Limeroad

Gurugram, India Founded: 2012 • Age: 14 yrs Listed Acquired By V-Mart
Online social shopping marketplace for women fashion products
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About Limeroad

Limeroad is a publicly listed company based in Gurugram (India) founded in 2012 by Ankush Mehra, and was acquired by V-Mart in October 2022. Online social shopping marketplace for women fashion products. Limeroad has raised $51.95 million across 5 funding rounds from investors including VMart Retail, Lightspeed India and Z47. The company has 5,770 employees. Its website limeroad.com draws about 1.4 million monthly visits. Its Indian entity V-Mart Retail Limited reported revenue of ₹3,804 Cr. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include CityMall, LehLah and Oyela; 3 of its 3 listed competitors have raised funding.

Company details

Limeroad was founded in 2012 in Gurugram, India, as an online platform in the fashion retail sector. Womens fashion products are aggregated and sold through user-created looks shared socially on the app. Operations include an affiliate model where leads generated by creators result in earnings for them. The marketplace facilitates social interactions centered on fashion discovery and purchases.

  • Headquarters Gurugram, India
  • Employees 5,770
  • Founders Ankush Mehra
  • Stage Acquired
  • Sectors
    Retail
  • Phone
    •••• ••••
  • Website limeroad.com
  • Social X Facebook
  • Acquired by V-Mart (Oct 2022)
  • Legal Name V-Mart Retail Limited
  • Date of Incorporation 24 Jul, 2002
  • Jurisdiction New Delhi, Delhi, India
Operational Areas
Retail → Fashion & Lifestyle E-Commerce
Retail → Social & Influencer Commerce
Key Metrics
  • Market Cap
    ₹6,102 Cr

    VMART · NSE

  • Share Price
    ₹776.35

    +1.25% today

  • Revenue
    ₹3,789 Cr

    FY 2025-26 · +16.5% YoY

  • EBITDA
    ₹512 Cr

    Margin 13.5%

  • Net Profit
    ₹125 Cr

    FY 2025-26 · +421.5% YoY

  • P/E (TTM)
    45.8x

    P/B 6.1x

  • ROE
    14.1%

    ROCE 13.0%

  • Debt / Equity
    0.99

    Interest cover 35.1x

  • Total Equity Funding
    $51.95M (USD)

    in 5 rounds

  • Latest Funding Round
    $1.5M (USD), Series C

    Oct 2020

  • Investors
    VMart Retail

    & 4 more

  • Employee Count
    5,770
  • Acquired by
    V-Mart

    (Oct 2022)

Funding Insights of Limeroad

Limeroad has successfully raised a total of $51.95M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $1.5 million completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $51.95M
  • Total Rounds 5
  • Last Round Series C — $1.5M
  • First Round $5M

    (Oct 2012)

  • Investors Count 4

All 5 funding rounds of Limeroad with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Oct 2020$1.5MSeries C––
Lightspeed India, Z47
Oct 2019$447,241Series C––
MA WillMind Holdings
Mar 2015$30MSeries C–Tiger Global Management
Lightspeed India, Z47
May 2014$15MSeries B–Tiger Global Management
Lightspeed India, Z47
Oct 2012$5MSeries A–Lightspeed India, Z47
–
Valuation history

5 investors in total: 5 institutional.

Investors in Limeroad

Limeroad has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include VMart Retail, Lightspeed India and Z47.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Lightspeed India
Venture capital investing in innovative startups across technology sectors.
2008lsip.comBengaluru, India
Z47
Venture capital investment firm
z47.comBengaluru, India
MA WillMind Holdings
Private equity firm focused on multiple sectors
Port Louis, Mauritius
Tiger Global
Venture and private equity investments are managed with global diversification.
tigerglobal.comNew York, United States
VMart Retail
Retail chain offering fashion, lifestyle, and home products
2002vmartretail.comGurugram, India
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Investor details for Limeroad

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Board of directors of V-Mart Retail Limited (Limeroad)

