- Total income
- ₹3,837 Cr
- Profit
- ₹301 Cr
About ServiceNow
ServiceNow is a publicly listed company based in Santa Clara (United States) founded in 2004 by Don Goodliffe. Unified IT management is delivered through a cloud-based platform. ServiceNow has raised $83.7 million across 7 funding rounds from investors including European Union, Sequoia Capital and JMI Management. The company has 26,290 employees. ServiceNow has completed 41 acquisitions, including 4Industry, Appsee and Armis Security. Its website servicenow.com draws about 4 million monthly visits. Its focus areas include Enterprise Infrastructure, IT Operations and Unified IT Management. Its competitors include NinjaOne, BMC Software and Metaplane; 2 of its 3 listed competitors have raised funding.
Company details
Cloud based platform offering unified IT management software. It provides a platform to streamline and automate various business processes and IT operations through a system of records. It provides automation and orchestration platform for threat and incident response and vulnerabilities. It provides variours products including IT service management, operations management, automated service ops, telecommunications service operations management, security operations, and more.
ServiceNow is ranked #186 on the Fortune MNC 500 India (2026).
Recognitions & Rankings of ServiceNow
- Headquarters Santa Clara, United States
- Employees 26,290
- Founders Don Goodliffe
- Stage Public
- SectorsTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Emailβ’β’β’β’β’β’β’β’
- Website servicenow.com
- Social LinkedIn X Facebook
- Legal Name Servicenow, Inc.
- Annual Revenue$13.28 B (USD)20.88as on Dec 31, 2025
- Net Profit$1.75 B (USD)22.67as on Dec 31, 2025
- EBITDA$2.7 B (USD)47.73as on Dec 31, 2025
- Total Equity Funding$83.7M (USD)
in 7 rounds
- Latest Funding Round$230.01K (USD), Grant
Oct 2023
- InvestorsEuropean Union
& 2 more
- Employee Count26,290
- Investments & Acquisitions4Industry
& 40 more
Associated legal entities of ServiceNow
ServiceNow is associated with 2 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Servicenow Software Development India Private Limited CIN U72900TG2014FTC092163 | Active | 06 Jan 2014 | Hyderabad, Telangana | ₹5,031 Cr | 6,126 | 2 | View details |
| Servicenow Data Services Private Limited CIN U72200TG2021FTC151884 | Active | 31 May 2021 | Hyderabad, Telangana | ₹113 Cr | 3 | 3 | View details |
Apps and channels of ServiceNow
ServiceNow publishes 6 mobile apps with over 632K+ downloads.
Funding Insights of ServiceNow
ServiceNow has successfully raised a total of $83.7M across 7 strategic funding rounds. The most recent funding activity was a Grant round of $230.01 thousand completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $83.7M
- Total Rounds 7
- Last Round Grant β $230,005
- First Round $2.5M
(Jul 2005)
- Investors Count 3
All 7 funding rounds of ServiceNow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2023 | $230,005 | Grant | β | β | |
| May 2012 | $17.86M | Series C | β | Sequoia Capital | β |
| Mar 2012 | $10.98M | Series C | β | β | β |
| Nov 2009 | $41.36M | Series C | β | Sequoia Capital, JMI Management | β |
| Apr 2009 | $6M | Series C | β | Sequoia Capital | β |
| Dec 2006 | $5M | Series B | β | JMI Management | β |
| Jul 2005 | $2.5M | Series A | β | JMI Management | β |
3 investors in total: 3 institutional.
Investors in ServiceNow
ServiceNow has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include European Union, Sequoia Capital and JMI Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Private equity firm investing in software companies | jmi.com | Baltimore, United States | ||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for ServiceNow
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Board of directors of ServiceNow
The boards of the 2 registered companies of ServiceNow currently have 4 directors; the longest-serving is Rajaraman Santhanam, appointed in 2018. 17 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rajaraman Santhanam DIN 03085868 | Director | 22 Aug 2018 | 8 yrs 2 mo | Servicenow Software Development India Private Limited |
| Mark Cockerill DIN 08291648 | Director | 15 Oct 2018 | 8 yrs | Servicenow Software Development India Private Limited |
| Elisabeth Claire Loew DIN 10606798 | Director | 16 Jul 2024 | 2 yrs 3 mo | Servicenow Data Services Private Limited |
| Sumeet Mathur DIN 10742879 | Director | 16 Sep 2024 | 2 yrs 1 mo | Servicenow Data Services Private Limited |
People of ServiceNow
1352 people are tracked at ServiceNow (558 in leadership, 11 in board & advisors, 783 in team); the tracked headcount is 26,290.
