About Kantar
Kantar is a Technology company based in New York (United States) founded in 1992, and was acquired by H.I.G. Capital in January 2025. Marketing data and analytics are delivered to businesses worldwide. Kantar has completed 14 acquisitions, including Blackwood Seven, Fisheye Analytics and GMI MR. Its chief executive, as recorded, is Chris Jansen. Its website kantar.com draws about 845 thousand monthly visits. Kantar offers products and services including Brand Strategy and Guidance, Kantar BrandZ, and Creative Testing and Optimisation. Its focus areas include Enterprise Applications, MarketingTech and Marketing Research. Its legal entity is Kantar Group and Affiliates.
Company details
Marketing data and analytics platform for businesses. It offers market research, data investment management, and insights across many sectors. It provides research and consultancy services ranging from purchase and media data to long-term trend forecasting, neuroscience, exit polls, quantitative studies, and qualitative research. It provides research and segment tools for brand direction, brand strategy, social media monitoring, advertising performance, consumer and shopper behavior, and public sentiment. It features an AI-enabled analytics platform that provides insights into consumer intelligence and return on investment.
- Headquarters New York, United States
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website kantar.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Bain Capital Private Equity (Jul 2019)
- Legal Name Kantar Group And Affiliates
- Latest Funding Round$211.72K (USD), Grant
Nov 2021
- InvestorsBain Capital Private Equity
& 2 more
- Investments & AcquisitionsBlackwood Seven
& 13 more
- Acquired by
Associated legal entities of Kantar
Kantar is associated with 2 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Kantar Market Research Services Private Limited CIN U74130MH1998PTC115920 | Active | 21 Jul 1998 | Mumbai, Maharashtra | ₹7.8 Cr | 2 | View details | |
| Kantar Gdc India Private Limited CIN U74140TG1992PTC013677 | Active | 08 Jan 1992 | Hyderabad, Telangana | ₹348 Cr | 1,402 | 4 | View details |
Products & Services of Kantar
Kantar offers a comprehensive portfolio of products and services, including Brand Strategy and Guidance, Kantar BrandZ, and Creative Testing and Optimisation.
Services for developing effective brand strategies and market positioning.
Platform for evaluating and ranking global brand values and performance.
Tools to test and improve advertising creative effectiveness.
Apps and channels of Kantar
its YouTube channel Kantar has 10K subscribers and 30 videos.
Videos from Kantar
The most watched videos on Kantar's YouTube channel, Kantar (10K subscribers). Click a video to play it here.
More on Kantar.
Funding Insights of Kantar
- Total Rounds 24
- Last Round Grant — $211,723
- First Round $1.44M
(Mar 2015)
- Investors Count 1
Latest 10 of 24 funding rounds of Kantar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $211,723 | Grant | – | – | |
| Sep 2021 | Grant | – | – | ||
| Aug 2021 | $756,365 | Grant | – | – | |
| Jul 2021 | $472,500 | Grant | – | – | |
| Mar 2021 | $84,892 | Grant | – | – | |
| Feb 2021 | Grant | – | – | ||
| Dec 2020 | Grant | – | – | ||
| Dec 2019 | $422,211 | Grant | – | – | |
| Nov 2019 | $622,255 | Grant | – | – | |
| Oct 2019 | $277,289 | Grant | – | – |
3 investors in total: 3 institutional.
