About Wootric
Wootric is a Technology company based in San Francisco (United States) founded in 2013, and was acquired by InMoment in January 2021. Customer feedback is collected and analyzed through management software. Wootric has raised $2.6 million across 1 funding round from investors including InMoment, Cloud Apps Capital Partners and CSC Upshot Ventures. The company has 1 employees. Its website wootric.com draws about 39 thousand monthly visits. Wootric offers products and services including Net Promoter Score Tool, Customer Satisfaction Tool, and Customer Effort Score Tool. Its focus areas include Enterprise Applications, Product Management Tools, Product Feedback and User Feedback. Its legal entity is Wootric, Inc. Its competitors include User Testing, SurveyMonkey and Qualtrics; 3 of its 3 listed competitors have raised funding.
Company details
Provider of customer experience management software and feedback platform. It offers tools to collect and analyze customer feedback, using metrics like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). The platform provides real-time insights into customer sentiment and identifies areas for improvement. It integrates with existing CRM systems, enabling automated follow-up and data enrichment. The software helps businesses make data-driven decisions to improve customer retention, engagement, and advocacy. It offers various features to support different teams within an organization, from customer support to product development and executive leadership.
- Headquarters San Francisco, United States
- Employees 1
- Stage Acquired
- SectorsTechnology
- Website wootric.com
- Social LinkedIn X
- Acquired by InMoment (Jan 2021)
- Legal Name Wootric, Inc.
Products & Services of Wootric
Wootric offers a comprehensive portfolio of products and services, including Net Promoter Score Tool, Customer Satisfaction Tool, and Customer Effort Score Tool.
Measures customer loyalty through survey-based scoring systems
Assesses satisfaction levels using CSAT for quick insights
Evaluates ease of customer interactions via CES scoring
Funding Insights of Wootric
Wootric has successfully raised a total of $2.6M through 1 strategic funding round. The most recent funding activity was a Series A round of $2.6 million completed in April 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.6M
- Total Rounds 1
- Last Round Series A β $2.6M
- First Round $2.6M
(Apr 2016)
- Investors Count 2
All 1 funding rounds of Wootric with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2016 | $2.6M | Series A | β | Cloud Apps Capital Partners |
3 investors in total: 3 institutional.
Investors in Wootric
Wootric has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include InMoment, Cloud Apps Capital Partners and CSC Upshot Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Support is offered to entrepreneurs in cloud business applications. | cloudappscapital.com | |||
Seed and early-stage investments are made in US companies. | csc-upshot.vc | Palo Alto, United States | ||
Customer experience optimization is delivered via cloud and AI platforms. | 2002 | inmoment.com | Salt Lake City, United States |
Investor details for Wootric
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Wootric
1 people are tracked at Wootric (1 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Deepa Subramanian | CEO | Leadership |
Complete people profiles for Wootric
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Wootric
3 dated milestones of Wootric across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Wootric is founded.
- Funding First funding round of $2.6M.
- Exit Acquired by InMoment.
Competitors of Wootric
Wootric has 3 listed competitors in our database, 3 of them funded. They include User Testing, SurveyMonkey and Qualtrics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| usertesting.com | 2007 | San Francisco, United States | $148.5M | 557 | Automated usability testing and feedback for mobile experiences is provided. | |
| surveymonkey.com | 1999 | Palo Alto, United States | $694M | 1,886 | A cloud-based platform is utilized for creating customizable surveys. | |
| qualtrics.com | 2002 | Provo, United States | $400M | Surveys are created and feedback is collected through the platform. |
Detailed competitors of Wootric
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Wootric
The website of Wootric (wootric.com) receives about 38.5K visits a month.
- Monthly visits38.5K
Websites whose visitors overlap most with Wootric. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
desk.gotoassist.com | desk.gotoassist.com | 100% | β | ||
news.ycombinator.com | news.ycombinator.com | 80% | #4,699 | β | |
| google.com | 73% | 85.8B | #1 | View details | |
| linkedin.com | 66% | 1.9B | #18 | View details | |
launchrock.co | launchrock.co | 61% | β |
Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as Wootric (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Related news about Wootric
Complete news archive for Wootric
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Frequently Asked Questions about Wootric
Wootric was founded in 2013 and raised its 1st funding round 3 years after it was founded.
Wootric is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Wootric is a funded company, having raised a total of $2.6M across 1 funding round to date. The company's 1st funding round was a Series A of $2.6M, raised on Apr 2016.
Wootric has 1 employees.
Provider of customer experience management software and feedback platform. It offers tools to collect and analyze customer feedback, using metrics like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). The platform provides real-time insights into customer sentiment and identifies areas for improvement. It integrates with existing CRM systems, enabling automated follow-up and data enrichment. The software helps businesses make data-driven decisions to improve customer retention, engagement, and advocacy. It offers various features to support different teams within an organization, from customer support to product development and executive leadership.
Wootric's top competitors include User Testing, SurveyMonkey and Qualtrics.
Wootric offers Net Promoter Score Tool, Customer Satisfaction Tool, and Customer Effort Score Tool.
Wootric has 3 investors. Key investors include InMoment, Cloud Apps Capital Partners, and CSC Upshot Ventures.
Wootric operates through Wootric, Inc..
Yes. Wootric was acquired by InMoment in January 2021.

