About Dunnhumby
Dunnhumby is a Retail company based in London (United Kingdom) founded in 1989, and was acquired by Tesco in June 2001. Customer data analytics for retail loyalty building are provided. It operates in the Retail and Technology sectors. Dunnhumby has completed 6 acquisitions, including Apartis, Aptaris and BzzAgent. Its chief executive, as recorded, is Dan Olley. Its website dunnhumby.com draws about 62 thousand monthly visits. Its Indian entity Dunnhumby It Services India Private Limited reported revenue of ₹344 Cr. Dunnhumby offers products and services including dunnhumby Assortment, dunnhumby Sphere, and Customer Strategy Insights. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Customer Data Platforms.
Company details
Dunnhumby was founded in 1989 in London, United Kingdom, and operates in the retail analytics sector. Customer data from retailers and brands is analyzed to support experience management and loyalty development. Services encompass digital advertising, personalized multi-channel communications, and social recommendations. Operations focus on enhancing customer insights across global markets.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsRetailTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Phone•••• ••••
- Website dunnhumby.com
- Social LinkedIn X Facebook YouTube
- Acquired by Tesco (Jun 2001)
- Legal Name Dunnhumby It Services India Private Limited
- Date of Incorporation 21 Sep, 2007
Associated legal entities of Dunnhumby
Dunnhumby operates through Dunnhumby It Services India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Dunnhumby It Services India Private Limited CIN U72300DL2007PTC168541 | Active | 21 Sep 2007 | New Delhi, Delhi | ₹344 Cr | 750 | 3 | View details |
Products & Services of Dunnhumby
Dunnhumby offers a comprehensive portfolio of products and services, including dunnhumby Assortment, dunnhumby Sphere, and Customer Strategy Insights.
Platform for optimizing retail product assortments and customer choices.
Tool for managing and measuring retail media operations.
Service providing data insights for loyalty and personalization.
Apps and channels of Dunnhumby
its YouTube channel dunnhumby has 1.05K subscribers.
Investors in Dunnhumby
Dunnhumby has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Tesco.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Groceries and merchandise are retailed through various outlets by Tesco. | 1919 | tesco.com | Welwyn Garden City, United Kingdom |
Investor details for Dunnhumby
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Board of directors of Dunnhumby It Services India Private Limited (Dunnhumby)
Dunnhumby It Services India Private Limited is the primary company behind Dunnhumby. The board of Dunnhumby It Services India Private Limited currently have 3 directors; the longest-serving is Dipti Sarup Bhatia, appointed in 2020. 18 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Dipti Sarup Bhatia DIN 08766154 | Director | 29 Jun 2020 | 6 yrs 3 mo | Dunnhumby It Services India Private Limited |
| Prithvesh Katoch DIN 10086830 | Director | 28 Mar 2023 | 3 yrs 6 mo | Dunnhumby It Services India Private Limited |
| Ishav Arora DIN 11089195 | Director | 05 May 2025 | 1 yr 5 mo | Dunnhumby It Services India Private Limited |
People of Dunnhumby
83 people are tracked at Dunnhumby (31 in leadership, 1 in board & advisors, 51 in team).
| Name | Role | Group |
|---|---|---|
Dan Olley | CEO | Leadership |
Stuart Boor | Senior Director | Leadership |
Juzer Kaied Johar | Director Of Analytics | Leadership |
Yash Piplani | Global Director Of Product Management | Leadership |
Aditi Sharma | Applied Data Science Director | Leadership |
Tarun Naipaul | Commercial Director | Leadership |
Catalina Isaza | Client Director | Leadership |
Alapon Sen | Applied Data Science Director | Leadership |
Matt O’Grady | President, Americas | Leadership |
Shaveta Kapoor | Global Applied Data Science Head Of Media Products | Leadership |
Katy Dennis | Human Resources Business Partner | Leadership |
Fabien Thomas | Regional Sales Director - France, Belgium & Poland | Leadership |
Ben Burdsall | CTO | Leadership |
Brittany Dryden | Director Of Product Management | Leadership |
Tom Parrish | Senior Client Partner | Leadership |
Jorge Romero | Category & Store Solutions Consulting Director | Leadership |
Ankur Singh | Senior Vice President, Data Science | Leadership |
Michael Gardner | Director Of Design | Leadership |
David Suchanek | Head Of Data Engineering And Data Science Platforms | Leadership |
Maheshwari D | Head Of Engineering - Measurement & Analytics | Leadership |
63 more people are available in the full profile.
