About ServiceNow
ServiceNow is a company based in Santa Clara (United States) founded in 2004 by Don Goodliffe.. ServiceNow has raised $83.7 million across 7 funding rounds from investors including European Union, Sequoia Capital and JMI Management. The company has 26,290 employees as of December 31, 2024. ServiceNow has completed 39 acquisitions, including 4Industry, Appsee and Armis Security. ServiceNow operates in a competitive market with competitors including NinjaOne, BMC Software, Metaplane, ManageEngine and Accedian, among others.
- Headquarter Santa Clara, United States
- Employees 26290 as on 31 Dec, 2024
- Founders Don Goodliffe
- Stage Public
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Servicenow, Inc.
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Annual Revenue
$10.98 B22.44as on Dec 31, 2024
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Net Profit
$1.43 B-17.68as on Dec 31, 2024
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EBITDA
$1.83 B50.04as on Dec 31, 2024
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Total Equity Funding
$83.7 M (USD)
in 7 rounds
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Latest Funding Round
$230.01 K (USD), Grant
Oct 01, 2023
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Investors
European Union
& 2 more
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Employee Count
26290
as on Dec 31, 2024
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Investments & Acquisitions
4Industry
& 38 more
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IPO & Listings of ServiceNow
ServiceNow is a publicly listed company on the NYSE with ticker symbol NOW in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
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Software Development Team
495 people
Leadership Team
182 people
Product Management Team
180 people
Sales and Marketing
132 people
Senior Team
51 people
Operations Team
48 people
Human Resources and Administration
35 people
Finance and Accounting
24 people
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Funding Insights of ServiceNow
ServiceNow has successfully raised a total of $83.7M across 7 strategic funding rounds. The most recent funding activity was a Grant round of $230.01 thousand completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Grant — $230,005
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First Round
First Round
(06 Jul 2005)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2023 | Amount | Grant - ServiceNow | Valuation |
investors |
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| May, 2012 | Amount | Series C - ServiceNow | Valuation | Sequoia Capital |
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| Mar, 2012 | Amount | Series C - ServiceNow | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in ServiceNow
ServiceNow has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include European Union, Sequoia Capital and JMI Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Sequoia Capital is engaged in venture capital investments.
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Founded Year | Domain | Location | |
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Private equity firm investing in software companies
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Founded Year | Domain | Location | |
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Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by ServiceNow
ServiceNow has strategically engaged in corporate development activities, having acquired 39 companies. Notable acquisitions include 4Industry, Appsee and Armis Security. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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AI based conversational analytic solutions
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2021 | ||||
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Cloud data security solutions are offered for multi-cloud environments.
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2020 | ||||
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Cloud-based time series database for log management is offered.
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2019 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - ServiceNow
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Servicenow Comparisons
Competitors of ServiceNow
ServiceNow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as NinjaOne, BMC Software, Metaplane, ManageEngine and Accedian, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud based platform offering IT management solutions
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| domain | founded_year | HQ Location |
Cloud-based unified IT management software is offered for enterprise needs.
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| domain | founded_year | HQ Location |
ML powered data observability platform
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| domain | founded_year | HQ Location |
Cloud-based enterprise IT management and support software is delivered.
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| domain | founded_year | HQ Location |
Cloud based platform offering unified IT management solutions
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Servicenow
Frequently Asked Questions about ServiceNow
When was ServiceNow founded?
ServiceNow was founded in 2004 and raised its 1st funding round 1 year after it was founded.
Where is ServiceNow located?
ServiceNow is headquartered in Santa Clara, United States. It is registered at Santa Clara, California, United States.
Is ServiceNow a funded company?
ServiceNow is a funded company, having raised a total of $83.7M across 7 funding rounds to date. The company's 1st funding round was a Series C of $10.98M, raised on Jul 06, 2005.
How many employees does ServiceNow have?
As of Dec 31, 2024, the latest employee count at ServiceNow is 26,290.
What is the annual revenue of ServiceNow?
Annual revenue of ServiceNow is $10.98B as on Dec 31, 2024.
What does ServiceNow do?
Cloud based platform offering unified IT management software. It provides a platform to streamline and automate various business processes and IT operations through a system of records. It provides automation and orchestration platform for threat and incident response and vulnerabilities. It provides variours products including IT service management, operations management, automated service ops, telecommunications service operations management, security operations, and more.
Who are the top competitors of ServiceNow?
ServiceNow's top competitors include NinjaOne, Metaplane and BMC Software.
Is ServiceNow publicly traded?
Yes, ServiceNow is publicly traded on NYSE under the ticker symbol NOW.
How many acquisitions has ServiceNow made?
ServiceNow has made 39 acquisitions, including 4Industry, Appsee, and Armis Security.
Who are ServiceNow's investors?
ServiceNow has 3 investors. Key investors include European Union, Sequoia Capital, and JMI Management.
What is ServiceNow's ticker symbol?
The ticker symbol of ServiceNow is NOW on NYSE.