About THE ICONIC
THE ICONIC is a Retail company based in Sydney (Australia) founded in 2011. Online retailer of apparels and accessories for men, women and kids. THE ICONIC has raised $92 million across 3 funding rounds from investors including J P Morgan, Kinnevik and Summit Partners. Its chief executive, as recorded, is Jere Calmes. Its website theiconic.com.au draws about 9.6 million monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include White Fox Boutique, Azura Fashion Group and SurfStitch; 1 of its 3 listed competitors has raised funding.
Company details
The Iconic was founded in 2011 in Sydney, Australia, as an online retailer in the fashion and accessories sector. A wide range of products, including shirts, trousers, dresses, footwear, innerwear, and accessories, is offered through the website and mobile apps for Android and iOS. Beauty items for makeup, body, hair, as well as food and supplements, are also included in the catalog. Operations focus on e-commerce delivery across Australia.
- Headquarters Sydney, Australia
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website theiconic.com.au
- Social LinkedIn X Facebook
- Total Equity Funding$92M (USD)
in 3 rounds
- Latest Funding Round$26M (USD), Series A
Jan 2013
- InvestorsJ P Morgan
& 3 more
Apps and channels of THE ICONIC
THE ICONIC publishes 2 mobile apps with over 500K+ downloads.
Funding Insights of THE ICONIC
THE ICONIC has successfully raised a total of $92M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $26 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $92M
- Total Rounds 3
- Last Round Series A — $26M
- First Round $46M
(Jun 2012)
- Investors Count 4
All 3 funding rounds of THE ICONIC with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2013 | $26M | Series A | – | Verlinvest | |
| Sep 2012 | $20M | Series A | – | J P Morgan | – |
| Jun 2012 | $46M | Series A | – | – | – |
4 investors in total: 4 institutional.
Investors in THE ICONIC
THE ICONIC has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include J P Morgan, Kinnevik and Summit Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Summit Partners is recognized as a growth equity investment firm. | summitpartners.com | Boston, United States | ||
Venture capital investments are directed toward multiple sectors by Kinnevik. | 1936 | kinnevik.com | Stockholm, Sweden | |
Single family office of a Belgian family focused on multiple industries | verlinvest.com | Brussels, Belgium | ||
Comprehensive financial services are provided to corporations and individuals. | 1799 | jpmorgan.com | New York, United States |
Investor details for THE ICONIC
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- Round participation
- Investor portfolios
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People of THE ICONIC
195 people are tracked at THE ICONIC (28 in leadership, 167 in team).
| Name | Role | Group |
|---|---|---|
Jere Calmes | CEO | Leadership |
Daisy Ni | Head Of Ecommerce Trade | Leadership |
Sally Overell | Finance Business Partner | Leadership |
Chris Thompson | Chief Financial Officer | Leadership |
Gayle Burchell | Chief Commercial & Sustainability Officer (ccso) | Leadership |
Theresa Payne | Head Of Engineering | Leadership |
Rostin Javadi | Chief Operations Officer APAC | Leadership |
Sue Alali | Head Of Womens Trend & Designer | Leadership |
Tom Simpson | General Manager | Leadership |
Teshawna Zuzarte | Talent Attraction Business Partner | Leadership |
Monique Glatter | Talent Attraction Business Partner | Leadership |
Sarah Devos | Head Of Talent Attraction & Organisational Development | Leadership |
Zeina Kadomi | People & Culture Business Partner | Leadership |
Rev. Lin Brataniec (nee Surch) | Diversity, Inclusion And Belonging Business Partner | Leadership |
Joanna Robinson | Chief Marketing Officer | Leadership |
Krista Wright | Director - Insights & Customer Engagement | Leadership |
Xiang Kong | Head Of Mobile | Leadership |
Andrew Burton | Head Of Platform Engineering | Leadership |
Glynn Willis | Director Of Data & Analytics | Leadership |
Mihaela Georgieva | Finance Business Partner | Leadership |
175 more people are available in the full profile.
Complete people profiles for THE ICONIC
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- Team structure
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Timeline of THE ICONIC
3 dated milestones of THE ICONIC across 2 years, from founding to its latest funding, stage changes and deals.
- Founded THE ICONIC is founded.
- Funding First funding round of $46.0M.
- Funding Latest funding round, Series A, of $26.0M.
Competitors of THE ICONIC
THE ICONIC has 3 listed competitors in our database, 1 of them funded. They include White Fox Boutique, Azura Fashion Group and SurfStitch.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| whitefoxboutique.com | 2013 | Newtown, Australia | Operates an e-commerce store specializing in multi-category fashion products for women. | |||
| azurafashiongroup.com | 2018 | Sydney, Australia | $2M | Multi-category fashion items are sold online for men and women. | ||
| surfstitch.com | 2008 | Broadbeach, Australia | Online retailer of multi-category fashion products for men, women & kids |
Detailed competitors of THE ICONIC
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- Full competitor set
- Operating metrics
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Web traffic of THE ICONIC
The website of THE ICONIC (theiconic.com.au) receives about 9.6M visits a month and ranks #3,289 among all websites worldwide, #123 in Fashion and Apparel.
- Monthly visits9.6M
▼ 16% vs previous month
- Unique visitors3.1M
per month
- Global rank#3,289
among all websites
- Category rank#123
Lifestyle · Fashion and Apparel
- Bounce rate33%
- Pages per visit7.7
- Average visit4 min 51 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with THE ICONIC. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| asos.com | 100% | 58.3M | #475 | View details | |
| davidjones.com | 96% | 7.6M | #3,398 | View details | |
| cottonon.com | 88% | #4,511 | View details | ||
jd-sports.com.au | jd-sports.com.au | 87% | #19,698 | – | |
| princesspolly.com.au | 86% | 1.7M | #24,358 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for THE ICONIC
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- 40 similar websites
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Related news about The Iconic
Complete news archive for THE ICONIC
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Frequently Asked Questions about THE ICONIC
THE ICONIC was founded in 2011 and raised its 1st funding round 1 year after it was founded.
THE ICONIC is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Jere Calmes is the CEO of THE ICONIC, as recorded in our data.
THE ICONIC is a funded company, having raised a total of $92M across 3 funding rounds to date. The company's 1st funding round was a Series A of $46M, raised on Jun 2012.
The Iconic was founded in 2011 in Sydney, Australia, as an online retailer in the fashion and accessories sector. A wide range of products, including shirts, trousers, dresses, footwear, innerwear, and accessories, is offered through the website and mobile apps for Android and iOS. Beauty items for makeup, body, hair, as well as food and supplements, are also included in the catalog. Operations focus on e-commerce delivery across Australia.
THE ICONIC's top competitors include SurfStitch, Azura Fashion Group and White Fox Boutique.
THE ICONIC has 4 investors. Key investors include J P Morgan, Kinnevik, Summit Partners, and Verlinvest.
Yes. THE ICONIC publishes THE ICONIC – Fashion Shopping and 1 more app, with over 500,000 downloads.
The website of THE ICONIC receives about 9.6 million visits a month and ranks #3,289 among all websites worldwide.