About 21 SEEDS
21 SEEDS is a company based in San Francisco (United States) founded in 2017 was acquired by Diageo in April 2022.. 21 SEEDS offers products and services including Infused Tequilas, Cocktails, and Merchandise. 21 SEEDS operates in a competitive market with competitors including Dulce Vida, Tequila Avion, Casamigos, Mijenta Tequila and Nosotros Tequila, among others.
- Headquarter San Francisco, United States
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Sectors
Consumer
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Phone
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Website
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Social
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Products & Services of 21 SEEDS
21 SEEDS offers a comprehensive portfolio of products and services, including Infused Tequilas, Cocktails, and Merchandise. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Flavored tequila products for direct consumer enjoyment.
Pre-made or instructional cocktail options for home use.
Branded items like clothing for brand promotion.
Funding Insights of 21 SEEDS
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in 21 SEEDS
21 SEEDS has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Diageo. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Multi-category alcoholic beverage company
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by 21 SEEDS
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - 21 SEEDS
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
21 Seeds Comparisons
Competitors of 21 SEEDS
21 SEEDS operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Dulce Vida, Tequila Avion, Casamigos, Mijenta Tequila and Nosotros Tequila, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Organic tequila is produced and marketed by Dulce Vida.
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Premium tequila brands are produced and marketed by Tequila Avion.
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Premium tequila is produced and distributed by the Casamigos brand.
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Tequila spirits are produced and branded by Mijenta Tequila.
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Tequila is branded and produced by Nosotros, established in 2015.
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Produces and markets tequila
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about 21 SEEDS
When was 21 SEEDS founded?
21 SEEDS was founded in 2017.
Where is 21 SEEDS located?
21 SEEDS is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
What does 21 SEEDS do?
21 SEEDS was founded in 2017 in San Francisco, United States, as a tequila brand within the alcoholic beverages sector. Tequila production and branding are managed from this location, with distribution focused on the U.S. market. Operations include sourcing agave-based spirits and creating flavored variants, while the companys online presence is maintained through 21seeds.com. No additional services beyond tequila offerings are noted.
Who are the top competitors of 21 SEEDS?
21 SEEDS's top competitors include Casamigos, Sauza Tequila and Mijenta Tequila.
What products or services does 21 SEEDS offer?
21 SEEDS offers Infused Tequilas, Cocktails, and Merchandise.
Who are 21 SEEDS's investors?
21 SEEDS has 1 investor. Key investors include Diageo.
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