About WORD
WORD is a Retail company based in Mumbai (India) founded in 2018. It operates a cloud-based marketplace for connecting with influencers. It operates on a B2B model. The company has 34 employees. Its Indian entity Alchemy Advertising Private Limited reported revenue of ₹21.26 Cr. Its focus areas include Marketing and Advertising, Digital Marketing, Influencer Marketing and Marketplaces.
Company details
WORD operates a cloud-based marketplace for connecting with influencers through marketing and advertising, providing digital marketing, engaging in influencer marketing, and marketplaces. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Mumbai, India
- Employees 34
- SectorsRetail
- Website whatstheword.co
- Social LinkedIn Facebook Instagram
- Legal Name Alchemy Advertising Private Limited
- Date of Incorporation 16 Nov, 2018
- Jurisdiction Andheri (W) Mumbai, Maharashtra, India
- Annual Revenue₹21.26 Cr
FY 2024 · -26% YoY
- Net Profit₹35.7 Lakh
FY 2024 · 2% margin
- EBITDA₹32.5 Lakh
FY 2024 · 2% margin
- Employee Count34
Associated legal entities of WORD
WORD operates through Alchemy Advertising Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Alchemy Advertising Private Limited CIN U74300MH2018PTC317141 | Active | 16 Nov 2018 | Mumbai, Maharashtra | ₹21.3 Cr | 34 | 3 | View details |
Board of directors of Alchemy Advertising Private Limited (WORD)
Alchemy Advertising Private Limited is the primary company behind WORD. The board of Alchemy Advertising Private Limited currently have 3 directors; the longest-serving is Dharika Sunil Merchant, appointed in 2018. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Dharika Sunil Merchant DIN 08280970 | Director | 16 Nov 2018 | 7 yrs 11 mo | Alchemy Advertising Private Limited |
| Pankil Pankaj Mehta DIN 01672173 | Director | 16 Nov 2018 | 7 yrs 11 mo | Alchemy Advertising Private Limited |
| Sana Farid Khwaja DIN 10172990 | Director | 24 May 2023 | 3 yrs 5 mo | Alchemy Advertising Private Limited |
Financials of WORD
Figures of Alchemy Advertising Private Limited, the primary company behind WORD, for FY 2024. Revenue was ₹21.26 Cr (-26% year on year). Net profit was ₹35.7 Lakh (2% margin). EBITDA was ₹32.5 Lakh (2% margin). Revenue has grown at a compounded annual rate of -7% over three years and +44% over five years.
- ₹21.26 CrRevenue · FY 2024 · -26% YoY
- ₹35.7 LakhNet profit · 2% margin
- ₹32.5 LakhEBITDA · 2% margin
- ₹4.8 LakhPaid-up capital
- 34Employees (provident fund records)
- -7%Revenue CAGR, 3 years
- +44%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Alchemy Advertising Private Limited are on its company page.
Detailed financial statements for WORD
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Web traffic of WORD
The website of WORD (whatstheword.co) receives about 5.2K visits a month.
- Monthly visits5.2K
▼ 47.9% vs previous month
Top companies in Social & Influencer Commerce
3 companies that operate in the same segment as WORD (Social & Influencer Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category products are retailed online by CityMall. | 2019 | Gurugram, Haryana, India | USD 153.52 M | USD 55.51 M | 1,597 | |
Online social deal-sharing platform for multi-category products | 2018 | Bengaluru, Karnataka, India | USD 386.55 M | USD 247.08 M | 418 | |
Online social shopping marketplace for women fashion products | 2012 | Gurugram, Haryana, India | USD 51.95 M | USD 327.87 M | 10,640 |
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Related news about Word
Complete news archive for WORD
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Frequently Asked Questions about WORD
WORD was founded in 2018.
WORD is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
WORD has 34 employees.
The primary company behind WORD, Alchemy Advertising Private Limited, reported revenue of ₹21.26 Cr for FY 2024, down 26% year on year.
WORD operates a cloud-based marketplace for connecting with influencers through marketing and advertising, providing digital marketing, engaging in influencer marketing, and marketplaces. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field. It continues to evolve, meeting industry challenges with strategic approaches.
WORD operates through Alchemy Advertising Private Limited.
The legal entities of WORD currently have 3 directors, including Sana Farid Khwaja, Dharika Sunil Merchant, Pankil Pankaj Mehta.