About THE ICONIC
THE ICONIC is a company based in Sydney (Australia) founded in 2011.. THE ICONIC has raised $92 million across 3 funding rounds from investors including J P Morgan, Kinnevik and Summit Partners. THE ICONIC operates in a competitive market with competitors including White Fox Boutique, Azura Fashion Group, SurfStitch, Trendii and THATS SO FETCH, among others.
- Headquarter Sydney, Australia
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$92 M (USD)
in 3 rounds
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Latest Funding Round
$26 M (USD), Series A
Jan 22, 2013
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Investors
J P Morgan
& 3 more
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Employee Count
Employee Count
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Software Development Team
30 people
Senior Team
29 people
Data Analysis and Operations Team
14 people
Product Management Team
13 people
Creative and Marketing Team
11 people
Human Resources and Administration
9 people
Operations Team
8 people
Sales and Marketing
7 people
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Funding Insights of THE ICONIC
THE ICONIC has successfully raised a total of $92M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $26 million completed in January 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $26.0M
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First Round
First Round
(01 Jun 2012)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2013 | Amount | Series A - THE ICONIC | Valuation | Verlinvest | |
| Sep, 2012 | Amount | Series A - THE ICONIC | Valuation | J P Morgan |
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| Jun, 2012 | Amount | Series A - THE ICONIC | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in THE ICONIC
THE ICONIC has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include J P Morgan, Kinnevik and Summit Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Summit Partners is recognized as a growth equity investment firm.
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Founded Year | Domain | Location | |
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Venture capital investments are directed toward multiple sectors by Kinnevik.
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Founded Year | Domain | Location | |
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Single family office of a Belgian family focused on multiple industries
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by THE ICONIC
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - THE ICONIC
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
The Iconic Comparisons
Competitors of THE ICONIC
THE ICONIC operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as White Fox Boutique, Azura Fashion Group, SurfStitch, Trendii and THATS SO FETCH, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Operates an e-commerce store specializing in multi-category fashion products for women.
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| domain | founded_year | HQ Location |
Multi-category fashion items are sold online for men and women.
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| domain | founded_year | HQ Location |
Online retailer of multi-category fashion products for men, women & kids
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| domain | founded_year | HQ Location |
App-based retail platform offering multi-category fashion products
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| domain | founded_year | HQ Location |
Online platform selling women's fashion items including dresses and accessories.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on The Iconic
Frequently Asked Questions about THE ICONIC
When was THE ICONIC founded?
THE ICONIC was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Where is THE ICONIC located?
THE ICONIC is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Who is the current CEO of THE ICONIC?
Jere Calmes is the current CEO of THE ICONIC.
Is THE ICONIC a funded company?
THE ICONIC is a funded company, having raised a total of $92M across 3 funding rounds to date. The company's 1st funding round was a Series A of $46M, raised on Jun 01, 2012.
What does THE ICONIC do?
The Iconic was founded in 2011 in Sydney, Australia, as an online retailer in the fashion and accessories sector. A wide range of products, including shirts, trousers, dresses, footwear, innerwear, and accessories, is offered through the website and mobile apps for Android and iOS. Beauty items for makeup, body, hair, as well as food and supplements, are also included in the catalog. Operations focus on e-commerce delivery across Australia.
Who are the top competitors of THE ICONIC?
THE ICONIC's top competitors include SurfStitch, Azura Fashion Group and Trendii.
Who are THE ICONIC's investors?
THE ICONIC has 4 investors. Key investors include J P Morgan, Kinnevik, Summit Partners, and Verlinvest.