About Qualtrics
Qualtrics is a Technology company based in Provo (United States) founded in 2002 by Scott M Smith, Jared Smith, Ryan Smith, and Stuart Orgill, and was acquired by Silver Lake in March 2023. Surveys are created and feedback is collected through the platform. Qualtrics has raised $400 million across 3 funding rounds from investors including SAP, Accel and CPP Investments. The company has 9,805 employees. Qualtrics has completed 7 acquisitions, including Clarabridge, Delighted and PG Forsta. Qualtrics was last valued at $15 billion in May 2025. Its chief executive, as recorded, is Zig Serafin. Its website qualtrics.com draws about 79.6 million monthly visits. Its Indian entity Qualtrics India Private Limited reported revenue of ₹17.91 Cr. Its focus areas include Enterprise Applications, Customer Success Management, Customer Experience Management and Product Experience Management. Its competitors include Pendo, ActiveCampaign and Zendesk; 3 of its 3 listed competitors have raised funding.
Company details
Qualtrics was founded in 2002 in Provo, United States, as a survey software provider in the experience management sector. The platform is utilized by organizations for designing surveys with diverse question types and templates to gather feedback. Operations focus on analyzing responses via dashboards and data visualizations. Services support product design, market expansion, and growth acceleration across global users.
- Headquarters Provo, United States
- Employees 9,805
- Founders Scott M Smith, Jared Smith, Ryan Smith, Stuart Orgill
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Business Services
- Website qualtrics.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Silver Lake (Mar 2023)
- Legal Name Qualtrics India Private Limited
- Date of Incorporation 29 Jun, 2021
- Jurisdiction Mumbai, Maharashtra, India
- Indian entity revenue₹17.91 Cr
FY 2024 · -38% YoY
- Indian entity net profit₹2.13 Cr
FY 2024 · 12% margin
- Indian entity EBITDA₹2.81 Cr
FY 2024 · 16% margin
- Total Equity Funding$400M (USD)
in 3 rounds
- Latest Funding Round$180M (USD), Series C
Apr 2017
- InvestorsSAP
& 11 more
- Employee Count9,805
- Investments & AcquisitionsClarabridge
& 6 more
- Acquired by
Associated legal entities of Qualtrics
Qualtrics operates through Qualtrics India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Qualtrics India Private Limited CIN U72900MH2021FTC362929 | Active | 29 Jun 2021 | Mumbai, Maharashtra | ₹17.9 Cr | 13 | 3 | View details |
Apps and channels of Qualtrics
its YouTube channel Qualtrics has 11.8K subscribers and 30 videos.
Videos from Qualtrics
The most watched videos on Qualtrics's YouTube channel, Qualtrics (11.8K subscribers). Click a video to play it here.
More on Qualtrics.
Funding Insights of Qualtrics
Qualtrics has successfully raised a total of $400M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $180 million completed in April 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $400M
- Total Rounds 3
- Last Round Series C — $180M
- First Round $70M
(May 2012)
- Investors Count 12
All 3 funding rounds of Qualtrics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2017 | $180M | Series C | – | Insight Partners, Accel | |
| Sep 2014 | $150M | Series B | – | Insight Partners | |
| May 2012 | $70M | Series A | – | Accel, Sequoia Capital | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Qualtrics
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Last known valuation $15B (May 2025). 12 investors in total: 12 institutional.
Investors in Qualtrics
Qualtrics has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include SAP, Accel and CPP Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm scaling software and technology companies from early to late stages. | insightpartners.com | |||
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Technology investing and private equity firm focused on partnerships. | silverlake.com | |||
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Multi-stage investments in technology companies are made by 345 Partners. | 345partners.com | Campbell, United States | ||
Infrastructure, hedge, private equity, and debt fund focused on multiple sectors | 1993 | harbert.net | Birmingham, United States | |
Private equity firm | sgep.com | Bala Cynwyd, United States | ||
Growth equity investments are provided for software and information services. | 2006 | spcglobal.com | Bala Cynwyd, USA | |
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | Cambridge, United States |
Investor details for Qualtrics
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Board of directors of Qualtrics India Private Limited (Qualtrics)
Qualtrics India Private Limited is the primary company behind Qualtrics. The board of Qualtrics India Private Limited currently have 3 directors; the longest-serving is Blake Andrew Tierney, appointed in 2021. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Blake Andrew Tierney DIN 09220052 | Director | 29 Jun 2021 | 5 yrs 4 mo | Qualtrics India Private Limited |
| Anil Ashok Shinde DIN 07163092 | Director | 14 Aug 2023 | 3 yrs 2 mo | Qualtrics India Private Limited |
| Rachita Sundar DIN 11250632 | Additional Director | 09 Oct 2025 | 1 yr | Qualtrics India Private Limited |
People of Qualtrics
421 people are tracked at Qualtrics (148 in leadership, 4 in board & advisors, 269 in team); the tracked headcount is 9,805.
| Name | Role | Group |
|---|---|---|
Scott M Smith | Co-Founder | Leadership |
Jared Smith | Co-Founder | Leadership |
Ryan Smith | Co-Founder & Executive Chairman | Leadership |
Zig Serafin | CEO | Leadership |
Brian Stucki | President & COO | Leadership |
Abhi Ingle | COO | Leadership |
Stuart Orgill | Founder | Leadership |
Patrick Knight | Area Vice President Of Sales | Leadership |
Thiba Sivarajah | Head Of APJ Revenue Strategy And GTM Operations | Leadership |
Kellye Wishard | Head Of Regulated Industries Field Marketing | Leadership |
Julia Anas | Chief People Officer | Leadership |
Sydnee Christensen | Director, Associate General Counsel | Leadership |
Megana Gowda Balentine | SVP & Head Of Customer Success, Regulated Industries | Leadership |
Adrienne Boissy | Chief Medical Officer | Leadership |
Lucas Baker | Head Of NA Sales | Leadership |
Kenyon Porter | Head Of Engineering Services North America | Leadership |
Carol Sue Haney | Head Of Research And Data Science, Engineering | Leadership |
Alison Brown | Director, Head Of Strategy + MR Software Services (design, Ux, Bx) | Leadership |
Manisha P. | VP / Head Of Product, Customer Experience Suite | Leadership |
George Ladue | Enterprise Director, Strategic Healthcare Accounts | Leadership |
401 more people are available in the full profile.
