About 123 Baby Box
123 Baby Box is a Consumer company based in Irvine (United States) founded in 2020. Subscription boxes for childrens toys and apparel are provided online. 123 Baby Box has raised $1.2 million across 2 funding rounds from investors including Sunstone Partners, SLC Angels and Crescent Fund. Its website 123babybox.com draws about 29 thousand monthly visits. 123 Baby Box offers products and services including Baby Subscription Box, Developmental Items, and Health Products. Its focus areas include Retail, Mom & Baby Care, Commerce and Multi Category. Its competitors include Little Global Citizens, Natural Mama Boxes and Stork Stack.
Company details
The company was founded in 2020 and is headquartered in Irvine, United States. It operates as an online retailer in the e-commerce sector, focusing on subscription-based boxes that include toys, clothing, blankets, wall decor, plush items, and products for mothers such as nail polish, face masks, and bath bombs. Monthly subscription plans are available, along with custom boxes tailored to various stages of baby development.
- Headquarters Irvine, United States
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website 123babybox.com
- Social LinkedIn X Facebook
- Total Equity Funding$1.2M (USD)
in 2 rounds
- Latest Funding Round$1.2M (USD), Seed
Mar 2023
- InvestorsSunstone Partners
& 4 more
Products & Services of 123 Baby Box
123 Baby Box offers a comprehensive portfolio of products and services, including Baby Subscription Box, Developmental Items, and Health Products.
Delivers monthly curated items for baby development and essentials
Provides toys and books to support baby learning and playtime fun
Offers health and wellness items for infant safety and growth
Funding Insights of 123 Baby Box
123 Baby Box has successfully raised a total of $1.2M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.2 million completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.2M
- Total Rounds 2
- Last Round Seed — $1.2M
- Investors Count 5
All 2 funding rounds of 123 Baby Box with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $1.2M | Seed | – | Sunstone Partners, SLC Angels | |
| Mar 2022 | Seed | – | XRC Ventures | – |
5 investors in total: 4 institutional and 1 angel.
Investors in 123 Baby Box
123 Baby Box has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Sunstone Partners, SLC Angels and Crescent Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-oriented private equity firm investing in AI and technology-enabled services and software companies. | sunstonepartners.com | |||
| slcangels.com | ||||
| crescentfund.vc | ||||
Early-stage venture capital investments are made in consumer tech. | 2015 | xrcventures.com | New York, United States | |
DP Demos Parneros | Angel investor, ex-CEO of Barnes & Noble, supports Indian startups | unknown_1510101e52484c019 |
Investor details for 123 Baby Box
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of 123 Baby Box
1 people are tracked at 123 Baby Box (1 in leadership).
| Name | Role | Group |
|---|---|---|
Zarina Bahadur | CEO & Founder | Leadership |
Complete people profiles for 123 Baby Box
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of 123 Baby Box
3 dated milestones of 123 Baby Box across 3 years, from founding to its latest funding, stage changes and deals.
- Founded 123 Baby Box is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $1.2M.
Competitors of 123 Baby Box
123 Baby Box has 3 listed competitors in our database. They include Little Global Citizens, Natural Mama Boxes and Stork Stack.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| little-global-citizens.com | 2017 | Bradenton, United States | Kids' products are retailed through online subscription boxes. | |||
| naturalmamaboxes.com | 2019 | Point Pleasant Beach, United States | Online subscription-based platform offering themed boxes | |||
| storkstack.com | 2012 | Chicago, United States | Subscription service for Moms |
Detailed competitors of 123 Baby Box
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of 123 Baby Box
The website of 123 Baby Box (123babybox.com) receives about 29.2K visits a month.
- Monthly visits29.2K
▲ 80.7% vs previous month
Websites whose visitors overlap most with 123 Baby Box. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| babylist.com | 100% | 15.5M | #4,854 | View details | |
| cratejoy.com | 75% | 384.8K | #58,028 | View details |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as 123 Baby Box (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Frequently Asked Questions about 123 Baby Box
123 Baby Box was founded in 2020 and raised its 1st funding round 2 years after it was founded.
123 Baby Box is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
123 Baby Box is a funded company, having raised a total of $1.2M across 2 funding rounds to date.
The company was founded in 2020 and is headquartered in Irvine, United States. It operates as an online retailer in the e-commerce sector, focusing on subscription-based boxes that include toys, clothing, blankets, wall decor, plush items, and products for mothers such as nail polish, face masks, and bath bombs. Monthly subscription plans are available, along with custom boxes tailored to various stages of baby development.
123 Baby Box's top competitors include Stork Stack, Little Global Citizens and Natural Mama Boxes.
123 Baby Box offers Baby Subscription Box, Developmental Items, and Health Products.
123 Baby Box has 5 investors. Key investors include Sunstone Partners, SLC Angels, Crescent Fund, Demos Parneros, and XRC Ventures.