About Uplift
Uplift is a company based in Sunnyvale (United States) founded in 2014 was acquired by Upgrade in July 2023. It operates as a FinTech. Uplift has raised $146.2 million across 6 funding rounds from investors including Upgrade, Fortress Investment and Thayer Ventures. Uplift offers products and services including Buy Now, Pay Later. Uplift operates in a competitive market with competitors including Klarna, Afterpay, Zip, Sunbit and Snap Finance, among others.
- Headquarter Sunnyvale, United States
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Sectors
Financial Services
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Email
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Phone
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Website
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Social
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- Legal Name Upgrade, Inc.
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Products & Services of Uplift
Uplift offers a comprehensive portfolio of products and services, including Buy Now, Pay Later. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Purchases are financed with fixed monthly payments offered.
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Funding Insights of Uplift
Uplift has successfully raised a total of $146.2M across 6 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $68 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Debt – Conventional — $68.0M
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First Round
First Round
(17 Nov 2014)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2021 | Amount | Debt – Conventional - Uplift | Valuation |
investors |
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| Dec, 2019 | Amount | Debt – Conventional - Uplift | Valuation |
investors |
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| Dec, 2018 | Amount | Series C - Uplift | Valuation | Madrona Venture Group |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Uplift
Uplift has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Upgrade, Fortress Investment and Thayer Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Blue Owl Capital is engaged in alternative investment management.
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Founded Year | Domain | Location | |
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Investments in seed to Series A stage companies are targeted.
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Founded Year | Domain | Location | |
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Venture capital investing in AI, biotech, and technology sectors, focusing on seed and early stages in Seattle and beyond.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Uplift
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Uplift
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Uplift Comparisons
Competitors of Uplift
Uplift operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klarna, Afterpay, Zip, Sunbit and Snap Finance, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Point-of-sale financing is facilitated through an online platform for purchases.
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| domain | founded_year | HQ Location |
A buy now pay later service is offered by Afterpay.
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| domain | founded_year | HQ Location |
Payment solutions are provided for deferred purchasing by Zip.
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| domain | founded_year | HQ Location |
Point-of-sale financing is facilitated via an online platform for retailers.
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| domain | founded_year | HQ Location |
Merchandise financing is offered through partner stores.
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| domain | founded_year | HQ Location |
Point-of-sale financing is enabled for installment purchases at partnered retailers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Uplift
Frequently Asked Questions about Uplift
When was Uplift founded?
Uplift was founded in 2014.
Where is Uplift located?
Uplift is headquartered in Sunnyvale, United States. It is registered at Sunnyvale, California, United States.
Is Uplift a funded company?
Uplift is a funded company, having raised a total of $146.2M across 6 funding rounds to date. The company's 1st funding round was a Series C of $123M, raised on Nov 17, 2014.
What does Uplift do?
Flexible payment plans for purchases are offered by Uplift, focusing on the travel and retail sectors. Installment-based financing solutions are provided to consumers, allowing costs to be spread over time. Partnerships with travel suppliers, retailers, and hospitality businesses are maintained to integrate payment options at checkout. Transparent, surprise-free monthly payments are emphasized as a core feature of the service.
What products or services does Uplift offer?
Uplift offers Buy Now, Pay Later.
Who are Uplift's investors?
Uplift has 11 investors. Key investors include Upgrade, Fortress Investment, Thayer Ventures, Blue Owl Capital, and Ridge Ventures.
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