About MeMo²
MeMo² is a Business Services company based in Amsterdam (Netherlands) founded in 2004, and was acquired by Kantar in June 2021. MeMo² offers products and services including THX. Platform, THX Shopper Analytics, Insight Scans, Commercial Data Science, and Customer Journey. Its focus areas include Management Consulting Services, Strategy, Marketing Services and Market Research Agencies.
Company details
Provider of cross-media measurement and analytics solutions. It offers integrated measurement and validation of cross-device and cross-media investments. Services include brand tracking, crossmedia effect tracking, and shopper analytics. The company also provides data science capabilities, forecasting and modeling, and strategic consulting to optimize marketing and media effectiveness. A platform is available for monitoring the day-to-day effects of media and marketing investments. Pre-campaign testing of assumptions is also offered.
Products & Services of MeMo²
MeMo² offers a comprehensive portfolio of products and services, including THX. Platform, THX Shopper Analytics, Insight Scans, Commercial Data Science, and Customer Journey.
Monitors crossmedia investment effects for real-time performance tracking.
Provides insights into consumer behavior for retail and FMCG brands.
Pre-tests marketing assumptions to optimize crossmedia investments.
Analyzes and models data to help brands outperform competitors.
Maps complex consumer journeys across devices and channels.
Uses historical data to forecast marketing outcomes and trends.
Offers advice on media planning and brand strategy improvements.
Investors in MeMo²
MeMo² has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Kantar.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Marketing data and analytics are delivered to businesses worldwide. | 1992 | kantar.com | New York, United States |
Investor details for MeMo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Timeline of MeMo²
2 dated milestones of MeMo² across 17 years, from founding to its latest funding, stage changes and deals.
- Founded MeMo² is founded.
- Exit Acquired by Kantar.
Web traffic of MeMo²
The website of MeMo² (memo2.nl) receives about 2.2K visits a month.
- Monthly visits2.2K
▼ 6.5% vs previous month
Websites whose visitors overlap most with MeMo². Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
memopanel.nl | memopanel.nl | 100% | #494,949 | – | |
fluitmedia.nl | fluitmedia.nl | 98% | – | ||
| marketingfacts.nl | 90% | #1,231,274 | View details | ||
| frankwatching.com | 72% | #260,838 | View details | ||
communicatiehuis.be | communicatiehuis.be | 60% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for MeMo²
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Memo²
Complete news archive for MeMo
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Frequently Asked Questions about MeMo²
MeMo² was founded in 2004.
MeMo² is headquartered in Amsterdam, Netherlands.
Provider of cross-media measurement and analytics solutions. It offers integrated measurement and validation of cross-device and cross-media investments. Services include brand tracking, crossmedia effect tracking, and shopper analytics. The company also provides data science capabilities, forecasting and modeling, and strategic consulting to optimize marketing and media effectiveness. A platform is available for monitoring the day-to-day effects of media and marketing investments. Pre-campaign testing of assumptions is also offered.
MeMo² offers THX. Platform, THX Shopper Analytics, Insight Scans, Commercial Data Science, and 3 more products and services.
MeMo² has 1 investor. Key investors include Kantar.
Yes. MeMo² was acquired by Kantar in June 2021.