About PG Forsta
PG Forsta is a Technology company based in Sydney (Australia) founded in 2022, and was acquired by Qualtrics in October 2025. It provides human experience platforms for research, healthcare, and customer sectors globally. It operates on a B2B and SaaS model in Technology and Healthcare sectors. PG Forsta has completed 1 acquisition, including InMoment. PG Forsta offers products and services including HX Platform, Healthcare Platform, and Research Technology Platform. Its focus areas include Consumer, Customer Experience, Experience Management and Insight Generation.
Company details
PGForsta offers innovative technology and data-driven insights to enhance human experiences in research, healthcare, and customer service. The company breaks down silos to understand audiences better, serving global organizations in complex industries. With platforms like the HX platform, they help leaders gain deeper insights and drive actions. Based in multiple locations including London and Chicago, PGForsta empowers clients to improve everyday experiences through expertise and innovation.
- Headquarters Sydney, Australia
- Stage Acquired
- SectorsTechnologyHealthcare
- Website pgforsta.com
- Acquired by Qualtrics (Oct 2025)
Products & Services of PG Forsta
PG Forsta offers a comprehensive portfolio of products and services, including HX Platform, Healthcare Platform, and Research Technology Platform.
Platform for analyzing human experiences in healthcare
Technology for optimizing patient and provider experiences
System for market research and data-driven decisions
Investors in PG Forsta
PG Forsta has secured backing from 1 investor. Prominent investors backing the company include Qualtrics.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Surveys are created and feedback is collected through the platform. | 2002 | qualtrics.com | Provo, United States |
Investor details for PG Forsta
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People of PG Forsta
45 people are tracked at PG Forsta (21 in leadership, 24 in team).
| Name | Role | Group |
|---|---|---|
Marc Malabanan | Director, Technical Services | Leadership |
Vivek Venktachalam | Director, Technical Client Services - EMEA | Leadership |
Mark Logsdon | Vp, Data Science | Leadership |
Justin Gianninoto | Sr. Director, Marketing | Leadership |
Nell Buhlman | CAO & Head of Strategy | Leadership |
Heidi Herner | Chief Accounting Officer | Leadership |
Patrick T. Ryan | Chairman & CEO | Leadership |
Angela Joseph | Director Of User Experience | Leadership |
Dan Litwer | Chief Client Officer | Leadership |
Darren Dworkin | President & COO | Leadership |
Clemente Cohen | CFO At Press Ganey | Leadership |
Eric Wilson | CTO | Leadership |
Kyle Ferguson | CEO, Forsta | Leadership |
Steven Pace | Managing Director - Client Partnerships - Payer | Leadership |
Brian Bhuta | Chief Product Officer | Leadership |
Jason Downs | Director Cloud Engineering | Leadership |
N. Marrico Wright | Head Of Commercial Finance & Treasurer | Leadership |
Joel Headley | Vp, Product, Consumer Experience: Press Ganey | Leadership |
Kristen R. Bernard | Vice President, Product | Leadership |
Aaron Brown | Strategic Account Director | Leadership |
25 more people are available in the full profile.
Complete people profiles for PG Forsta
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Investments & Acquisitions by PG Forsta
PG Forsta has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include InMoment.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Customer experience optimization is delivered via cloud and AI platforms. | inmoment.com | Salt Lake, United States | 2002 | May 2025 | •••• |
Complete acquisition details for PG Forsta
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Related news about Pg Forsta
Complete news archive for PG Forsta
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Frequently Asked Questions about PG Forsta
PG Forsta was founded in 2022.
PG Forsta is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
PGForsta offers innovative technology and data-driven insights to enhance human experiences in research, healthcare, and customer service. The company breaks down silos to understand audiences better, serving global organizations in complex industries. With platforms like the HX platform, they help leaders gain deeper insights and drive actions. Based in multiple locations including London and Chicago, PGForsta empowers clients to improve everyday experiences through expertise and innovation.
PG Forsta offers HX Platform, Healthcare Platform, and Research Technology Platform.
PG Forsta has made 1 acquisition, including InMoment.
PG Forsta has 1 investor. Key investors include Qualtrics.
Yes. PG Forsta was acquired by Qualtrics in October 2025.