Pendo

Raleigh, United States Founded: 2013 • Age: 13 yrs
Product experience is managed through cloud-based analytics and feedback tools.
Annual revenue - Latest available
Total funding $468.2M 10 rounds
Employees - Tracked headcount
Investors 16 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About Pendo

Pendo is a company based in Raleigh (United States) founded in 2013 by Rahul Jain, Eric Boduch, Todd Olson, and Erik Troan. It operates as a SaaS (Software-as-a-Service) and AI-as-a-Service. Pendo has raised $468.19 million across 10 funding rounds from investors including General Atlantic, FirstMark and Thoma Bravo. Pendo has completed 6 acquisitions, including Chisel, Forwrd and Insert. Pendo offers products and services including Pendo SXM Platform, Pendo AI, and Pendo Analytics. Pendo operates in a competitive market with competitors including Qualtrics, Sprinklr, Amplitude, ActiveCampaign and Heap, among others.

  • Headquarter Raleigh, United States
  • Founders Rahul Jain, Eric Boduch, Todd Olson, Erik Troan
  • Stage Unicorn
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Pendo.Io, Inc.
Operational Areas
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Technology → Enterprise Software & Productivity Solutions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $468.19 M (USD)

    in 10 rounds

  • Latest Funding Round
    $110 M (USD), Series F

    Nov 11, 2021

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
    Chisel

    & 5 more

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Products & Services of Pendo

Pendo offers a comprehensive portfolio of products and services, including Pendo SXM Platform, Pendo AI, and Pendo Analytics.

Product name locked
Category locked
Primary

Software experiences are optimized through analytics and guidance.

Product name locked
Category locked
Locked

AI-driven insights are provided for software optimization tasks.

Product name locked
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User behavior trends are analyzed for software improvement.

People of Pendo

Headcount 500-1000
Employee Profiles 319
Employee Profiles
People
Jennifer King Peterson
Chief Of Staff, Marketing
People
Mark Whitley
Lead Product Designer
People
Alyson Newby
Content Marketing Manager
People
Erik Troan
CTO / Founder

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Funding Insights of Pendo

Pendo has successfully raised a total of $468.19M across 10 strategic funding rounds. The most recent funding activity was a Series F round of $110 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Pendo

Pendo has secured backing from 16 investors, including venture fund investors. Prominent investors backing the company include General Atlantic, FirstMark and Thoma Bravo.

All
Venture Fund
Investor Description Founded Year Domain Location
Software and technology-enabled services companies are targeted for investment.
Locked Locked Locked
Technology investing and private equity firm focused on partnerships.
Locked Locked Locked
Investments in technology companies are conducted globally by Battery Ventures.
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Investor details for Pendo

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Pendo

Pendo has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Chisel, Forwrd and Insert.

Investments
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Investment portfolio details for Pendo

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  • Portfolio identities
  • Transaction dates
  • Round details
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Employee engagement platform is provided for workplace productivity enhancement.
Locked Locked 2022 Locked
No-code predictive analytics solutions are offered via an AI platform.
Locked Locked 2021 Locked
Chisel is recognized as a dedicated product management assistant.
Locked Locked 2020 Locked
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Complete acquisition details for Pendo

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  • Acquired stakes
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  • Domains and locations

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Financial Statements - Pendo

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Detailed financials for Pendo

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Pendo Comparisons

Pendo Primary company
Description
Product experience is managed through cloud-based analytics ...
Location
Raleigh, United States
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Pendo

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Competitors of Pendo

Pendo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Qualtrics, Sprinklr, Amplitude, ActiveCampaign and Heap, among others.

Company Name Domain Founded year HQ Location Description
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Surveys are created and feedback is collected through the platform.
Locked Locked Locked
Cloud-based customer experience management software is provided for brands.
Locked Locked Locked
Amplitude is recognized as a leading digital analytics platform.
Locked Locked Locked
Sales, CRM, and email marketing automation software is provided.
Locked Locked Locked
Cloud based product analytics software
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Detailed competitors of Pendo

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Latest news on Pendo

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Complete news archive for Pendo

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Pendo

Pendo was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Pendo is headquartered in Raleigh, United States. It is registered at Raleigh, North Carolina, United States.

Todd Olson is the current CEO of Pendo. They have also founded this company.

Pendo is a funded company, having raised a total of $468.19M across 10 funding rounds to date.

Software experiences are enhanced by Pendo through its Software Experience Management (SXM) platform. Issues are identified, workflows are streamlined, and usability is improved for web, mobile, SaaS, and AI-driven applications. Solutions are provided for various departments including product, sales, IT, and marketing. Global businesses across 163 countries are supported, with tools like analytics, in-app guides, and AI-driven insights being utilized to boost revenue, reduce costs, and mitigate risks. Sectors such as enterprise, financial services, and startups are served with tailored offerings.

Pendo's top competitors include Qualtrics, Amplitude and Zendesk.

Pendo offers Pendo SXM Platform, Pendo AI, and Pendo Analytics.

Pendo has made 6 acquisitions, including Chisel, Forwrd, and Insert.

Pendo has 16 investors. Key investors include General Atlantic, FirstMark, Thoma Bravo, Silver Lake, and Battery Ventures.

The valuation of Pendo is $2.6B as of Jul 2021.

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