About Pendo
Pendo is a Technology company based in Raleigh (United States) founded in 2013 by Rahul Jain, Eric Boduch, Todd Olson, and Erik Troan. Product experience is managed through cloud-based analytics and feedback tools. It operates on a SaaS (Software-as-a-Service) and AI-as-a-Service model. Pendo has raised $468.19 million across 10 funding rounds from investors including General Atlantic, FirstMark and Thoma Bravo. The company has 969 employees. Pendo has completed 6 acquisitions, including Chisel, Forwrd and Insert. Pendo was last valued at $200 million in August 2024. Its chief executive, as recorded, is Todd Olson. Its website pendo.io draws about 471 thousand monthly visits. Pendo offers products and services including Pendo SXM Platform, Pendo AI, and Pendo Analytics. Its focus areas include Software and SaaS Platforms. Its legal entity is Pendo.io, Inc. Its competitors include Qualtrics, Sprinklr and Amplitude; 3 of its 3 listed competitors have raised funding.
Company details
Software experiences are enhanced by Pendo through its Software Experience Management (SXM) platform. Issues are identified, workflows are streamlined, and usability is improved for web, mobile, SaaS, and AI-driven applications. Solutions are provided for various departments including product, sales, IT, and marketing. Global businesses across 163 countries are supported, with tools like analytics, in-app guides, and AI-driven insights being utilized to boost revenue, reduce costs, and mitigate risks. Sectors such as enterprise, financial services, and startups are served with tailored offerings.
- Total Equity Funding$468.19M (USD)
in 10 rounds
- Latest Funding Round$110M (USD), Series F
Nov 2021
- InvestorsGeneral Atlantic
& 19 more
- Employee Count969
- Investments & AcquisitionsChisel
& 5 more
Products & Services of Pendo
Pendo offers a comprehensive portfolio of products and services, including Pendo SXM Platform, Pendo AI, and Pendo Analytics.
Software experiences are optimized through analytics and guidance.
AI-driven insights are provided for software optimization tasks.
User behavior trends are analyzed for software improvement.
Apps and channels of Pendo
its YouTube channel Pendo has 2.82K subscribers and 30 videos.
Videos from Pendo
The most watched videos on Pendo's YouTube channel, Pendo (2.82K subscribers). Click a video to play it here.
More on Pendo.
Funding Insights of Pendo
Pendo has successfully raised a total of $468.19M across 10 strategic funding rounds. The most recent funding activity was a Series F round of $110 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $468.19M
- Total Rounds 10
- Last Round Series F — $110M
- First Round $900,000
(Jan 2014)
- Investors Count 20
All 10 funding rounds of Pendo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $110M | Series F | – | Thoma Bravo | – |
| Jul 2021 | $150M | Series F | $2.6B | B Capital | |
| Oct 2019 | $100M | Series E | $1B | Sapphire Ventures | |
| Sep 2018 | $50M | Series D | – | Sapphire Ventures | |
| Jul 2017 | $25M | Series C | – | Meritech | |
| Dec 2016 | $20M | Series B | – | Spark Capital | |
| Oct 2015 | $11.26M | Series A | – | Battery Ventures | |
| Mar 2015 | $1.25M | Debt – Venture | – | – | |
| Nov 2014 | $1.03M | Seed | – | – | |
| Jan 2014 | $900,000 | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2021 | $2.6B | •••••••• |
| Oct 2019 | $1B | •••••••• |
Full valuation and stage history of Pendo
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
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Last known valuation $200M (Aug 2024). 20 investors in total: 20 institutional.
Investors in Pendo
Pendo has secured backing from 20 investors, including venture fund investors. Prominent investors backing the company include General Atlantic, FirstMark and Thoma Bravo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Software and technology-enabled services companies are targeted for investment. | 1980 | thomabravo.com | Chicago, United States | |
Technology investing and private equity firm focused on partnerships. | silverlake.com | |||
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
Private equity investments are directed toward US-based companies. | meritechcapital.com | Palo Alto, United States | ||
Venture capital firm partnering with enterprise software companies and early-stage funds. | sapphireventures.com | |||
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States | |
Growth-stage tech investments are targeted in the US and Japan. | geodesiccap.com | Foster City, United States | ||
Tech & Life Sciences focused VC firm investing in early & seed stage startups in the US | ideafundpartners.com | Durham, United States | ||
Investments are made in US seed and early-stage tech companies. | contourventures.com | New York, United States |
Investor details for Pendo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Pendo
308 people are tracked at Pendo (124 in leadership, 184 in team); the tracked headcount is 969.
