About Alps Goodness
Alps Goodness is a Retail company based in Mumbai (India) founded in 2019 by Bharti Taneja. It serves as a platform offering a wide range of beauty products. It operates on a B2C model. The company has 678 employees. Its Indian entity Manash Lifestyle Private Limited reported revenue of ₹543 Cr. Its focus areas include E-commerce, Beauty Products and Multi-category. Its competitors include Mamaearth, MyGlamm and Minimalist; 3 of its 3 listed competitors have raised funding.
Company details
Alps Goodness serves as a platform offering a wide range of beauty products through engaging in retail operations, operating online marketplaces, supplying beauty products, and multi-category. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field.
- Headquarters Mumbai, India
- Employees 678
- Founders Bharti Taneja
- SectorsRetail
- Website alpsgoodness.com
- Legal Name Manash Lifestyle Private Limited
- Date of Incorporation 14 Dec, 2011
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹543 Cr
FY 2025 · +94% YoY
- Net Loss-₹69.40 Cr
FY 2025 · -5% margin
- EBITDA-₹57.65 Cr
FY 2025 · -4% margin
- Employee Count678
Associated legal entities of Alps Goodness
Alps Goodness operates through Manash Lifestyle Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Manash Lifestyle Private Limited CIN U20237MH2011PTC224903 | Active | 14 Dec 2011 | Mumbai, Maharashtra | ₹543 Cr | 609 | 10 | View details |
Board of directors of Manash Lifestyle Private Limited (Alps Goodness)
Manash Lifestyle Private Limited is the primary company behind Alps Goodness. The board of Manash Lifestyle Private Limited currently have 10 directors; the longest-serving is Manish Taneja, appointed in 2011. 18 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Manish Taneja DIN 03604399 | Director | 14 Dec 2011 | 14 yrs 10 mo | Manash Lifestyle Private Limited |
| Rahul Dash DIN 05169635 | Director | 24 Jan 2012 | 14 yrs 8 mo | Manash Lifestyle Private Limited |
| Ashish Bhupendra Fafadia DIN 06663764 | Director | 05 Sep 2013 | 13 yrs 1 mo | Manash Lifestyle Private Limited |
| Arjun Anand DIN 07639288 | Director | 09 Jan 2020 | 6 yrs 9 mo | Manash Lifestyle Private Limited |
| Anant Gupta DIN 06946611 | Director | 30 Oct 2021 | 4 yrs 11 mo | Manash Lifestyle Private Limited |
| Sakshi Vijay Chopra DIN 07129633 | Director | 30 Oct 2021 | 4 yrs 11 mo | Manash Lifestyle Private Limited |
| Sulabh Arya DIN 09166446 | Director | 07 Mar 2022 | 4 yrs 7 mo | Manash Lifestyle Private Limited |
| Suyash Katyayani DIN 02005518 | Director | 17 Aug 2022 | 4 yrs 2 mo | Manash Lifestyle Private Limited |
| Kaveesh Chawla DIN 06754654 | Director | 01 Oct 2023 | 3 yrs | Manash Lifestyle Private Limited |
| Haresh Balani Pribhu DIN 10090589 | Director | 13 Aug 2024 | 2 yrs 2 mo | Manash Lifestyle Private Limited |
People of Alps Goodness
1 people are tracked at Alps Goodness (1 in leadership); the tracked headcount is 678.
| Name | Role | Group |
|---|---|---|
Bharti Taneja | Founder | Leadership |
Complete people profiles for Alps Goodness
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Financials of Alps Goodness
Figures of Manash Lifestyle Private Limited, the primary company behind Alps Goodness, for FY 2025. Revenue was ₹543 Cr (+94% year on year). Net loss was -₹69.40 Cr (-5% margin). EBITDA was -₹57.65 Cr (-4% margin). Revenue has grown at a compounded annual rate of +84% over three years and +72% over five years.
- ₹543 CrRevenue · FY 2025 · +94% YoY
- -₹69.40 CrNet loss · -5% margin
- -₹57.65 CrEBITDA · -4% margin
- ₹1.37 CrPaid-up capital
- 609Employees (provident fund records)
- +84%Revenue CAGR, 3 years
- +72%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Manash Lifestyle Private Limited are on its company page.
Detailed financial statements for Alps Goodness
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Competitors of Alps Goodness
Alps Goodness has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, MyGlamm and Minimalist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns |
Detailed competitors of Alps Goodness
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Web traffic of Alps Goodness
Websites that share an audience with Alps Goodness (alpsgoodness.com).
Websites whose visitors overlap most with Alps Goodness. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| indulekha.co.in | 74% | 32K | #832,319 | View details |
Top companies in Beauty & Personal Care E-Commerce
3 companies that operate in the same segment as Alps Goodness (Beauty & Personal Care E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform selling beauty products, makeup, skincare, and cosmetics in India. | 2015 | Mumbai, Maharashtra, India | USD 105.68 M | |||
Rapid on-demand delivery of medicines and daily items through WhatsApp. | 2019 | Gurugram, Haryana, India | USD 1.76 M | USD 226.04 K | 16 | |
GlamPlus is involved in providing digital solutions for the beauty and personal care industry, focusing on salons, spas, and supply chain management. | 2020 | Bengaluru, Karnataka, India | USD 3.14 M | 27 |
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Related news about Alps Goodness
Complete news archive for Alps Goodness
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Frequently Asked Questions about Alps Goodness
Alps Goodness was founded in 2019.
Alps Goodness is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Alps Goodness has 678 employees.
The primary company behind Alps Goodness, Manash Lifestyle Private Limited, reported revenue of ₹543 Cr for FY 2025, up 94% year on year.
Alps Goodness serves as a platform offering a wide range of beauty products through engaging in retail operations, operating online marketplaces, supplying beauty products, and multi-category. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field.
Alps Goodness's top competitors include MyGlamm, Mamaearth and Minimalist.
Alps Goodness operates through Manash Lifestyle Private Limited.
The legal entities of Alps Goodness currently have 10 directors, including Manish Taneja, Kaveesh Chawla, Rahul Dash and others.