About Alchemy Advertising Private Limited
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Alchemy Advertising Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 16 November 2018 and has been in existence for over 8 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U74300MH2018PTC317141. Its GSTIN is 27AARCA5782D1ZC (Maharashtra).
The company has an authorised share capital of ₹15 Lakh and a paid-up capital of ₹4.8 Lakh. It is led by directors including Sana Farid Khwaja and Dharika Sunil Merchant.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 1102 Dalia Industrial Estate Opposite. Yashraj Studio Veera Desai, Mumbai, Maharashtra, India – 400058.
As per the financials filed for FY 2024, the company reported a revenue of ₹21.26 Cr, a decline of 26% compared to the previous year. For the same year it recorded a net profit of ₹35.7 Lakh (net margin 1.7%) and EBITDA of ₹32.52 Lakh (EBITDA margin 1.5%). Revenue has grown at a compounded annual rate (CAGR) of 7% over three years and 44% over five years.
The company has about 34 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: WORD. The company has 2 deals on record (1 rights issue, 1 funding round), with disclosed funding of ₹6.82 Cr; the latest was in December 2022.
For more details, the company can be reached via its website thealchemygroup.com.
Company details
Contact details
Alchemy Advertising Private Limited's registered office is in Mumbai, Maharashtra. Its website is thealchemygroup.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered Address1102 Dalia Industrial Estate Opposite. Yashraj Studio Veera Desai, Mumbai, Maharashtra, India – 400058
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Alchemy Advertising Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Alchemy Advertising operates one associated brand: WORD. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Operates a cloud-based marketplace for connecting with influencers. | whatstheword.co |
Business activity
The main business activity of Alchemy Advertising is professional, scientific and technical. In detail, this covers advertising and market research.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research |
To see the full business activity and turnover split of Alchemy Advertising Private Limited, buy the company report.
Financials of Alchemy Advertising Private Limited
FY 2025 filings availableAlchemy Advertising Private Limited reported revenue of ₹21.26 Cr (down 26% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue fell 26% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 44%. EBITDA rose 119% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
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| EBITDA | ₹32.52 Lakh | ||||
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| Net Profit (PAT) | ₹35.7 Lakh | ||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA Margin | 1.5% | ||||
| Net Profit Margin | 1.7% | ||||
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To see the full financial statements and ratios of Alchemy Advertising Private Limited, buy the company report.
Board of directors of Alchemy Advertising Private Limited
Alchemy Advertising has 3 current directors and 5 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Sana Farid Khwaja Also directs: Entropic Collective Private Limited | Director | 24 May 2023 | 3 Years 5 Months | Current |
| Dharika Sunil Merchant Also directs: Entropic Collective Private Limited | Director | 16 Nov 2018 | 7 Years 11 Months | Current |
| Pankil Pankaj Mehta Also directs: Clariti Media Ventures Private Limited | Director | 16 Nov 2018 | 7 Years 11 Months | Current |
Auditor
Alchemy Advertising Private Limited is audited by Hinesh R. Doshi & Co. LLP for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| Hinesh R. Doshi & Co. LLP | FY 2023 | 103677W/W-100056 |
Shareholding
The shareholding of Alchemy Advertising Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Alchemy Advertising Private Limited, buy the company report.
Deals & funding
Alchemy Advertising Private Limited has 2 deals on record (1 rights issue, 1 funding round), with disclosed funding of ₹6.82 Cr; the latest was in December 2022.
Deals on record (2 of 2)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Dec 2022 | Funding round | ₹6.82 Cr | Investors: 2 individuals |
| Aug 2022 | Rights issue | ₹3.21 Cr | Investors: 2 individuals |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
No court or tribunal cases involving Alchemy Advertising Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Alchemy Advertising Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Alchemy Advertising Private Limited has a workforce of 34 employees on its EPFO records as of Apr 04, 2024, across 1 active EPFO establishment.
GST
Alchemy Advertising has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AARCA5782D1ZC | Maharashtra | Active | 04 Dec 2018 |
To see the full GST registrations and return filing status of Alchemy Advertising Private Limited, buy the company report.
Recent activity
Alchemy Advertising Private Limited has 8 board changes on record since 2018: 3 appointments and 5 cessations. The latest: Sana Farid Khwaja ceased to be Additional Director on 29 Sep 2023.
Frequently asked questions
Alchemy Advertising is an active private limited company based in Mumbai, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 16 November 2018 (8+ years old) and is registered under CIN U74300MH2018PTC317141.
Alchemy Advertising has 3 current directors:
- Sana Farid Khwaja - Director
- Dharika Sunil Merchant - Director
- Pankil Pankaj Mehta - Director
The latest financial statements of Alchemy Advertising on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from FY 2019 are in the company report.
The GSTIN of Alchemy Advertising is 27AARCA5782D1ZC, registered in Maharashtra.
The CIN (Corporate Identification Number) of Alchemy Advertising is U74300MH2018PTC317141. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Alchemy Advertising was incorporated on 16 November 2018, making it 8+ years old. It is registered with the Registrar of Companies, Mumbai.
Alchemy Advertising has 2 deals on record (1 rights issue, 1 funding round), with disclosed funding of ₹6.82 Cr; the latest was in December 2022.
Sana Farid Khwaja ceased to be Additional Director on 29 Sep 2023. Shraddha Umang Dedhia ceased to be Additional Director on 01 Jun 2023. Sana Farid Khwaja was appointed as Director on 24 May 2023. Alchemy Advertising has 8 board changes on record in total.
Alchemy Advertising can be reached through the website thealchemygroup.com. Its registered office is in Mumbai, Maharashtra, India.
The registered office of Alchemy Advertising is at 1102 Dalia Industrial Estate Opposite. Yashraj Studio Veera Desai, Mumbai, Maharashtra, India – 400058.
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