MSME (Udyam registered) Ministry of MSME
- Category
- Micro (2024-25)
- Udyam number
- UDYAM-MH-18-0110647
Hitplay Devices Private Limited - e-commerce in Mumbai, Maharashtra, India. FY 2026 financials & compliance.
Revenue · FY 2019
₹91.57 Lakh
▲ 19% YoY
Net profit · FY 2019
₹7,361
Net margin 0.1%
EBITDA · FY 2019
₹7.06 Lakh
EBITDA margin 7.7%
Authorised capital
₹5 Lakh
Registered with MCA
Paid-up capital
₹5 Lakh
Issued & subscribed
Open charges
₹55 Lakh
Secured borrowings
Company age
20 yrs
Est. 2006
Directors on board
3
As per MCA filings
About Hitplay Devices Private Limited
Data last updated:
Hitplay Devices Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the online electronics retail segment of the e-commerce sector. It was incorporated on 22 September 2006 and has been in existence for over 20 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U32109MH2006PTC164829. Its GSTIN is 27AABCH7446R1ZV (Maharashtra).
The company has an authorised share capital of ₹5 Lakh and a paid-up capital of ₹5 Lakh. It is led by directors including Pradeep Alreja and Jharna Alreja.
Its last annual general meeting (AGM) was held on 30 September 2019, and its latest financial statements are for the year ended 31 March 2019. The registered office is at 1 Laaj Off North Avenue 18th Road Santacruz (West), Mumbai, Maharashtra, India – 400054.
As per the financials filed for FY 2019, the company reported a revenue of ₹91.57 Lakh, a growth of 19% compared to the previous year. For the same year it recorded a net profit of ₹7,361 (net margin 0.1%) and EBITDA of ₹7.06 Lakh (EBITDA margin 7.7%). Revenue has declined at a compounded annual rate (CAGR) of 26% over three years and 5% over five years.
The company is associated with 1 brand: HitPlay. As per MCA filings, the company has open charges of ₹55 Lakh on record.
Hitplay Devices Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-MH-18-0110647). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website hitplay.in.
Company Details of Hitplay Devices Private Limited
CIN U32109MH2006PTC164829
Registration Number 164829
Incorporation Date 22 September 2006
ROC Mumbai
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2019
Date of Balance Sheet 31 March 2019
Compliance Status Active Compliant
MSME Classification Micro
Udyam Registration UDYAM-MH-18-0110647
Recognitions & Rankings of Hitplay Devices
Contact Details
- EmailLocked
- TelephoneLocked
- Website
- Social Media
- Registered Address1 Laaj Off North Avenue 18th Road Santacruz (West), Mumbai, Maharashtra, India – 400054
- IndustryE-Commerce, Online Electronics Retail, Personalized Gifts & Merchandise
Comprehensive company report
Hitplay Devices Private Limited - one report that includes everything
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Associated Brands with Hitplay Devices Private Limited
Hitplay Devices operates one associated brand: HitPlay. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| An online gift shop specializing in unique gadgets and accessories. | hitplay.in |
Business Activity of Hitplay Devices Private Limited
The main business activity of Hitplay Devices is trade. In detail, this covers retail trading.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading | Locked |
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Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
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- Filing-level activity changes
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Financials of Hitplay Devices Private Limited FY 2019 filings available
Hitplay Devices Private Limited reported revenue of ₹91.57 Lakh (up 19% YoY) for FY 2019.
Revenue · FY 2019
₹91.57 Lakh ▲ 19%
Net profit · FY 2019
₹7,361 margin 0.1%
EBITDA · FY 2019
₹7.06 Lakh margin 7.7%
Compounded Annual Growth Rate (CAGR) of Hitplay Devices Private Limited
Revenue CAGR growth
1 year
▲ 19%
3 years · compounded
▼ 26%
5 years · compounded
▼ 5%
EBITDA CAGR growth
1 year
▲ 1%
3 years · compounded
▼ 4%
5 years · compounded
▼ 11%
Revenue rose 19% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 5%. EBITDA rose 1% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Hitplay Devices Private Limited
| Metrics | FY 2018-19 | FY 2017-18 | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | ₹91.57 Lakh | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹7.06 Lakh | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹7,361 | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Hitplay Devices Private Limited
| Metrics | FY 2018-19 | FY 2017-18 | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 7.7% | •••• | •••• | •••• | •••• |
| Net Profit Margin | 0.1% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Hitplay Devices are in the company report.