Complete people profiles for Dunnhumby
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Financials of Dunnhumby
Figures of Dunnhumby It Services India Private Limited, the primary company behind Dunnhumby, for FY 2025. Revenue was ₹344 Cr (+31% year on year). Net profit was ₹37.20 Cr (11% margin). EBITDA was ₹53.48 Cr (16% margin). Revenue has grown at a compounded annual rate of +16% over three years and +13% over five years.
- ₹344 CrRevenue · FY 2025 · +31% YoY
- ₹37.20 CrNet profit · 11% margin
- ₹53.48 CrEBITDA · 16% margin
- ₹1 LakhPaid-up capital
- 750Employees (provident fund records)
- +16%Revenue CAGR, 3 years
- +13%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Dunnhumby It Services India Private Limited are on its company page.
Detailed financial statements for Dunnhumby
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Investments & Acquisitions by Dunnhumby
Dunnhumby has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Apartis, Aptaris and BzzAgent.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Customized software for instrument automation is developed. | apartis.com | Pleasanton, United States | 1997 | May 2018 | •••• | |
Aptaris was founded in 1995 and is headquartered in Tampa. | goaptaris.com | Tampa, United States | 1995 | May 2018 | •••• | |
Personalized programmatic advertising is delivered for display campaigns. | sociomantic.com | Berlin, Germany | 2009 | Apr 2014 | •••• | |
Standard analytics services have been provided since 2002. | standard-analytics.com | 2002 | Jun 2013 | •••• | ||
Word of mouth marketing and social advocacy platform | bzzagent.com | Boston, United States | 2002 | May 2011 | $60M | |
Price optimization solutions are provided for the retail industry. | kssretail.com | London, United Kingdom | 1993 | Jan 2010 | •••• |
Complete acquisition details for Dunnhumby
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Timeline of Dunnhumby
8 dated milestones of Dunnhumby across 29 years, from founding to its latest funding, stage changes and deals.
- Founded Dunnhumby is founded.
- Exit Acquired by Tesco.
- Acquisition Acquires KSS Retail.
- Acquisition Acquires BzzAgent.
- Acquisition Acquires standard-analytics.com.
- Acquisition Acquires Sociomantic.
- Acquisition Acquires Apartis.
- Acquisition Acquires Aptaris.
Web traffic of Dunnhumby
The website of Dunnhumby (dunnhumby.com) receives about 61.5K visits a month and ranks #591,465 among all websites worldwide, #2,630 in Marketing and Advertising.
- Monthly visits61.5K
▲ 35.9% vs previous month
- Unique visitors19.2K
per month
- Global rank#591,465
among all websites
- Category rank#2,630
Business and Consumer Services · Marketing and Advertising
- Bounce rate39%
- Pages per visit3.3
- Average visit2 min 08 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with Dunnhumby. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
theloyaltyguide.com | theloyaltyguide.com | 100% | – | ||
| thewisemarketer.com | 86% | #1,319,961 | View details | ||
customerthink.com | customerthink.com | 85% | #752,273 | – | |
| loyalty360.org | 83% | #1,215,449 | View details | ||
| bitbang.com | 82% | 3.9K | #4,655,623 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Dunnhumby
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Related news about Dunnhumby
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Frequently Asked Questions about Dunnhumby
Dunnhumby was founded in 1989.
Dunnhumby is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Dan Olley is the CEO of Dunnhumby, as recorded in our data.
The primary company behind Dunnhumby, Dunnhumby It Services India Private Limited, reported revenue of ₹344 Cr for FY 2025, up 31% year on year.
Dunnhumby was founded in 1989 in London, United Kingdom, and operates in the retail analytics sector. Customer data from retailers and brands is analyzed to support experience management and loyalty development. Services encompass digital advertising, personalized multi-channel communications, and social recommendations. Operations focus on enhancing customer insights across global markets.
Dunnhumby offers dunnhumby Assortment, dunnhumby Sphere, and Customer Strategy Insights.
Dunnhumby has 1 investor. Key investors include Tesco.
Dunnhumby operates through Dunnhumby It Services India Private Limited.
Yes. Dunnhumby was acquired by Tesco in June 2001.
The legal entities of Dunnhumby currently have 3 directors, including Dipti Sarup Bhatia, Prithvesh Katoch, Ishav Arora.