V-Mart Retail Limited is the primary company behind Limeroad. The board of V-Mart Retail Limited currently have 6 directors; the longest-serving is Madan Gopal Agarwal, appointed in 2002. 12 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
Madan Gopal Agarwal
DIN 02249947
Whole-time director24 Jul 200224 yrs 3 moV-Mart Retail Limited
Lalit Madangopal Agarwal
DIN 00900900
Managing Director24 Jul 200224 yrs 3 moV-Mart Retail Limited
Aakash Moondhra
DIN 02654599
Director18 Mar 201016 yrs 7 moV-Mart Retail Limited
Govind Shridhar Shrikhande
DIN 00029419
Director02 Nov 20188 yrsV-Mart Retail Limited
Raghuvesh Sarup
DIN 10626162
Director14 May 20242 yrs 5 moV-Mart Retail Limited
Shweta Kumar
DIN 08596612
Director14 May 20242 yrs 5 moV-Mart Retail Limited

People of Limeroad

31 people are tracked at Limeroad (6 in leadership, 1 in board & advisors, 24 in team); the tracked headcount is 5,770.

NameRoleGroup
Ankush Mehra
Co-FounderLeadership
Prashant Malik
Co-founder, CTOLeadership
Suchi Mukherjee
Founder & CEOLeadership
Akshay Gupta
Head Of Engineering (vp)Leadership
Varun Sehgal
Director - Omni Channel & BrandLeadership
Vaibhav Chhabra
Head Of Data Science & AnalyticsLeadership
Michael V Swaaij
AdvisorBoard & advisors
Ahti Heinla
Technical AdvisorTeam
S M
Unknown RoleTeam
Priyanshi Gahlawat
Android DeveloperTeam
Pranjul Sahu
ManagerTeam
Kartik Mathur
Senior Category ManagerTeam
Latika Arora
Retention Marketing ManagerTeam
Himanshu Sachdeva
Principal EngineerTeam
Deepak Amoli
Team LeaderTeam
Rahul Dwivedi
Senior Manager GrowthTeam
Vinod Sharma
Senior Software Engineering ManagerTeam
Manish Malik
Sr. Manager - Digital MarketingTeam
Nikhil Rai
SDE 2Team
Anshum G.
Principal EngineerTeam

11 more people are available in the full profile.

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Complete people profiles for Limeroad

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IPO & Listings of Limeroad

Limeroad is a publicly listed company on the NSE with ticker symbol VMART in India, operating in the Retail sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

  • Listed onNSE: VMART
  • Listed entityV-Mart Retail Limited
  • Exchange sectorRetail

Financials of Limeroad

Exchange-reported figures of V-Mart Retail Limited, the listed company behind Limeroad (NSE: VMART).

Financial Highlights

FY 2025-26 · Standalone
Revenue
₹3,789 Cr
+16.5% YoY
EBITDA
₹512 Cr
+35.8% YoY
Profit After Tax
₹125 Cr
+421.5% YoY
Net Worth
₹951 Cr
+17.4% YoY
Total Assets
₹1,928 Cr
+19.8% YoY
Total Debt
₹958 Cr
+22.4% YoY

Revenue vs Net Profit ₹ Cr

Margin trends

Financial summary ₹ Cr

MetricsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Income statement
Revenue3,7893,2542,7862,4651,6661,0751,662
Revenue growth+16.5%+16.8%+13.0%+47.9%+54.9%-35.3%-
EBITDA512377213269204131214
EBITDA margin+13.5%+11.6%+7.7%+10.9%+12.3%+12.2%+12.9%
Profit before tax15543.96(130)(13.01)10.40(9.67)69.52
Net profit12523.98(94.51)(10.05)12.23(6.76)48.14
Net profit margin+3.3%+0.7%-3.4%-0.4%+0.7%-0.6%+2.9%
EPS (₹)15.6123.12(48.92)(3.97)5.89(3.15)27.18
Balance sheet
Total assets1,9281,6102,1512,1931,7631,400982
Net worth951810747849850825459
Total debt9587831,3911,332902568517
Cash & bank19.5339.4227.2318.0635.0627.474.99
Net working capital369394336500440340271
Cash flow
Cash from operations501349386177(11.25)14986.30
Cash from investing(174)(122)(118)(159)124(419)0.51
Cash from financing(346)(215)(259)(32.92)(104)287(94.32)
ParticularsSep 2026Jun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024
Revenue9531,0899711,1268078857801,027
Revenue growth (YoY)+18.1%+23.0%+24.5%+9.7%+22.1%+12.6%--
Other income2.682.655.643.963.432.9326.513.38
Total expenses867928865919735759712855
EBITDA86.0616110620771.5112668.14171
EBITDA margin+9.0%+14.8%+10.9%+18.4%+8.9%+14.3%+8.7%+16.7%
Depreciation88.7583.9580.1477.8971.1067.9254.3662.58
Interest20.6919.8219.2420.5517.4518.2417.4042.43
Profit before tax(20.70)59.5212.54113(13.61)42.9422.8969.74
Tax(4.36)12.311.2624.92(4.74)9.344.38(1.89)

