About Wiser
Wiser is a Retail company based in San Mateo (United States) founded in 2012, and was acquired by Quad Analytix in September 2016. Price intelligence and optimization software is provided for e-commerce retailers. It operates on a SaaS (Software-as-a-Service) and Subscription Services model in Retail and Technology sectors. Wiser has raised $10.95 million across 8 funding rounds from investors including Quad Analytix, Bridges Israel and Flint Capital Solution. Wiser has completed 2 acquisitions, including Blosm Hair & Beauty and Quad Analytix. Its chief executive, as recorded, is Andy Ballard. Its website wiser.com draws about 65 thousand monthly visits. Wiser offers products and services including Price Execution, In-Store Execution, Digital Shelf Intelligence, MAP Execution, and Promotions Intelligence. Its focus areas include Software and Retail Analytics. Its legal entity is Wiser Solutions, Inc. Its competitors include RetailNext, SPINS and Crisp; 2 of its 3 listed competitors have raised funding.
Company details
Wiser Solutions is focused on delivering retail analytics software to brands and retailers. Real-time visibility into pricing and execution is offered to enhance sales both online and in-store. Solutions are tailored for CPG brands, eCommerce brands, marketplace sellers, and retailers to address specific challenges. Sectors served include consumer electronics and FMCG, with tools for price optimization, in-store execution, and digital shelf analytics. Actionable insights are generated from tracking billions of products daily, enabling quick responses to market trends and competitor actions.
- Total Equity Funding$10.95M (USD)
in 8 rounds
- Latest Funding Round$7M (USD), Series A
Apr 2020
- InvestorsQuad Analytix
& 6 more
- Investments & AcquisitionsBlosm Hair & Beauty
& 1 more
- Acquired byQuad Analytix
(Sep 2016)
Products & Services of Wiser
Wiser offers a comprehensive portfolio of products and services, including Price Execution, In-Store Execution, Digital Shelf Intelligence, MAP Execution, and Promotions Intelligence.
Pricing data is provided for catalog optimization strategies.
Retail visibility is offered to enhance sales growth.
Analytics are delivered to improve digital shelf performance.
Reseller pricing is monitored to ensure policy compliance.
Promotions data is collected for retail brand insights.
Live pricing is displayed directly in the browser.
Apps and channels of Wiser
its YouTube channel Wiser Solutions has 156 subscribers and 30 videos.
Videos from Wiser
The most watched videos on Wiser's YouTube channel, Wiser Solutions (156 subscribers). Click a video to play it here.
More on Wiser Solutions.
Funding Insights of Wiser
Wiser has successfully raised a total of $10.95M across 8 strategic funding rounds. The most recent funding activity was a Series A round of $7 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10.95M
- Total Rounds 8
- Last Round Series A — $7M
- First Round $250,000
(May 2012)
- Investors Count 6
All 8 funding rounds of Wiser with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2020 | $7M | Series A | – | Bridges Israel, Flint Capital Solution | – |
| Jul 2018 | $1.29M | Seed | – | – | – |
| Aug 2016 | $875,000 | Seed | – | – | – |
| Jul 2015 | Seed | – | – | ||
| May 2015 | $1M | Seed | – | – | |
| Oct 2014 | $537,500 | Seed | – | – | – |
| Sep 2012 | Seed | – | – | ||
| May 2012 | $250,000 | Seed | – | – | – |
7 investors in total: 7 institutional.
Investors in Wiser
Wiser has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Quad Analytix, Bridges Israel and Flint Capital Solution.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| bridgesisrael.com | ||||
Venture capital fund investing in multiple sectors | flintcapitalsolutions.com | Istanbul, Turkey | ||
Early-stage investments are made in healthcare technology and life sciences. | 2020hcp.com | Auburndale, United States | ||
Seed-stage tech startups founded by veterans are funded. | moonshotscapital.com | Los Angeles, United States | ||
Venture capital is directed toward B2B technology companies. | cobre.vc | Scottsdale, United States | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Assortment analytics and pricing intelligence are delivered through data insights. | 2013 | quadanalytix.com | San Mateo, United States |
Investor details for Wiser
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Wiser
101 people are tracked at Wiser (31 in leadership, 70 in team).