| Name | Role | Group |
|---|---|---|
Don Goodliffe | Co-Founder | Leadership |
Kathleen Warren | Senior Director | Leadership |
Lewis Barker Mcr.w | Director, Global WPS & Re, EMEA |global Strategy, Innovation & Transformation |global Sustainability | Leadership |
Elie A. | Director, Telecom, Media And Technology (tmt) Go-to-market - EMEA South | Leadership |
Vicky Nyffeler | Director, Strategic Operations - Platform & AI Product Operations | Leadership |
Nicholas Stamp Miller | Director Of Digital Marketing Strategy & Operations | Leadership |
Alex Muñoz | Senior Director, Global Digital Marketing & Adtech | Leadership |
Chris McGrath | Client Director | Leadership |
Gina Mastantuono | President and CFO | Leadership |
Bill McDermott | CEO & Chairman | Leadership |
James Richardson | Senior Regional Sales Director | Leadership |
Seemant Chaudhry | Enterprisesales Director | Leadership |
Sandeep Bhardwaj | Vice President Of Product Management | Leadership |
Paul Mihaere | Director, UKI Business Operations | Leadership |
Chris Vogt | Sales Director | Leadership |
Jennifer Tobener | Vp, Digital Experience & Platform | Leadership |
Jeff Blissett | Client Director - Pacific Northwest | Leadership |
Dora Jiang | Director, Cloud Finops | Leadership |
Dan McCall | VP Product, ITSM | Leadership |
Srikanth Kammili | Director Of Software Engineering | Leadership |
1332 more people are available in the full profile.
Complete people profiles for ServiceNow
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of ServiceNow
ServiceNow is a publicly listed company on the NYSE with ticker symbol NOW in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date29 Jun 2012
- Listed onNYSE: NOW
- Listed entityServiceNow, Inc.
- Exchange sectorTechnology services
- ISINUS81762P1021
- Share price$138.61 (-1.22% on the day) · 2026-10-13
- Market capitalisation$143.32B
- Price to earnings86.6
- EPS (diluted, trailing year)$1.60
- Volume (last session)13,213,743
Financials of ServiceNow
Figures of Servicenow Software Development India Private Limited, the primary company behind ServiceNow, for FY 2025. Revenue was ₹5,031 Cr (+31% year on year). Net profit was ₹477 Cr (9% margin). EBITDA was ₹804 Cr (16% margin). Revenue has grown at a compounded annual rate of +46% over three years and +50% over five years.
- ₹5,031 CrRevenue · FY 2025 · +31% YoY
- ₹477 CrNet profit · 9% margin
- ₹804 CrEBITDA · 16% margin
- ₹1 LakhPaid-up capital
- 6,126Employees (provident fund records)
- +46%Revenue CAGR, 3 years
- +50%Revenue CAGR, 5 years
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $13.28B | $1.75B | $2.70B |
| 2024 | $10.98B | $1.43B | $1.83B |
| 2023 | $8.97B | $1.73B | $1.22B |
| 2022 | $7.25B | $325.0M | $697.0M |
| 2021 | $5.90B | $230.0M | $645.0M |
Balance sheet, profit and loss, cash flow and ratios of Servicenow Software Development India Private Limited are on its company page.
Detailed financial statements for ServiceNow
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by ServiceNow
ServiceNow has strategically engaged in corporate development activities, having acquired 41 companies. Notable acquisitions include 4Industry, Appsee and Armis Security.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Platform offering code generation software | traceloop.com | Tel Aviv, Israel | 2022 | Mar 2026 | β’β’β’β’ | |
Cloud-based data visualization and analytics are delivered for decision making. | pyramidanalytics.com | Amsterdam, Netherlands | 2008 | Feb 2026 | β’β’β’β’ | |
Wireless security platform for IoT applications is provided. | armis.com | Palo Alto, United States | 2015 | Dec 2025 | $7.75B | |
Cloud data security solutions are offered for multi-cloud environments. | veza.com | San Jose, United States | 2020 | Dec 2025 | β’β’β’β’ | |
Data cataloging and collaboration are enabled for data scientists. | data.world | Austin, United States | 2015 | May 2025 | β’β’β’β’ | |
Product configuration solutions are provided for e-commerce platforms. | logik.io | Chicago, United States | 2017 | Apr 2025 | β’β’β’β’ | |
Cloud based platform for employee communication | moveworks.com | Mountain View, United States | 2016 | Mar 2025 | $2.85B | |
Provider of quality management system implementation and improvement services | quality360.ca | Canada | 0 | Mar 2025 | β’β’β’β’ | |
AI based conversational analytic solutions | cuein.ai | Belmont, United States | 2021 | Jan 2025 | β’β’β’β’ | |
Cybersecurity solutions for ICS and SCADA threat detection are provided. | missionsecure.com | Charlottesville, United States | 2014 | Nov 2024 | β’β’β’β’ |
Complete acquisition details for ServiceNow
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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Timeline of ServiceNow
14 dated milestones of ServiceNow across 22 years, from founding to its latest funding, stage changes and deals.
