About SimilarWeb
SimilarWeb is a publicly listed company based in New York (United States) founded in 2007. Cloud-based analytics for website traffic and mobile apps are delivered. SimilarWeb has raised $232.1 million across 9 funding rounds from investors including Naspers, Naftali Group and Ion AM. The company has 1,080 employees. SimilarWeb has completed 7 acquisitions, including 42matters, Admetricks and Embee Mobile. Its website similarweb.com draws about 7 million monthly visits. SimilarWeb offers products and services including Web Intelligence, App Intelligence, Sales Intelligence, Shopper Intelligence, and Stock Intelligence. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization. Its legal entity is Similarweb LTD. Its competitors include Heap, AB Tasty and Clicktale; 3 of its 3 listed competitors have raised funding.
Company details
SimilarWeb was founded in 2007 and is headquartered in New York, United States. Operations focus on the digital analytics sector, where cloud-based tools for website traffic and mobile app intelligence are provided. Publishers receive data on their own traffic alongside competitors metrics. Key services include SimilarWeb Pro for market analysis of apps and websites, an API supporting lead generation and trend detection, integrations for Google Docs, and customizable traffic widgets.
- Annual Revenue$282.6 M (USD)13.08as on Dec 31, 2025
- Net Profit-$32.94 M (USD)-187.47as on Dec 31, 2025
- EBITDA-$10.01 M (USD)-164.77as on Dec 31, 2025
- Total Equity Funding$232.1M (USD)
in 9 rounds
- Latest Funding Round$120M (USD), Series F
Oct 2020
- InvestorsNaspers
& 13 more
- Employee Count1,080
- Investments & Acquisitions42matters
& 6 more
Products & Services of SimilarWeb
SimilarWeb offers a comprehensive portfolio of products and services, including Web Intelligence, App Intelligence, Sales Intelligence, Shopper Intelligence, and Stock Intelligence.
Provides insights into digital landscapes and competitor performance.
Analyzes app trends and user behavior for business growth.
Uncovers opportunities and enhances sales engagement with data.
Delivers consumer behavior insights for retail optimization.
Monitors market trends and stock performance for data-backed decisions.
Apps and channels of SimilarWeb
its YouTube channel Similarweb has 8.94K subscribers and 30 videos.
Videos from SimilarWeb
The most watched videos on SimilarWeb's YouTube channel, Similarweb (8.94K subscribers). Click a video to play it here.
More on Similarweb.
Funding Insights of SimilarWeb
SimilarWeb has successfully raised a total of $232.1M across 9 strategic funding rounds. The most recent funding activity was a Series F round of $120 million completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $232.1M
- Total Rounds 9
- Last Round Series F — $120M
- Investors Count 14
All 9 funding rounds of SimilarWeb with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2020 | $120M | Series F | – | ION, Viola Group | – |
| Jul 2017 | $47M | Series E | – | Viola Growth, Viola Partners | |
| Oct 2015 | $25M | Series E | – | Naspers | |
| Nov 2014 | $15M | Series D | – | Naspers | |
| Feb 2014 | $18M | Series C | – | Naspers | – |
| Sep 2013 | $3.5M | Series B | – | Lord David Alliance | |
| Jan 2013 | $2.5M | Series B | – | Moshe Lichtman | |
| May 2010 | $1.1M | Series A | – | Docor, Naftali Group | |
| Jun 2009 | Seed | – | – | – |
14 investors in total: 9 institutional and 5 angel.
