SurfStitch

Broadbeach, Australia Founded: 2008 • Age: 18 yrs Listed Acquired By Alceon
Online retailer of multi-category fashion products for men, women kids

About SurfStitch

SurfStitch is a Retail company based in Broadbeach (Australia) founded in 2008, and was acquired by Alceon in April 2018. Online retailer of multi-category fashion products for men, women kids. SurfStitch has completed 2 acquisitions, including Surf Hardware and Surfdome. Its website surfstitch.com draws about 53 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include THE ICONIC, White Fox Boutique and Azura Fashion Group; 2 of its 3 listed competitors have raised funding.

Company details

SurfStitch was founded in 2008 and is headquartered in Broadbeach, Australia. Operations focus on e-commerce within the fashion retail sector, where apparel, swimwear, footwear, and accessories are sold for men, women, and children. Surf gear, skate gear, and swim gear are also included in the product range. Associations with brands such as Hurley, Billabong, Afends, Ripcurl, and Converse support the inventory.

  • Headquarters Broadbeach, Australia
  • Stage Acquired
  • Sectors
    Retail
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website surfstitch.com/password
  • Social LinkedIn X Facebook
  • Acquired by Alceon (Apr 2018)
Key Metrics

Investors in SurfStitch

SurfStitch has secured backing from 1 investor. Prominent investors backing the company include Alceon.

All
InvestorDescriptionFounded YearDomainLocation
Alceon is recognized as a multi-strategy alternative investment manager.
2010alceon.com.auSydney, Australia
Premium access

Investor details for SurfStitch

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of SurfStitch

16 people are tracked at SurfStitch (4 in leadership, 12 in team).

NameRoleGroup
Luke Williams
Creative Director & Head Of MarketingLeadership
Eliza Raine
Head of WomenswearLeadership
Larice Lewis
General Manager MerchandiseLeadership
Chris Cooney
Head PhotographerLeadership
Kersha Hall
Photographer at Surfstitch.comTeam
Timothy Allen
PhotographerTeam
Hollie Nuske
Buyer Mens And Kids ApparelTeam
Ollie Edwards
Global BuyerTeam
Jolene Graham
Merchandise PlannerTeam
Camilla Kirk
PhotographerTeam
Alexis Sneedy Guerin
PhotographeTeam
Faye Burke
BuyerTeam
Ashlee Tetrov
Customer Experience Manager Brand And E CommerceTeam
Anna Sichwart
Coordinatrice Service ClientTeam
Gemma Falso
Online Trade ManagerTeam
Tyler Hall
Warehouse SpecialistTeam
Premium access

Complete people profiles for SurfStitch

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Investments & Acquisitions by SurfStitch

SurfStitch has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Surf Hardware and Surfdome.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Innovative water board sports accessories are distributed by Surf Hardware.
surfhardware.com.auMona Vale, Australia0Nov 2015$17.1M
Action sports and lifestyle products are retailed online by Surfdome.
surfdome.comLondon, United Kingdom2005Nov 2014$16M
Premium access

Complete acquisition details for SurfStitch

Acquired stakes, deal sources and the complete acquisition history require an active premium plan.

  • Acquired stakes
  • Deal sources
  • Complete history
  • Exports

Verified entity values are shown only after access is granted.

Timeline of SurfStitch

5 dated milestones of SurfStitch across 10 years, from founding to its latest funding, stage changes and deals.

  1. Founded SurfStitch is founded.
  2. Acquisition Acquires Surfdome.
  3. IPO Lists on the stock exchange (IPO).
  4. Acquisition Acquires Surf Hardware.
  5. Exit Acquired by Alceon.

Competitors of SurfStitch

SurfStitch has 3 listed competitors in our database, 2 of them funded. They include THE ICONIC, White Fox Boutique and Azura Fashion Group.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
theiconic.com.au2011Sydney, Australia$92M
Online retailer of apparels and accessories for men, women and kids
whitefoxboutique.com2013Newtown, Australia
Operates an e-commerce store specializing in multi-category fashion products for women.
azurafashiongroup.com2018Sydney, Australia$2M
Multi-category fashion items are sold online for men and women.
Premium access

Detailed competitors of SurfStitch

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of SurfStitch

The website of SurfStitch (surfstitch.com) receives about 53.5K visits a month.

  • Monthly visits
    53.5K

    ▼ 7.2% vs previous month

Similar websites

Websites whose visitors overlap most with SurfStitch. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
sds.com.au
100%
477.6K#68,641View details
theiconic.com.au
91%
9.6M#3,289View details
citybeach.com.au
citybeach.com.au
76%
#771,751–
generalpants.com
76%
#47,579View details
ripcurl.com.au
ripcurl.com.au
76%
–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
Premium access

All 40 similar websites and full traffic analytics for SurfStitch

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track β€” from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • βœ“
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • βœ“
    Full access to every database India & global coverage, advanced filters and rich profile details
  • βœ“
    Always-on access from your team account Single premium plan for everything you see on the portal

Related news about Surfstitch

Premium access

Complete news archive for SurfStitch

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about SurfStitch

SurfStitch was founded in 2008.

SurfStitch is headquartered in Broadbeach, Australia. It is registered at Broadbeach, Queensland, Australia.

SurfStitch was founded in 2008 and is headquartered in Broadbeach, Australia. Operations focus on e-commerce within the fashion retail sector, where apparel, swimwear, footwear, and accessories are sold for men, women, and children. Surf gear, skate gear, and swim gear are also included in the product range. Associations with brands such as Hurley, Billabong, Afends, Ripcurl, and Converse support the inventory.

SurfStitch's top competitors include THE ICONIC, Azura Fashion Group and White Fox Boutique.

SurfStitch has made 2 acquisitions, including Surf Hardware, and Surfdome.

SurfStitch has 1 investor. Key investors include Alceon.

Yes. SurfStitch was acquired by Alceon in April 2018.

Explore millions of companies β€” effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals β€” all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available