About Wiser
Wiser is a company based in San Mateo (United States) founded in 2012 was acquired by Quad Analytix in September 2016. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Wiser has raised $10.95 million across 8 funding rounds from investors including Quad Analytix, Bridges Israel and Flint Capital Solution. Wiser has completed 2 acquisitions, including Blosm Hair & Beauty and Quad Analytix. Wiser offers products and services including Price Execution, In-Store Execution, Digital Shelf Intelligence, MAP Execution, and Promotions Intelligence. Wiser operates in a competitive market with competitors including Trax, RetailNext, SPINS, Crisp and Daasity, among others.
- Headquarter San Mateo, United States
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Sectors
RetailTechnology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Wiser Solutions, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$10.95 M (USD)
in 8 rounds
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Latest Funding Round
$7 M (USD), Series A
Apr 22, 2020
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Investors
Quad Analytix
& 6 more
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Employee Count
Employee Count
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Investments & Acquisitions
Blosm Hair & Beauty
& 1 more
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Acquired by
Quad Analytix
(Sep 11, 2016)
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Products & Services of Wiser
Wiser offers a comprehensive portfolio of products and services, including Price Execution, In-Store Execution, Digital Shelf Intelligence, MAP Execution, and Promotions Intelligence. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Pricing data is provided for catalog optimization strategies.
Retail visibility is offered to enhance sales growth.
Analytics are delivered to improve digital shelf performance.
Reseller pricing is monitored to ensure policy compliance.
Promotions data is collected for retail brand insights.
Live pricing is displayed directly in the browser.
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Software Development Team
25 people
Leadership Team
12 people
Operations Team
10 people
Human Resources and Administration
9 people
Customer Team
8 people
Product Management Team
7 people
Senior Team
6 people
Sales and Marketing
6 people
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Funding Insights of Wiser
Wiser has successfully raised a total of $10.95M across 8 strategic funding rounds. The most recent funding activity was a Series A round of $7 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series A — $7.0M
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First Round
First Round
(01 May 2012)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Apr, 2020 | Amount | Series A - Wiser | Valuation | Bridges Israel , Flint Capital Solution |
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| Jul, 2018 | Amount | Seed - Wiser | Valuation |
investors |
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| Aug, 2016 | Amount | Seed - Wiser | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Wiser
Wiser has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Quad Analytix, Bridges Israel and Flint Capital Solution. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Venture capital fund investing in multiple sectors
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Founded Year | Domain | Location | |
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Early-stage investments are made in healthcare technology and life sciences.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Wiser
Wiser has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Blosm Hair & Beauty and Quad Analytix. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Assortment analytics and pricing intelligence are delivered through data insights.
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2013 | ||||
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A luxury women-only salon is operated in Perth.
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| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Wiser
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Wiser Comparisons
Competitors of Wiser
Wiser operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Trax, RetailNext, SPINS, Crisp and Daasity, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based analytics solutions for retail shelf management are delivered.
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| domain | founded_year | HQ Location |
In-store customer behavior is tracked and analyzed in real-time.
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| domain | founded_year | HQ Location |
Retail consumer analytics services are provided for natural products sector.
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| domain | founded_year | HQ Location |
Business analytics software is provided for CPG retailers and suppliers.
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| domain | founded_year | HQ Location |
eCommerce analytics platform is provided for online sellers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Wiser
Frequently Asked Questions about Wiser
When was Wiser founded?
Wiser was founded in 2012.
Where is Wiser located?
Wiser is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Who is the current CEO of Wiser?
Andy Ballard is the current CEO of Wiser.
Is Wiser a funded company?
Wiser is a funded company, having raised a total of $10.95M across 8 funding rounds to date. The company's 1st funding round was a Seed of $875K, raised on May 01, 2012.
What does Wiser do?
Wiser Solutions is focused on delivering retail analytics software to brands and retailers. Real-time visibility into pricing and execution is offered to enhance sales both online and in-store. Solutions are tailored for CPG brands, eCommerce brands, marketplace sellers, and retailers to address specific challenges. Sectors served include consumer electronics and FMCG, with tools for price optimization, in-store execution, and digital shelf analytics. Actionable insights are generated from tracking billions of products daily, enabling quick responses to market trends and competitor actions.
Who are the top competitors of Wiser?
Wiser's top competitors include Trax, ParallelDots and Eversight.
What products or services does Wiser offer?
Wiser offers Price Execution, In-Store Execution, Digital Shelf Intelligence, MAP Execution, and 2 more products and services.
How many acquisitions has Wiser made?
Wiser has made 2 acquisitions, including Blosm Hair & Beauty, and Quad Analytix.
Who are Wiser's investors?
Wiser has 7 investors. Key investors include Quad Analytix, Bridges Israel, Flint Capital Solution, 20/20 HealthCare Partners, and Moonshots Capital.
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