About Heap
Heap is a Technology company based in San Francisco (United States) founded in 2012 by Matin Movassate, and was acquired by Contentsquare in September 2023. Cloud based product analytics software. Heap has raised $245 million across 8 funding rounds from investors including Salesforce, Contentsquare and AllianceBernstein. Heap was last valued at $960 million in December 2021. Its chief executive, as recorded, is Matin Movassate. Its website heap.io draws about 144 thousand monthly visits. Heap offers products and services including Product Analytics, AI CoPilot, Session Replay, and Heatmaps. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization. Its legal entity is HEAP, INC. Its competitors include Adobe, Pendo and ActiveCampaign; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2012 and based in San Francisco, United States, Heap operates in the product analytics sector. Cloud-based software is utilized to collect data from web, mobile, email, and other integrations. Real-time analysis is enabled to derive insights on customer journeys through digital experiences. Tools such as session replays, heat maps, dashboards, and playbooks are provided for detailed examination.
- Headquarters San Francisco, United States
- Founders Matin Movassate
- Stage Acquired
- SectorsTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website heap.io
- Social LinkedIn X Facebook YouTube
- Acquired by Contentsquare (Sep 2023)
- Legal Name Heap, Inc.
- Total Equity Funding$245M (USD)
in 8 rounds
- Latest Funding Round$110M (USD), Series D
Dec 2021
- InvestorsSalesforce
& 25 more
- Acquired byContentsquare
(Sep 2023)
Products & Services of Heap
Heap offers a comprehensive portfolio of products and services, including Product Analytics, AI CoPilot, Session Replay, and Heatmaps.
Platform for tracking and analyzing user behavior on digital platforms.
AI assistant that simplifies analytics for non-experts.
Feature to replay user sessions for context and debugging.
Visual tool to show user interactions on web pages.
Apps and channels of Heap
its YouTube channel Heap | by Contentsquare has 934 subscribers and 30 videos.
Videos from Heap
The most watched videos on Heap's YouTube channel, Heap | by Contentsquare (934 subscribers). Click a video to play it here.
More on Heap | by Contentsquare.
Funding Insights of Heap
Heap has successfully raised a total of $245M across 8 strategic funding rounds. The most recent funding activity was a Series D round of $110 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $245M
- Total Rounds 8
- Last Round Series D β $110M
- First Round $2M
(Aug 2013)
- Investors Count 25
All 8 funding rounds of Heap with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $110M | Series D | $960M | Sixth Street | |
| Jul 2019 | $55M | Series C | β | NewView Capital | |
| May 2017 | $27M | Series B | β | β | |
| May 2017 | $27M | Series B | β | New Enterprise Associates, Menlo Ventures | |
| Aug 2016 | $11M | Series A | β | β | |
| Dec 2015 | $11M | Series A | β | New Enterprise Associates | |
| Aug 2013 | $2M | Seed | β | Y Combinator, RTA Capital | |
| Aug 2013 | $2M | Seed | β | β |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2021 | $960M | β’β’β’β’β’β’β’β’ |
Last known valuation $960M (Dec 2021). 26 investors in total: 19 institutional and 7 angel.
Investors in Heap
Heap has secured backing from 26 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Salesforce, Contentsquare and AllianceBernstein.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investment firm | nvc.vc | Burlingame, United States | ||
Early-stage venture capital firm investing in AI, healthcare, and tech sectors. | menlovc.com | |||
Private equity and VC-based investment firm | trianglepeakpartners.com | Palo Alto, United States | ||
Early-stage tech and life-sciences firms are funded across the US. | maverickventures.com | San Francisco, United States | ||
Private debt fund focused on multiple sectors | 1967 | alliancebernstein.com | New York, United States | |
Private equity and infrastructure fund investing in multiple sectors | dtcp.capital | Hamburg, Germany | ||
Private equity and debt investments are managed across multiple sectors. | sixthstreet.com | San Francisco, United States | ||
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
Seed and early-stage technology investments are managed by the firm. | initialized.com | San Francisco, United States | ||
Seed & early stage VC firm investing the US | 2013 | pear.vc | San Francisco, United States |
Investor details for Heap
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Heap
503 people are tracked at Heap (159 in leadership, 13 in board & advisors, 331 in team).
