About BzzAgent
BzzAgent is a Technology company based in Boston (United States) founded in 2002, and was acquired by PowerReviews in July 2018. Word of mouth marketing and social advocacy platform. BzzAgent has raised $14.5 million across 2 funding rounds from investors including PowerReviews, Dunnhumby and General Catalyst. Its website bzzagent.com draws about 170 thousand monthly visits. BzzAgent offers products and services including BzzAgent Platform and BzzCampaign. Its focus areas include Enterprise Applications, MarketingTech, Referral and Advocacy Marketing and Advocacy Marketing. Its legal entity is BzzAgent Inc. Its competitors include BNI, Extole and Firstup; 2 of its 3 listed competitors have raised funding.
Company details
BzzAgent was founded in 2002 in Boston, United States. Operations are centered in the marketing technology sector, where a platform is utilized for word-of-mouth marketing and social advocacy. Advocacy programs are launched by members to generate promotions. Emails are distributed to customers for campaign involvement. Products are sampled by participants, and feedback is shared across social media channels.
- Headquarters Boston, United States
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Website bzzagent.com
- Social LinkedIn X Facebook Instagram
- Acquired by PowerReviews (Jul 2018)
- Legal Name Bzzagent Inc
- Total Equity Funding$14.5M (USD)
in 2 rounds
- Latest Funding Round$13.75M (USD), Series B
Jan 2006
- InvestorsPowerReviews
& 3 more
- Acquired by
Products & Services of BzzAgent
BzzAgent offers a comprehensive portfolio of products and services, including BzzAgent Platform and BzzCampaign.
Platform for users to try and review free products from brands.
System for brands to manage and promote product trials.
Funding Insights of BzzAgent
BzzAgent has successfully raised a total of $14.5M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $13.75 million completed in January 2006. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.5M
- Total Rounds 2
- Last Round Series B — $13.75M
- First Round $750,000
(Sep 2004)
- Investors Count 2
All 2 funding rounds of BzzAgent with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2006 | $13.75M | Series B | – | – | |
| Sep 2004 | $750,000 | Seed | – | – | – |
4 investors in total: 4 institutional.
Investors in BzzAgent
BzzAgent has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include PowerReviews, Dunnhumby and General Catalyst.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | |||
Tech focused Venture Capital firm investing globally | idgventures.com | San Francisco, United States | ||
Customer data analytics for retail loyalty building are provided. | 1989 | dunnhumby.com | London, United Kingdom | |
Insights from customer reviews are generated via cloud-based platform. | 2005 | powerreviews.com | Chicago, United States |
Investor details for BzzAgent
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of BzzAgent
5 dated milestones of BzzAgent across 16 years, from founding to its latest funding, stage changes and deals.
- Founded BzzAgent is founded.
- Funding First funding round of $750K.
- Funding Latest funding round, Series B, of $13.8M.
- Exit Acquired by Dunnhumby.
- Exit Acquired by PowerReviews.
Competitors of BzzAgent
BzzAgent has 3 listed competitors in our database, 2 of them funded. They include BNI, Extole and Firstup.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bni.com | 1985 | Charlotte, United States | 718 | Referral marketing solutions are provided to businesses through networking platforms. | ||
| extole.com | 2009 | San Francisco, United States | $54.18M | 35 | B2C and P2P referral automation platform | |
| firstup.io | 2008 | San Francisco, United States | $126.8M | 148 | Cloud-based communication and employee experience management platform for enterprises |
Detailed competitors of BzzAgent
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of BzzAgent
The website of BzzAgent (bzzagent.com) receives about 169.8K visits a month and ranks #275,621 among all websites worldwide, #7,866 in Marketing and Advertising.
- Monthly visits169.8K
▲ 11.4% vs previous month
- Unique visitors81.9K
per month
- Global rank#275,621
among all websites
- Category rank#7,866
Business and Consumer Services · Marketing and Advertising
- Bounce rate61%
- Pages per visit2.1
- Average visit1 min 42 sec
- DevicesDesktop 6% · Mobile 94%
Websites whose visitors overlap most with BzzAgent. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tremor.com | tremor.com | 100% | – | ||
mysurvey.com | mysurvey.com | 99% | #7,815,549 | – | |
buzzmarketing.com | buzzmarketing.com | 99% | – | ||
| ogilvypr.com | 99% | View details | |||
mediafirst.net | mediafirst.net | 78% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for BzzAgent
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as BzzAgent (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about BzzAgent
BzzAgent was founded in 2002 and raised its 1st funding round 2 years after it was founded.
BzzAgent is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
BzzAgent is a funded company, having raised a total of $14.5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $750K, raised on Sep 2004.
BzzAgent was founded in 2002 in Boston, United States. Operations are centered in the marketing technology sector, where a platform is utilized for word-of-mouth marketing and social advocacy. Advocacy programs are launched by members to generate promotions. Emails are distributed to customers for campaign involvement. Products are sampled by participants, and feedback is shared across social media channels.
BzzAgent offers BzzAgent Platform and BzzCampaign.
BzzAgent has 4 investors. Key investors include PowerReviews, Dunnhumby, General Catalyst, and IDG Ventures.
BzzAgent operates through Bzzagent Inc.
Yes. BzzAgent was acquired by PowerReviews in July 2018.
The website of BzzAgent receives about 170 thousand visits a month and ranks #275,621 among all websites worldwide.