertising has 11 MSME Form 1 returns on record between 2019 and 2024, listing 76 overdue payments to 11 micro and small suppliers. The latest return was filed on 30 Apr 2024.
Mcanvas Advertising can be reached through the website mcanvas.com. Its registered office is in Mumbai, Maharashtra, India.

