About Afterpay
Afterpay is a Retail company based in Melbourne (Australia) founded in 2014 by Anthony Eisen and Nick Molnar, and was acquired by Square in July 2021. A buy now pay later service is offered by Afterpay. It operates on a FinTech model in Retail and Financial Services sectors. Afterpay has raised $35.37 million across 7 funding rounds from investors including Tencent, Square and MUFG Campus. Afterpay has completed 2 acquisitions, including Afterpay and EMPATKALI. Its chief executive, as recorded, is Nick Molnar. Its website afterpay.com draws about 17 million monthly visits. Afterpay offers products and services including Buy Now Pay Later. Its focus areas include Consumer Finance and Payment Solutions. Its competitors include Zip and Tyro; 1 of its 2 listed competitors has raised funding.
Company details
A payment solution is provided by Afterpay, enabling customers to buy now and pay later. Operations are conducted across multiple regions including the United States, Australia, New Zealand, United Kingdom, and Canada. The service is focused on consumer finance within the financial services sector.
- Headquarters Melbourne, Australia
- Founders Anthony Eisen, Nick Molnar
- Stage Acquired
- SectorsRetailFinancial Services
- Website category Finance · Financial Planning and Management
- Emailβ’β’β’β’β’β’β’β’
- Website afterpay.com/en-US
- Social LinkedIn X Facebook
- Acquired by Square (Jul 2021)
Products & Services of Afterpay
Afterpay offers a comprehensive portfolio of products and services, including Buy Now Pay Later.
A service for deferred payment is provided to customers.
Apps and channels of Afterpay
Afterpay publishes 3 mobile apps with over 11M+ downloads.
Funding Insights of Afterpay
Afterpay has successfully raised a total of $35.37M across 7 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $35.37M
- Total Rounds 7
- First Round $8M
(Jul 2015)
- Investors Count 5
All 7 funding rounds of Afterpay with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2020 | Post-IPO | β | β | ||
| Aug 2020 | $136M | Post-IPO | β | β | β |
| May 2020 | $254.72M | Post-IPO | β | β | |
| Nov 2019 | $135.88M | Post-IPO | β | β | |
| Jun 2019 | Post-IPO | β | β | ||
| Oct 2016 | $27.37M | Series B | β | β | β |
| Jul 2015 | $8M | Series A | β | β | β |
6 investors in total: 6 institutional.
Investors in Afterpay
Afterpay has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Tencent, Square and MUFG Campus.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of an investment platform for various stages | coatue.com | New York, United States | ||
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
Multiple sectors are advised through specialized finance teams. | mufgcampus.com | Chiyoda-ku, Japan | ||
Value-added internet, mobile, and telecom services are provided in China. | 1998 | tencent.com | Shenzhen, China | |
| woodsoncapital.com | ||||
POS solutions are provided for retail businesses. | 2009 | squareup.com | San Francisco, United States |
Investor details for Afterpay
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Afterpay
177 people are tracked at Afterpay (43 in leadership, 10 in board & advisors, 124 in team).
| Name | Role | Group |
|---|---|---|
Anthony Eisen | Co-Founder | Leadership |
Nick Molnar | Co-Founder & CEO | Leadership |
Trevor Luong | Director | Leadership |
Sharada Rayan | Head Of Software Operations | Leadership |
Amrita Ahuja | COO & CFO | Leadership |
Kamran Ahsan | Head Of Data Science And Analytics - E-commerce | Leadership |
John Porter | Head Of End User Services | Leadership |
Nicholas Picard | Director Program Management, Foundational Engineering | Leadership |
Justin Williams | Director Of Engineering, Bitkey | Leadership |
Moira B. | Head Of Block IT Operations | Leadership |
Sabarish Nair | Head Of Business Technology | Leadership |
Azra Coburn | Head Of Developer Experience | Leadership |
Tej Gaur | Senior Director Of Engineering | Leadership |
Dean M. | Executive Business Partner (cash App, Afterpay) | Leadership |
Jack Dorsey | Founder | Leadership |
Brian Grassadonia | CEO, Cash App | Leadership |
Casey Wessel | Head Of Manufacturing Test Engineering | Leadership |
Alejandro Salinas | Sr Director, Core Infrastructure | Leadership |
Adam Edwards | Director, Software Engineering - Payments | Leadership |
Allison Matlack | Head Of Engineering Culture & Programs | Leadership |
157 more people are available in the full profile.
Complete people profiles for Afterpay
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Afterpay
Afterpay has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Afterpay and EMPATKALI.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
App-based platform for purchase financing | empatkali.co.id | Jakarta, Indonesia | 2018 | Aug 2020 | β’β’β’β’ | |
Installment payments are facilitated through an online point-of-sale financing platform. | clearpay.co.uk | Manchester, United Kingdom | 2015 | Aug 2018 | $13.55M |
Complete acquisition details for Afterpay
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Afterpay
7 dated milestones of Afterpay across 7 years, from founding to its latest funding, stage changes and deals.
Competitors of Afterpay
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zip.co | 2013 | Sydney, Australia | 612 | Payment solutions are provided for deferred purchasing by Zip. | ||
| tyro.com | 2003 | Sydney, Australia | $103.31M | POS solutions are provided for retail payment processing. |
Detailed competitors of Afterpay
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Afterpay
The website of Afterpay (afterpay.com) receives about 17M visits a month and ranks #1,924 among all websites worldwide, #116 in Financial Planning and Management.
- Monthly visits17M
▼ 18.9% vs previous month
- Unique visitors8.1M
per month
- Global rank#1,924
among all websites
- Category rank#116
Finance · Financial Planning and Management
- Bounce rate25%
- Pages per visit5.3
- Average visit3 min 29 sec
- DevicesDesktop 16% Β· Mobile 84%
Websites whose visitors overlap most with Afterpay. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| klarna.com | 100% | 82.5M | #423 | View details | |
| zip.co | 96% | 3.3M | #12,417 | View details | |
| adp.com | 73% | 99.2M | #460 | View details | |
paycalculator.com.au | paycalculator.com.au | 70% | #47,588 | β | |
| prestigepeo.com | 69% | 40.5K | #781,868 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Afterpay
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Afterpay
Complete news archive for Afterpay
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- Full article archive
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Frequently Asked Questions about Afterpay
Afterpay was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Afterpay is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Nick Molnar is the CEO of Afterpay, as recorded in our data. They have also founded this company.
Afterpay is a funded company, having raised a total of $35.37M across 7 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Jul 2015.
A payment solution is provided by Afterpay, enabling customers to buy now and pay later. Operations are conducted across multiple regions including the United States, Australia, New Zealand, United Kingdom, and Canada. The service is focused on consumer finance within the financial services sector.
Afterpay offers Buy Now Pay Later.
Afterpay has 6 investors. Key investors include Tencent, Square, MUFG Campus, Coatue, and Tiger Global.
Yes. Afterpay was acquired by Square in July 2021.
Yes. Afterpay publishes Afterpay: Shop Smarter and 2 more apps, with over 11 million downloads.
The website of Afterpay receives about 17 million visits a month and ranks #1,924 among all websites worldwide.

