About Manash Lifestyle Private Limited
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Manash Lifestyle Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the online cosmetics retail segment of the e-commerce sector. It was incorporated on 14 December 2011 and has been in existence for over 15 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U20237MH2011PTC224903. Its GSTIN is 27AAHCM7396M1ZL (Maharashtra). The company holds 41 GST registrations, all of them active.
The company has an authorised share capital of ₹1.81 Cr and a paid-up capital of ₹1.37 Cr. It is led by directors including Manish Taneja and Kaveesh Chawla.
Its last annual general meeting (AGM) was held on 29 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Unit No: 101 – B 1st Floor Raheja Plaza – I Lbs Marg Ghatkopar (West), Mumbai, Maharashtra, India – 400086.
As per the financials filed for FY 2025, the company reported a revenue of ₹542.84 Cr, a growth of 94% compared to the previous year. For the same year it recorded a net loss of ₹69.4 Cr (net margin -12.8%) and EBITDA of -₹57.65 Cr (EBITDA margin -10.6%). Revenue has grown at a compounded annual rate (CAGR) of 84% over three years and 72% over five years.
The company has about 609 employees on its provident fund (EPFO) records. Its group structure includes 4 subsidiaries.
The company is associated with 5 brands: Alps Goodness, Purplle, NY Bae, Good Vibes and Faces Canada. As per MCA filings, the company has open charges of ₹137 Cr and satisfied charges of ₹145 Cr on record. Court records list 67 cases involving the company, including 62 filed by the company and 5 filed against it; 28 cases are pending. The company has 51 deals on record (25 secondary share transfers, 24 funding rounds, 2 debt financings), with disclosed funding of ₹3,625.82 Cr; the latest was in February 2025. The company has 7 MSME Form 1 returns on record between 2019 and 2024, listing 44 overdue payments to 17 micro and small suppliers.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website purplle.com.
Company details
CIN history
Manash Lifestyle has one previous CIN (Corporate Identification Number): U51101MH2011PTC224903. The current CIN is U20237MH2011PTC224903, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U20237MH2011PTC224903 | Current |
| U51101MH2011PTC224903 | Previous |
Contact details
Manash Lifestyle Private Limited's registered office is in Mumbai, Maharashtra. Its website is purplle.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered AddressUnit No: 101 – B 1st Floor Raheja Plaza – I Lbs Marg Ghatkopar (West), Mumbai, Maharashtra, India – 400086
- IndustryE-Commerce, Online Cosmetics Retail
To see the full contact details of Manash Lifestyle Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Manash Lifestyle operates multiple associated brands including Alps Goodness, Purplle, and NY Bae. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Serves as a platform offering a wide range of beauty products. | alpsgoodness.com | |
| Beauty and cosmetic products are retailed through an online platform. | purplle.com | |
| Internet first brand offering multi makeup care products | nybaebeauty.com | |
| Good Vibes is engaged in offering natural skincare and haircare products. | goodvibesonly.in | |
| Cosmetics, skincare, makeup, fragrance, nail, and accessory products are retailed. | facescanada.com |
Business activity
The main business activity of Manash Lifestyle is professional, scientific and technical. In detail, this covers advertising and market research and other professional, scientific and technical activities. 2 activity segments are registered with the MCA.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research | |
| M | Professional, Scientific and Technical | M9 | Other professional, scientific and technical activities |
To see the full business activity and turnover split of Manash Lifestyle Private Limited, buy the company report.
Financials of Manash Lifestyle Private Limited
FY 2025 filings availableManash Lifestyle Private Limited reported revenue of ₹542.84 Cr (up 94% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 72% over five years, including 94% growth in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | ₹542.84 Cr | ||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | -₹57.65 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | -₹69.4 Cr | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
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| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
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| Total Assets | |||||
Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -10.6% | ||||
| Net Profit Margin | -12.8% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
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| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
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| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Manash Lifestyle Private Limited, buy the company report.
