About Diageo
Diageo is a company based in London (United Kingdom) founded in 1886.. The company has 29,630 employees as of June 30, 2025. Diageo has completed 24 acquisitions, including 21 SEEDS, Aviation American Gin and Balcones Distilling. Diageo offers products and services including Guinness, Johnnie Walker, Tanqueray, and Baileys. Diageo operates in a competitive market with competitors including Pernod Ricard, Heineken, Constellation Brands, Brown-Forman and Campari Group, among others.
- Headquarter London, United Kingdom
- Employees 29630 as on 30 Jun, 2025
- Stage Public
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Sectors
Consumer
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Phone
*********
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Website
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Social
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- Legal Name Diageo Plc
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Annual Revenue
$21.07 B (USD)-2.81as on Jun 30, 2025
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Net Profit
$2.45 B (USD)-40.81as on Jun 30, 2025
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EBITDA
$6.73 B (USD)-5as on Jun 30, 2025
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Latest Funding Round
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Investors
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Employee Count
29630
as on Jun 30, 2025
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Investments & Acquisitions
21 SEEDS
& 23 more
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IPO & Listings of Diageo
Diageo is a publicly listed company on the LSE with ticker symbol DGE in UK, operating in the Consumer non-durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Diageo
Diageo offers a comprehensive portfolio of products and services, including Guinness, Johnnie Walker, Tanqueray, and Baileys. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Iconic stout beer enjoyed globally by consumers
Premium Scotch whisky brand for worldwide markets
Gin brand known for quality and mixability
Cream-based liqueur popular in desserts and drinks
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Software Development Team
152 people
Sales and Marketing
146 people
Leadership Team
104 people
Human Resources and Administration
66 people
Global Team
32 people
Finance and Accounting
31 people
Creative and Marketing Team
29 people
Operations Team
29 people
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Funding Insights of Diageo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Diageo
Diageo has strategically engaged in corporate development activities, having acquired 24 companies. Notable acquisitions include 21 SEEDS, Aviation American Gin and Balcones Distilling. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Vodka-based cocktails are branded and distributed under Loyal 9 Cocktails.
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2019 | ||||
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Cocktails are branded and produced by Lone River Beverage Company.
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2019 | ||||
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Brand of tequila
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2017 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Diageo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Diageo Comparisons
Competitors of Diageo
Diageo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pernod Ricard, Heineken, Constellation Brands, Brown-Forman and Campari Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Wines, spirits, and champagnes are produced and distributed worldwide.
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| domain | founded_year | HQ Location |
Beer and cider brands are produced and marketed worldwide.
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| domain | founded_year | HQ Location |
Multi-category alcoholic beverage company
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| domain | founded_year | HQ Location |
Alcoholic beverages are manufactured and marketed worldwide by Brown-Forman.
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| domain | founded_year | HQ Location |
Alcoholic and non-alcoholic beverages are manufactured and distributed globally.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Diageo
Frequently Asked Questions about Diageo
When was Diageo founded?
Diageo was founded in 1886.
Where is Diageo located?
Diageo is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Diageo?
Debra Crew is the current CEO of Diageo.
How many employees does Diageo have?
As of Jun 30, 2025, the latest employee count at Diageo is 29,630.
What is the annual revenue of Diageo?
Annual revenue of Diageo is $21.07B as on Jun 30, 2025.
What does Diageo do?
Diageo was founded in 1886 and is headquartered in London, United Kingdom. Operations focus on the production and distribution of alcoholic beverages, including whiskeys such as Johnnie Walker and Buchanans, vodkas like Smirnoff and Ciroc, and other brands including Baileys, Captain Morgan, Tanqueray, and Guinness. In 2022, annual revenues reached 20.84 billion, with net profit at 4.41 billion. The company operates globally in the beverages sector.
Who are the top competitors of Diageo?
Diageo's top competitors include Pernod Ricard, Heineken and John Distilleries.
What products or services does Diageo offer?
Diageo offers Guinness, Johnnie Walker, Tanqueray, and Baileys.
Is Diageo publicly traded?
Yes, Diageo is publicly traded on LSE under the ticker symbol DGE.
How many acquisitions has Diageo made?
Diageo has made 24 acquisitions, including 21 SEEDS, Aviation American Gin, and Balcones Distilling.
What is Diageo's ticker symbol?
The ticker symbol of Diageo is DGE on LSE.