| Name | Role | Group |
|---|---|---|
Matin Movassate | Co-Founder & CEO | Leadership |
Stanislas de Fromont | Corporate Development Director | Leadership |
Denisa Muntean | Head Of Sales Development EMEA | Interim APAC | Leadership |
Nick Schneider | Director Of Solutions Consulting, North America | Leadership |
Julio Charpentier | Enterprise Sales Director- Latam | Leadership |
Peter Ma | Head of People, US | Leadership |
Célia Dorr | Chief People Officer | Leadership |
Arnaud Gouachon | Chief Legal Officer | Leadership |
Jonathan Cherki | Founder & CEO | Leadership |
Léa Nardin | EMEA Manager Partner Success | Leadership |
Paul Malécot | Chief Of Staff To The Emea/apj Sales SVP | Leadership |
Cameron Hunter | Senior Director, Global Accounts | Leadership |
Virginie Abbassi (Guerrero) | EMEA Senior SDR Director | Leadership |
Melissa Duncan | Enterprise Sales Director | Leadership |
Diaa Nasr | Senior Regional Director, Menat | Leadership |
Jenna Lindberg | Senior Director Customer Success | Leadership |
Robin Fraudeau | Head of Customer Success, EMEA South | Leadership |
Jil Maassen | Head of Customer Success Benelux Nordics | Leadership |
Malav Desai | Sr. Manager | Head Of Partnerships (asia) | Leadership |
Lesley Ndeti | Head Of Partnerships Nordics Benelux | Leadership |
483 more people are available in the full profile.
Complete people profiles for Heap
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Heap
5 dated milestones of Heap across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Heap is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series D, of $110.0M.
- Milestone Reaches Soonicorn status.
- Exit Acquired by Contentsquare.
Competitors of Heap
Heap has 3 listed competitors in our database, 2 of them funded. They include Adobe, Pendo and ActiveCampaign.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adobe.com | 1982 | San Jose, United States | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | ||
| pendo.io | 2013 | Raleigh, United States | $468.19M | 671 | Product experience is managed through cloud-based analytics and feedback tools. | |
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. |
Detailed competitors of Heap
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Heap
The website of Heap (heap.io) receives about 143.8K visits a month and ranks #329,141 among all websites worldwide, #7,766 in Programming and Developer Software.
- Monthly visits143.8K
▲ 8.8% vs previous month
- Unique visitors55.7K
per month
- Global rank#329,141
among all websites
- Category rank#7,766
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate41%
- Pages per visit1.8
- Average visit25 sec
- DevicesDesktop 37% Β· Mobile 63%
Websites whose visitors overlap most with Heap. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| github.com | 100% | 542.6M | #65 | View details | |
fullscale.io | fullscale.io | 97% | #392,906 | β | |
| lumana.ai | 96% | 28.9K | #855,809 | View details | |
| evolv.ai | 95% | 13.9K | #1,810,150 | View details | |
| matomo.org | 95% | 278.8K | #166,866 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Heap
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as Heap (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Related news about Heap
Complete news archive for Heap
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Heap
Heap was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Heap is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Matin Movassate is the CEO of Heap, as recorded in our data. They have also founded this company.
Heap is a funded company, having raised a total of $245M across 8 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Aug 2013.
Founded in 2012 and based in San Francisco, United States, Heap operates in the product analytics sector. Cloud-based software is utilized to collect data from web, mobile, email, and other integrations. Real-time analysis is enabled to derive insights on customer journeys through digital experiences. Tools such as session replays, heat maps, dashboards, and playbooks are provided for detailed examination.
Heap's top competitors include Adobe, Pendo and ActiveCampaign.
Heap offers Product Analytics, AI CoPilot, Session Replay, and Heatmaps.
Heap has 26 investors. Key investors include Salesforce, Contentsquare, AllianceBernstein, SharesPost, and Pear VC.
The valuation of Heap is $960M as of Dec 2021.
Heap operates through Heap, Inc..
Yes. Heap was acquired by Contentsquare in September 2023.
The website of Heap receives about 144 thousand visits a month and ranks #329,141 among all websites worldwide.

