About SurveyMonkey
SurveyMonkey is a publicly listed company based in Palo Alto (United States) founded in 1999, and was acquired by Spectrum Equity in April 2009. A cloud-based platform is utilized for creating customizable surveys. SurveyMonkey has raised $694 million across 5 funding rounds from investors including Goldman Sachs, Bank of America and Morgan Stanley. SurveyMonkey has completed 9 acquisitions, including FluidSurveys, GetFeedback and MarketTools. Its website surveymonkey.com draws about 38.3 million monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Marketing Research and Survey Builders. Its competitors include Qualtrics, QuestionPro and Fuel Cycle; 2 of its 3 listed competitors have raised funding.
Company details
SurveyMonkey was established in 1999 in Palo Alto, United States, within the software industry focused on survey tools. A cloud-based platform is maintained for survey creation, with customizable templates provided. Back-end services include data analysis, sample selection, bias reduction, and visualization tools. Enterprise solutions are extended to support brand management and consumer marketing efforts across various sectors.
- Headquarters Palo Alto, United States
- Stage Public
- SectorsTechnology
- Website category Computers Electronics and Technology
- Website surveymonkey.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Spectrum Equity (Apr 2009)
- Total Equity Funding$694M (USD)
in 5 rounds
- Latest Funding Round$250M (USD), Series C
Dec 2014
- InvestorsGoldman Sachs
& 20 more
- Investments & AcquisitionsFluidSurveys
& 8 more
- Acquired bySpectrum Equity
(Apr 2009)
Apps and channels of SurveyMonkey
SurveyMonkey publishes 2 mobile apps with over 5.1M+ downloads; its YouTube channel SurveyMonkey has 33.1K subscribers and 30 videos.
Videos from SurveyMonkey
The most watched videos on SurveyMonkey's YouTube channel, SurveyMonkey (33.1K subscribers). Click a video to play it here.
More on SurveyMonkey.
Funding Insights of SurveyMonkey
SurveyMonkey has successfully raised a total of $694M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $250 million completed in December 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $694M
- Total Rounds 5
- Last Round Series C — $250M
- Investors Count 19
All 5 funding rounds of SurveyMonkey with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2014 | $250M | Series C | – | T. Rowe Price, Morgan Stanley | |
| Jan 2013 | $350M | Debt – Conventional | – | – | |
| Dec 2012 | $444M | Series B | – | Tiger Global Management | – |
| Nov 2010 | $100M | Debt – Conventional | – | – | |
| Apr 2009 | Debt – Conventional | – | – |
21 investors in total: 19 institutional and 2 angel.
Investors in SurveyMonkey
SurveyMonkey has secured backing from 21 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Goldman Sachs, Bank of America and Morgan Stanley.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
Provider of investment management and real asset services | iconiqcapital.com | San Francisco, United States | ||
US focused VC firm investing in seed & growth stage companies | 2011 | socialcapital.com | Menlo Park, United States | |
Growth-stage companies are invested in by CapitalG, Alphabet's independent fund. | capitalg.com | San Francisco, United States | ||
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Venture capital fund focused on investing in multiple sectors | baincapitalventures.com | Boston, United States | ||
Growth equity investments and partnerships in finance and related sectors. | spectrumequity.com | |||
Diversified asset management services are provided to investors globally. | 1937 | troweprice.com | Baltimore, United States | |
Wealth management, investment advisory, and financial services are provided. | 1935 | morganstanley.com | New York, United States | |
Diversified investment management services are provided by the firm. | 1908 | bailliegifford.com | Edinburgh, United Kingdom |
Investor details for SurveyMonkey
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SurveyMonkey
201 people are tracked at SurveyMonkey (51 in leadership, 1 in board & advisors, 149 in team).
| Name | Role | Group |
|---|---|---|
Ross Moser | General Manager | Leadership |
Nikki Reyes | Sr. Director, Business Systems | Leadership |
Katie Miserany | Chief Communications Officer and Global Head of Marketing | Leadership |
Robin Ducot | Chief Technology Officer | Leadership |
Kelli Kimpton | Vice President Of Product Design | Leadership |
Thiagarajan Venkatachalam | Director Of Engineering | Leadership |
Paul Huang | Senior Director Of Engineering, Platform | Leadership |
Greg Hitchmough | VP Engineering | Leadership |
Savitha K. | Director Of Engineering | Leadership |
Lance Ludman | Chief Financial Officer | Leadership |
Eric Johnson | CEO | Leadership |
Rebecca Cantieri | Chief People Officer | Leadership |
Kumar Saravanakumar | Director Data Engineering | Leadership |
Antoine Andrews | Chief Diversity & Social Impact Officer | Leadership |
Kumanan Rajamanikkam | Director Of Engineering | Leadership |
James Y. | Director, Product Design | Leadership |
Sri Subramanian | Director Of Data Engineering | Leadership |
Avion M. R. | Director, Finance And People Technology | Leadership |
Morgan Lehmann | Senior Director, Head Of Product And Lifecycle Marketing | Leadership |
Jing Gao | Tax Director | Leadership |
181 more people are available in the full profile.