- Founded ServiceNow is founded.
- Funding First funding round of $2.5M.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Grant, of $230K.
- Acquisition Acquires Mission Secure.
- Acquisition Acquires CueIn.
- Acquisition Acquires Quality360.
- Acquisition Acquires Moveworks.
- Acquisition Acquires Logik.ai.
- Acquisition Acquires Data.World.
- Acquisition Acquires Veza.
- Acquisition Acquires Armis Security.
- Acquisition Acquires Pyramid Analytics.
- Acquisition Acquires Traceloop.
Competitors of ServiceNow
ServiceNow has 3 listed competitors in our database, 2 of them funded. They include NinjaOne, BMC Software and Metaplane.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ninjaone.com | 2013 | Austin, United States | $1.18B | 540 | Cloud based platform offering IT management solutions | |
| bmc.com | 1980 | Houston, United States | 2,513 | Cloud-based unified IT management software is offered for enterprise needs. | ||
| metaplane.dev | 2020 | Boston, United States | $22.35M | ML powered data observability platform |
Detailed competitors of ServiceNow
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Benchmarks
- Competitive positioning
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Web traffic of ServiceNow
The website of ServiceNow (servicenow.com) receives about 4M visits a month and ranks #12,123 among all websites worldwide, #1,658 in Programming and Developer Software.
- Monthly visits4M
▲ 6.1% vs previous month
- Unique visitors940.2K
per month
- Global rank#12,123
among all websites
- Category rank#1,658
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate36%
- Pages per visit6.6
- Average visit6 min 36 sec
- DevicesDesktop 78% Β· Mobile 22%
Websites whose visitors overlap most with ServiceNow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bmc.com | 100% | 522.3K | #85,802 | View details | |
| easyvista.com | 91% | 607K | #92,137 | View details | |
| salesforce.com | 90% | 96.5M | #420 | View details | |
| atlassian.com | 89% | 33.6M | #1,383 | View details | |
| miro.com | 89% | 29.8M | #2,113 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for ServiceNow
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in IT Services & Operations
3 companies that operate in the same segment as ServiceNow (IT Services & Operations) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud orchestration solutions are provided for multi-cloud and device applications. | 1998 | Palo Alto, California, United States | USD 595.83 M | USD 812.05 M | 8,861 | |
A cloud-based platform for incident management software is provided. | 2009 | San Francisco, California, United States | USD 173.6 M | USD 492.55 M | 4,473 | |
Cloud based platform offering IT operational data and security analytics software | 2003 | San Francisco, California, United States | USD 40 M | USD 2.59 M | 108 |
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Related news about Servicenow
Complete news archive for ServiceNow
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Frequently Asked Questions about ServiceNow
ServiceNow was founded in 2004 and raised its 1st funding round 1 year after it was founded.
ServiceNow is headquartered in Santa Clara, United States. It is registered at Santa Clara, California, United States.
ServiceNow is a funded company, having raised a total of $83.7M across 7 funding rounds to date. The company's 1st funding round was a Series A of $2.5M, raised on Jul 2005.
ServiceNow has 26,290 employees.
Annual revenue of ServiceNow is $13.28B as on Dec 31, 2025.
Cloud based platform offering unified IT management software. It provides a platform to streamline and automate various business processes and IT operations through a system of records. It provides automation and orchestration platform for threat and incident response and vulnerabilities. It provides variours products including IT service management, operations management, automated service ops, telecommunications service operations management, security operations, and more.
ServiceNow's top competitors include NinjaOne, Metaplane and BMC Software.
Yes, ServiceNow is publicly traded on NYSE under the ticker symbol NOW.
ServiceNow has made 41 acquisitions, including 4Industry, Appsee, and Armis Security.
ServiceNow has 3 investors. Key investors include European Union, Sequoia Capital, and JMI Management.
ServiceNow is associated with 2 legal entities: Servicenow Software Development India Private Limited, Servicenow Data Services Private Limited.
The legal entities of ServiceNow currently have 5 directors, including Rajaraman Santhanam, Mark Cockerill, Sumeet Mathur and others.

