About Upgrade
Upgrade is a Financial Services company based in San Francisco (United States) founded in 2016 by Matt Wierman, Adelina Grozdanova, Visar Nimani, and Renaud Laplanche, and was acquired by Impresoft Group in June 2023. It operates as a consumer credit and banking products are offered to individuals. It operates on a FinTech and Subscription Services model. Upgrade has raised $750 million across 6 funding rounds from investors including SVB, CreditEase and FirstMark. The company has 1,601 employees. Upgrade has completed 1 acquisition, including Uplift. Upgrade was last valued at $7.3 billion in October 2025. Its chief executive is Renaud Laplanche. Its website upgrade.com draws about 3.2 million monthly visits. Upgrade offers products and services including Personal Loans, Upgrade Cards, Rewards Checking Preferred, and Premier Savings. Its focus areas include Financials, Consumer Finance and Personal Credit. Its legal entity is Upgrade, Inc. Its competitors include Upstart, Laurel Road, Possible Finance, Tala and LendKey Technologies and 2 more; 7 of its 7 listed competitors have raised funding.
Company details
Upgrade is established as a financial technology company based in the USA. Personal loans, credit cards, checking, and savings accounts are provided to customers. Solutions are tailored for debt consolidation, home improvement, and major purchases. The fintech sector is primarily served with innovative financial products. Cashback rewards and competitive APY rates are included in offerings. Customer trust and accessibility are emphasized through various services.
- Headquarters San Francisco, United States
- Employees 1,601
- Founders Matt Wierman, Adelina Grozdanova, Visar Nimani, Renaud Laplanche
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Banking Credit and Lending
- Email••••••••
- Phone•••• ••••
- Website upgrade.com
- Social LinkedIn X Facebook Instagram
- Acquired by Impresoft Group (Jun 2023)
- Legal Name Upgrade, Inc.
- Total Equity Funding$750M (USD)
in 6 rounds
- Latest Funding Round$165M (USD), Series G
Oct 2025
- InvestorsSVB
& 40 more
- Employee Count1,601
- Investments & Acquisitions
- Acquired byImpresoft Group
(Jun 2023)
Products & Services of Upgrade
Upgrade offers a comprehensive portfolio of products and services, including Personal Loans, Upgrade Cards, Rewards Checking Preferred, and Premier Savings.
Personal loans are offered for various needs.
Credit cards are provided with cashback rewards.
Checking accounts are offered with cashback benefits.
Savings accounts are provided with competitive APY.
Apps and channels of Upgrade
Upgrade publishes 2 mobile apps with over 1M+ downloads.
Funding Insights of Upgrade
Upgrade has successfully raised a total of $750M across 6 strategic funding rounds. The most recent funding activity was a Series G round of $165 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $750M
- Total Rounds 6
- Last Round Series G — $165M
- First Round $60M
(Apr 2017)
- Investors Count 41
All 6 funding rounds of Upgrade with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2025 | $165M | Series G | – | Neuberger Berman | |
| Nov 2021 | $280M | Series F | $6B | Coatue, DST Global | |
| Aug 2021 | $105M | Series E | $3.33B | Koch Disruptive Technologies | |
| Jun 2020 | $40M | Series D | – | Mouro Capital | |
| Aug 2018 | $62M | Series C | – | CreditEase, FirstMark | |
| Apr 2017 | $60M | Series A | – | Union Square Ventures, Ribbit Capital | – |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2021 | $6B | •••••••• |
| Aug 2021 | $3.33B | •••••••• |
Full valuation and stage history of Upgrade
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $7.3B (Oct 2025). 41 investors in total: 41 institutional.
Investors in Upgrade
Upgrade has secured backing from 41 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, CreditEase and FirstMark.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of an investment platform for various stages | – | coatue.com | New York, United States | |
Venture capital investment firm | – | dst-global.com | Menlo Park, United States | |
Private equity investments are made in technology-enabled growth companies. | – | dragoneer.com | San Francisco, United States | |
Growth-stage technology companies are funded via primary and secondary investments. | – | gsquared.com | Chicago, United States | |
Tech companies receive venture capital investments from Old Well Partners. | – | oldwellpartners.com | Charlotte, United States | |
Early-stage companies in fintech and multiple sectors are invested in. | 2012 | ribbitcap.com | Palo Alto, United States | |
Multiple sectors are invested in by the venture capital firm. | 2017 | kochdisruptivetechnologies.com | Wichita, United States | |
Investment services are provided for maximizing gains over time. | – | vycapital.com | Menlo Park, United States | |
Venture capital firm focused on tech sectors | – | ventura.ae | London, United Kingdom | |
Venture capital firm that invests in fintech, digital health, enterprise software, and consumer experiences. | – | brv.com | - |
Investor details for Upgrade
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Upgrade
228 people are tracked at Upgrade (70 in leadership, 6 in board & advisors, 152 in team); the tracked headcount is 1,601.