| Name | Role | Group |
|---|---|---|
Andy Ballard | CEO | Leadership |
Dan Ray | Director Of Customer Success | Leadership |
Mat Gagne | CFO | Leadership |
Jillian Balassone | VP, Customer Experience | Leadership |
Leopold O'Donnell | VP, Engineering & Chief Architect | Leadership |
Suchit Patel | Country Manager & Senior Director, People & Culture | Leadership |
Gopal Shenoy | VP Of Product | Leadership |
Bruce Nagle | VP of Business Development | Leadership |
Christopher Bergeron | VP of Sales, US, CAN & Europe | Leadership |
Bernard Euverte | VP of Sales, Europe | Leadership |
Vaibhav Laroia | Vice President Of Customer Success | Leadership |
Puneet Chandila | Senior Director Of Engineering | Leadership |
Sujith Chamarajanagar | Vice President, Software Engineering | Leadership |
Iana Vitkova | Director of Engineering | Leadership |
Andreas Steinwachs | Director Of Engineering | Leadership |
Julie Ritchey | Executive Assistant To CEO Of Wiser Solutions, Inc. | Leadership |
Guillaume Saussay | Director, Online Operations | Leadership |
Ekta Badiyani | Director, Customer Engagement And Support | Leadership |
Charles Pfister | Director Of Client Services - Ecom | Leadership |
Marek Blat | Director, Machine Learning, Data Science & Analytics | Leadership |
81 more people are available in the full profile.
Complete people profiles for Wiser
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Wiser
Wiser has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Blosm Hair & Beauty and Quad Analytix.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
A luxury women-only salon is operated in Perth. | blosm.com.au | Mona Vale, Australia | 0 | Jun 2019 | •••• | |
Assortment analytics and pricing intelligence are delivered through data insights. | quadanalytix.com | San Mateo, United States | 2013 | Sep 2016 | •••• |
Complete acquisition details for Wiser
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Timeline of Wiser
6 dated milestones of Wiser across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Wiser is founded.
- Funding First funding round of $250K.
- Exit Acquired by Quad Analytix.
- Acquisition Acquires Quad Analytix.
- Acquisition Acquires Blosm Hair & Beauty.
- Funding Latest funding round, Series A, of $7.0M.
Competitors of Wiser
Wiser has 3 listed competitors in our database, 2 of them funded. They include RetailNext, SPINS and Crisp.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| retailnext.net | 2007 | San Jose, United States | $231.86M | 63 | In-store customer behavior is tracked and analyzed in real-time. | |
| spins.com | 1995 | Chicago, United States | 328 | Retail consumer analytics services are provided for natural products sector. | ||
| gocrisp.com | 2016 | New York, United States | $134.33M | Business analytics software is provided for CPG retailers and suppliers. |
Detailed competitors of Wiser
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Wiser
The website of Wiser (wiser.com) receives about 65.4K visits a month and ranks #564,040 among all websites worldwide, #4,455 in Business Services.
- Monthly visits65.4K
▲ 2.6% vs previous month
- Unique visitors25.6K
per month
- Global rank#564,040
among all websites
- Category rank#4,455
Business and Consumer Services · Business Services
- Bounce rate40%
- Pages per visit1.9
- Average visit22 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with Wiser. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
informedrepricer.com | informedrepricer.com | 100% | #776,120 | – | |
| 360pi.com | 89% | View details | |||
| appeagle.com | 89% | View details | |||
| teikametrics.com | 89% | 60.3K | #794,960 | View details | |
| springbot.com | 89% | 12.1K | #2,133,475 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 31 similar websites and full traffic analytics for Wiser
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 31 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Wiser (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Wiser
Complete news archive for Wiser
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Frequently Asked Questions about Wiser
Wiser was founded in 2012.
Wiser is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Andy Ballard is the CEO of Wiser, as recorded in our data.
Wiser is a funded company, having raised a total of $10.95M across 8 funding rounds to date. The company's 1st funding round was a Seed of $250K, raised on May 2012.
Wiser Solutions is focused on delivering retail analytics software to brands and retailers. Real-time visibility into pricing and execution is offered to enhance sales both online and in-store. Solutions are tailored for CPG brands, eCommerce brands, marketplace sellers, and retailers to address specific challenges. Sectors served include consumer electronics and FMCG, with tools for price optimization, in-store execution, and digital shelf analytics. Actionable insights are generated from tracking billions of products daily, enabling quick responses to market trends and competitor actions.
Wiser's top competitors include Crisp, SPINS and RetailNext.
Wiser offers Price Execution, In-Store Execution, Digital Shelf Intelligence, MAP Execution, and 2 more products and services.
Wiser has made 2 acquisitions, including Blosm Hair & Beauty, and Quad Analytix.
Wiser has 7 investors. Key investors include Quad Analytix, Bridges Israel, Flint Capital Solution, 20/20 HealthCare Partners, and Moonshots Capital.
Wiser operates through Wiser Solutions, Inc..
Yes. Wiser was acquired by Quad Analytix in September 2016.