Complete people profiles for Qualtrics
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Financials of Qualtrics
Figures of Qualtrics India Private Limited, the primary company behind Qualtrics, for FY 2024. Revenue was ₹17.91 Cr (-38% year on year). Net profit was ₹2.13 Cr (12% margin). EBITDA was ₹2.81 Cr (16% margin).
- ₹17.91 CrRevenue · FY 2024 · -38% YoY
- ₹2.13 CrNet profit · 12% margin
- ₹2.81 CrEBITDA · 16% margin
- ₹1 LakhPaid-up capital
- 13Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Qualtrics India Private Limited are on its company page.
Detailed financial statements for Qualtrics
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Investments & Acquisitions by Qualtrics
Qualtrics has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include Clarabridge, Delighted and PG Forsta.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Software for patient satisfaction surveys is provided to healthcare organizations. | pressganey.com | South Bend, United States | 1984 | Oct 2025 | •••• | |
Provides human experience platforms for research, healthcare, and customer sectors globally. | pgforsta.com | Sydney, Australia | 2022 | Oct 2025 | $6.75B | |
Customer intelligence platform on cloud | clarabridge.com | Reston, United States | 2006 | Jul 2021 | $1.13B | |
Business processes are automated via SaaS solutions. | usermind.com | Seattle, United States | 2013 | Jul 2021 | •••• | |
Patient survey tools are offered to healthcare providers and organizations. | surveyvitals.com | Boise, United States | 2002 | Jun 2021 | •••• | |
Feedback collection platform for businesses | delighted.com | Palo Alto, United States | 2013 | Apr 2018 | •••• | |
Web-based statistical analysis and visualization tools are provided. | statwing.com | San Francisco, United States | 2012 | May 2016 | •••• |
Complete acquisition details for Qualtrics
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Timeline of Qualtrics
14 dated milestones of Qualtrics across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Qualtrics is founded.
- Funding First funding round of $70.0M.
- Acquisition Acquires Statwing.
- Funding Latest funding round, Series C, of $180.0M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Delighted.
- Exit Acquired by SAP.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires SurveyVitals.
- Acquisition Acquires Usermind.
- Acquisition Acquires Clarabridge.
- Exit Acquired by Silver Lake.
- Acquisition Acquires PG Forsta.
- Acquisition Acquires Press Ganey.
Competitors of Qualtrics
Qualtrics has 3 listed competitors in our database, 3 of them funded. They include Pendo, ActiveCampaign and Zendesk.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pendo.io | 2013 | Raleigh, United States | $468.19M | 671 | Product experience is managed through cloud-based analytics and feedback tools. | |
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. | |
| zendesk.com | 2007 | San Francisco, United States | $89.1M | 63 | Cloud-based customer service platform is offered for business engagement. |
Detailed competitors of Qualtrics
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Web traffic of Qualtrics
The website of Qualtrics (qualtrics.com) receives about 79.6M visits a month and ranks #743 among all websites worldwide, #28 in Business Services.
- Monthly visits79.6M
▲ 4.4% vs previous month
- Unique visitors37M
per month
- Global rank#743
among all websites
- Category rank#28
Business and Consumer Services · Business Services
- Bounce rate65%
- Pages per visit1.9
- Average visit2 min 00 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Qualtrics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rdsecured.com | rdsecured.com | 100% | #42,218 | – | |
spectrumsurveys.com | spectrumsurveys.com | 98% | #25,024 | – | |
samplicio.us | samplicio.us | 86% | #3,693 | – | |
beasurveytaker.com | beasurveytaker.com | 80% | #27,043 | – | |
| joinleland.com | 79% | 512.7K | #107,256 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Qualtrics
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Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as Qualtrics (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Related news about Qualtrics
Complete news archive for Qualtrics
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Frequently Asked Questions about Qualtrics
Qualtrics was founded in 2002 and raised its 1st funding round 10 years after it was founded.
Qualtrics is headquartered in Provo, United States. It is registered at Provo, Utah, United States.
Zig Serafin is the CEO of Qualtrics, as recorded in our data.
Qualtrics is a funded company, having raised a total of $400M across 3 funding rounds to date. The company's 1st funding round was a Series A of $70M, raised on May 2012.
Qualtrics has 9,805 employees.
The primary company behind Qualtrics, Qualtrics India Private Limited, reported revenue of ₹17.91 Cr for FY 2024, down 38% year on year.
Qualtrics was founded in 2002 in Provo, United States, as a survey software provider in the experience management sector. The platform is utilized by organizations for designing surveys with diverse question types and templates to gather feedback. Operations focus on analyzing responses via dashboards and data visualizations. Services support product design, market expansion, and growth acceleration across global users.
Qualtrics's top competitors include Pendo, Zendesk and ActiveCampaign.
Qualtrics has made 7 acquisitions, including Clarabridge, Delighted, and PG Forsta.
Qualtrics has 12 investors. Key investors include SAP, Accel, CPP Investments, Harbert Management, and SoftBank Vision Fund.
The valuation of Qualtrics is $15B as of May 2025.
Qualtrics operates through Qualtrics India Private Limited.