| Name | Role | Group |
|---|---|---|
Matt Wierman | Co-Founder | Leadership |
Adelina Grozdanova | Co-Founder | Leadership |
Visar Nimani | Co-Founder & CIO | Leadership |
Renaud Laplanche | Co-Founder & CEO | Leadership |
Jeff Bogan | Co-Founder & CFO | Leadership |
Brian Nicholls | Chief Of Staff - Home Improvement | Leadership |
Myles Reaz | Chief Credit Officer | Leadership |
Thomas Curran | Chief Risk Officer | Leadership |
Juan Francisco Silva Logroño | Director Of Engineering | Leadership |
Prakash Mehta | Director Information Security | Leadership |
Paresh Gangodker | CTO | Leadership |
Tom Botts | President, Flex Pay | Leadership |
Kristina Davis | Chief Of Staff/operations | Leadership |
Vishvesh Mulay | Director Of Engineering, Core Services And Ecosystem | Leadership |
Mark Miller | Vice President Of Credit | Leadership |
Chris Carter | Director Of Compliance | Leadership |
Abhishek Khare | Director Credit Risk Management | Leadership |
Alp Simsir | Director Credit Risk Management | Leadership |
Chiung Chi Wang | Senior Director Of Credit Risk | Leadership |
Jason Carnahan | Director Of Partnerships | Leadership |
208 more people are available in the full profile.
Complete people profiles for Upgrade
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Upgrade
Upgrade has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Uplift.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Point-of-sale financing for travel bookings is offered by Uplift. | uplift.com | Sunnyvale, United States | 2014 | Jul 2023 | $100M |
Complete acquisition details for Upgrade
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Deal sources
- Complete history
- Exports
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Timeline of Upgrade
6 dated milestones of Upgrade across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Upgrade is founded.
- Funding First funding round of $60.0M.
- Milestone Reaches Unicorn status.
- Exit Acquired by Impresoft Group.
- Acquisition Acquires Uplift.
- Funding Latest funding round, Series G, of $165.0M.
Competitors of Upgrade
Upgrade has 7 listed competitors in our database, 7 of them funded. They include Upstart, Laurel Road, Possible Finance, Tala and LendKey Technologies, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| upstart.com | 2012 | Palo Alto, United States | $128.65M | 1,497 | Diversified loans are provided via an AI-enabled online marketplace. | |
| laurelroad.com | 2006 | New York, United States | $20M | – | Student loan refinancing, mortgages, and personal loans are offered online. | |
| possiblefinance.com | 2017 | Seattle, United States | $49.56M | – | Multiple consumer loans are offered through an online platform. | |
| tala.co | 2011 | Santa Monica, United States | $347.7M | 40 | Fintech services for credit, savings, and payments are delivered globally. | |
| lendkey.com | 2007 | New York, United States | $42.18M | 131 | Student & Home improvement loans online by local community lenders | |
| finfit.com | 2008 | Virginia Beach, United States | $23M | 33 | Financial wellness solutions are provided to support employee financial health. | |
| communityct.com | 2017 | New York, United States | $13.52M | – | A marketplace for loan transactions and business intelligence is operated. |
Detailed competitors of Upgrade
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Upgrade
The website of Upgrade (upgrade.com) receives about 3.2M visits a month and ranks #13,966 among all websites worldwide, #910 in Banking Credit and Lending.
- Monthly visits3.2M
▼ 1.2% vs previous month
- Unique visitors1.6M
per month
- Global rank#13,966
among all websites
- Category rank#910
Finance · Banking Credit and Lending
- Bounce rate30%
- Pages per visit5.1
- Average visit3 min 36 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Upgrade. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| upstart.com | 100% | 4M | #11,909 | View details | |
| bestegg.com | 81% | 1.6M | #25,161 | View details | |
| avant.com | 80% | 2.1M | #19,824 | View details | |
| creditonebank.com | 78% | 11.7M | #3,362 | View details | |
| mercurycards.com | 77% | 1.3M | #38,298 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Upgrade
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Top companies in Alternative Lending
10 companies that operate in the same segment as Upgrade (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Payment acceptance and processing solutions provider for businesses | 2018 | Gurugram, Haryana, India | USD 589.25 M | USD 179.52 M | 3,670 | |
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 860 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Technology platform for real estate transactions and mortgages is provided. | 2014 | Gurugram, Haryana, India | USD 97.98 M | USD 28.9 M | 9,619 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | 4,683 | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 320.39 M | USD 106.45 M | 2,161 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | 1,487 | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – |
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Related news about Upgrade
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Frequently Asked Questions about Upgrade
Upgrade was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Upgrade is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Renaud Laplanche is the current CEO of Upgrade. They have also founded this company.
Upgrade is a funded company, having raised a total of $750M across 6 funding rounds to date. The company's 1st funding round was a Series A of $60M, raised on Apr 2017.
Upgrade has 1,601 employees.
Upgrade is established as a financial technology company based in the USA. Personal loans, credit cards, checking, and savings accounts are provided to customers. Solutions are tailored for debt consolidation, home improvement, and major purchases. The fintech sector is primarily served with innovative financial products. Cashback rewards and competitive APY rates are included in offerings. Customer trust and accessibility are emphasized through various services.
Upgrade's top competitors include Upstart, Possible Finance and Laurel Road.
Upgrade offers Personal Loans, Upgrade Cards, Rewards Checking Preferred, and Premier Savings.
Upgrade has made 1 acquisition, including Uplift.
Upgrade has 41 investors. Key investors include SVB, CreditEase, FirstMark, Neuberger Berman, and MicroVentures.
The valuation of Upgrade is $7.3B as of Oct 2025.
Upgrade operates through Upgrade, Inc..