About Axel Retail Private Limited
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Axel Retail Private Limited is a private limited company based in Gurugram, Haryana, India, a subsidiary of Moonshine Eservices Private Limited. It operates in the personalized gifts and merchandise segment of the e-commerce sector. It was incorporated on 27 June 2012 and has been in existence for over 14 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U52100HR2012PTC046364. Its GSTIN is 06AAKCA7374E1ZL (Haryana). The company holds 5 GST registrations, of which 4 are active.
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors Naveen Chava and Pulamarasetty Bala Kali Murali Krishna.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 301 – 302 3rd Floor Good Earth City Centre Sector – 50, Gurugram, Haryana, India – 122018.
As per the financials filed for FY 2025, the company reported a revenue of ₹92.9 Lakh, a growth of 17% compared to the previous year. For the same year it recorded a net loss of ₹77.33 Lakh (net margin -83.2%) and EBITDA of -₹76.1 Lakh (EBITDA margin -81.9%). Revenue has declined at a compounded annual rate (CAGR) of 8% over three years and 21% over five years.
The company has about 6 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: PrintVenue. Court records list 4 cases involving the company, including 4 filed against it; 1 case is pending. The company has 1 deal on record (1 funding round), with disclosed funding of ₹27.88 Cr; the latest was in January 2015. Its 4 peer companies in the Ecommerce and Internet industry (Customized Gifts), with the same principal business activity (retail trading) are compared by revenue, 1 larger and 3 smaller; the largest is Aakrati Shopi Private Limited with revenue of ₹1.03 Cr. The company has 4 MSME Form 1 returns on record between 2020 and 2022, listing 5 overdue payments to 2 micro and small suppliers.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website printvenue.com.
Company details
Contact details
Axel Retail Private Limited's registered office is in Gurugram, Haryana. Its website is printvenue.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered Address301 – 302 3rd Floor Good Earth City Centre Sector – 50, Gurugram, Haryana, India – 122018
- IndustryE-Commerce, Personalized Gifts & Merchandise
To see the full contact details of Axel Retail Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Axel Retail operates one associated brand: PrintVenue. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Online platform for customized printing services and personalized products. | printvenue.com |
Business activity
The main business activity of Axel Retail is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Axel Retail Private Limited, buy the company report.
Financials of Axel Retail Private Limited
FY 2025 filings availableAxel Retail Private Limited reported revenue of ₹92.9 Lakh (up 17% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue rose 17% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 21%. EBITDA rose 26% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | -₹76.1 Lakh | ||||
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| Net Profit (PAT) | -₹77.33 Lakh | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| Profitability | |||||
| EBITDA Margin | -81.9% | ||||
| Net Profit Margin | -83.2% | ||||
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To see the full financial statements and ratios of Axel Retail Private Limited, buy the company report.
Board of directors of Axel Retail Private Limited
Axel Retail has 2 current directors and 13 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Naveen Chava | Director | 14 Oct 2021 | 5 Years 0 Months | Current |
| Pulamarasetty Bala Kali Murali Krishna Also directs: Omphalos Ventures India LLP, Moonshine Eservices Private Limited, Nextgensilicon Technologies Private Limited and 1 more | Director | 31 Jul 2024 | 2 Years 2 Months | Current |
Peer comparison
Axel Retail Private Limited is compared with the 4 companies closest to it by revenue in the Ecommerce and Internet industry (Customized Gifts), with the same principal business activity (retail trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Aakrati Shopi Private Limited | ₹1.03 Cr (FY 2025) | -17.0% | Aligarh, Uttar Pradesh, India | |||
| Axel Retail Private Limitedthis company | ₹92.9 Lakh (FY 2025) | -₹77.33 Lakh | -83.2% | 17.0% | 6 | Gurugram, Haryana, India |
| Hitplay Devices Private Limited | ₹91.57 Lakh (FY 2019) | 19.0% | Mumbai, Maharashtra, India | |||
| Fresh Knots Flora Private Limited | ₹89.99 Lakh (FY 2021) | -37.0% | Bengaluru, Karnataka, India | |||
| Embellish Product Creation Private Limited | ₹89.44 Lakh (FY 2024) | -6.0% | New Delhi, Delhi, India |
To see the full peer comparison of Axel Retail Private Limited, buy the company report.
Auditor
Axel Retail Private Limited is audited by ASKM & Associates for the financial year 2022.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| ASKM & Associates | FY 2022 | 000165N |
Shareholding
The shareholding of Axel Retail Private Limited is on record for 5 financial years, the latest being FY 2022, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
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| Public | |||||
| Others |
To see the full shareholding pattern of Axel Retail Private Limited, buy the company report.
