About Affirm
Affirm is a publicly listed company based in San Francisco (United States) founded in 2012 by Max Levchin. Point-of-sale financing is facilitated via an online installment payment platform. Affirm has raised $1.23 billion across 10 funding rounds from investors including Shopify, Fidelity Investments and SVB. The company has 3,181 employees. Affirm has completed 4 acquisitions, including Lend Layer, PayBright and Returnly. Affirm was last valued at $9.2 billion in January 2021. Its chief executive, as recorded, is Max Levchin. Its website affirm.com draws about 23.7 million monthly visits. Affirm offers products and services including Affirm Card™ and Affirm Money™. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its legal entity is Affirm, Inc. Its competitors include INSTO, QuadPay and Imagine Credit; 1 of its 3 listed competitors has raised funding.
Company details
Affirm was founded in 2012 in San Francisco, United States, and operates in the fintech sector. An online platform is provided for credit card-based point-of-sale financing solutions. Installment payments are enabled for users purchasing products both online and offline at partner stores. Merchants are supported with tools to integrate and manage purchase financing options at their locations.
- Headquarters San Francisco, United States
- Employees 3,181
- Founders Max Levchin
- Stage Public
- SectorsFinancial Services
- Website category Finance
- Email••••••••
- Website affirm.com
- Social LinkedIn X Facebook Instagram
- Legal Name Affirm Holdings, Inc.
- Annual Revenue$3.22 B (USD)38.8as on Jun 30, 2025
- Net Profit$52.19 M (USD)as on Jun 30, 2025
- EBITDA$805.33 M (USD)832.48as on Jun 30, 2025
- Total Equity Funding$1.23B (USD)
in 10 rounds
- Latest Funding Round$500M (USD), Series G
Sep 2020
- InvestorsShopify
& 36 more
- Employee Count3,181
- Investments & AcquisitionsLend Layer
& 3 more
Products & Services of Affirm
Affirm offers a comprehensive portfolio of products and services, including Affirm Card™ and Affirm Money™.
A card for making purchases with deferred payment options.
An account for managing loans and payments securely.
Apps and channels of Affirm
Affirm publishes 1 mobile app with over 10M+ downloads.
Funding Insights of Affirm
Affirm has successfully raised a total of $1.23B across 10 strategic funding rounds. The most recent funding activity was a Series G round of $500 million completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.23B
- Total Rounds 10
- Last Round Series G — $500M
- First Round $45M
(Jun 2014)
- Investors Count 37
All 10 funding rounds of Affirm with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | $500M | Series G | – | GIC, Durable Capital Partners | |
| Jun 2020 | $250M | Debt – Conventional | – | – | – |
| Apr 2019 | $300M | Series F | – | Thrive Capital | |
| Jun 2018 | Series E | – | Battery Ventures | – | |
| Dec 2017 | $200M | Series E | – | GIC, Founders Fund | |
| Oct 2016 | $100M | Debt – Conventional | – | – | |
| Apr 2016 | $100M | Series D | – | Founders Fund | |
| May 2015 | $195M | Debt – Conventional | – | – | |
| May 2015 | $80M | Series B | – | Spark Capital | |
| Jun 2014 | $45M | Series A | – | Lightspeed Venture Partners, Khosla Ventures | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Affirm
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $9.2B (Jan 2021). 37 investors in total: 36 institutional and 1 angel.
Investors in Affirm
Affirm has secured backing from 37 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Shopify, Fidelity Investments and SVB.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sovereign wealth is managed and private equity investments are facilitated. | gic.com.sg | Singapore, Singapore | ||
Investment management services are offered by Durable Capital Partners. | durablecap.com | Bethesda, United States | ||
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Venture capital investments in technology and defense sectors. | foundersfund.com | |||
Spark Capital is engaged in venture capital investments. | sparkcapital.com | San Francisco, United States | ||
Early-stage technology startups are invested in by Thrive Capital. | thrivecap.com | New York, United States | ||
Early-stage companies in fintech and multiple sectors are invested in. | 2012 | ribbitcap.com | Palo Alto, United States | |
Venture capital firm focused on multiple sectors | soundventures.com | |||
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
Early-stage startups are funded by this venture capital firm. | 2004 | khoslaventures.com | Menlo Park, United States |
Investor details for Affirm
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People of Affirm
337 people are tracked at Affirm (105 in leadership, 9 in board & advisors, 223 in team); the tracked headcount is 3,181.
| Name | Role | Group |
|---|---|---|
Max Levchin | Co-Founder & CEO | Leadership |
Emerson Croxton | Director Talent Acquisition | Leadership |
Erin McNulty | People Business Partner II | Leadership |
Ana de Andrés Guereta | Head Of International Analytics | Leadership |
Jonathan Hammond | Managing Counsel Capital Markets | Leadership |
Brian R. Epling | Managing Counsel, Regulatory | Leadership |
Megan Baltierra | Director, Product Counsel | Leadership |
Moon K. | VP Strategic Finance | Leadership |
Michael Linford | Chief Operating Officer | Leadership |
Libor Michalek | President | Leadership |
Mindy Stevenson | Sr Director Technology, Chief Of Staff | Leadership |
Lawrence Schwartz | Director, Product Counsel | Leadership |
Smita Bhatnagar | Director Of Strategy And PMO | Leadership |
Katherine Adkins | Chief Legal Officer | Leadership |
Emily Stellick | Director, Global Talent Acquisition | Leadership |
Brooke Major-Reid | Chief Capital Officer | Leadership |
Stacey Foland | Vice President, Deputy General Counsel, Corporate Affairs | Leadership |
Haley Olah | People Business Partner II | Leadership |
Carl E Swanson | Director, People Business Partner | Leadership |
Mary Patterson | People Business Partner | Leadership |
317 more people are available in the full profile.