Investors in SimilarWeb
SimilarWeb has secured backing from 14 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Naspers, Naftali Group and Ion AM.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in early-stage technology companies globally. | viola-group.com | Herzliya, Israel | ||
Stage-agnostic tech-focused VC firm investing in geographies such as Israel and China | ceiif.com | |||
Venture capital funding is provided by Saban Ventures in Israel. | sabanventures.com | Tel Aviv, Israel | ||
Tech startups are funded by Viola Growth venture capital firm. | https://www.viola-group.com/fund/violagrowth | Herzliya, Israel | ||
Global investments in early and growth-stage tech firms are conducted. | 1915 | naspers.com | Cape Town, South Africa | |
Investments are directed toward Israeli technology startups by Docor. | docor.com | Tel Aviv, Israel | ||
Long/short strategies are employed by ION hedge fund. | 2006 | ion-am.com | Herzliya, Israel | |
| https://www.viola-group.com/fund/violapartners | ||||
Residential, commercial, and mixed-use real estate projects are developed. | 2010 | naftaligroup.com | New York, United States | |
LD Lord David Alliance | unknown_a4b43e18ace14531a |
Investor details for SimilarWeb
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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- Co-investor network
Verified entity values are shown only after access is granted.
People of SimilarWeb
475 people are tracked at SimilarWeb (116 in leadership, 359 in team); the tracked headcount is 1,080.
| Name | Role | Group |
|---|---|---|
Mark Adams | Senior Vice President & General Manager, Europe | Leadership |
Noya Polliack | Senior Director. Marketing & Monetization (b2c, Startups) | Leadership |
Shirly Muster | Director- Data Business Development And Strategic Partnerships | Leadership |
Fabiano Finger | Managing Director, LATAM | Leadership |
Daniel Sonnenschein (he/him) | VP Global Talent Acquisition | Leadership |
Romy Berenfeld | Global Talent Acquisition Partner | Leadership |
Randy Craig | Vice President Of Global Sales Development | Leadership |
Benjamin Seror | Chief Product Officer and Chief Marketing Officer | Leadership |
Ron Asher | CTO | Leadership |
Dan Carr | VP, Strategic Accounts | Leadership |
Moshe Carmon | Vp, General Counsel | Leadership |
Alex Defusto | Director, Enterprise Sales | Leadership |
Nir Morgulis | Director Of R&d, Core Data | Leadership |
Rotem Tenenboim Duani | R&d Director, Data Labs | Leadership |
Shlomi Babluki | VP R&d, Data Extraction & Incubation | Leadership |
Jason Schwartz | CFO | Leadership |
Or Offer | Co-Founder & CEO | Leadership |
Ivan Delchev | Director, R&d | Leadership |
Gil Feldman | Director Of Peformance Marketing | Leadership |
Adi Tako | Director Of Brand Design | Leadership |
455 more people are available in the full profile.
Complete people profiles for SimilarWeb
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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IPO & Listings of SimilarWeb
SimilarWeb is a publicly listed company on the NYSE with ticker symbol SMWB in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date12 May 2021
- Listed onNYSE: SMWB
- Listed entitySimilarweb Ltd.
- Exchange sectorTechnology services
- ISINIL0011751653
- Share price$8.69 (-1.59% on the day) · 2026-10-13
- Market capitalisation$761.2M
- EPS (diluted, trailing year)$-0.25
- Volume (last session)389,170
Financials of SimilarWeb
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $282.6M | -$32.9M | -$10.0M |
| 2024 | $249.9M | -$11.5M | $15.5M |
| 2023 | $218.0M | -$29.4M | -$5.9M |
| 2022 | $193.2M | -$83.7M | -$65.5M |
| 2021 | $137.7M | -$69.0M | -$55.7M |
Detailed financial statements for SimilarWeb
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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Investments & Acquisitions by SimilarWeb
SimilarWeb has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include 42matters, Admetricks and Embee Mobile.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Real-time competitive intelligence is delivered via brand and trademark monitoring. | thesearchmonitor.com | Orlando, United States | 2007 | Apr 2025 | •••• | |
Mobile user profiling and app marketing insight | 42matters.com | Zurich, Switzerland | 2011 | Jul 2024 | •••• | |
AI-powered ad analytics are provided for real-time campaign monitoring. | admetricks.com | Santiago, Chile | 2012 | Mar 2024 | •••• | |
Cloud-based tools for SEO and PPC campaign management are provided. | rankranger.com | Paramus, United States | 2009 | May 2022 | •••• | |
Native app technology is utilized for mobile user data collection. | embeemobile.com | San Francisco, United States | 2008 | Nov 2021 | •••• | |
Mobile User preference identification and analytics platform | quettra.com | San Francisco, United States | 2013 | Dec 2015 | $10M | |
Competitive intelligence engine for Enterprises | tapdog.co | Tel Aviv, Israel | 2013 | Mar 2014 | •••• |
Complete acquisition details for SimilarWeb
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of SimilarWeb
11 dated milestones of SimilarWeb across 18 years, from founding to its latest funding, stage changes and deals.
