About Kantar
Kantar is a company based in New York (United States) founded in 1992 was acquired by H.I.G. Capital in January 2025.. Kantar has completed 14 acquisitions, including Blackwood Seven, Fisheye Analytics and GMI MR. Kantar offers products and services including Brand Strategy and Guidance, Kantar BrandZ, and Creative Testing and Optimisation.
- Headquarter New York, United States
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Kantar Group And Affiliates
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$211.72 K (USD), Grant
Nov 24, 2021
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Investors
Bain Capital Private Equity
& 2 more
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Employee Count
Employee Count
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Investments & Acquisitions
Blackwood Seven
& 13 more
- Acquired by
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Products & Services of Kantar
Kantar offers a comprehensive portfolio of products and services, including Brand Strategy and Guidance, Kantar BrandZ, and Creative Testing and Optimisation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Services for developing effective brand strategies and market positioning.
Platform for evaluating and ranking global brand values and performance.
Tools to test and improve advertising creative effectiveness.
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Leadership Team
168 people
Software Development Team
115 people
Data Analysis and Operations Team
48 people
Sales and Marketing
47 people
Senior Team
47 people
Operations Team
28 people
Product Management Team
24 people
Account Team
23 people
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Funding Insights of Kantar
- Total Funding Total Funding
- Total Rounds 24
- Last Round Grant — $211,723
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First Round
First Round
(13 Mar 2015)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2021 | Amount | Grant - Kantar | Valuation |
investors |
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| Sep, 2021 | Amount | Grant - Kantar | Valuation |
investors |
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| Aug, 2021 | Amount | Grant - Kantar | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Kantar
Kantar has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Bain Capital Private Equity, European Union and H.I.G. Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Private investment firm managing assets and expanding into equity, credit, and real estate services.
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Founded Year | Domain | Location | |
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Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Kantar
Kantar has strategically engaged in corporate development activities, having acquired 14 companies. Notable acquisitions include Blackwood Seven, Fisheye Analytics and GMI MR. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Information technology consulting services are provided to businesses in Denmark.
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2020 | ||||
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AI development services are provided by MindIT Solutions.
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2017 | ||||
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Media campaigns are planned and booked through a self-service platform.
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2013 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Kantar
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Kantar Comparisons
Competitors of Kantar
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Kantar
Frequently Asked Questions about Kantar
When was Kantar founded?
Kantar was founded in 1992 and raised its 1st funding round 23 years after it was founded.
Where is Kantar located?
Kantar is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of Kantar?
Chris Jansen is the current CEO of Kantar.
What does Kantar do?
Marketing data and analytics platform for businesses. It offers market research, data investment management, and insights across many sectors. It provides research and consultancy services ranging from purchase and media data to long-term trend forecasting, neuroscience, exit polls, quantitative studies, and qualitative research. It provides research and segment tools for brand direction, brand strategy, social media monitoring, advertising performance, consumer and shopper behavior, and public sentiment. It features an AI-enabled analytics platform that provides insights into consumer intelligence and return on investment.
What products or services does Kantar offer?
Kantar offers Brand Strategy and Guidance, Kantar BrandZ, and Creative Testing and Optimisation.
How many acquisitions has Kantar made?
Kantar has made 14 acquisitions, including Blackwood Seven, Fisheye Analytics, and GMI MR.
Who are Kantar's investors?
Kantar has 3 investors. Key investors include Bain Capital Private Equity, European Union, and H.I.G. Capital.
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