About Numerator
Numerator is a company based in Chicago (United States) founded in 1990 was acquired by Kantar in April 2021.. Numerator has raised $33 million across 7 funding rounds from investors including Kantar, SVB and Dunnhumby. The company has 1,580 employees as of March 26, 2024. Numerator has completed 3 acquisitions, including HatchTank, Information Machine and Shelfie. Numerator offers products and services including Numerator Omnipanel, Total Commerce Panel, Survey Panel, Data Feeds, and TruView. Numerator operates in a competitive market with competitors including RetailNext, Wiser, Suzy, Zeotap and SPINS, among others.
- Headquarter Chicago, United States
- Employees 1580 as on 26 Mar, 2024
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Sectors
RetailTechnology
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Email
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Phone
*********
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Website
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Social
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- Legal Name Numerator India Private Limited
- Date of Incorporation 24 Sep, 2004
- Jurisdiction Vadodara, Gujarat, India
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Annual Revenue
$15.3 M (USD)12.18as on Mar 31, 2023
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Net Profit
$2.43 M (USD)84.5as on Mar 31, 2023
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EBITDA
$2.53 M (USD)20.78as on Mar 31, 2023
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Total Equity Funding
$33 M (USD)
in 7 rounds
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Latest Funding Round
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Investors
Kantar
& 10 more
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Employee Count
1580
as on Mar 26, 2024
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Investments & Acquisitions
HatchTank
& 2 more
- Acquired by
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Products & Services of Numerator
Numerator offers a comprehensive portfolio of products and services, including Numerator Omnipanel, Total Commerce Panel, Survey Panel, Data Feeds, and TruView. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides omnichannel consumer insights for market analysis.
Offers total commerce view of consumer behaviors and purchases.
Engages consumers for feedback without bias in surveys.
Delivers comprehensive datasets for business optimization.
Enables omnichannel market share analysis with context.
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Software Development Team
65 people
Data Analysis and Operations Team
57 people
Sales and Marketing
56 people
Senior Team
53 people
Leadership Team
42 people
Product Management Team
35 people
Operations Team
24 people
Research Team
16 people
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Funding Insights of Numerator
Numerator has successfully raised a total of $33M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Last Round
- First Round First Round
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2015 | Amount | Debt – Conventional - Numerator | Valuation |
investors |
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| Jun, 2014 | Amount | Series B - Numerator | Valuation |
investors |
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| Nov, 2013 | Amount | Series B - Numerator | Valuation | Drive Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Numerator
Numerator has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Kantar, SVB and Dunnhumby. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital fund focused on investing in multiple sectors
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Founded Year | Domain | Location | |
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Venture capital is invested in US startups by MHS Capital.
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Founded Year | Domain | Location | |
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Venture capital firm focused on pre-seed and seed stage investments
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Numerator
Numerator has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include HatchTank, Information Machine and Shelfie. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Recruitment services are provided to businesses in Calgary, Canada.
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2016 | ||||
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Ebooks are accessed via bookshelf photo submissions in the app.
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2012 | ||||
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Item-level purchase streams are integrated into applications via API solutions.
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2001 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Numerator
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Numerator Comparisons
Competitors of Numerator
Numerator operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RetailNext, Wiser, Suzy, Zeotap and SPINS, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
In-store customer behavior is tracked and analyzed in real-time.
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| domain | founded_year | HQ Location |
Price intelligence and optimization software is provided for e-commerce retailers.
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| domain | founded_year | HQ Location |
Customer targeting and feedback management platform is utilized for insights.
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| domain | founded_year | HQ Location |
An AI-based customer data intelligence platform is offered for businesses.
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| domain | founded_year | HQ Location |
Retail consumer analytics services are provided for natural products sector.
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| domain | founded_year | HQ Location |
AI-powered attention measurement and identity verification solutions are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Numerator
Frequently Asked Questions about Numerator
When was Numerator founded?
Numerator was founded in 1990 and raised its 1st funding round 20 years after it was founded.
Where is Numerator located?
Numerator is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Who is the current CEO of Numerator?
Eric Belcher is the current CEO of Numerator.
Is Numerator a funded company?
Numerator is a funded company, having raised a total of $33M across 7 funding rounds to date. The company's 1st funding round was a Series B of $12M, raised on Jun 01, 2010.
How many employees does Numerator have?
As of Mar 26, 2024, the latest employee count at Numerator is 1,580.
What is the annual revenue of Numerator?
Annual revenue of Numerator is $15.3M as on Mar 31, 2023.
What does Numerator do?
Numerator was established in 1990 and is based in Chicago, United States. Operations focus on the market research sector, where consumer insights and data on purchasing patterns are compiled. Marketing intelligence is extended to manufacturers, retailers, and agencies through dedicated platforms. Targeted surveys are employed to deepen understanding of consumer preferences across various demographics.
Who are the top competitors of Numerator?
What products or services does Numerator offer?
Numerator offers Numerator Omnipanel, Total Commerce Panel, Survey Panel, Data Feeds, and TruView.
How many acquisitions has Numerator made?
Numerator has made 3 acquisitions, including HatchTank, Information Machine, and Shelfie.
Who are Numerator's investors?
Numerator has 11 investors. Key investors include Kantar, SVB, Dunnhumby, Trinity Capital, and Market Track.
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