About ServiceNow
ServiceNow is a company based in Santa Clara (United States) founded in 2004 by Don Goodliffe. ServiceNow has raised $83.7 million across 7 funding rounds from investors including European Union, Sequoia Capital and JMI Management. The company has 26,290 employees as of December 31, 2024. ServiceNow has completed 41 acquisitions, including 4Industry, Appsee and Armis Security. ServiceNow operates in a competitive market with competitors including NinjaOne, BMC Software, Metaplane, ManageEngine and Accedian, among others.
- Headquarter Santa Clara, United States
- Employees 26290 as on 31 Dec, 2024
- Founders Don Goodliffe
- Stage Public
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Sectors
Technology
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Email
Locked
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Phone
Locked
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Website
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Social
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- Legal Name Servicenow, Inc.
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Annual Revenue
$13.28 B (USD)20.88as on Dec 31, 2025
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Net Profit
$1.75 B (USD)22.67as on Dec 31, 2025
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EBITDA
$2.7 B (USD)47.73as on Dec 31, 2025
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Total Equity Funding
$83.7 M (USD)
in 7 rounds
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Latest Funding Round
$230.01 K (USD), Grant
Oct 01, 2023
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Investors
European Union
& 2 more
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Employee Count
26290
as on Dec 31, 2024
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Investments & Acquisitions
4Industry
& 40 more
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IPO & Listings of ServiceNow
ServiceNow is a publicly listed company on the NYSE with ticker symbol NOW in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
People of ServiceNow
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Software Development Team
495 people
Leadership Team
182 people
Product Management Team
180 people
Sales and Marketing
132 people
Senior Team
51 people
Operations Team
48 people
Human Resources and Administration
35 people
Finance and Accounting
24 people
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Funding Insights of ServiceNow
ServiceNow has successfully raised a total of $83.7M across 7 strategic funding rounds. The most recent funding activity was a Grant round of $230.01 thousand completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in ServiceNow
ServiceNow has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include European Union, Sequoia Capital and JMI Management.
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Sequoia Capital is engaged in venture capital investments.
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Private equity firm investing in software companies
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Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
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Investor details for ServiceNow
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
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- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by ServiceNow
ServiceNow has strategically engaged in corporate development activities, having acquired 41 companies. Notable acquisitions include 4Industry, Appsee and Armis Security.
Investment portfolio details for ServiceNow
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Platform offering code generation software
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AI based conversational analytic solutions
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Cloud data security solutions are offered for multi-cloud environments.
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Locked | Locked | 2020 | Locked |
Complete acquisition details for ServiceNow
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- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - ServiceNow
Detailed financials for ServiceNow
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
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Servicenow Comparisons
Peer comparison for ServiceNow
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
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- Operating benchmarks
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Competitors of ServiceNow
ServiceNow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as NinjaOne, BMC Software, Metaplane, ManageEngine and Accedian, among others.
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Cloud based platform offering IT management solutions
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Cloud-based unified IT management software is offered for enterprise needs.
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ML powered data observability platform
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Cloud-based enterprise IT management and support software is delivered.
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Cloud based platform offering unified IT management solutions
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Detailed competitors of ServiceNow
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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Verified entity values are shown only after access is granted.
Latest news on Servicenow
Complete news archive for ServiceNow
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about ServiceNow
ServiceNow was founded in 2004 and raised its 1st funding round 1 year after it was founded.
ServiceNow is headquartered in Santa Clara, United States. It is registered at Santa Clara, California, United States.
ServiceNow is a funded company, having raised a total of $83.7M across 7 funding rounds to date.
As of Dec 31, 2024, the latest employee count at ServiceNow is 26,290.
Annual revenue of ServiceNow is $13.28B as on Dec 31, 2025.
Cloud based platform offering unified IT management software. It provides a platform to streamline and automate various business processes and IT operations through a system of records. It provides automation and orchestration platform for threat and incident response and vulnerabilities. It provides variours products including IT service management, operations management, automated service ops, telecommunications service operations management, security operations, and more.
ServiceNow's top competitors include NinjaOne, Metaplane and BMC Software.
Yes, ServiceNow is publicly traded on NYSE under the ticker symbol NOW.
ServiceNow has made 41 acquisitions, including 4Industry, Appsee, and Armis Security.
ServiceNow has 3 investors. Key investors include European Union, Sequoia Capital, and JMI Management.
The ticker symbol of ServiceNow is NOW on NYSE.