About Upgrade
Upgrade is a company based in San Francisco (United States) founded in 2016 by Matt Wierman, Adelina Grozdanova, Visar Nimani, and Renaud Laplanche. It operates as a FinTech and Subscription Services. Upgrade has raised $712 million across 6 funding rounds from investors including SVB, CreditEase and FirstMark. Upgrade has completed 1 acquisition, including Uplift. Upgrade offers products and services including Personal Loans, Upgrade Cards, Rewards Checking Preferred, and Premier Savings. Upgrade operates in a competitive market with competitors including Upstart, Laurel Road, Possible Finance, Tala and LendKey Technologies, among others.
- Headquarter San Francisco, United States
- Founders Matt Wierman, Adelina Grozdanova, Visar Nimani, Renaud Laplanche
- Stage Unicorn
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Sectors
Financial Services
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Email
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Website
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Social
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- Legal Name Upgrade, Inc.
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Products & Services of Upgrade
Upgrade offers a comprehensive portfolio of products and services, including Personal Loans, Upgrade Cards, Rewards Checking Preferred, and Premier Savings.
Personal loans are offered for various needs.
Credit cards are provided with cashback rewards.
Checking accounts are offered with cashback benefits.
Savings accounts are provided with competitive APY.
People of Upgrade
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Software Development Team
60 people
Legal and Compliance
24 people
Product Management Team
22 people
Data Analysis and Operations Team
20 people
Leadership Team
17 people
Sales and Marketing
15 people
Finance and Accounting
12 people
Senior Team
10 people
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Funding Insights of Upgrade
Upgrade has successfully raised a total of $712M across 6 strategic funding rounds. The most recent funding activity was a Series G round of $165 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Upgrade
Upgrade has secured backing from 23 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, CreditEase and FirstMark.
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Private equity investments are made in technology-enabled growth companies.
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Investor details for Upgrade
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Investments & Acquisitions by Upgrade
Upgrade has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Uplift.
Investment portfolio details for Upgrade
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- Transaction dates
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Point-of-sale financing for travel bookings is offered by Uplift.
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Complete acquisition details for Upgrade
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Financial Statements - Upgrade
Detailed financials for Upgrade
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Upgrade Comparisons
Peer comparison for Upgrade
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Competitors of Upgrade
Upgrade operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Upstart, Laurel Road, Possible Finance, Tala and LendKey Technologies, among others.
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Diversified loans are provided via an AI-enabled online marketplace.
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Student loan refinancing, mortgages, and personal loans are offered online.
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Multiple consumer loans are offered through an online platform.
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Fintech services for credit, savings, and payments are delivered globally.
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Student & Home improvement loans online by local community lenders
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Detailed competitors of Upgrade
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Latest news on Upgrade
Complete news archive for Upgrade
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Frequently Asked Questions about Upgrade
Upgrade was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Upgrade is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Renaud Laplanche is the current CEO of Upgrade. They have also founded this company.
Upgrade is a funded company, having raised a total of $712M across 6 funding rounds to date.
Upgrade is established as a financial technology company based in the USA. Personal loans, credit cards, checking, and savings accounts are provided to customers. Solutions are tailored for debt consolidation, home improvement, and major purchases. The fintech sector is primarily served with innovative financial products. Cashback rewards and competitive APY rates are included in offerings. Customer trust and accessibility are emphasized through various services.
Upgrade's top competitors include Upstart, Possible Finance and Laurel Road.
Upgrade offers Personal Loans, Upgrade Cards, Rewards Checking Preferred, and Premier Savings.
Upgrade has made 1 acquisition, including Uplift.
Upgrade has 23 investors. Key investors include SVB, CreditEase, FirstMark, Neuberger Berman, and Noah Holdings.
The valuation of Upgrade is $6B as of Nov 2021.