About MarketTools
MarketTools is a company based in San Francisco (United States) founded in 1997 was acquired by MetrixLab in July 2012.. MarketTools has raised $23 million across 1 funding round from investors including SurveyMonkey, MetrixLab and Advanced Equities. MarketTools has completed 1 acquisition, including CustomerSat. MarketTools offers products and services including Brand Tracking, Product Innovation, and Customer Value. MarketTools operates in a competitive market with competitors including Cint, Earnest Analytics, Suzy, Numerator and Ai Palette, among others.
- Headquarter San Francisco, United States
-
Sectors
Technology
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Markettools Research Private Limited
- Date of Incorporation 02 Jun, 2004
- Jurisdiction Hyderabad, Telangana, India
-
Annual Revenue
$2.66 M (USD)0as on Mar 31, 2016
-
Net Profit
$26.73 K (USD)0as on Mar 31, 2016
-
EBITDA
$182.7 K (USD)0as on Mar 31, 2016
-
Total Equity Funding
$23 M (USD)
in 1 rounds
-
Latest Funding Round
$23 M (USD), Series E
Apr 04, 2008
-
Investors
SurveyMonkey
& 2 more
-
Employee Count
Employee Count
- Investments & Acquisitions
- Acquired by
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of MarketTools
MarketTools offers a comprehensive portfolio of products and services, including Brand Tracking, Product Innovation, and Customer Value. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for monitoring brand performance and equity globally.
Tools to identify and optimize product ideas for sales growth.
Services improving customer experience and market position.
Funding Insights of MarketTools
MarketTools has successfully raised a total of $23M through 1 strategic funding round. The most recent funding activity was a Series E round of $23 million completed in April 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series E — $23.0M
-
First Round
First Round
(04 Apr 2008)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2008 | Amount | Series E - MarketTools | Valuation | Advanced Equities |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in MarketTools
MarketTools has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include SurveyMonkey, MetrixLab and Advanced Equities. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
-
|
Founded Year | Domain | Location | |
|
A cloud-based platform is utilized for creating customizable surveys.
|
Founded Year | Domain | Location | |
|
Consumer insights and Marketing analytics Provider
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by MarketTools
MarketTools has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include CustomerSat. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Enterprise Feedback management software
|
1997 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
OVO is recognized as a smart digital payment application.
|
2017 | ||||
|
Bionic investment advisor platform
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - MarketTools
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Markettools Comparisons
Competitors of MarketTools
MarketTools operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cint, Earnest Analytics, Suzy, Numerator and Ai Palette, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Market research platform linking buyers and suppliers of online samples.
|
|
| domain | founded_year | HQ Location |
Consumer intelligence data is analyzed via an online research platform.
|
|
| domain | founded_year | HQ Location |
Customer targeting and feedback management platform is utilized for insights.
|
|
| domain | founded_year | HQ Location |
Consumer purchasing behavior is analyzed via market research and insights.
|
|
| domain | founded_year | HQ Location |
AI-powered consumer insights for CPG product development are provided.
|
|
| domain | founded_year | HQ Location |
Consumer insights are generated through AI-driven visual research tools.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Frequently Asked Questions about MarketTools
When was MarketTools founded?
MarketTools was founded in 1997 and raised its 1st funding round 11 years after it was founded.
Where is MarketTools located?
MarketTools is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is MarketTools a funded company?
MarketTools is a funded company, having raised a total of $23M across 1 funding round to date. The company's 1st funding round was a Series E of $23M, raised on Apr 04, 2008.
What is the annual revenue of MarketTools?
Annual revenue of MarketTools is $2.66M as on Mar 31, 2016.
What does MarketTools do?
MarketTools was founded in 1997 in San Francisco, United States, and functions as a platform in the market research sector. Operations encompass the management of research projects, creation and distribution of surveys, oversight of audience panels, deployment of online communities, and extraction of insights from data. Services address product innovation, advertising, branding, and customer value, while supporting optimization of product portfolios, point-of-sale communications, and marketing strategies.
Who are the top competitors of MarketTools?
MarketTools's top competitors include Earnest Analytics, Cint and Ai Palette.
What products or services does MarketTools offer?
MarketTools offers Brand Tracking, Product Innovation, and Customer Value.
How many acquisitions has MarketTools made?
MarketTools has made 1 acquisition, including CustomerSat.
Who are MarketTools's investors?
MarketTools has 3 investors. Key investors include SurveyMonkey, MetrixLab, and Advanced Equities.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.