About Zappi
Zappi is a Technology company based in Cape Town (South Africa) founded in 2013 by Steve Phillips. Consumer insights platform with data and AI solutions is provided. Zappi has raised $192.72 million across 4 funding rounds from investors including Kantar, Sumeru Equity Partners and Cipio Partners. The company has 119 employees. Its chief executive, as recorded, is Aaron Kechley. Its website zappi.io draws about 623 thousand monthly visits. Zappi offers products and services including Innovation System, Agile Research System, and Zappi Platform. Its focus areas include Enterprise Applications, MarketingTech, Marketing Research and Online Research Platforms. Its legal entity is ZAPPISTORE LIMITED.
Company details
Founded in 2013 and headquartered in Cape Town, South Africa, Zappi operates in the consumer insights sector. A platform is offered that integrates consumer data with artificial intelligence to generate actionable insights. Tools are provided for product development, advertising optimization, and brand building. Continuous feedback is facilitated throughout the development cycle, alongside customizable research options and data analysis capabilities.
- Headquarters Cape Town, South Africa
- Employees 119
- Founders Steve Phillips
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website zappi.io/web
- Social LinkedIn X Facebook Instagram
- Legal Name Zappistore Limited
- Total Equity Funding$192.72M (USD)
in 4 rounds
- Latest Funding Round$170M (USD), Series B
Dec 2022
- InvestorsKantar
& 3 more
- Employee Count119
Products & Services of Zappi
Zappi offers a comprehensive portfolio of products and services, including Innovation System, Agile Research System, and Zappi Platform.
Platform for iterative product creation with real-time consumer feedback.
System for developing effective ads through consumer-centric insights.
Integrated software for brand insights and data analysis.
Funding Insights of Zappi
Zappi has successfully raised a total of $192.72M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $170 million completed in December 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $192.72M
- Total Rounds 4
- Last Round Series B — $170M
- Investors Count 4
All 4 funding rounds of Zappi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2022 | $170M | Series B | – | Sumeru Equity Partners | – |
| Feb 2019 | $8M | Series A | – | Cipio Partners | |
| Oct 2016 | $14.72M | Series A | – | Prime Ventures | – |
| Jul 2014 | Seed | – | Kantar | – |
4 investors in total: 4 institutional.
Investors in Zappi
Zappi has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Kantar, Sumeru Equity Partners and Cipio Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Buyouts are targeted by this private equity investment firm. | sumeruequity.com | San Mateo, United States | ||
Venture capital is invested in European technology sectors. | primeventures.com | Amsterdam, Netherlands | ||
Invests in growth-stage tech firms for capital and buyout solutions in Europe. | 1998 | cipiopartners.com | Munich, Germany | |
Marketing data and analytics are delivered to businesses worldwide. | 1992 | kantar.com | New York, United States |
Investor details for Zappi
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Zappi
2 people are tracked at Zappi (2 in leadership); the tracked headcount is 119.
| Name | Role | Group |
|---|---|---|
Steve Phillips | Co-Founder & CIO | Leadership |
Aaron Kechley | CEO | Leadership |
Complete people profiles for Zappi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Zappi
3 dated milestones of Zappi across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Zappi is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $170.0M.
Web traffic of Zappi
The website of Zappi (zappi.io) receives about 623.1K visits a month and ranks #81,399 among all websites worldwide, #2,074 in Marketing and Advertising.
- Monthly visits623.1K
▼ 3.3% vs previous month
- Unique visitors278K
per month
- Global rank#81,399
among all websites
- Category rank#2,074
Business and Consumer Services · Marketing and Advertising
- Bounce rate62%
- Pages per visit2.6
- Average visit1 min 29 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with Zappi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
samplicio.us | samplicio.us | 100% | #3,693 | – | |
| tellwut.com | 83% | #56,909 | View details | ||
| surveys.com | 83% | #27,460 | View details | ||
ipsosisay.com | ipsosisay.com | 83% | #10,481 | – | |
| quicksurveys.com | 81% | 680.7K | #54,365 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Zappi
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Zappi
Complete news archive for Zappi
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Zappi
Zappi was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Zappi is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.
Aaron Kechley is the CEO of Zappi, as recorded in our data.
Zappi is a funded company, having raised a total of $192.72M across 4 funding rounds to date.
Zappi has 119 employees.
Founded in 2013 and headquartered in Cape Town, South Africa, Zappi operates in the consumer insights sector. A platform is offered that integrates consumer data with artificial intelligence to generate actionable insights. Tools are provided for product development, advertising optimization, and brand building. Continuous feedback is facilitated throughout the development cycle, alongside customizable research options and data analysis capabilities.
Zappi offers Innovation System, Agile Research System, and Zappi Platform.
Zappi has 4 investors. Key investors include Kantar, Sumeru Equity Partners, Cipio Partners, and Prime Ventures.
Zappi operates through Zappistore Limited.
The website of Zappi receives about 623 thousand visits a month and ranks #81,399 among all websites worldwide.