About MarketTools
MarketTools is a company based in San Francisco (United States) founded in 1997 was acquired by MetrixLab in July 2012. MarketTools has raised $23 million across 1 funding round from investors including SurveyMonkey, MetrixLab and Advanced Equities. MarketTools has completed 1 acquisition, including CustomerSat. MarketTools offers products and services including Brand Tracking, Product Innovation, and Customer Value. MarketTools operates in a competitive market with competitors including Cint, Earnest Analytics, Suzy, Numerator and Ai Palette, among others.
- Headquarter San Francisco, United States
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Markettools Research Private Limited
- Date of Incorporation 02 Jun, 2004
- Jurisdiction Hyderabad, Telangana, India
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Annual Revenue
$2.66 M (USD)0as on Mar 31, 2016
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Net Profit
$26.73 K (USD)0as on Mar 31, 2016
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EBITDA
$182.7 K (USD)0as on Mar 31, 2016
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Total Equity Funding
$23 M (USD)
in 1 rounds
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Latest Funding Round
$23 M (USD), Series E
Apr 04, 2008
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Investors
SurveyMonkey
& 2 more
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Employee Count
Not available
- Investments & Acquisitions
- Acquired by
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Products & Services of MarketTools
MarketTools offers a comprehensive portfolio of products and services, including Brand Tracking, Product Innovation, and Customer Value.
Platform for monitoring brand performance and equity globally.
Tools to identify and optimize product ideas for sales growth.
Services improving customer experience and market position.
Funding Insights of MarketTools
MarketTools has successfully raised a total of $23M through 1 strategic funding round. The most recent funding activity was a Series E round of $23 million completed in April 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in MarketTools
MarketTools has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include SurveyMonkey, MetrixLab and Advanced Equities.
| Investor | Description | Founded Year | Domain | Location |
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A cloud-based platform is utilized for creating customizable surveys.
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Consumer insights and Marketing analytics Provider
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Investor details for MarketTools
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- Investor locations
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by MarketTools
MarketTools has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include CustomerSat.
Investment portfolio details for MarketTools
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
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- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Enterprise Feedback management software
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Locked | Locked | 1997 | Locked |
Complete acquisition details for MarketTools
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
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- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - MarketTools
Detailed financials for MarketTools
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- Profit trends
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Markettools Comparisons
Peer comparison for MarketTools
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Competitors of MarketTools
MarketTools operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cint, Earnest Analytics, Suzy, Numerator and Ai Palette, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Market research platform linking buyers and suppliers of online samples.
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Consumer intelligence data is analyzed via an online research platform.
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Customer targeting and feedback management platform is utilized for insights.
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Consumer purchasing behavior is analyzed via market research and insights.
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AI-powered consumer insights for CPG product development are provided.
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Consumer insights are generated through AI-driven visual research tools.
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Detailed competitors of MarketTools
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
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Latest news on Markettools
Complete news archive for MarketTools
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Frequently Asked Questions about MarketTools
MarketTools was founded in 1997 and raised its 1st funding round 11 years after it was founded.
MarketTools is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
MarketTools is a funded company, having raised a total of $23M across 1 funding round to date.
Annual revenue of MarketTools is $2.66M as on Mar 31, 2016.
MarketTools was founded in 1997 in San Francisco, United States, and functions as a platform in the market research sector. Operations encompass the management of research projects, creation and distribution of surveys, oversight of audience panels, deployment of online communities, and extraction of insights from data. Services address product innovation, advertising, branding, and customer value, while supporting optimization of product portfolios, point-of-sale communications, and marketing strategies.
MarketTools's top competitors include Earnest Analytics, Cint and Ai Palette.
MarketTools offers Brand Tracking, Product Innovation, and Customer Value.
MarketTools has made 1 acquisition, including CustomerSat.
MarketTools has 3 investors. Key investors include SurveyMonkey, MetrixLab, and Advanced Equities.