About Numerator
Numerator is a company based in Chicago (United States) founded in 1990 was acquired by Kantar in April 2021. Numerator has raised $33 million across 7 funding rounds from investors including Kantar, SVB and Dunnhumby. The company has 1,580 employees as of March 26, 2024. Numerator has completed 3 acquisitions, including HatchTank, Information Machine and Shelfie. Numerator offers products and services including Numerator Omnipanel, Total Commerce Panel, Survey Panel, Data Feeds, and TruView. Numerator operates in a competitive market with competitors including RetailNext, Wiser, Suzy, Zeotap and SPINS, among others.
- Headquarter Chicago, United States
- Employees 1580 as on 26 Mar, 2024
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Sectors
RetailTechnology
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Email
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Phone
Locked
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Website
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Social
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- Legal Name Numerator India Private Limited
- Date of Incorporation 24 Sep, 2004
- Jurisdiction Vadodara, Gujarat, India
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Annual Revenue
$15.3 M (USD)12.18as on Mar 31, 2023
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Net Profit
$2.43 M (USD)84.5as on Mar 31, 2023
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EBITDA
$2.53 M (USD)20.78as on Mar 31, 2023
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Total Equity Funding
$33 M (USD)
in 7 rounds
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Latest Funding Round
Not available
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Investors
Kantar
& 10 more
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Employee Count
1580
as on Mar 26, 2024
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Investments & Acquisitions
HatchTank
& 2 more
- Acquired by
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Products & Services of Numerator
Numerator offers a comprehensive portfolio of products and services, including Numerator Omnipanel, Total Commerce Panel, Survey Panel, Data Feeds, and TruView.
Provides omnichannel consumer insights for market analysis.
Offers total commerce view of consumer behaviors and purchases.
Engages consumers for feedback without bias in surveys.
Delivers comprehensive datasets for business optimization.
Enables omnichannel market share analysis with context.
People of Numerator
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Software Development Team
65 people
Data Analysis and Operations Team
57 people
Sales and Marketing
56 people
Senior Team
53 people
Leadership Team
42 people
Product Management Team
35 people
Operations Team
24 people
Research Team
16 people
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Funding Insights of Numerator
Numerator has successfully raised a total of $33M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Numerator
Numerator has secured backing from 11 investors, including institutional and venture fund investors. Prominent investors backing the company include Kantar, SVB and Dunnhumby.
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Venture capital fund focused on investing in multiple sectors
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Venture capital is invested in US startups by MHS Capital.
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Venture capital firm focused on pre-seed and seed stage investments
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Investor details for Numerator
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by Numerator
Numerator has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include HatchTank, Information Machine and Shelfie.
Investment portfolio details for Numerator
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
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- Investment values
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Recruitment services are provided to businesses in Calgary, Canada.
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Ebooks are accessed via bookshelf photo submissions in the app.
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Item-level purchase streams are integrated into applications via API solutions.
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Locked | Locked | 2001 | Locked |
Complete acquisition details for Numerator
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- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
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Financial Statements - Numerator
Detailed financials for Numerator
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
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- Profit trends
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Numerator Comparisons
Peer comparison for Numerator
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
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- Headcount comparison
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- Operating benchmarks
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Competitors of Numerator
Numerator operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RetailNext, Wiser, Suzy, Zeotap and SPINS, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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In-store customer behavior is tracked and analyzed in real-time.
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Price intelligence and optimization software is provided for e-commerce retailers.
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Customer targeting and feedback management platform is utilized for insights.
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An AI-based customer data intelligence platform is offered for businesses.
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Retail consumer analytics services are provided for natural products sector.
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AI-powered attention measurement and identity verification solutions are provided.
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Detailed competitors of Numerator
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Numerator
Complete news archive for Numerator
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Numerator
Numerator was founded in 1990 and raised its 1st funding round 20 years after it was founded.
Numerator is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Eric Belcher is the current CEO of Numerator.
Numerator is a funded company, having raised a total of $33M across 7 funding rounds to date.
As of Mar 26, 2024, the latest employee count at Numerator is 1,580.
Annual revenue of Numerator is $15.3M as on Mar 31, 2023.
Numerator was established in 1990 and is based in Chicago, United States. Operations focus on the market research sector, where consumer insights and data on purchasing patterns are compiled. Marketing intelligence is extended to manufacturers, retailers, and agencies through dedicated platforms. Targeted surveys are employed to deepen understanding of consumer preferences across various demographics.
Numerator offers Numerator Omnipanel, Total Commerce Panel, Survey Panel, Data Feeds, and TruView.
Numerator has made 3 acquisitions, including HatchTank, Information Machine, and Shelfie.
Numerator has 11 investors. Key investors include Kantar, SVB, Dunnhumby, Trinity Capital, and Market Track.