About Sunbit
Sunbit is a Retail company based in Los Angeles (United States) founded in 2016 by Ornit Dweck-Maizel. Point-of-sale financing is facilitated via an online platform for retailers. It operates in the Retail and Financial Services sectors. Sunbit has raised $158.63 million across 7 funding rounds from investors including Citi, Ares Management and UBS. The company has 576 employees. Sunbit was last valued at $1.1 billion in January 2026. Its website sunbit.com draws about 677 thousand monthly visits. Sunbit offers products and services including Sunbit Pay-over-time Technology and Sunbit Card. Its focus areas include In Store Retail Tech, Purchase Financing, Shopper and FinTech. Its legal entity is Sunbit Now, LLC. Its competitors include Snap Finance, Uplift and Katapult; 2 of its 3 listed competitors have raised funding.
Company details
Sunbit was founded in 2016 in Los Angeles, United States, within the fintech sector. An online platform is operated to enable point-of-sale financing, where purchases by shoppers are divided into smaller payments by retailers. Repayment plans are selected by customers from available options. Tablets and scanners are supplied to sales associates, accompanied by training on system usage. Payment progress is monitored by customers through a dedicated application.
- Headquarters Los Angeles, United States
- Employees 576
- Founders Ornit Dweck-Maizel
- Stage Unicorn
- SectorsRetailFinancial Services
- Website category Finance
- Email••••••••
- Website sunbit.com
- Social LinkedIn X Facebook
- Legal Name Sunbit Now, Llc
- Total Equity Funding$158.63M (USD)
in 7 rounds
- Latest Funding Round$355M (USD), Debt – Conventional
Nov 2024
- InvestorsCiti
& 22 more
- Employee Count576
Products & Services of Sunbit
Sunbit offers a comprehensive portfolio of products and services, including Sunbit Pay-over-time Technology and Sunbit Card.
Enables deferred payments for services like repairs and healthcare.
Offers fee-free credit for retail and service purchases over time.
Funding Insights of Sunbit
Sunbit has successfully raised a total of $158.63M across 7 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $355 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $158.63M
- Total Rounds 7
- Last Round Debt – Conventional — $355M
- First Round $2.92M
(Mar 2016)
- Investors Count 23
All 7 funding rounds of Sunbit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2024 | $355M | Debt – Conventional | – | – | |
| Jan 2024 | $310M | Debt – Conventional | – | – | |
| Dec 2022 | $250M | Debt – Conventional | – | – | |
| Jun 2021 | $87.8M | Series D | $1.1B | Group 11 | |
| Jun 2019 | $26M | Series B | – | Zeev Ventures | |
| Mar 2018 | $41.91M | Series B | – | Zeev Ventures | |
| Mar 2016 | $2.92M | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2021 | $1.1B | •••••••• |
Full valuation and stage history of Sunbit
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $1.1B (Jan 2026). 23 investors in total: 23 institutional.
Investors in Sunbit
Sunbit has secured backing from 23 investors, including institutional and venture fund investors. Prominent investors backing the company include Citi, Ares Management and UBS.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Alternative asset investment management firm | 1997 | aresmgmt.com | Los Angeles, United States | |
Investments in fintech companies are made by Group 11. | group11.vc | Beverly Hills, United States | ||
Investments in early-stage startups are made by Zeev Ventures. | zeevventures.com | Palo Alto, United States | ||
Early-stage tech VC funding is provided in US, Europe, Israel. | altair.vc | San Francisco, United States | ||
Long-short strategy hedge fund and venture capital firm investing in tech companies | 2006 | moreinvest.co.il | Ramat Gan, Israel | |
VC firm investing in seed stage tech companies in the US | chicagoventures.com | Chicago, United States | ||
Investments in lower mid-market companies are managed by Skydeck Capital. | skydeckllc.com | Chicago, United States | ||
Venture capital investing and portfolio management services for accredited investors. | av.vc | |||
Early-stage investments are directed toward consumer brands by this fund. | startingline.vc | Chicago, United States | ||
Growth-stage technology companies are funded via primary and secondary investments. | gsquared.com | Chicago, United States |
Investor details for Sunbit
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People of Sunbit
105 people are tracked at Sunbit (31 in leadership, 74 in team); the tracked headcount is 576.