Investors in Kantar
Kantar has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Bain Capital Private Equity, European Union and H.I.G. Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| hig.com | ||||
Private investment firm managing assets and expanding into equity, credit, and real estate services. | 1984 | baincapitalprivateequity.com | London, United Kingdom | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Kantar
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Kantar
The boards of the 2 registered companies of Kantar currently have 6 directors; the longest-serving is Tony Joseph Kattoor, appointed in 2019. 29 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Tony Joseph Kattoor DIN 08424687 | Whole-time director | 18 Apr 2019 | 7 yrs 6 mo | Kantar Gdc India Private Limited |
| Hemant Kumar Bansal DIN 02837542 | Director | 02 Dec 2020 | 5 yrs 10 mo | Kantar Gdc India Private Limited |
| Deepender Rana DIN 09330282 | Director | 01 Apr 2022 | 4 yrs 6 mo | Kantar Gdc India Private Limited |
| Padma Kiran Rao DIN 00079210 | Director | 01 Aug 2022 | 4 yrs 2 mo | Kantar Gdc India Private Limited |
| Thomas Mathew Puliyel DIN 00195762 | Additional Director | 06 Oct 2025 | 1 yr | Kantar Market Research Services Private Limited |
| Mesut Sakal DIN 10255733 | Additional Director | 06 Oct 2025 | 1 yr | Kantar Market Research Services Private Limited |
People of Kantar
667 people are tracked at Kantar (352 in leadership, 2 in board & advisors, 313 in team).
| Name | Role | Group |
|---|---|---|
Chris Jansen | CEO | Leadership |
Erin Hutchinson | CMO | Leadership |
Dani Senft Broadbin | Senior Director Client Services | Leadership |
Jodie Gillary | Head Of Brand Activation | Leadership |
| Head Of Global Delivery Centre - India, Egypt And Philippines | Leadership | |
Siddarth Sudhakaran | Head Of Data Strategy And Engineering (north America Analytics Practice) | Leadership |
Marisha Plaskocinski | Business Development Director | Leadership |
Natalie Bush | Global Marketing Ops Director | Leadership |
Monika Gharmalkar | Senior Director - Client Engagement | Leadership |
Oliver Beaney | Client Director | Leadership |
Barbara Yacuzzi | Cfo, Insights Americas | Leadership |
Stephen Day Fcips | Chief Procurement Officer | Leadership |
Joel Fernandes | Associate Director - CX | Leadership |
Ramona Bartlett | Client Director - Brand & Insight | Leadership |
Philip Thomas | Transformation Director - Delivery Centres| Head Of Global Operations Transformation Team | Leadership |
Yulia Kalner | Head Of Creative And Media | Leadership |
Paul D. | Product Director | Leadership |
Meena Sayal | Group Legal Director, Intellectual Property & Investigations | Leadership |
Justine Ruggeri | Director Of Business Development | Leadership |
Jillian Pforr | Vice President, Brand Solutions | Leadership |
647 more people are available in the full profile.
Complete people profiles for Kantar
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Kantar
Figures of Kantar Market Research Services Private Limited, the primary company behind Kantar, for FY 2024. Revenue was ₹7.81 Cr (+335% year on year). Net profit was ₹7.12 Cr (2304% margin). EBITDA was ₹95,230 (3% margin).
- ₹7.81 CrRevenue · FY 2024 · +335% YoY
- ₹7.12 CrNet profit · 2304% margin
- ₹95,230EBITDA · 3% margin
- ₹75 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Kantar Market Research Services Private Limited are on its company page.
Detailed financial statements for Kantar
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
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Investments & Acquisitions by Kantar
Kantar has strategically engaged in corporate development activities, having acquired 14 companies. Notable acquisitions include Blackwood Seven, Fisheye Analytics and GMI MR.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Information technology consulting services are provided to businesses in Denmark. | kauza.dk | Copenhagen, Denmark | 2020 | Feb 2023 | •••• | |
Digital marketing services are provided to businesses. | stepupconsulting.eu | Leuven, Belgium | 2010 | Aug 2022 | •••• | |
Financial services are provided by StepUp RGM to clients. | stepuprgm.com | Leuven, Belgium | 2010 | Jul 2022 | •••• | |
App-based online platform offering rewards | qmee.com | London, United Kingdom | 2012 | May 2022 | •••• | |
Media campaigns are planned and booked through a self-service platform. | blackwoodseven.com | Copenhagen, Denmark | 2013 | Apr 2022 | •••• | |
AI development services are provided by MindIT Solutions. | minditsolutions.it | Bologna, Italy | 2017 | Jan 2022 | •••• | |
Provider of cross-media measurement and analytics solutions | memo2.nl | Amsterdam, Netherlands | 2004 | Jun 2021 | •••• | |
Consumer purchasing behavior is analyzed via market research and insights. | numerator.com | Chicago, United States | 1990 | Apr 2021 | •••• | |
Market research services are provided by Mavens to various clients. | mavens.co.uk | London, United Kingdom | 2009 | Mar 2020 | •••• | |
Branding services are provided to businesses from London. | mash.uk.com | London, United Kingdom | 2010 | Jan 2018 | •••• |
Complete acquisition details for Kantar
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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Timeline of Kantar
15 dated milestones of Kantar across 33 years, from founding to its latest funding, stage changes and deals.
