About SimilarWeb
SimilarWeb is a company based in New York (United States) founded in 2007. SimilarWeb has raised $232.1 million across 9 funding rounds from investors including Naspers, Naftali Group and Ion AM. The company has 1,080 employees as of December 31, 2024. SimilarWeb has completed 7 acquisitions, including 42matters, Admetricks and Embee Mobile. SimilarWeb offers products and services including Web Intelligence, App Intelligence, Sales Intelligence, Shopper Intelligence, and Stock Intelligence. SimilarWeb operates in a competitive market with competitors including Heap, AB Tasty, Wingify, Clicktale and Matomo, among others.
- Headquarter New York, United States
- Employees 1080 as on 31 Dec, 2024
- Stage Public
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Similarweb Ltd.
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Annual Revenue
$249.91 M (USD)14.63as on Dec 31, 2024
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Net Profit
-$11.46 M (USD)60.99as on Dec 31, 2024
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EBITDA
$15.46 M (USD)0as on Dec 31, 2024
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Total Equity Funding
$232.1 M (USD)
in 9 rounds
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Latest Funding Round
$120 M (USD), Series F
Oct 27, 2020
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Investors
Naspers
& 13 more
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Employee Count
1080
as on Dec 31, 2024
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Investments & Acquisitions
42matters
& 6 more
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IPO & Listings of SimilarWeb
SimilarWeb is a publicly listed company on the NYSE with ticker symbol SMWB in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of SimilarWeb
SimilarWeb offers a comprehensive portfolio of products and services, including Web Intelligence, App Intelligence, Sales Intelligence, Shopper Intelligence, and Stock Intelligence.
Provides insights into digital landscapes and competitor performance.
Analyzes app trends and user behavior for business growth.
Uncovers opportunities and enhances sales engagement with data.
Delivers consumer behavior insights for retail optimization.
Monitors market trends and stock performance for data-backed decisions.
People of SimilarWeb
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Sales and Marketing
84 people
Data Analysis and Operations Team
77 people
Leadership Team
51 people
Software Development Team
38 people
Senior Team
33 people
Customer Team
20 people
Product Management Team
17 people
Account Team
16 people
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Funding Insights of SimilarWeb
SimilarWeb has successfully raised a total of $232.1M across 9 strategic funding rounds. The most recent funding activity was a Series F round of $120 million completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in SimilarWeb
SimilarWeb has secured backing from 14 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Naspers, Naftali Group and Ion AM.
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Investments are made in early-stage technology companies globally.
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Stage-agnostic tech-focused VC firm investing in geographies such as Israel and China
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Venture capital funding is provided by Saban Ventures in Israel.
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Investor details for SimilarWeb
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by SimilarWeb
SimilarWeb has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include 42matters, Admetricks and Embee Mobile.
Investment portfolio details for SimilarWeb
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Mobile User preference identification and analytics platform
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Competitive intelligence engine for Enterprises
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AI-powered ad analytics are provided for real-time campaign monitoring.
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Complete acquisition details for SimilarWeb
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- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - SimilarWeb
Detailed financials for SimilarWeb
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Similarweb Comparisons
Peer comparison for SimilarWeb
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
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Competitors of SimilarWeb
SimilarWeb operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Heap, AB Tasty, Wingify, Clicktale and Matomo, among others.
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Cloud based product analytics software
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Website content is optimized via A/B testing and multivariate analysis.
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Provider of software products for digital experience management
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AI-based customer experience analytics and visualization are offered.
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Web analytics solutions are delivered for conversion rate optimization.
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Detailed competitors of SimilarWeb
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Similarweb
Complete news archive for SimilarWeb
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about SimilarWeb
SimilarWeb was founded in 2007 and raised its 1st funding round 2 years after it was founded.
SimilarWeb is headquartered in New York, United States. It is registered at New York, New York, United States.
SimilarWeb is a funded company, having raised a total of $232.1M across 9 funding rounds to date.
As of Dec 31, 2024, the latest employee count at SimilarWeb is 1,080.
Annual revenue of SimilarWeb is $249.91M as on Dec 31, 2024.
SimilarWeb was founded in 2007 and is headquartered in New York, United States. Operations focus on the digital analytics sector, where cloud-based tools for website traffic and mobile app intelligence are provided. Publishers receive data on their own traffic alongside competitors metrics. Key services include SimilarWeb Pro for market analysis of apps and websites, an API supporting lead generation and trend detection, integrations for Google Docs, and customizable traffic widgets.
SimilarWeb offers Web Intelligence, App Intelligence, Sales Intelligence, Shopper Intelligence, and Stock Intelligence.
Yes, SimilarWeb is publicly traded on NYSE under the ticker symbol SMWB.
SimilarWeb has made 7 acquisitions, including 42matters, Admetricks, and Embee Mobile.
SimilarWeb has 14 investors. Key investors include Naspers, Naftali Group, Ion AM, Viola Group, and CE Ventures.
The ticker symbol of SimilarWeb is SMWB on NYSE.