Firstup

San Francisco, United States Founded: 2008 • Age: 18 yrs
Cloud-based communication and employee experience management platform for enterprises
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About Firstup

Firstup is a company based in San Francisco (United States) founded in 2008 by Jim Larrison and Nicole Alvino.. Firstup has raised $126.8 million across 9 funding rounds from investors including Edelman, Cox Media Group and European Union. The company has 148 employees as of December 31, 2022. Firstup offers products and services including Intelligent Communication Platform and Journey Orchestration. Firstup operates in a competitive market with competitors including RingCentral, Dialpad, Fuze, Weave and Beekeeper, among others.

  • Headquarter San Francisco, United States
  • Employees 148 as on 31 Dec, 2022
  • Founders Jim Larrison, Nicole Alvino
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Enterprise IT Services & Distribution
Technology → Enterprise Software & Productivity Solutions
Technology → Marketing, Adtech & Commerce Technology
Technology → Marketing, Adtech & Commerce Technology
Technology → Enterprise Software & Productivity Solutions
Technology → Enterprise Software & Productivity Solutions
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $126.8 M (USD)

    in 9 rounds

  • Latest Funding Round
    $34.82 K (USD), Grant

    Dec 29, 2018

  • Investors
    Edelman

    & 15 more

  • Employee Count
    148

    as on Dec 31, 2022

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Products & Services of Firstup

Firstup offers a comprehensive portfolio of products and services, including Intelligent Communication Platform and Journey Orchestration. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables personalized employee engagement and messaging at scale.

Automates tailored journeys for workforce activation and strategy execution.

People of Firstup
Headcount 200-500
Employee Profiles 135
Board Members and Advisors 1
Employee Profiles
People
Bolu Ajayi
Enterprise Account Executive
People
Lauren Peresada
Sr. Account Director
People
Joe Habib
Revenue Tech Stack Manager
People
David Mashburn
Contract Counsel

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Board Members and Advisors
people
Nicole Alvino
Founder & Chairwoman of the Board

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Funding Insights of Firstup

Firstup has successfully raised a total of $126.8M across 9 strategic funding rounds. The most recent funding activity was a Grant round of $34.82 thousand completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 9
  • Last Round Grant — $34,823
  • First Round

    (16 Feb 2011)

  • Investors Count 16
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2018 Amount Grant - Firstup Valuation

investors

Jul, 2018 Amount Series E - Firstup Valuation DTCP
Feb, 2018 Amount Series E - Firstup Valuation Adams Street Partners , Cisco Investments
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Firstup

Firstup has secured backing from 16 investors, including institutional and venture fund investors. Prominent investors backing the company include Edelman, Cox Media Group and European Union. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity and infrastructure fund investing in multiple sectors
Founded Year Domain Location
Private markets investment management with strategies in equity, credit, and secondary investments.
Founded Year Domain Location
Technology investments and expertise in networking, cloud, and security services.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Firstup

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Firstup

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Firstup Comparisons

Employees
+
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Competitors of Firstup

Firstup operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RingCentral, Dialpad, Fuze, Weave and Beekeeper, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based unified communication solutions are offered to diverse sectors.
domain founded_year HQ Location
Cloud-based unified communication solutions including voice and video are provided.
domain founded_year HQ Location
Fuze, under 8x8, Inc., is recognized for providing cloud-based communication and customer experience solutions.
domain founded_year HQ Location
Omnichannel software is delivered for customer engagement in healthcare businesses.
domain founded_year HQ Location
Enterprise communication platform is offered for multiple industries.
domain founded_year HQ Location
An AI platform is utilized for connecting employees across organizations.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Firstup

Frequently Asked Questions about Firstup

When was Firstup founded?

Firstup was founded in 2008 and raised its 1st funding round 3 years after it was founded.

Where is Firstup located?

Firstup is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Who is the current CEO of Firstup?

Nicole Alvino is the current CEO of Firstup. They have also founded this company.

Is Firstup a funded company?

Firstup is a funded company, having raised a total of $126.8M across 9 funding rounds to date. The company's 1st funding round was a Series E of $36.5M, raised on Feb 16, 2011.

How many employees does Firstup have?

As of Dec 31, 2022, the latest employee count at Firstup is 148.

What does Firstup do?

Firstup was founded in 2008 in San Francisco, United States, as a provider of cloud-based software in the employee engagement sector. A machine learning-integrated platform is offered for enterprises, enabling team messaging, voice note sharing, automated campaign management, and workplace integrations. Message automation and analytics reports are included to support employee alignment, training, and productivity monitoring. Operations are conducted on a subscription-based pricing model.

Who are the top competitors of Firstup?

Firstup's top competitors include Dialpad, RingCentral and Beekeeper.

What products or services does Firstup offer?

Firstup offers Intelligent Communication Platform and Journey Orchestration.

Who are Firstup's investors?

Firstup has 16 investors. Key investors include Edelman, Cox Media Group, European Union, Cisco Investments, and DTCP.

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