| Name | Role | Group |
|---|---|---|
Ornit Dweck-Maizel | Co-Founder & CTO | Leadership |
Yair Erez | VP, Product & Retail Strategy | Leadership |
Idan Tzror | Chief Retail Officer | Leadership |
Roy Bercovich | General Manager | Leadership |
Tal Riesenfeld | Co-Founder & Head of Sales | Leadership |
Bill Walsh | Chief Customer Officer | Leadership |
Cindy Muscio | Head Of Data | Leadership |
James Paris | Chief Capital Officer | Leadership |
Katey Berman | VP, Customer Success | Leadership |
Arad Levertov | Co-Founder & CEO | Leadership |
Laura Kahana | Chief of Staff | Leadership |
Tal Tsach-Cohen | Head Of Technical Compliance And Team Lead | Leadership |
Jay Letwat | VP, Dental | Leadership |
Shay Fainberg | Chief Information Security Officer | Leadership |
Debora Martins Matra | Strategy & Operations Director | Leadership |
Doron Sinai | Head Of R&d, Customer Group | Leadership |
Gabi Konfi | Head Of Product, Core Company (accounting, Capital And Legal Domains) | Leadership |
Michael S. | Customer Care Manager - Partner & Digital Support | Leadership |
Adi Bonn Segal | Head Of HR Sunbit IL | Leadership |
Geoffrey Q. | Director Of Customer Care | Leadership |
85 more people are available in the full profile.
Complete people profiles for Sunbit
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Timeline of Sunbit
4 dated milestones of Sunbit across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Sunbit is founded.
- Funding First funding round of $2.9M.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Debt – Conventional, of $355.0M.
Competitors of Sunbit
Sunbit has 3 listed competitors in our database, 2 of them funded. They include Snap Finance, Uplift and Katapult.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| snapfinance.com | 2012 | Salt Lake, United States | $30.09M | 621 | Merchandise financing is offered through partner stores. | |
| uplift.com | 2014 | Sunnyvale, United States | $146.2M | 119 | Point-of-sale financing for travel bookings is offered by Uplift. | |
| katapult.com | 2014 | New York, United States | An online platform for point-of-sale financing is offered to retailers. |
Detailed competitors of Sunbit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Sunbit
The website of Sunbit (sunbit.com) receives about 677K visits a month and ranks #75,614 among all websites worldwide, #4,771 in Finance.
- Monthly visits677K
▼ 3.3% vs previous month
- Unique visitors388.3K
per month
- Global rank#75,614
among all websites
- Category rank#4,771
Finance · Finance
- Bounce rate52%
- Pages per visit2.7
- Average visit1 min 21 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Sunbit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mysunbit.com | mysunbit.com | 100% | #158,900 | – | |
| affirm.com | 67% | 23.7M | #1,694 | View details | |
dentistadvisors.com | dentistadvisors.com | 58% | #3,324,518 | – | |
| easypayfinance.com | 58% | 201.5K | #187,527 | View details | |
| chase.com | 52% | 198.6M | #125 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 25 similar websites and full traffic analytics for Sunbit
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 25 similar websites
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Verified entity values are shown only after access is granted.
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Sunbit (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 | ||
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 |
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Related news about Sunbit
Complete news archive for Sunbit
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Frequently Asked Questions about Sunbit
Sunbit was founded in 2016.
Sunbit is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Sunbit is a funded company, having raised a total of $158.63M across 7 funding rounds to date. The company's 1st funding round was a Seed of $2.92M, raised on Mar 2016.
Sunbit has 576 employees.
Sunbit was founded in 2016 in Los Angeles, United States, within the fintech sector. An online platform is operated to enable point-of-sale financing, where purchases by shoppers are divided into smaller payments by retailers. Repayment plans are selected by customers from available options. Tablets and scanners are supplied to sales associates, accompanied by training on system usage. Payment progress is monitored by customers through a dedicated application.
Sunbit's top competitors include Snap Finance, Katapult and Uplift.
Sunbit offers Sunbit Pay-over-time Technology and Sunbit Card.
Sunbit has 23 investors. Key investors include Citi, Ares Management, UBS, J P Morgan, and Credit Suisse.
The valuation of Sunbit is $1.1B as of Jan 2026.
Sunbit operates through Sunbit Now, Llc.
The website of Sunbit receives about 677 thousand visits a month and ranks #75,614 among all websites worldwide.