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Financial statements from 2015
Earlier years and trend charts are in the company report.
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Board of Directors of Hitplay Devices Private Limited
Hitplay Devices has 3 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Pradeep Alreja | Director | 22 Sep 2006 | 20 Years 0 Months | Current |
| Jharna Alreja | Director | 22 Sep 2006 | 20 Years 0 Months | Current |
| Jigna Chirag Alreja | Director | 23 Apr 2015 | 11 Years 5 Months | Current |
Peer Comparison of Hitplay Devices Private Limited
Hitplay Devices Private Limited is compared with the companies closest to it by revenue in the Ecommerce and Internet industry (Customized Gifts, Electronic Goods). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Mypowerkart Online Solutions Private Limited | ₹96.56 Lakh (FY 2024) | •••• | •••• | -78.0% | •••• | Bangalore, Karnataka, India |
| Bachat Deal Online Private Limited | ₹95.75 Lakh (FY 2025) | •••• | •••• | 34.0% | •••• | New Delhi, Delhi, India |
| Ledgebit Technologies Private Limited | ₹93.87 Lakh (FY 2025) | •••• | •••• | •••• | Gurgaon, Haryana, India | |
| Setmore Exim Private Limited | ₹93 Lakh (FY 2025) | •••• | •••• | -59.0% | •••• | Kolkata, West Bengal, India |
| Axel Retail Private Limited | ₹92.9 Lakh (FY 2025) | •••• | •••• | 17.0% | •••• | Gurugram, Haryana, India |
| Hitplay Devices Private Limited this company | ₹91.57 Lakh (FY 2019) | •••• | •••• | 19.0% | •••• | Mumbai, Maharashtra, India |
| Texcutive Services Private Limited | ₹90.38 Lakh (FY 2020) | •••• | •••• | 61.0% | •••• | New Delhi, Delhi, India |
| Embassy Electricals India Private Limited | ₹90.31 Lakh (FY 2024) | •••• | •••• | -37.0% | •••• | Delhi, India |
| Fresh Knots Flora Private Limited | ₹89.99 Lakh (FY 2021) | •••• | •••• | -37.0% | •••• | Bengaluru, Karnataka, India |
| Starwatt Technologies Private Limited | ₹89.89 Lakh (FY 2025) | •••• | •••• | 51.0% | •••• | Mohali, Punjab, India |
| Embellish Product Creation Private Limited | ₹89.44 Lakh (FY 2024) | •••• | •••• | -6.0% | •••• | New Delhi, Delhi, India |
Peers are the five companies nearest above and the five nearest below Hitplay Devices by revenue in the Ecommerce and Internet industry (Customized Gifts, Electronic Goods), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Hitplay Devices Private Limited
Hitplay Devices Private Limited is audited by GHATALIA DARJI & ASSOCIATES for the financial year 2019.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| GHATALIA DARJI & ASSOCIATES | Locked | Locked | Locked |
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Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
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Ownership and Shareholding of Hitplay Devices Private Limited
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Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
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Charges & Borrowings of Hitplay Devices Private Limited
Open charges
₹55 Lakh
Satisfied charges
None
Breakdown by lending institutions
Latest charge details
| Date | Lender | Amount | Status |
|---|---|---|---|
| 12 Oct 2009 | Indian Overseas Bank | ₹55 Lakh | Open |
Total charge records: 1 View all charges
Employees and EPFO Compliance at Hitplay Devices Private Limited
Employment history and EPFO contributions of people linked to Hitplay Devices.