Financial Statements

Figures in ₹ Cr; negatives in brackets. Updated 12 Nov 2026
ParticularsSep 2026Jun 2026Mar 2026Dec 2025Sep 2025Jun 2025Mar 2025Dec 2024
Revenue9531,0899711,1268078857801,027
Revenue growth (YoY)+18.1%+23.0%+24.5%+9.7%+22.1%+12.6%--
Other income2.682.655.643.963.432.9326.513.38
Total expenses867928865919735759712855
EBITDA86.0616110620771.5112668.14171
EBITDA margin+9.0%+14.8%+10.9%+18.4%+8.9%+14.3%+8.7%+16.7%
Depreciation88.7583.9580.1477.8971.1067.9254.3662.58
Interest20.6919.8219.2420.5517.4518.2417.4042.43
Profit before tax(20.70)59.5212.54113(13.61)42.9422.8969.74
Tax(4.36)12.311.2624.92(4.74)9.344.38(1.89)
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Revenue3,7893,2542,7862,4651,6661,0751,662
Revenue growth+16.5%+16.8%+13.0%+47.9%+54.9%-35.3%-
Other income15.0436.3020.9514.9713.9621.044.48
Total expenses3,2772,8772,5732,1961,4629441,448
Employee cost395363287256180117154
EBITDA512377213269204131214
EBITDA margin+13.5%+11.6%+7.7%+10.9%+12.3%+12.2%+12.9%
Depreciation29723322218013110393.92
Interest75.4813614211777.1958.9554.78
Profit before tax15543.96(130)(13.01)10.40(9.67)69.52
Tax30.78(1.81)(33.74)(5.16)(1.25)(3.47)20.18
Net profit12523.98(94.51)(10.05)12.23(6.76)48.14
Net profit margin+3.3%+0.7%-3.4%-0.4%+0.7%-0.6%+2.9%
EPS (₹)15.6123.12(48.92)(3.97)5.89(3.15)27.18
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Equity & liabilities
Share capital79.4619.8019.7819.7719.7519.7118.16
Reserves & surplus872790727829830806441
Shareholders' funds (net worth)951810747849850825459
Secured loans1001491101100.000.000.03
Unsecured loans8586341,2811,222902568517
Total debt9587831,3911,332902568517
Total liabilities1,9281,6102,1512,1931,7631,400982
Assets
Gross block1,7991,3791,9271,6521,272820760
Net block1,3661,0391,6611,4451,111697667
Capital work in progress8.274.313.841096.382.192.47
Investments18.385.054.708.541253197.89
Inventories988987816871668428478
Sundry debtors0.000.000.000.000.000.000.00
Cash & bank balances19.5339.4227.2318.0635.0627.474.99
Loans & advances21419418716074.0111130.10
Total current assets1,2211,2211,0301,049777567513
Total current liabilities852827694549337226242
Net working capital369394336500440340271
Total assets1,9281,6102,1512,1931,7631,400982
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Opening cash39.4227.2318.0633.0422.234.8112.32
Net cash from operating activities501349386177(11.25)14986.30
Net cash from investing activities(174)(122)(118)(159)124(419)0.51
Net cash from financing activities(346)(215)(259)(32.92)(104)287(94.32)
Net change in cash(19.89)12.199.17(14.98)7.9517.42(7.51)
Closing cash19.5339.4227.2318.0635.0627.474.99
ParticularsFY 2025-26FY 2024-25FY 2023-24FY 2022-23FY 2021-22FY 2020-21FY 2019-20
Growth
Sales growth+16.5%+16.8%+13.0%+47.9%+54.9%-35.3%-
EBITDA growth+35.8%+77.0%-20.8%+31.6%+55.7%-38.6%-
PBT growth+252.1%+9998.0%-903.1%-+9998.0%--30.3%
Net income growth+421.5%+125.4%-840.4%-182.2%+280.9%-114.0%-
Revenue CAGR (3Y)+15.4%+25.0%+37.3%+14.0%+5.1%-4.2%+18.4%
EBITDA CAGR (3Y)+24.0%+22.7%+17.5%+8.0%+18.4%-0.4%+36.1%
Profitability & leverage
Net income margin+3.3%+1.4%-3.5%-0.3%+0.7%-0.6%+3.0%
Return on capital employed+13.0%+8.4%+0.6%+5.1%+5.2%+4.1%+17.7%
Return on net worth+14.1%+3.1%-12.1%-1.2%+1.5%-1.0%+11.4%
Debt / equity0.991.401.711.320.880.840.60
Long-term debt / equity0.601.051.441.150.820.750.50
Interest cover35.0794.68-1,567.95131.46104.83208.7545.72
Efficiency & per share
Fixed asset turnover2.381.971.561.691.591.363.36
Inventory turnover3.843.613.303.203.042.374.12
Debtors turnover0.000.000.000.000.000.000.00
EPS (₹)15.6123.12(48.92)(3.97)5.89(3.15)27.18
Dividend per share (₹)1.000.000.000.000.750.000.00
Book value per share (₹)119.70409.18377.65429.44430.20418.77252.78