Deals & funding
Axel Retail Private Limited has 1 deal on record (1 funding round), with disclosed funding of ₹27.88 Cr; the latest was in January 2015.
Deals on record (1 of 1)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Jan 2015 | Funding round | ₹27.88 Cr | Investors: Asia Pacific Internet Group |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Axel Retail Private Limited has 4 court cases on record: 4 filed against it. 1 case is pending and 3 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 4 | 4 | 1 |
Cases on record (4 of 4)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Mumbai City Civil Court, Maharashtra | Court case (SUMMARY CIVIL SUIT) | Filed against the company by Netcore Solutions Pvt. Ltd. | Pending |
| District court, Mumbai City Civil Court, Maharashtra | Court case (SUMMONS FOR JUDGT) | Filed against the company by Netcore Solutions Pvt. Ltd. | Disposed |
| District court, Mumbai City Civil Court, Maharashtra | Interim or miscellaneous application | Filed against the company by Netcore Solutions Pvt. Ltd. | Disposed |
| District court, Mumbai City Civil Court, Maharashtra | Court case (CHAMBER SUMMONS) | Filed against the company by Netcore Solutions Pvt. Ltd. | Disposed |
To see the full case history of Axel Retail Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Axel Retail Private Limited has 4 MSME Form 1 returns on record between 2020 and 2022, listing 5 overdue payments to 2 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (2 of 2)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| Aristotle Consultancy Private Limited | |||
| Moonshine Eservices Private Limited |
To see the full MSME payment records of Axel Retail Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Axel Retail Private Limited has a workforce of 6 employees on its EPFO records as of Apr 08, 2024, across 1 active EPFO establishment.
GST
Axel Retail has 5 GST registrations: 4 active and 1 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 06AAKCA7374E1ZL | Haryana | Active | 01 Jul 2017 |
| 06AAKCA7374E1CW | Haryana | Active | 19 Jan 2019 |
| 07AAKCA7374E2ZI | Delhi | Active | 23 Aug 2019 |
| 07AAKCA7374E1CU | Delhi | Active | 16 Oct 2019 |
To see the full GST registrations and return filing status of Axel Retail Private Limited, buy the company report.
Recent activity
Axel Retail Private Limited has 15 board changes on record since 2016: 2 appointments and 13 cessations. The latest: Pulamarasetty Bala Kali Murali Krishna ceased to be Additional Director on 29 Sep 2024.
6 earlier events are in the company report.
Frequently asked questions
Axel Retail is an active private limited company based in Gurugram, Haryana, India. The company works in personalized gifts and merchandise, within the e-commerce industry. It was incorporated on 27 June 2012 (14+ years old) and is registered under CIN U52100HR2012PTC046364.
Axel Retail has 2 current directors:
- Naveen Chava - Director
- Pulamarasetty Bala Kali Murali Krishna - Director
The latest financial statements of Axel Retail on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Axel Retail is 06AAKCA7374E1ZL, registered in Haryana. The company has 5 GST registrations in all, of which 4 are active and 1 is cancelled or inactive. Other active GSTINs include 06AAKCA7374E1CW (Haryana), 07AAKCA7374E2ZI (Delhi), 07AAKCA7374E1CU (Delhi).
The CIN (Corporate Identification Number) of Axel Retail is U52100HR2012PTC046364. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Axel Retail has 4 court cases on record: 4 filed against it. 1 is pending.
Axel Retail was incorporated on 27 June 2012, making it 14+ years old. It is registered with the Registrar of Companies, Delhi.
Axel Retail has 1 deal on record (1 funding round), with disclosed funding of ₹27.88 Cr; the latest was in January 2015.
The peers of Axel Retail by revenue are Aakrati Shopi Private Limited, Hitplay Devices Private Limited, Fresh Knots Flora Private Limited, Embellish Product Creation Private Limited, all in the Ecommerce and Internet industry (Customized Gifts), with the same principal business activity (retail trading).
Pulamarasetty Bala Kali Murali Krishna ceased to be Additional Director on 29 Sep 2024. Pulamarasetty Bala Kali Murali Krishna was appointed as Director on 31 Jul 2024. Sagar Yogesh Ramteke ceased to be Additional Director on 29 Sep 2023. Axel Retail has 15 board changes on record in total.
Axel Retail has 4 MSME Form 1 returns on record between 2020 and 2022, listing 5 overdue payments to 2 micro and small suppliers. The latest return was filed on 12 May 2022.
Axel Retail can be reached through the website printvenue.com. Its registered office is in Gurugram, Haryana, India.