| Name | Role | Group |
|---|---|---|
Rahul Jain | Co-Founder & CPO | Leadership |
Eric Boduch | Co-Founder | Leadership |
Todd Olson | Co-Founder & CEO | Leadership |
Erik Troan | Co-Founder & CTO | Leadership |
Jennifer King Peterson | Chief Of Staff, Marketing | Leadership |
Diane Stern Ruth | Vp, Global Partnerships | Leadership |
Gracie White | Account Director | Leadership |
Joe Dreimann | Sr Director, Product Design | Leadership |
Dan Lutz | Account Director, Enterprise Sales | Leadership |
Marissa Eaton | Enterprise Account Director | Leadership |
Dave Killeen | VP Product, Field | Leadership |
Taylor Hooker | Enterprise Account Director | Leadership |
Charlie Strahan | Enterprise Account Director | Leadership |
Trisha Price | Field Chief Product Officer | Leadership |
Ben Rodman | Enterprise Account Director | Leadership |
Emily Takashima | Director, People Partner | Leadership |
Frederik Alexander Buecker | Account Executive Director | Leadership |
Jeff Scannella | Sr. Director, GTM Enablement | Leadership |
Tobias Ditzel | Strategic Account Director | Leadership |
Maxwell Troop | Director Of Product Management, Growth | Leadership |
288 more people are available in the full profile.
Complete people profiles for Pendo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Pendo
Pendo has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Chisel, Forwrd and Insert.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Chisel is recognized as a dedicated product management assistant. | chisellabs.com | San Francisco, United States | 2020 | Feb 2026 | •••• | |
No-code predictive analytics solutions are offered via an AI platform. | forwrd.ai | Tel Aviv, Israel | 2021 | Jul 2025 | •••• | |
Employee engagement platform is provided for workplace productivity enhancement. | zelta.ai | New York, United States | 2022 | Jul 2024 | •••• | |
Women's travel bags and accessories are designed and retailed. | mindtheproduct.com | San Francisco, United States | 2010 | Feb 2022 | •••• | |
Product feedback for Project Management team | receptive.io | Sheffield, United Kingdom | 2015 | May 2019 | •••• | |
Mobile engagement platform | insert.io | Tel Aviv, Israel | 2015 | Sep 2017 | •••• |
Complete acquisition details for Pendo
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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Timeline of Pendo
10 dated milestones of Pendo across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Pendo is founded.
- Funding First funding round of $900K.
- Acquisition Acquires Insert.
- Acquisition Acquires Receptive.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series F, of $110.0M.
- Acquisition Acquires Mind the Product.
- Acquisition Acquires Zelta.
- Acquisition Acquires Forwrd.
- Acquisition Acquires Chisel.
Competitors of Pendo
Pendo has 3 listed competitors in our database, 3 of them funded. They include Qualtrics, Sprinklr and Amplitude.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| qualtrics.com | 2002 | Provo, United States | $400M | Surveys are created and feedback is collected through the platform. | ||
| sprinklr.com | 2009 | New York, United States | $578.5M | 3,589 | Cloud-based customer experience management software is provided for brands. | |
| amplitude.com | 2012 | San Francisco, United States | $336.1M | 492 | Amplitude is recognized as a leading digital analytics platform. |
Detailed competitors of Pendo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Pendo
The website of Pendo (pendo.io) receives about 470.8K visits a month.
- Monthly visits470.8K
▲ 3.4% vs previous month
Websites whose visitors overlap most with Pendo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| calendly.com | 100% | 40.1M | #1,297 | View details | |
| figma.com | 99% | 84.7M | #221 | View details | |
| notion.so | 99% | 178.3M | #160 | View details | |
| zoom.us | 98% | 563.4M | #82 | View details | |
| lastpass.com | 92% | 24.6M | #2,627 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pendo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as Pendo (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Related news about Pendo
Complete news archive for Pendo
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Frequently Asked Questions about Pendo
Pendo was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Pendo is headquartered in Raleigh, United States. It is registered at Raleigh, North Carolina, United States.
Todd Olson is the CEO of Pendo, as recorded in our data. They have also founded this company.
Pendo is a funded company, having raised a total of $468.19M across 10 funding rounds to date. The company's 1st funding round was a Seed of $900K, raised on Jan 2014.
Pendo has 969 employees.
Software experiences are enhanced by Pendo through its Software Experience Management (SXM) platform. Issues are identified, workflows are streamlined, and usability is improved for web, mobile, SaaS, and AI-driven applications. Solutions are provided for various departments including product, sales, IT, and marketing. Global businesses across 163 countries are supported, with tools like analytics, in-app guides, and AI-driven insights being utilized to boost revenue, reduce costs, and mitigate risks. Sectors such as enterprise, financial services, and startups are served with tailored offerings.
Pendo offers Pendo SXM Platform, Pendo AI, and Pendo Analytics.
Pendo has 20 investors. Key investors include General Atlantic, FirstMark, Thoma Bravo, Silver Lake, and Battery Ventures.
The valuation of Pendo is $200M as of Aug 2024.
Pendo operates through Pendo.Io, Inc..