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Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
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Verified entity values are shown only after access is granted.
Recent Activity on Hitplay Devices Private Limited
Hitplay Devices Private Limited has 5 board changes on record since 2006: 3 appointments and 2 cessations. The latest: Jigna Chirag Alreja ceased to be Additional Director on 30 Sep 2015.
AGM
Hitplay Devices Private Limited last Annual general meeting of members was held on 30 Sep 2019 as per latest MCA records.
Filing
Hitplay Devices Private Limited has filed its annual Financial statements for the year ended 31 Mar 2019 with Roc Mumbai I.
Ceased
Jigna Chirag Alreja ceased to be Additional Director.
Ceased
Chirag Pradeep Alreja ceased to be Director.
Appointed
Jigna Chirag Alreja was appointed as Director.
Charges
A charge with Indian Overseas Bank of Rs. 55.00 Lakh registered on 12 Oct 2009 with Charge ID 10183284 was modified on 21 Aug 2014.
Charges
A charge with Indian Overseas Bank amounted to Rs. 55.00 Lakh with Charge ID 10183284 was registered on 12 Oct 2009.
Appointed
Jharna Alreja was appointed as Director.
Appointed
Pradeep Alreja was appointed as Director.
Incorporation
22 Sep 2006
Hitplay Devices Private Limited was registered on 22 Sep 2006 with Roc Mumbai I & aged 20 years 28 days as per MCA records.
Credit Ratings, Litigation & Regulatory Alerts for Hitplay Devices Private Limited
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MSME Payment Delays by Hitplay Devices Private Limited
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Subsidiaries & Group Companies of Hitplay Devices Private Limited
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GST Compliance of Hitplay Devices Private Limited
Hitplay Devices has 1 GST registration: 1 active.
Total GSTINs
1
Active
1
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AABCH7446R1ZV | Maharashtra | Active | 01 Jul 2017 |
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MCA Filings & Documents of Hitplay Devices Private Limited
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Frequently Asked Questions about Hitplay Devices Private Limited
Hitplay Devices is an active private limited company based in Mumbai, Maharashtra, India. The company works in online electronics retail, within the e-commerce industry. It was incorporated on 22 September 2006 (20+ years old) and is registered under CIN U32109MH2006PTC164829.
Hitplay Devices reported revenue of ₹91.57 Lakh for FY 2019 (up 19% YoY).
Hitplay Devices has 3 current directors:
- Pradeep Alreja - Director
- Jharna Alreja - Director
- Jigna Chirag Alreja - Director
Hitplay Devices reported a net profit of ₹7,361 (net margin 0.1%) and EBITDA of ₹7.06 Lakh (EBITDA margin 7.7%) for FY 2019, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Hitplay Devices is -26% over three years and -5% over five years. In the latest year (FY 2019) revenue rose 19%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Hitplay Devices is 27AABCH7446R1ZV, registered in Maharashtra.
The CIN (Corporate Identification Number) of Hitplay Devices is U32109MH2006PTC164829. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Hitplay Devices was incorporated on 22 September 2006, making it 20+ years old. It is registered with the Registrar of Companies, Mumbai.
The peers of Hitplay Devices by revenue are Mypowerkart Online Solutions Private Limited, Bachat Deal Online Private Limited, Ledgebit Technologies Private Limited, Setmore Exim Private Limited, Axel Retail Private Limited and 5 more, all in the Ecommerce and Internet industry (Customized Gifts, Electronic Goods).
Jigna Chirag Alreja ceased to be Additional Director on 30 Sep 2015. Chirag Pradeep Alreja ceased to be Director on 24 Apr 2015. Jigna Chirag Alreja was appointed as Director on 23 Apr 2015. Hitplay Devices has 5 board changes on record in total.
Yes, Hitplay Devices is registered as a micro enterprise under Udyam registration (number: UDYAM-MH-18-0110647).