About Kantar
Kantar is a company based in New York (United States) founded in 1992 was acquired by H.I.G. Capital in January 2025. Kantar has completed 14 acquisitions, including Blackwood Seven, Fisheye Analytics and GMI MR. Kantar offers products and services including Brand Strategy and Guidance, Kantar BrandZ, and Creative Testing and Optimisation.
- Headquarter New York, United States
-
Sectors
Technology
-
Email
Locked
-
Phone
Locked
-
Website
Locked
-
Social
Locked
- Legal Name Kantar Group And Affiliates
-
Annual Revenue
Not available
-
Net Profit
Not available
-
EBITDA
Not available
-
Latest Funding Round
$211.72 K (USD), Grant
Nov 24, 2021
-
Investors
Bain Capital Private Equity
& 2 more
-
Employee Count
Not available
-
Investments & Acquisitions
Blackwood Seven
& 13 more
- Acquired by
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Kantar
Kantar offers a comprehensive portfolio of products and services, including Brand Strategy and Guidance, Kantar BrandZ, and Creative Testing and Optimisation.
Services for developing effective brand strategies and market positioning.
Platform for evaluating and ranking global brand values and performance.
Tools to test and improve advertising creative effectiveness.
People of Kantar
Unlock access to complete
Unlock access to complete
Leadership Team
168 people
Software Development Team
115 people
Data Analysis and Operations Team
48 people
Sales and Marketing
47 people
Senior Team
47 people
Operations Team
28 people
Product Management Team
24 people
Account Team
23 people
Unlock access to complete
Funding Insights of Kantar
Investors in Kantar
Kantar has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Bain Capital Private Equity, European Union and H.I.G. Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
-
|
Locked | Locked | Locked | |
|
Private investment firm managing assets and expanding into equity, credit, and real estate services.
|
Locked | Locked | Locked | |
|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
|
Locked | Locked | Locked |
Investor details for Kantar
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Kantar
Kantar has strategically engaged in corporate development activities, having acquired 14 companies. Notable acquisitions include Blackwood Seven, Fisheye Analytics and GMI MR.
Investment portfolio details for Kantar
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Information technology consulting services are provided to businesses in Denmark.
|
Locked | Locked | 2020 | Locked | |
|
AI development services are provided by MindIT Solutions.
|
Locked | Locked | 2017 | Locked | |
|
Media campaigns are planned and booked through a self-service platform.
|
Locked | Locked | 2013 | Locked |
Complete acquisition details for Kantar
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Kantar
Detailed financials for Kantar
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Kantar Comparisons
Peer comparison for Kantar
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Kantar
Detailed competitors of Kantar
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Kantar
Complete news archive for Kantar
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Kantar
Kantar was founded in 1992 and raised its 1st funding round 23 years after it was founded.
Kantar is headquartered in New York, United States. It is registered at New York, New York, United States.
Chris Jansen is the current CEO of Kantar.
Marketing data and analytics platform for businesses. It offers market research, data investment management, and insights across many sectors. It provides research and consultancy services ranging from purchase and media data to long-term trend forecasting, neuroscience, exit polls, quantitative studies, and qualitative research. It provides research and segment tools for brand direction, brand strategy, social media monitoring, advertising performance, consumer and shopper behavior, and public sentiment. It features an AI-enabled analytics platform that provides insights into consumer intelligence and return on investment.
Kantar offers Brand Strategy and Guidance, Kantar BrandZ, and Creative Testing and Optimisation.
Kantar has made 14 acquisitions, including Blackwood Seven, Fisheye Analytics, and GMI MR.
Kantar has 3 investors. Key investors include Bain Capital Private Equity, European Union, and H.I.G. Capital.