About Pendo
Pendo is a company based in Raleigh (United States) founded in 2013 by Rahul Jain, Eric Boduch, Todd Olson, and Erik Troan. It operates as a SaaS (Software-as-a-Service), and AI-as-a-Service. Pendo has raised $468.19 million across 10 funding rounds from investors including General Atlantic, FirstMark and Thoma Bravo. Pendo has completed 5 acquisitions, including Forwrd, Insert and Mind the Product. Pendo offers products and services including Pendo SXM Platform, Pendo AI, and Pendo Analytics. Pendo operates in a competitive market with competitors including Qualtrics, Sprinklr, Amplitude, ActiveCampaign and Heap, among others.
- Headquarter Raleigh, United States
- Founders Rahul Jain, Eric Boduch, Todd Olson, Erik Troan
- Stage Unicorn
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
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- Legal Name Pendo.Io, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$468.19 M (USD)
in 10 rounds
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Latest Funding Round
$110 M (USD), Series F
Nov 11, 2021
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Investors
General Atlantic
& 15 more
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Employee Count
Employee Count
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Investments & Acquisitions
Forwrd
& 4 more
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Products & Services of Pendo
Pendo offers a comprehensive portfolio of products and services, including Pendo SXM Platform, Pendo AI, and Pendo Analytics. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Software experiences are optimized through analytics and guidance.
AI-driven insights are provided for software optimization tasks.
User behavior trends are analyzed for software improvement.
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Leadership Team
79 people
Sales and Marketing
69 people
Software Development Team
35 people
Product Management Team
23 people
Human Resources and Administration
16 people
Senior Team
13 people
Finance and Accounting
9 people
Sr. Team
9 people
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Funding Insights of Pendo
Pendo has successfully raised a total of $468.19M across 10 strategic funding rounds. The most recent funding activity was a Series F round of $110 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 10
- Last Round Series F — $110.0M
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First Round
First Round
(10 Jan 2014)
- Investors Count 16
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2021 | Amount | Series F - Pendo | Valuation | Thoma Bravo |
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| Jul, 2021 | Amount | Series F - Pendo | Valuation | B Capital | |
| Oct, 2019 | Amount | Series E - Pendo | Valuation | Sapphire Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pendo
Pendo has secured backing from 16 investors, including venture fund investors. Prominent investors backing the company include General Atlantic, FirstMark and Thoma Bravo. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Software and technology-enabled services companies are targeted for investment.
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Founded Year | Domain | Location | |
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Technology investing and private equity firm focused on partnerships.
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Founded Year | Domain | Location | |
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Investments in technology companies are conducted globally by Battery Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pendo
Pendo has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Forwrd, Insert and Mind the Product. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Employee engagement platform is provided for workplace productivity enhancement.
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2022 | ||||
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No-code predictive analytics solutions are offered via an AI platform.
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2021 | ||||
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Mobile engagement platform
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2015 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Pendo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pendo Comparisons
Competitors of Pendo
Pendo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Qualtrics, Sprinklr, Amplitude, ActiveCampaign and Heap, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Surveys are created and feedback is collected through the platform.
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| domain | founded_year | HQ Location |
Cloud-based customer experience management software is provided for brands.
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| domain | founded_year | HQ Location |
Amplitude is recognized as a leading digital analytics platform.
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| domain | founded_year | HQ Location |
Sales, CRM, and email marketing automation software is provided.
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| domain | founded_year | HQ Location |
Cloud based product analytics software
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pendo
Frequently Asked Questions about Pendo
When was Pendo founded?
Pendo was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Where is Pendo located?
Pendo is headquartered in Raleigh, United States. It is registered at Raleigh, North Carolina, United States.
Who is the current CEO of Pendo?
Todd Olson is the current CEO of Pendo. They have also founded this company.
Is Pendo a funded company?
Pendo is a funded company, having raised a total of $468.19M across 10 funding rounds to date. The company's 1st funding round was a Series E of $100M, raised on Jan 10, 2014.
What does Pendo do?
Software experiences are enhanced by Pendo through its Software Experience Management (SXM) platform. Issues are identified, workflows are streamlined, and usability is improved for web, mobile, SaaS, and AI-driven applications. Solutions are provided for various departments including product, sales, IT, and marketing. Global businesses across 163 countries are supported, with tools like analytics, in-app guides, and AI-driven insights being utilized to boost revenue, reduce costs, and mitigate risks. Sectors such as enterprise, financial services, and startups are served with tailored offerings.
Who are the top competitors of Pendo?
What products or services does Pendo offer?
Pendo offers Pendo SXM Platform, Pendo AI, and Pendo Analytics.
How many acquisitions has Pendo made?
Pendo has made 5 acquisitions, including Forwrd, Insert, and Mind the Product.
Who are Pendo's investors?
Pendo has 16 investors. Key investors include General Atlantic, FirstMark, Thoma Bravo, Silver Lake, and Battery Ventures.
What is Pendo's valuation?
The valuation of Pendo is $2.6B as of Jul 2021.
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