Complete people profiles for Affirm
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IPO & Listings of Affirm
Affirm is a publicly listed company on the NASDAQ with ticker symbol AFRM in USA, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date13 Jan 2021
- Listed onNASDAQ: AFRM
- Listed entityAffirm Holdings, Inc.
- Exchange sectorFinance
- ISINUS00827B1061
- Share price$77.89 (-0.94% on the day) · 2026-10-13
- Market capitalisation$26.28B
- Price to earnings14.1
- EPS (diluted, trailing year)$5.52
- Volume (last session)2,979,557
Financials of Affirm
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2026 | $3.95B | $1.93B | $1.97B |
| 2025 | $2.98B | $52.2M | $1.18B |
| 2024 | $2.14B | -$517.8M | $372.7M |
| 2023 | $1.45B | -$985.4M | -$458.0M |
| 2022 | $1.15B | -$707.4M | -$489.0M |
Detailed financial statements for Affirm
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Investments & Acquisitions by Affirm
Affirm has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Lend Layer, PayBright and Returnly.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Return management solutions are offered to eCommerce companies via SaaS. | returnly.com | San Francisco, United States | 2012 | Apr 2021 | $300M | |
Point-of-sale financing is facilitated via an online marketplace. | paybright.com | Toronto, Canada | 2009 | Dec 2020 | $262.83M | |
App-based platform for finance management | sweep.co | San Francisco, United States | 2014 | Apr 2016 | •••• | |
Alternative financing for coding bootcamps | lendlayer.com | San Francisco, United States | 2014 | Aug 2015 | •••• |
Complete acquisition details for Affirm
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Timeline of Affirm
9 dated milestones of Affirm across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Affirm is founded.
- Funding First funding round of $45.0M.
- Acquisition Acquires Lend Layer.
- Acquisition Acquires Sweep.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series G, of $500.0M.
- Acquisition Acquires PayBright.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires Returnly.
Competitors of Affirm
Affirm has 3 listed competitors in our database, 1 of them funded. They include INSTO, QuadPay and Imagine Credit.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ins.to | 2014 | San Jose, United States | $2M | Consumer installment payments are enabled via API-integrated credit card. | ||
| quadpay.com | 2017 | New York, United States | Installment financing is provided via virtual credit cards for purchases. | |||
| imaginecredit.com | 2014 | Salt Lake, United States | Provides unsecured credit cards with instant decisions and account management services. |
Detailed competitors of Affirm
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Web traffic of Affirm
The website of Affirm (affirm.com) receives about 23.7M visits a month and ranks #1,694 among all websites worldwide, #94 in Finance.
- Monthly visits23.7M
▼ 14.9% vs previous month
- Unique visitors12.4M
per month
- Global rank#1,694
among all websites
- Category rank#94
Finance · Finance
- Bounce rate47%
- Pages per visit3.8
- Average visit2 min 39 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Affirm. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wallethub.com | 100% | #19,523 | View details | ||
| klarna.com | 100% | 82.5M | #423 | View details | |
| paynearme.com | 99% | 4.1M | #12,812 | View details | |
| chime.com | 98% | 13.9M | #3,849 | View details | |
myaccountaccess.com | myaccountaccess.com | 98% | #11,873 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Affirm
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Top companies in Alternative Lending
3 companies that operate in the same segment as Affirm (Alternative Lending) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | 1,487 |
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Related news about Affirm
Complete news archive for Affirm
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Frequently Asked Questions about Affirm
Affirm was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Affirm is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Max Levchin is the CEO of Affirm, as recorded in our data. They have also founded this company.
Affirm is a funded company, having raised a total of $1.23B across 10 funding rounds to date. The company's 1st funding round was a Series A of $45M, raised on Jun 2014.
Affirm has 3,181 employees.
Annual revenue of Affirm is $3.22B as on Jun 30, 2025.
Affirm was founded in 2012 in San Francisco, United States, and operates in the fintech sector. An online platform is provided for credit card-based point-of-sale financing solutions. Installment payments are enabled for users purchasing products both online and offline at partner stores. Merchants are supported with tools to integrate and manage purchase financing options at their locations.
Affirm's top competitors include INSTO, QuadPay and Imagine Credit.
Affirm offers Affirm Card™ and Affirm Money™.
Yes, Affirm is publicly traded on NASDAQ under the ticker symbol AFRM.
Affirm has made 4 acquisitions, including Lend Layer, PayBright, and Returnly.
Affirm has 37 investors. Key investors include Shopify, Fidelity Investments, SVB, Morgan Stanley, and Lightspeed Venture Partners.