Board of directors of Manash Lifestyle Private Limited
Manash Lifestyle has 10 current directors and 18 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Manish Taneja Also directs: Sumara Growth Ventures LLP, Wisecape Manufacturing Private Limited, Faces Cosmetics India Private Limited and 4 more | Director | 14 Dec 2011 | 14 Years 10 Months | Current |
| Kaveesh Chawla | Director | 01 Oct 2023 | 3 Years 0 Months | Current |
| Rahul Dash Also directs: Sumara Growth Ventures LLP, Wisecape Manufacturing Private Limited, Faces Cosmetics India Private Limited and 5 more | Director | 24 Jan 2012 | 14 Years 9 Months | Current |
| Sulabh Arya | Director | 07 Mar 2022 | 4 Years 7 Months | Current |
| Ashish Bhupendra Fafadia Also directs: Blume Venture Investment Manager LLP, 3F Ventures Management Consultants LLP, 3F Ventures Investment Manager LLP and 5 more | Director | 05 Sep 2013 | 13 Years 1 Months | Current |
| Suyash Katyayani Also directs: Sumara Growth Ventures LLP | Director | 17 Aug 2022 | 4 Years 2 Months | Current |
Auditor
Manash Lifestyle Private Limited is audited by B S R & Co. LLP for the financial year 2025.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| B S R & Co. LLP | FY 2025 | 101248W/W - 100022 |
Shareholding
The shareholding of Manash Lifestyle Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Manash Lifestyle Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 15 May 2025 | 101105602 | Others | ₹30 Cr | Open | |
| 27 Mar 2025 | 101069735 | Others | ₹30 Cr | Open | |
| 26 Sep 2024 | 100990169 | Others | ₹20 Cr | Open | |
| 08 May 2023 | 100726238 | Axis Bank Limited | ₹12.5 Cr | Open | |
| 02 Sep 2022 | 100608748 | Standard Chartered Bank | ₹44.5 Cr | Open |
To see the full charge records of Manash Lifestyle Private Limited, buy the company report.
Total charge records: 13 View all charges
Deals & funding
Manash Lifestyle Private Limited has 51 deals on record (25 secondary share transfers, 24 funding rounds, 2 debt financings), with disclosed funding of ₹3,625.82 Cr; the latest was in February 2025.
Deals on record (5 of 51)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Nov 2024 | Secondary share transfer | Undisclosed | Buyer: Neo Markets Services Private Limited Seller: Blume Ventures |
| Sep 2024 | Secondary share transfer | Undisclosed | Buyer: Neo Markets Services Private Limited Seller: an individual |
| Sep 2024 | Secondary share transfer | Undisclosed | Buyer: Mfar Developers Private Limited Seller: an individual |
| Aug 2024 | Secondary share transfer | Undisclosed | Buyer: Mfar Developers Private Limited , Indigoedge, Bagamane Ventures Private Limited Seller: MEMG Family Office, 3 individuals |
| Mar 2024 | Secondary share transfer | Undisclosed | Buyer: MEMG Family Office, Aritra Partners Management Consultants LLP , Straits Strategic Advisors India LLP , an individual Seller: JSW Ventures, Aromatan Securities, Blume Ventures, an individual |
To see the full deal history of Manash Lifestyle Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Manash Lifestyle Private Limited has 67 court cases on record: 62 filed by Manash Lifestyle, 5 filed against it. 28 cases are pending and 39 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 41 | 3 | 18 |
| High courts | 26 | 2 | 10 |
Cases on record (5 of 67)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, South, Delhi | Commercial suit | Filed by the company against Travelstack Tech Limited and 1 other | Pending |
| District court, South, Delhi | Commercial suit | Filed by the company against Meesho Technologies Private Limited and 1 other | Pending |
| District court, South, Delhi | Commercial suit | Filed by the company against Jwalia Lifecare LLP and 2 others | Pending |
| High Court of Delhi | Commercial suit | Filed by the company against Amazon Seller Services Private Limited | Pending |
| District court, South, Delhi | Commercial suit | Filed by the company against Flipkart Internet Private Limited and 1 other | Pending |
To see the full case history of Manash Lifestyle Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Manash Lifestyle Private Limited has 7 MSME Form 1 returns on record between 2019 and 2024, listing 44 overdue payments to 17 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 17)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| an individual supplier | |||
| Growlance Tech Solutions Private Limited | |||
| Madify Media Private Limited | |||
| Mobile2win India Private Limited | |||
| an individual supplier |
To see the full MSME payment records of Manash Lifestyle Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Group structure & subsidiaries
Manash Lifestyle has 4 subsidiary companies and 1 associated company. This group structure data is as of FY 2023. The table lists each entity with its relationship and holding.
