Upstart

Palo Alto, United States Founded: 2012 • Age: 14 yrs Listed
Diversified loans are provided via an AI-enabled online marketplace.

About Upstart

Upstart is a publicly listed company based in Palo Alto (United States) founded in 2012 by Paul Gu. Diversified loans are provided via an AI-enabled online marketplace. It operates in the Transportation, Automotive & Logistics and Financial Services sectors. Upstart has raised $128.65 million across 8 funding rounds from investors including Kleiner Perkins, Khosla Ventures and Progressive Investment Company. The company has 1,190 employees. Upstart has completed 1 acquisition, including GetProdigy. Its website upstart.com draws about 4 million monthly visits. Its focus areas include FinTech, Alternative Lending, Online Lenders and Diversified. Its competitors include Laurel Road, Tekion and CDK Global; 2 of its 3 listed competitors have raised funding.

Company details

Upstart was founded in 2012 and is headquartered in Palo Alto, United States. Operations are conducted in the fintech sector as an AI-enabled online marketplace. Loans offered include personal, credit card, car, debt consolidation, wedding, medical, and small business varieties for consumers and businesses. Personalized loan rates are determined based on individual credit assessments.

  • Headquarters Palo Alto, United States
  • Employees 1,190
  • Founders Paul Gu
  • Stage Public
  • Sectors
    Transportation, Automotive & Logistics
    Financial Services
  • Website category Finance · Banking Credit and Lending
  • Website upstart.com
  • Social LinkedIn X Facebook
  • Legal Name Upstart Holdings, Inc.
Key Metrics
  • Annual Revenue
    $1.04 B (USD)
    63.99
    as on Dec 31, 2025
  • Net Profit
    $53.6 M (USD)
    as on Dec 31, 2025
  • EBITDA
    $67.47 M (USD)
    as on Dec 31, 2025
  • Total Equity Funding
    $128.65M (USD)

    in 8 rounds

  • Latest Funding Round
    $50M (USD), Series D

    Apr 2019

  • Investors
  • Employee Count
    1,190
  • Investments & Acquisitions

Funding Insights of Upstart

Upstart has successfully raised a total of $128.65M across 8 strategic funding rounds. The most recent funding activity was a Series D round of $50 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $128.65M
  • Total Rounds 8
  • Last Round Series D β€” $50M
  • First Round $1.75M

    (Apr 2012)

  • Investors Count 17

All 8 funding rounds of Upstart with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Apr 2019$50MSeries D–Progressive Investment Company, Hoopp
–
Mar 2017$32.5MSeries D–Rakuten Capital
Jul 2015$35MSeries C–Third Point
Jan 2014$1.98MDebt – Conventional––
–
Apr 2013$5.9MSeries A–First Round Capital, Founders Fund
Jan 2013$3.5MSeries A––
Aug 2012$260,000Debt – Conventional––
–
Apr 2012$1.75MSeed––
–
Valuation history

17 investors in total: 14 institutional and 3 angel.

Investors in Upstart

Upstart has secured backing from 17 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Kleiner Perkins, Khosla Ventures and Progressive Investment Company.

All
Venture Fund
Institutional
Angel
InvestorDescriptionFounded YearDomainLocation
Corporate-backed venture capital is focused on fintech and multiple sectors.
thirdpointventures.comMenlo Park, United States
Early-stage startups are funded by this venture capital firm.
2004khoslaventures.comMenlo Park, United States
US focused seed and early-stage VC firm
firstround.comSan Francisco, United States
Venture capital firm focused on technology, fintech, e-commerce, mobility platforms, and multiple sectors
capital.rakuten.comSetagaya City, Japan
Private equity firm investing in multiple sectors
collabfund.comNew York, United States
Venture capital investments in technology and defense sectors.
foundersfund.com
Venture capital investments are offered to startups by NEA.
nea.comMenlo Park, United States
Corporate backed venture capital fund investing in multiple sectors
gv.comMountain View, United States
Early-stage tech-focused VC firm investing primarily in the US
tuesday.vcSan Francisco, United States
Venture capital firm investing in early-stage tech startups
1972kleinerperkins.comMenlo Park, United States
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Investor details for Upstart

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People of Upstart

269 people are tracked at Upstart (76 in leadership, 3 in board & advisors, 190 in team); the tracked headcount is 1,190.