- Founded Kantar is founded.
- Funding First funding round of $1.4M.
- Acquisition Acquires Mash Strategy Studio.
- Exit Acquired by Bain Capital Private Equity.
- Acquisition Acquires Mavens.
- Acquisition Acquires Numerator.
- Acquisition Acquires MeMo².
- Funding Latest funding round, Grant, of $212K.
- Acquisition Acquires MindIT Solutions.
- Acquisition Acquires Blackwood Seven.
- Acquisition Acquires Qmee.
- Acquisition Acquires StepUp RGM.
- Acquisition Acquires StepUp Consulting.
- Acquisition Acquires KAUZA.
- Exit Acquired by H.I.G. Capital.
Web traffic of Kantar
The website of Kantar (kantar.com) receives about 844.7K visits a month and ranks #75,565 among all websites worldwide, #1,907 in Marketing and Advertising.
- Monthly visits844.7K
▲ 14.3% vs previous month
- Unique visitors309.2K
per month
- Global rank#75,565
among all websites
- Category rank#1,907
Business and Consumer Services · Marketing and Advertising
- Bounce rate53%
- Pages per visit2.4
- Average visit1 min 18 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Kantar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kantarmedia.com | 100% | 60.6K | View details | ||
| kantarworldpanel.com | 91% | #828,266 | View details | ||
samplicio.us | samplicio.us | 74% | #3,693 | – | |
| zappi.io | 72% | 623.1K | #81,399 | View details | |
themindlab.co.uk | themindlab.co.uk | 70% | #2,719,491 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Kantar
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- 40 similar websites
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Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Kantar (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Kantar
Complete news archive for Kantar
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Frequently Asked Questions about Kantar
Kantar was founded in 1992 and raised its 1st funding round 23 years after it was founded.
Kantar is headquartered in New York, United States. It is registered at New York, New York, United States.
Chris Jansen is the CEO of Kantar, as recorded in our data.
Marketing data and analytics platform for businesses. It offers market research, data investment management, and insights across many sectors. It provides research and consultancy services ranging from purchase and media data to long-term trend forecasting, neuroscience, exit polls, quantitative studies, and qualitative research. It provides research and segment tools for brand direction, brand strategy, social media monitoring, advertising performance, consumer and shopper behavior, and public sentiment. It features an AI-enabled analytics platform that provides insights into consumer intelligence and return on investment.
Kantar offers Brand Strategy and Guidance, Kantar BrandZ, and Creative Testing and Optimisation.
Kantar has made 14 acquisitions, including Blackwood Seven, Fisheye Analytics, and GMI MR.
Kantar has 3 investors. Key investors include Bain Capital Private Equity, European Union, and H.I.G. Capital.
Kantar is associated with 2 legal entities: Kantar Market Research Services Private Limited, Kantar Gdc India Private Limited.
Yes. Kantar was acquired by Bain Capital Private Equity in July 2019.
The legal entities of Kantar currently have 6 directors, including Thomas Mathew Puliyel, Mesut Sakal, Padma Kiran Rao and others.
The website of Kantar receives about 845 thousand visits a month and ranks #75,565 among all websites worldwide.