42matters

Zurich, Switzerland Founded: 2011 • Age: 15 yrs Acquired By SimilarWeb
Mobile user profiling and app marketing insight

About 42matters

42matters is a company based in Zurich (Switzerland) founded in 2011 was acquired by SimilarWeb in July 2024.. 42matters offers products and services including Explorer, App Intelligence API, and File Dumps. 42matters operates in a competitive market with competitors including mParticle, Zefr, Permutive, Acxiom and Lotame, among others.

  • Headquarter Zurich, Switzerland
  • Sectors
    Media & Entertainment
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name 42Matters Ag
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Technology → Cloud, Data & Analytics Infrastructure
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
    SimilarWeb

    & 3 more

  • Employee Count
    Employee Count
  • Acquired by
    SimilarWeb

    (Jul 01, 2024)

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Products & Services of 42matters

42matters offers a comprehensive portfolio of products and services, including Explorer, App Intelligence API, and File Dumps. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for researching mobile and CTV apps data visually.

Enables access to app metadata and performance metrics.

Provides updated files for large-scale app data ingestion.

People of 42matters
Headcount 10-50
Employee Profiles 3
Employee Profiles
People
Otoobong Akpabio
Sales And Marketing Operations Analyst
People
Piotr Golabek
Data Engineer
People
Paul Weinberger
CFO And Business Development

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Funding Insights of 42matters

  • Total Funding
  • Total Rounds 3
  • Last Round
  • First Round

    (01 Jun 2010)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2014 Amount Series A - 42matters Valuation

investors

Sep, 2011 Amount Seed - 42matters Valuation

investors

Jun, 2010 Amount Grant - 42matters Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in 42matters

42matters has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include SimilarWeb, Project A and Gamma Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Project A is recognized as an early-stage venture capital firm focused on European startups.
Founded Year Domain Location
A venture capital and equity consulting firm is operated.
Founded Year Domain Location
University backed startup accelerator
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by 42matters

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - 42matters

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

42Matters Comparisons

Employees
+
Add Comparison
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Competitors of 42matters

42matters operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Zefr, Permutive, Acxiom and Lotame, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Customer data is collected and connected via API-based platform.
domain founded_year HQ Location
Cloud based video right management solution provider
domain founded_year HQ Location
Ad data management platform is provided to advertisers and publishers.
domain founded_year HQ Location
Acxiom is engaged in providing data-driven marketing solutions.
domain founded_year HQ Location
Audience data is collected and managed via a specialized platform.
domain founded_year HQ Location
Real-time insights are captured for targeted visual media campaigns.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on 42Matters

Frequently Asked Questions about 42matters

When was 42matters founded?

42matters was founded in 2011.

Where is 42matters located?

42matters is headquartered in Zurich, Switzerland.

What does 42matters do?

42matters AG offers a suite of API based products for programmatic mobile user profiling and app marketing insights. Flagship product is Profiler SDK that analyses apps a user has installed on mobile device and determines the demographic and interest profile. Provides the user profiles to advertisers, and developers for better targeting and relevant content placement. Provides Playboard, an AndroidiOS and web discovery application which allows users to discover interesting apps by creating and following certain topics. Offers App Promotion Network for Android apps based on an app recommendation algorithm. Also provides Apps API for developers to access and search data about mobile apps.Clients include Bluekai, Deloitte, Nvidia, Inmobi, Vungle, Lotame, MobFox etc.

Who are the top competitors of 42matters?

42matters's top competitors include mParticle, Choozle and Zefr.

What products or services does 42matters offer?

42matters offers Explorer, App Intelligence API, and File Dumps.

Who are 42matters's investors?

42matters has 4 investors. Key investors include SimilarWeb, Project A, Gamma Capital Partners, and Venture Kick.

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