- Founded SimilarWeb is founded.
- Funding First funding round.
- Acquisition Acquires TapDog.
- Acquisition Acquires Quettra .
- Funding Latest funding round, Series F, of $120.0M.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Embee Mobile.
- Acquisition Acquires Rank Ranger.
- Acquisition Acquires Admetricks.
- Acquisition Acquires 42matters.
- Acquisition Acquires The Search Monitor.
Competitors of SimilarWeb
SimilarWeb has 3 listed competitors in our database, 3 of them funded. They include Heap, AB Tasty and Clicktale.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| heap.io | 2012 | San Francisco, United States | $245M | 283 | Cloud based product analytics software | |
| abtasty.com | 2009 | New York, United States | $63.87M | Website content is optimized via A/B testing and multivariate analysis. | ||
| clicktale.com | 2006 | New York, United States | $52.6M | AI-based customer experience analytics and visualization are offered. |
Detailed competitors of SimilarWeb
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Competitive positioning
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Web traffic of SimilarWeb
The website of SimilarWeb (similarweb.com) receives about 7M visits a month and ranks #8,270 among all websites worldwide, #226 in Online Marketing.
- Monthly visits7M
▲ 4.9% vs previous month
- Unique visitors3.9M
per month
- Global rank#8,270
among all websites
- Category rank#226
Business and Consumer Services · Online Marketing
- Bounce rate39%
- Pages per visit3.3
- Average visit2 min 12 sec
- DevicesDesktop 50% · Mobile 50%
Websites whose visitors overlap most with SimilarWeb. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| semrush.com | 100% | 11.5M | #4,220 | View details | |
| alexa.com | 72% | 41.8K | #1,659,809 | View details | |
| ahrefs.com | 69% | 7.8M | #6,120 | View details | |
| backlinko.com | 68% | 583K | #101,114 | View details | |
siteslike.com | siteslike.com | 67% | #197,884 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SimilarWeb
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as SimilarWeb (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Similarweb
Complete news archive for SimilarWeb
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Frequently Asked Questions about SimilarWeb
SimilarWeb was founded in 2007 and raised its 1st funding round 2 years after it was founded.
SimilarWeb is headquartered in New York, United States. It is registered at New York, New York, United States.
SimilarWeb is a funded company, having raised a total of $232.1M across 9 funding rounds to date.
SimilarWeb has 1,080 employees.
Annual revenue of SimilarWeb is $282.6M as on Dec 31, 2025.
SimilarWeb was founded in 2007 and is headquartered in New York, United States. Operations focus on the digital analytics sector, where cloud-based tools for website traffic and mobile app intelligence are provided. Publishers receive data on their own traffic alongside competitors metrics. Key services include SimilarWeb Pro for market analysis of apps and websites, an API supporting lead generation and trend detection, integrations for Google Docs, and customizable traffic widgets.
SimilarWeb offers Web Intelligence, App Intelligence, Sales Intelligence, Shopper Intelligence, and Stock Intelligence.
Yes, SimilarWeb is publicly traded on NYSE under the ticker symbol SMWB.
SimilarWeb has made 7 acquisitions, including 42matters, Admetricks, and Embee Mobile.
SimilarWeb has 14 investors. Key investors include Naspers, Naftali Group, Ion AM, Viola Group, and CE Ventures.
SimilarWeb operates through Similarweb Ltd.