| Company Name | CIN | Shares held |
|---|---|---|
| Faces Cosmetics India Private Limited | U45400HR2007PTC073475 | |
| Seven Retail Private Limited | U52600HR2012PTC094921 | |
| Elize Lifestyle Private Limited | U72900DL2016PTC304352 | |
| Newgen Internet Networks Private Limited | U74900MH2010PTC198393 |
To see the full group structure of Manash Lifestyle Private Limited, buy the company report.
Employees & EPFO
Manash Lifestyle Private Limited has a workforce of 609 employees on its EPFO records as of Feb 10, 2026, across 1 active EPFO establishment.
GST
Manash Lifestyle has 41 GST registrations: 41 active. The first 4 active GSTINs are listed below.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAHCM7396M1ZL | Maharashtra | Active | 01 Jul 2017 |
| 27AAHCM7396M1CW | Maharashtra | Active | 22 Oct 2018 |
| 27AAHCM7396M2ZK | Maharashtra | Active | 25 Aug 2021 |
| 07AAHCM7396M1ZN | Delhi | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Manash Lifestyle Private Limited, buy the company report.
Recent activity
Manash Lifestyle Private Limited has 28 board changes on record since 2011: 10 appointments and 18 cessations. The latest: Haresh Balani Pribhu ceased to be Additional Director on 28 Sep 2025.
43 earlier events are in the company report.
News
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Frequently asked questions
Manash Lifestyle is an active private limited company based in Mumbai, Maharashtra, India. The company works in online cosmetics retail, within the e-commerce industry. It was incorporated on 14 December 2011 (15+ years old) and is registered under CIN U20237MH2011PTC224903.
Manash Lifestyle has 10 current directors:
- Manish Taneja - Director
- Kaveesh Chawla - Director
- Rahul Dash - Director
- Sulabh Arya - Director
- Ashish Bhupendra Fafadia - Director
- Suyash Katyayani - Director
- Anant Gupta - Director
- Arjun Anand - Director
- Sakshi Vijay Chopra - Director
- Haresh Balani Pribhu - Director
The latest financial statements of Manash Lifestyle on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 29 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Manash Lifestyle is 27AAHCM7396M1ZL, registered in Maharashtra. The company has 41 GST registrations in all, of which 41 are active. Other active GSTINs include 27AAHCM7396M1CW (Maharashtra), 27AAHCM7396M2ZK (Maharashtra), 07AAHCM7396M1ZN (Delhi).
The CIN (Corporate Identification Number) of Manash Lifestyle is U20237MH2011PTC224903. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Manash Lifestyle has 67 court cases on record: 62 filed by the company and 5 filed against it. 28 are pending. Most are in the district courts.
Manash Lifestyle was incorporated on 14 December 2011, making it 15+ years old. It is registered with the Registrar of Companies, Mumbai.
Manash Lifestyle has 51 deals on record (25 secondary share transfers, 24 funding rounds, 2 debt financings), with disclosed funding of ₹3,625.82 Cr; the latest was in February 2025.
Haresh Balani Pribhu ceased to be Additional Director on 28 Sep 2025. Haresh Balani Pribhu was appointed as Director on 13 Aug 2024. Kaveesh Chawla ceased to be Additional Director on 24 Jul 2024. Manash Lifestyle has 28 board changes on record in total.
Manash Lifestyle has 7 MSME Form 1 returns on record between 2019 and 2024, listing 44 overdue payments to 17 micro and small suppliers. The latest return was filed on 29 Apr 2024.
Manash Lifestyle can be reached through the website purplle.com. Its registered office is in Mumbai, Maharashtra, India.