Complete people profiles for SurveyMonkey
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by SurveyMonkey
SurveyMonkey has strategically engaged in corporate development activities, having acquired 9 companies. Notable acquisitions include FluidSurveys, GetFeedback and MarketTools.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Engaging online surveys are created for mobile and web platforms. | getfeedback.com | San Francisco, United States | 2013 | Aug 2019 | $68M | |
Online survey and form creation tools are provided by Usabilla. | usabilla.com | Amsterdam, Netherlands | 2009 | Mar 2019 | $80M | |
Web based platform enabling B2B organizations to auto-generate marketing content | techvalidate.com | Berkeley, United States | 2007 | Aug 2015 | •••• | |
Data analytics platform is provided for survey insights and analysis. | renzu.co | Palo Alto, United States | 2014 | May 2015 | •••• | |
SaaS based survey platform | fluidsurveys.com | Ottawa, Canada | 2008 | Aug 2014 | •••• | |
Online survey tools are provided to enterprises for feedback collection. | zoomerang.com | San Francisco, United States | 1999 | Dec 2011 | •••• | |
Market research platform for businesses | markettools.com | San Francisco, United States | 1997 | Dec 2011 | $1B | |
Web-based form builder | wufoo.com | San Mateo, United States | 2006 | Apr 2011 | $35M | |
Automated telephone surveys are conducted for political and educational groups. | precisionpolling.com | Seattle, United States | 2009 | Jun 2010 | •••• |
Complete acquisition details for SurveyMonkey
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of SurveyMonkey
14 dated milestones of SurveyMonkey across 20 years, from founding to its latest funding, stage changes and deals.
- Founded SurveyMonkey is founded.
- Funding First funding round.
- Exit Acquired by Spectrum Equity.
- Acquisition Acquires Precision Polling.
- Acquisition Acquires Wufoo.
- Acquisition Acquires MarketTools.
- Acquisition Acquires Zoomerang.
- Acquisition Acquires FluidSurveys.
- Funding Latest funding round, Series C, of $250.0M.
- Acquisition Acquires Renzu.
- Acquisition Acquires TechValidate.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Usabilla.
- Acquisition Acquires GetFeedback.
Competitors of SurveyMonkey
SurveyMonkey has 3 listed competitors in our database, 2 of them funded. They include Qualtrics, QuestionPro and Fuel Cycle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| qualtrics.com | 2002 | Provo, United States | $400M | Surveys are created and feedback is collected through the platform. | ||
| questionpro.com | 2002 | Seattle, United States | 17 | Web-based survey software is offered for research and analysis. | ||
| fuelcycle.com | 2005 | Los Angeles, United States | $23.8M | Online Community based market research solution |
Detailed competitors of SurveyMonkey
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SurveyMonkey
The website of SurveyMonkey (surveymonkey.com) receives about 38.3M visits a month and ranks #1,421 among all websites worldwide, #266 in Computers Electronics and Technology.
- Monthly visits38.3M
- Unique visitors23.3M
per month
- Global rank#1,421
among all websites
- Category rank#266
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate64%
- Pages per visit2.5
- Average visit1 min 48 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with SurveyMonkey. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| surveygizmo.com | 100% | 1.1M | #53,745 | View details | |
| freeonlinesurveys.com | 89% | #234,646 | View details | ||
| polldaddy.com | 89% | View details | |||
esurveyspro.com | esurveyspro.com | 88% | #3,332,905 | – | |
| kwiksurveys.com | 88% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SurveyMonkey
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as SurveyMonkey (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Related news about Surveymonkey
Complete news archive for SurveyMonkey
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about SurveyMonkey
SurveyMonkey was founded in 1999 and raised its 1st funding round 10 years after it was founded.
SurveyMonkey is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.
SurveyMonkey is a funded company, having raised a total of $694M across 5 funding rounds to date.
SurveyMonkey was established in 1999 in Palo Alto, United States, within the software industry focused on survey tools. A cloud-based platform is maintained for survey creation, with customizable templates provided. Back-end services include data analysis, sample selection, bias reduction, and visualization tools. Enterprise solutions are extended to support brand management and consumer marketing efforts across various sectors.
SurveyMonkey's top competitors include Qualtrics, QuestionPro and Fuel Cycle.
SurveyMonkey has made 9 acquisitions, including FluidSurveys, GetFeedback, and MarketTools.
SurveyMonkey has 21 investors. Key investors include Goldman Sachs, Bank of America, Morgan Stanley, Royal Bank of Canada, and JPMorgan Chase.
Yes. SurveyMonkey was acquired by Spectrum Equity in April 2009.
Yes. SurveyMonkey publishes SurveyMonkey Rewards and 1 more app, with over 5.1 million downloads.
The website of SurveyMonkey receives about 38.3 million visits a month and ranks #1,421 among all websites worldwide.