About Upgrade
Upgrade is a company based in San Francisco (United States) founded in 2016 by Matt Wierman, Adelina Grozdanova, Visar Nimani, and Renaud Laplanche. It operates as a FinTech, and Subscription Services. Upgrade has raised $712 million across 6 funding rounds from investors including SVB, CreditEase and FirstMark. Upgrade has completed 1 acquisition, including Uplift. Upgrade offers products and services including Personal Loans, Upgrade Cards, Rewards Checking Preferred, and Premier Savings. Upgrade operates in a competitive market with competitors including Upstart, Laurel Road, Possible Finance, Tala and LendKey Technologies, among others.
- Headquarter San Francisco, United States
- Founders Matt Wierman, Adelina Grozdanova, Visar Nimani, Renaud Laplanche
- Stage Unicorn
-
Sectors
Financial Services
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Upgrade, Inc.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Upgrade
Upgrade offers a comprehensive portfolio of products and services, including Personal Loans, Upgrade Cards, Rewards Checking Preferred, and Premier Savings. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Personal loans are offered for various needs.
Credit cards are provided with cashback rewards.
Checking accounts are offered with cashback benefits.
Savings accounts are provided with competitive APY.
Unlock access to complete
Unlock access to complete
Software Development Team
60 people
Legal and Compliance
24 people
Product Management Team
22 people
Data Analysis and Operations Team
20 people
Leadership Team
17 people
Sales and Marketing
15 people
Finance and Accounting
12 people
Senior Team
10 people
Unlock access to complete
Funding Insights of Upgrade
Upgrade has successfully raised a total of $712M across 6 strategic funding rounds. The most recent funding activity was a Series G round of $165 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series G — $165.0M
-
First Round
First Round
(06 Apr 2017)
- Investors Count 23
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2025 | Amount | Series G - Upgrade | Valuation | Neuberger Berman | |
| Nov, 2021 | Amount | Series F - Upgrade | Valuation | Coatue , DST Global | |
| Aug, 2021 | Amount | Series E - Upgrade | Valuation | Koch Disruptive Technologies |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Upgrade
Upgrade has secured backing from 23 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, CreditEase and FirstMark. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Provider of an investment platform for various stages
|
Founded Year | Domain | Location | |
|
Venture capital investment firm
|
Founded Year | Domain | Location | |
|
Private equity investments are made in technology-enabled growth companies.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Upgrade
Upgrade has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Uplift. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Point-of-sale financing for travel bookings is offered by Uplift.
|
2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
OVO is recognized as a smart digital payment application.
|
2017 | ||||
|
Bionic investment advisor platform
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Upgrade
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Upgrade Comparisons
Competitors of Upgrade
Upgrade operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Upstart, Laurel Road, Possible Finance, Tala and LendKey Technologies, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Diversified loans are provided via an AI-enabled online marketplace.
|
|
| domain | founded_year | HQ Location |
Student loan refinancing, mortgages, and personal loans are offered online.
|
|
| domain | founded_year | HQ Location |
Multiple consumer loans are offered through an online platform.
|
|
| domain | founded_year | HQ Location |
Fintech services for credit, savings, and payments are delivered globally.
|
|
| domain | founded_year | HQ Location |
Student & Home improvement loans online by local community lenders
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Upgrade
Frequently Asked Questions about Upgrade
When was Upgrade founded?
Upgrade was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Where is Upgrade located?
Upgrade is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Upgrade?
Renaud Laplanche is the current CEO of Upgrade. They have also founded this company.
Is Upgrade a funded company?
Upgrade is a funded company, having raised a total of $712M across 6 funding rounds to date. The company's 1st funding round was a Series E of $105M, raised on Apr 06, 2017.
What does Upgrade do?
Upgrade is established as a financial technology company based in the USA. Personal loans, credit cards, checking, and savings accounts are provided to customers. Solutions are tailored for debt consolidation, home improvement, and major purchases. The fintech sector is primarily served with innovative financial products. Cashback rewards and competitive APY rates are included in offerings. Customer trust and accessibility are emphasized through various services.
Who are the top competitors of Upgrade?
Upgrade's top competitors include Upstart, Possible Finance and Laurel Road.
What products or services does Upgrade offer?
Upgrade offers Personal Loans, Upgrade Cards, Rewards Checking Preferred, and Premier Savings.
How many acquisitions has Upgrade made?
Upgrade has made 1 acquisition, including Uplift.
Who are Upgrade's investors?
Upgrade has 23 investors. Key investors include SVB, CreditEase, FirstMark, Neuberger Berman, and Noah Holdings.
What is Upgrade's valuation?
The valuation of Upgrade is $6B as of Nov 2021.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.