About Extole
Extole is a Technology company based in San Francisco (United States) founded in 2009. B2C and P2P referral automation platform. Extole has raised $54.18 million across 9 funding rounds from investors including Norwest Venture Partners, Redpoint Ventures and Trident Capital. Its chief executive, as recorded, is Matthew Roche. Its website extole.com draws about 26 thousand monthly visits. Extole offers products and services including Referral Platform, Customer Engagement Platform, and Enterprise Platform. Its focus areas include Enterprise Applications, Loyalty Software, Engagement Based Rewards and Referral Based Rewards. Its legal entity is EXTOLE INC. Its competitors include BNI, Firstup and SocialChorus; 2 of its 3 listed competitors have raised funding.
Company details
Extole was founded in 2009 in San Francisco, United States, and operates in the marketing technology sector. A platform for B2C and P2P referral automation is provided, supporting social referral programs, promotions, testimonials, and analytics. Services include Refer-A-Friend for referral marketing and SocialBuilder for viral sweepstakes applications on platforms like Facebook. Operations focus on measurable increases in sales and brand awareness for brands.
- Headquarters San Francisco, United States
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website extole.com
- Social LinkedIn X Facebook YouTube
- Legal Name Extole Inc
- Total Equity Funding$54.18M (USD)
in 9 rounds
- Latest Funding Round$5.72M (USD), Series D
Jan 2023
- InvestorsNorwest Venture Partners
& 4 more
Products & Services of Extole
Extole offers a comprehensive portfolio of products and services, including Referral Platform, Customer Engagement Platform, and Enterprise Platform.
Platform for creating and managing referral programs with rewards
System for personalized rewards and analytics in customer growth
Tool for integrating data and events for performance tracking
Apps and channels of Extole
its YouTube channel Extole has 27 subscribers and 14 videos.
Videos from Extole
The most watched videos on Extole's YouTube channel, Extole (27 subscribers). Click a video to play it here.
More on Extole.
Funding Insights of Extole
Extole has successfully raised a total of $54.18M across 9 strategic funding rounds. The most recent funding activity was a Series D round of $5.72 million completed in January 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $54.18M
- Total Rounds 9
- Last Round Series D — $5.72M
- First Round $750,000
(Apr 2009)
- Investors Count 5
All 9 funding rounds of Extole with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2023 | $5.72M | Series D | – | – | – |
| Jan 2020 | $4.47M | Series C | – | – | – |
| Dec 2014 | $14.05M | Series C | – | Scale Venture Partners | |
| Dec 2013 | $5M | Series C | – | Norwest Venture Partners, Redpoint Ventures | – |
| Jan 2013 | $7.6M | Series C | – | Norwest Venture Partners, Redpoint Ventures | – |
| Feb 2012 | $10M | Series C | – | Shasta Ventures | |
| Sep 2010 | $5M | Series A | – | Trident Capital, Redpoint Ventures | – |
| Mar 2010 | $1.6M | Seed | – | – | – |
| Apr 2009 | $750,000 | Seed | – | – | – |
5 investors in total: 5 institutional.
Investors in Extole
Extole has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Norwest Venture Partners, Redpoint Ventures and Trident Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Redpoint Ventures is engaged in venture capital investments. | redpoint.com | Woodside, United States | ||
Stage-agnostic investments in US ventures are made by Trident Capital. | tridentcap.com | Palo Alto, United States | ||
Early-stage venture capital investments are focused on US companies. | scalevp.com | Foster City, United States | ||
Venture capital firm investing in early stage startups | shasta.vc | Portola Valley, United States |
Investor details for Extole
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Extole
48 people are tracked at Extole (10 in leadership, 38 in team).
| Name | Role | Group |
|---|---|---|
Matthew Roche | CEO | Leadership |
Mark Cyster | CTO | Leadership |
Benjamin Smith | VP, Technical Operations | Leadership |
Kevin Zeisel | VP, Engineering | Leadership |
Kenneth B. | Director Of Engineering | Leadership |
Alon August | Head of Account Management | Leadership |
Hanna Bohan | VP of Customer Success | Leadership |
Robert Costanzo | Chief Financial Officer | Leadership |
Rachel Johnson | Head of People | Leadership |
Dumitru Gherciu | Director Of Solutions | Leadership |
Irina Petrova | Support Engineer | Team |
Vince Riggio | Partnerships | Team |
Carolina Racoviță | Manager, Strategic Customer Success Team | Team |
Lauren Hale | Manager Of Implementation | Team |
Ana Suro | Senior Manager, Strategic Partnerships | Team |
Dmitrii Obuh | Java Software Engineer | Team |
Natalia Emilian | Customer Success Manager | Team |
Ana-Maria Efremov | Customer Success Manager | Team |
Roman Beloconi | Implementation Engineer | Team |
Alexandru Paniciuc | Front End Engineer | Team |
28 more people are available in the full profile.
Complete people profiles for Extole
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Extole
3 dated milestones of Extole across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Extole is founded.
- Funding First funding round of $750K.
- Funding Latest funding round, Series D, of $5.7M.
Competitors of Extole
Extole has 3 listed competitors in our database, 2 of them funded. They include BNI, Firstup and SocialChorus.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bni.com | 1985 | Charlotte, United States | 718 | Referral marketing solutions are provided to businesses through networking platforms. | ||
| firstup.io | 2008 | San Francisco, United States | $126.8M | 148 | Cloud-based communication and employee experience management platform for enterprises | |
| socialchorus.com | 2008 | San Francisco, United States | $44.68M | 249 | Advocate Marketing Solution |
Detailed competitors of Extole
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Extole
The website of Extole (extole.com) receives about 25.6K visits a month and ranks #1,330,498 among all websites worldwide, #5,923 in Marketing and Advertising.
- Monthly visits25.6K
▲ 13.7% vs previous month
- Unique visitors9.9K
per month
- Global rank#1,330,498
among all websites
- Category rank#5,923
Business and Consumer Services · Marketing and Advertising
- Bounce rate50%
- Pages per visit1.5
- Average visit16 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Extole. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| zuberance.com | 100% | 3.5K | #2,733,413 | View details | |
| directagents.com | 99% | 12.6K | #1,933,985 | View details | |
american-sweeps.com | american-sweeps.com | 99% | #1,214,205 | – | |
| womma.org | 94% | View details | |||
| referralcandy.com | 87% | 418.7K | #136,851 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Extole
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Extole (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Extole
Complete news archive for Extole
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Extole
Extole was founded in 2009.
Extole is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Matthew Roche is the CEO of Extole, as recorded in our data.
Extole is a funded company, having raised a total of $54.18M across 9 funding rounds to date. The company's 1st funding round was a Seed of $750K, raised on Apr 2009.
Extole was founded in 2009 in San Francisco, United States, and operates in the marketing technology sector. A platform for B2C and P2P referral automation is provided, supporting social referral programs, promotions, testimonials, and analytics. Services include Refer-A-Friend for referral marketing and SocialBuilder for viral sweepstakes applications on platforms like Facebook. Operations focus on measurable increases in sales and brand awareness for brands.
Extole's top competitors include BNI, Firstup and SocialChorus.
Extole offers Referral Platform, Customer Engagement Platform, and Enterprise Platform.
Extole has 5 investors. Key investors include Norwest Venture Partners, Redpoint Ventures, Trident Capital, Scale Venture Partners, and Shasta Ventures.
Extole operates through Extole Inc.