About Allure Retail Private Limited
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Allure Retail Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the general e-commerce platforms segment of the e-commerce sector. It was incorporated on 26 September 2011 and has been in existence for over 15 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U52390MH2011PTC222382. The company has 1 GST registration on record, which is no longer active.
The company has an authorised share capital of ₹2 Lakh and a paid-up capital of ₹1 Lakh. It was formerly known as Purplle Wares Private Limited. It is led by directors Manish Taneja and Rahul Dash.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 501 Panchvati Chs A Wing Chandivali Farm Road Chandivali, Mumbai, Maharashtra, India – 400072.
Court records list 4 cases involving the company, including 4 filed against it; 1 case is pending.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website purplle.com.
Company details
Contact details
Allure Retail Private Limited's registered office is in Mumbai, Maharashtra. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Social Media
- Registered Address501 Panchvati Chs A Wing Chandivali Farm Road Chandivali, Mumbai, Maharashtra, India – 400072
- IndustryE-Commerce, General E-Commerce Platforms
To see the full contact details of Allure Retail Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Financials of Allure Retail Private Limited
FY 2025 filings availableFinancial Statement Summary
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To see the full financial statements and ratios of Allure Retail Private Limited, buy the company report.
Board of directors of Allure Retail Private Limited
Allure Retail has 2 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Manish Taneja Also directs: Sumara Growth Ventures LLP, Manash Lifestyle Private Limited, Wisecape Manufacturing Private Limited and 4 more | Director | 26 Sep 2011 | 15 Years 0 Months | Current |
| Rahul Dash Also directs: Sumara Growth Ventures LLP, Manash Lifestyle Private Limited, Wisecape Manufacturing Private Limited and 5 more | Director | 24 Jan 2012 | 14 Years 8 Months | Current |
Auditor
Allure Retail Private Limited is audited by SVSG & ASSOCIATES for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| SVSG & ASSOCIATES | FY 2023 | 142869W |
Shareholding
The shareholding of Allure Retail Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
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To see the full shareholding pattern of Allure Retail Private Limited, buy the company report.
Legal cases
Allure Retail Private Limited has 4 court cases on record: 4 filed against it. 1 case is pending and 3 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 4 | 4 | 1 |
Cases on record (4 of 4)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Mumbai City Civil Court, Maharashtra | Execution petition | Filed against the company by Aramex India Private Limited | Disposed |
| District court, Mumbai City Civil Court, Maharashtra | Court case (Sum.Civ.Suit) | Filed against the company by Aramex India Pvt.Ltd. | Disposed |
| District court, Rangareddy, Telangana | Court case (COS) | Filed against the company by M/S. Incnut Lifestyle Retail Private Limted | Pending |
| District court, South, Delhi | Commercial suit | Filed against the company by Hugo Boss Trademark Management GMBH and Company KG | Disposed |
To see the full case history of Allure Retail Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Allure Retail Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Allure Retail has 1 GST registration on record, and it has been cancelled or is inactive. Only active GST numbers are listed on this page.
To see the full GST registrations and return filing status of Allure Retail Private Limited, buy the company report.
Recent activity
Allure Retail Private Limited has 3 board changes on record since 2011: 2 appointments and 1 cessation. The latest: Ashish Bhansali ceased to be Director on 01 Feb 2012.
Frequently asked questions
Allure Retail is an active private limited company based in Mumbai, Maharashtra, India. The company works in general e-commerce platforms, within the e-commerce industry. It was incorporated on 26 September 2011 (15+ years old) and is registered under CIN U52390MH2011PTC222382.
Allure Retail has 2 current directors:
- Manish Taneja - Director
- Rahul Dash - Director
The latest financial statements of Allure Retail on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
No. Allure Retail has 1 GST registration on record and it is cancelled or inactive.
The CIN (Corporate Identification Number) of Allure Retail is U52390MH2011PTC222382. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Allure Retail has 4 court cases on record: 4 filed against it. 1 is pending.
Allure Retail was incorporated on 26 September 2011, making it 15+ years old. It is registered with the Registrar of Companies, Mumbai.
Ashish Bhansali ceased to be Director on 01 Feb 2012. Rahul Dash was appointed as Director on 24 Jan 2012. Manish Taneja was appointed as Director on 26 Sep 2011.
Allure Retail can be reached through the website purplle.com. Its registered office is in Mumbai, Maharashtra, India.
The registered office of Allure Retail is at 501 Panchvati Chs A Wing Chandivali Farm Road Chandivali, Mumbai, Maharashtra, India – 400072.