About SurfStitch
SurfStitch is a Retail company based in Broadbeach (Australia) founded in 2008, and was acquired by Alceon in April 2018. Online retailer of multi-category fashion products for men, women kids. SurfStitch has completed 2 acquisitions, including Surf Hardware and Surfdome. Its website surfstitch.com draws about 53 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include THE ICONIC, White Fox Boutique and Azura Fashion Group; 2 of its 3 listed competitors have raised funding.
Company details
SurfStitch was founded in 2008 and is headquartered in Broadbeach, Australia. Operations focus on e-commerce within the fashion retail sector, where apparel, swimwear, footwear, and accessories are sold for men, women, and children. Surf gear, skate gear, and swim gear are also included in the product range. Associations with brands such as Hurley, Billabong, Afends, Ripcurl, and Converse support the inventory.
- Headquarters Broadbeach, Australia
- Stage Acquired
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website surfstitch.com/password
- Social LinkedIn X Facebook
- Acquired by Alceon (Apr 2018)
- Investors
- Investments & AcquisitionsSurf Hardware
& 1 more
- Acquired byAlceon
(Apr 2018)
Investors in SurfStitch
SurfStitch has secured backing from 1 investor. Prominent investors backing the company include Alceon.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Alceon is recognized as a multi-strategy alternative investment manager. | 2010 | alceon.com.au | Sydney, Australia |
Investor details for SurfStitch
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People of SurfStitch
16 people are tracked at SurfStitch (4 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Luke Williams | Creative Director & Head Of Marketing | Leadership |
Eliza Raine | Head of Womenswear | Leadership |
Larice Lewis | General Manager Merchandise | Leadership |
Chris Cooney | Head Photographer | Leadership |
Kersha Hall | Photographer at Surfstitch.com | Team |
Timothy Allen | Photographer | Team |
Hollie Nuske | Buyer Mens And Kids Apparel | Team |
Ollie Edwards | Global Buyer | Team |
Jolene Graham | Merchandise Planner | Team |
Camilla Kirk | Photographer | Team |
Alexis Sneedy Guerin | Photographe | Team |
Faye Burke | Buyer | Team |
Ashlee Tetrov | Customer Experience Manager Brand And E Commerce | Team |
Anna Sichwart | Coordinatrice Service Client | Team |
Gemma Falso | Online Trade Manager | Team |
Tyler Hall | Warehouse Specialist | Team |
Complete people profiles for SurfStitch
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- Team structure
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Investments & Acquisitions by SurfStitch
SurfStitch has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Surf Hardware and Surfdome.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Innovative water board sports accessories are distributed by Surf Hardware. | surfhardware.com.au | Mona Vale, Australia | 0 | Nov 2015 | $17.1M | |
Action sports and lifestyle products are retailed online by Surfdome. | surfdome.com | London, United Kingdom | 2005 | Nov 2014 | $16M |
Complete acquisition details for SurfStitch
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Timeline of SurfStitch
5 dated milestones of SurfStitch across 10 years, from founding to its latest funding, stage changes and deals.
- Founded SurfStitch is founded.
- Acquisition Acquires Surfdome.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Surf Hardware.
- Exit Acquired by Alceon.
Competitors of SurfStitch
SurfStitch has 3 listed competitors in our database, 2 of them funded. They include THE ICONIC, White Fox Boutique and Azura Fashion Group.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| theiconic.com.au | 2011 | Sydney, Australia | $92M | Online retailer of apparels and accessories for men, women and kids | ||
| whitefoxboutique.com | 2013 | Newtown, Australia | Operates an e-commerce store specializing in multi-category fashion products for women. | |||
| azurafashiongroup.com | 2018 | Sydney, Australia | $2M | Multi-category fashion items are sold online for men and women. |
Detailed competitors of SurfStitch
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Web traffic of SurfStitch
The website of SurfStitch (surfstitch.com) receives about 53.5K visits a month.
- Monthly visits53.5K
▼ 7.2% vs previous month
Websites whose visitors overlap most with SurfStitch. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sds.com.au | 100% | 477.6K | #68,641 | View details | |
| theiconic.com.au | 91% | 9.6M | #3,289 | View details | |
citybeach.com.au | citybeach.com.au | 76% | #771,751 | β | |
| generalpants.com | 76% | #47,579 | View details | ||
ripcurl.com.au | ripcurl.com.au | 76% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for SurfStitch
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- Audience overlap
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Related news about Surfstitch
Complete news archive for SurfStitch
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- Brand-specific news history
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Frequently Asked Questions about SurfStitch
SurfStitch was founded in 2008.
SurfStitch is headquartered in Broadbeach, Australia. It is registered at Broadbeach, Queensland, Australia.
SurfStitch was founded in 2008 and is headquartered in Broadbeach, Australia. Operations focus on e-commerce within the fashion retail sector, where apparel, swimwear, footwear, and accessories are sold for men, women, and children. Surf gear, skate gear, and swim gear are also included in the product range. Associations with brands such as Hurley, Billabong, Afends, Ripcurl, and Converse support the inventory.
SurfStitch's top competitors include THE ICONIC, Azura Fashion Group and White Fox Boutique.
SurfStitch has made 2 acquisitions, including Surf Hardware, and Surfdome.
SurfStitch has 1 investor. Key investors include Alceon.
Yes. SurfStitch was acquired by Alceon in April 2018.