NameRoleGroup
Paul Gu
Co-Founder & CTOLeadership
Sonya Banerjee
Vp, Head Of Investor RelationsLeadership
Kaylee Forrest
Senior Director, Technical Accounting & Financial ReportingLeadership
Dave Girouard
Co-Founder & CEOLeadership
Steven Madrid
Senior Director, Associate General Counsel & Assistant Corporate SecretaryLeadership
Tyler Munson
VP Of GrowthLeadership
Becca Gelenberg
Chief People OfficerLeadership
Sanjay Datta
CFOLeadership
Scott Darling
Chief Legal OfficerLeadership
Priyank S.
Director Of Product Management - GrowthLeadership
Elena Catania
Director, Capital MarketsLeadership
Suprasanna Mishra
Director Of ProductLeadership
Jenna W.
Senior Tax DirectorLeadership
Krishna Rao
Vice President Of Decisions And DataLeadership
Don Carmichael
Director Of Machine LearningLeadership
David Rubenstein
Director Of Data EngineeringLeadership
Ben Dear
Director Of Product ManagementLeadership
Alice Berry
Sr. Director, TreasuryLeadership
Kailee Akers
Art DirectorLeadership
Eddie Jiang
Senior Director, AnalyticsLeadership

249 more people are available in the full profile.

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IPO & Listings of Upstart

Upstart is a publicly listed company on the NASDAQ with ticker symbol UPST in USA, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

  • IPO date16 Dec 2020
  • Listed onNASDAQ: UPST
  • Listed entityUpstart Holdings, Inc.
  • Exchange sectorFinance
  • ISINUS91680M1071
  • Share price$23.83 (+0.34% on the day) · 2026-10-13
  • Market capitalisation$2.32B
  • Price to earnings43.4
  • EPS (diluted, trailing year)$0.55
  • Volume (last session)3,126,564

Financials of Upstart

Exchange-reported annual figures
YearRevenueNet incomeEBITDA
2025$1.04B$53.6M$67.5M
2024$636.5M-$128.6M-$160.0M
2023$513.6M-$240.1M-$236.3M
2022$842.4M-$108.7M-$105.0M
2021$848.6M$135.4M$146.4M
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Detailed financial statements for Upstart

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Investments & Acquisitions by Upstart

Upstart has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include GetProdigy.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Automotive web-store services are automated via a SaaS platform.
getprodigy.comSan Francisco, United States2015Mar 2021$58M
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Timeline of Upstart

5 dated milestones of Upstart across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded Upstart is founded.
  2. Funding First funding round of $1.8M.
  3. Funding Latest funding round, Series D, of $50.0M.
  4. IPO Lists on the stock exchange (IPO).
  5. Acquisition Acquires GetProdigy.

Competitors of Upstart

Upstart has 3 listed competitors in our database, 2 of them funded. They include Laurel Road, Tekion and CDK Global.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
laurelroad.com2006New York, United States$20M
Student loan refinancing, mortgages, and personal loans are offered online.
tekion.com2016Pleasanton, United States$600M640
AI and cloud-driven systems for auto dealership management are provided.
cdkglobal.com1972Hoffman Estates, United States739
Cloud-driven management systems for auto dealerships are provided.
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Detailed competitors of Upstart

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Web traffic of Upstart

The website of Upstart (upstart.com) receives about 4M visits a month and ranks #11,909 among all websites worldwide, #763 in Banking Credit and Lending.

  • Monthly visits
    4M

    ▲ 12.6% vs previous month

  • Unique visitors
    1.5M

    per month

  • Global rank
    #11,909

    among all websites

  • Category rank
    #763

    Finance · Banking Credit and Lending

Similar websites

Websites whose visitors overlap most with Upstart. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
upgrade.com
100%
3.2M#13,966View details
lendingtree.com
96%
5.1M#12,884View details
avant.com
96%
2.1M#19,824View details
bestegg.com
94%
1.6M#25,161View details
sofi.com
93%
28.5M#1,582View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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Top companies in Automotive Technology & Systems

3 companies that operate in the same segment as Upstart (Automotive Technology & Systems) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners.
2015San Francisco, California, United StatesUSD 915 MUSD 1.62 B5,792
Cloud-based ERP software is provided for automotive and manufacturing sectors.
1972Austin, Texas, United StatesUSD 229.28 M834
Predictive marketing and sales platform
1990San Francisco, California, United StatesUSD 332.76 M
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Related news about Upstart

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Frequently Asked Questions about Upstart

Upstart was founded in 2012.

Upstart is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.

Upstart is a funded company, having raised a total of $128.65M across 8 funding rounds to date. The company's 1st funding round was a Seed of $1.75M, raised on Apr 2012.

Upstart has 1,190 employees.

Annual revenue of Upstart is $1.04B as on Dec 31, 2025.

Upstart was founded in 2012 and is headquartered in Palo Alto, United States. Operations are conducted in the fintech sector as an AI-enabled online marketplace. Loans offered include personal, credit card, car, debt consolidation, wedding, medical, and small business varieties for consumers and businesses. Personalized loan rates are determined based on individual credit assessments.

Upstart's top competitors include Laurel Road, Tekion and CDK Global.

Yes, Upstart is publicly traded on NASDAQ under the ticker symbol UPST.

Upstart has made 1 acquisition, including GetProdigy.

Upstart has 17 investors. Key investors include Kleiner Perkins, Khosla Ventures, Progressive Investment Company, Hoopp, and First National Bank.

The website of Upstart receives about 4 million visits a month and ranks #11,909 among all websites worldwide.

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