About InMoment
InMoment is a company based in Salt Lake City (United States) founded in 2002 was acquired by PG Forsta in May 2025.. InMoment has raised $20 million across 2 funding rounds from investors including Peterson Partners, Sorenson Capital and PG Forsta. The company has 792 employees as of December 31, 2022. InMoment has completed 6 acquisitions, including Brandxp, Empathica and Lexalytics. InMoment offers products and services including Customer Feedback, Reputation Management, Conversational Intelligence, and Digital Listening. InMoment operates in a competitive market with competitors including Sprinklr, ActiveCampaign, Verint, Zendesk and QuestionPro, among others.
- Headquarter Salt Lake City, United States
- Employees 792 as on 31 Dec, 2022
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Sectors
Technology
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$20 M (USD)
in 2 rounds
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Latest Funding Round
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Investors
Peterson Partners
& 3 more
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Employee Count
792
as on Dec 31, 2022
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Investments & Acquisitions
Brandxp
& 5 more
- Acquired by
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Products & Services of InMoment
InMoment offers a comprehensive portfolio of products and services, including Customer Feedback, Reputation Management, Conversational Intelligence, and Digital Listening. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for collecting and analyzing customer surveys.
Tools to monitor and improve online ratings.
Software for enhancing customer-agent interactions.
System for tracking online user experiences.
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Leadership Team
114 people
Software Development Team
36 people
Senior Team
27 people
Manager Team
17 people
Product Management Team
17 people
Account Team
16 people
Patient Team
15 people
Advisor Team
14 people
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Funding Insights of InMoment
InMoment has successfully raised a total of $20M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(04 Oct 2011)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2013 | Amount | Private Equity Round - InMoment | Valuation | Peterson Partners , Sorenson Capital |
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| Oct, 2011 | Amount | Private Equity Round - InMoment | Valuation | Sorenson Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in InMoment
InMoment has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Peterson Partners, Sorenson Capital and PG Forsta. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Seed-stage investments in US tech and offline companies are targeted.
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Founded Year | Domain | Location | |
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Focus by Sorenson Capital is on software, healthcare, aerospace, energy.
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Founded Year | Domain | Location | |
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Private equity investments are directed toward key sectors by MDP.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by InMoment
InMoment has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Brandxp, Empathica and Lexalytics. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Customer feedback is collected and analyzed using big data platforms.
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2014 | ||||
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Customer feedback is collected and analyzed through management software.
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2013 | ||||
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Customer experience services are provided by Brandxp in New Zealand.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - InMoment
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Inmoment Comparisons
Competitors of InMoment
InMoment operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sprinklr, ActiveCampaign, Verint, Zendesk and QuestionPro, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based customer experience management software is provided for brands.
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| domain | founded_year | HQ Location |
Sales, CRM, and email marketing automation software is provided.
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| domain | founded_year | HQ Location |
AI-powered customer experience automation solutions are provided by Verint.
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| domain | founded_year | HQ Location |
Cloud-based customer service platform is offered for business engagement.
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| domain | founded_year | HQ Location |
Web-based survey software is offered for research and analysis.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Inmoment
Frequently Asked Questions about InMoment
When was InMoment founded?
InMoment was founded in 2002 and raised its 1st funding round 9 years after it was founded.
Where is InMoment located?
InMoment is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.
Is InMoment a funded company?
InMoment is a funded company, having raised a total of $20M across 2 funding rounds to date. The company's 1st funding round was a Private Equity Round of $20M, raised on Oct 04, 2011.
How many employees does InMoment have?
As of Dec 31, 2022, the latest employee count at InMoment is 792.
What does InMoment do?
InMoment was founded in 2002 and is headquartered in Salt Lake City, United States. Operations focus on customer experience management through cloud-based and AI-driven solutions. Products and services encompass voice-of-customer analysis, social reviews and advocacy, employee engagement tools, support systems, and consulting. Industries served include food services, retail, contact centers, healthcare, hospitality, and others.
Who are the top competitors of InMoment?
InMoment's top competitors include Zendesk, ActiveCampaign and Verint.
What products or services does InMoment offer?
InMoment offers Customer Feedback, Reputation Management, Conversational Intelligence, and Digital Listening.
How many acquisitions has InMoment made?
InMoment has made 6 acquisitions, including Brandxp, Empathica, and Lexalytics.
Who are InMoment's investors?
InMoment has 4 investors. Key investors include Peterson Partners, Sorenson Capital, PG Forsta, and Madison Dearborn Partners.
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