About 2XU
2XU is a Retail company based in Melbourne (Australia) founded in 2005, and was acquired by Trivantage in July 2024. Internet first brand offering performance sportswear for men and women. Its website 2xu.com draws about 704 thousand monthly visits. 2XU offers products and services including Core Compression Long Sleeve, Aero Shorts, Fluid Tight, and Form Racerback Bra. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its competitors include Ryderwear, WPN and Dk Active.
Company details
Founded in 2005 in Melbourne, Australia, 2XU functions as an internet-first brand within the performance sportswear sector. Apparel for men and women is distributed via its online domain, encompassing items such as shorts, tops, tights, crops, bras, jackets, vests, pants, and accessories including hats, bags, and socks. Moisture-wicking, quick-drying, and skin-friendly attributes are integrated into the garments.
- InvestorsTrivantage
& 2 more
- Acquired byTrivantage
(Jul 2024)
Products & Services of 2XU
2XU offers a comprehensive portfolio of products and services, including Core Compression Long Sleeve, Aero Shorts, Fluid Tight, and Form Racerback Bra.
Compression top designed for training and team sports performance.
Shorts for running and workouts with enhanced comfort.
Tights for gym and training activities with flexible fit.
Medium impact bra for running and fitness routines.
Funding Insights of 2XU
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of 2XU with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2013 | Private Equity Round | – | – | ||
| Jun 2011 | Private Equity Round | – | – |
3 investors in total: 3 institutional.
Investors in 2XU
2XU has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Trivantage, L Catterton and Tanarra.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Tanarra is recognized as an Asia Pacific alternative asset investment firm. | tanarra.com | Australia | ||
Safety and security services are provided across Australia. | 1968 | trivantage.com.au | Thomastown, Australia |
Investor details for 2XU
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Timeline of 2XU
4 dated milestones of 2XU across 19 years, from founding to its latest funding, stage changes and deals.
- Founded 2XU is founded.
- Funding First funding round.
- Funding Latest funding round, Private Equity Round,.
- Exit Acquired by Trivantage.
Competitors of 2XU
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ryderwear.com | 2009 | Adelaide, Australia | Sells functional gym clothes and activewear online for bodybuilders and lifters. | |||
| wpnwear.com | 2014 | Perth, Australia | Sportswear and tactical accessories are offered by WPN. | |||
| dkactive.com | 2017 | Brisbane, Australia | Provides online sales of ethical activewear, sports bras, and swimwear for women. |
Detailed competitors of 2XU
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of 2XU
The website of 2XU (2xu.com) receives about 704.4K visits a month and ranks #63,866 among all websites worldwide, #3,143 in Fashion and Apparel.
- Monthly visits704.4K
▲ 2.3% vs previous month
- Unique visitors291.4K
per month
- Global rank#63,866
among all websites
- Category rank#3,143
Lifestyle · Fashion and Apparel
- Bounce rate44%
- Pages per visit4.0
- Average visit1 min 33 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with 2XU. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lululemon.com.au | 100% | 2.2M | #15,938 | View details | |
| theiconic.com.au | 94% | 9.6M | #3,289 | View details | |
adidas.com.au | adidas.com.au | 94% | #23,365 | – | |
| nike.com | 93% | 114M | #247 | View details | |
| cw-x.com | 90% | #590,925 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for 2XU
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- Audience overlap
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Related news about 2Xu
Complete news archive for 2XU
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Frequently Asked Questions about 2XU
2XU was founded in 2005 and raised its 1st funding round 6 years after it was founded.
2XU is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Founded in 2005 in Melbourne, Australia, 2XU functions as an internet-first brand within the performance sportswear sector. Apparel for men and women is distributed via its online domain, encompassing items such as shorts, tops, tights, crops, bras, jackets, vests, pants, and accessories including hats, bags, and socks. Moisture-wicking, quick-drying, and skin-friendly attributes are integrated into the garments.
2XU offers Core Compression Long Sleeve, Aero Shorts, Fluid Tight, and Form Racerback Bra.
2XU has 3 investors. Key investors include Trivantage, L Catterton, and Tanarra.
Yes. 2XU was acquired by Trivantage in July 2024.
The website of 2XU receives about 704 thousand visits a month and ranks #63,866 among all websites worldwide.