Timeline of Limeroad

4 dated milestones of Limeroad across 10 years, from founding to its latest funding, stage changes and deals.

  1. Founded Limeroad is founded.
  2. Funding First funding round of $5.0M.
  3. Funding Latest funding round, Series C, of $1.5M.
  4. Exit Acquired by V-Mart.

Competitors of Limeroad

Limeroad has 3 listed competitors in our database, 3 of them funded. They include CityMall, LehLah and Oyela.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
CityMall
citymall.live2019Gurugram, India$153.38M1,597
Multi-category products are retailed online by CityMall.
LehLah
lehlah.club2022Mumbai, India$1.46M
Monetize social media content effortlessly
Oyela
oyela.in2021Balangir, India$2.62M15
Multi-category fashion products are offered through an app-based community marketplace.
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Detailed competitors of Limeroad

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Web traffic of Limeroad

The website of Limeroad (limeroad.com) receives about 1.4M visits a month.

  • Monthly visits
    1.4M
Similar websites

Websites whose visitors overlap most with Limeroad. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
Shoppers Stop
shoppersstop.com
100%
2.2M#23,258View details
Be Young
beyoung.in
77%
1.1M#43,683View details
utsavfashion.com
utsavfashion.com
76%
#119,249–
Meesho
meesho.com
69%
54.7M#606View details
StreetStyleStore
streetstylestore.com
68%
875.6K#42,744View details
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
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All 40 similar websites and full traffic analytics for Limeroad

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  • Audience overlap
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Top companies in Fashion & Lifestyle E-Commerce

3 companies that operate in the same segment as Limeroad (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Lenskart
Eyewear is offered online for men, women, and kids.
2010Gurugram, Haryana, IndiaUSD 1.04 BUSD 939.4 M18,984
Myntra
Fashion and lifestyle products are offered via an online marketplace.
2007Bengaluru, Karnataka, IndiaUSD 123.71 MUSD 639.15 M1,031
GIVA
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed.
2019Bengaluru, Karnataka, IndiaUSD 144.58 MUSD 32.66 M711
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Frequently Asked Questions about Limeroad

Limeroad was founded in 2012.

Limeroad is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.

Limeroad is a funded company, having raised a total of $51.95M across 5 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Oct 2012.

Limeroad has 5,770 employees.

The primary company behind Limeroad, V-Mart Retail Limited, reported revenue of ₹3,804 Cr for FY 2026, up 16% year on year.

Limeroad was founded in 2012 in Gurugram, India, as an online platform in the fashion retail sector. Womens fashion products are aggregated and sold through user-created looks shared socially on the app. Operations include an affiliate model where leads generated by creators result in earnings for them. The marketplace facilitates social interactions centered on fashion discovery and purchases.

Limeroad's top competitors include CityMall, LehLah and Oyela.

Yes, Limeroad is publicly traded on NSE under the ticker symbol VMART.

Limeroad has 5 investors. Key investors include VMart Retail, Lightspeed India, Z47, MA WillMind Holdings, and Tiger Global.

Limeroad operates through V-Mart Retail Limited.

Yes. Limeroad was acquired by V-Mart in October 2022.

The legal entities of Limeroad currently have 8 directors, including Madan Gopal Agarwal, Lalit Madangopal Agarwal, Govind Shridhar Shrikhande and others.

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