
CDK Global
About CDK Global
CDK Global is a Technology company based in Hoffman Estates (United States) founded in 1972, and was acquired by Brookfield Asset Management in April 2022. Cloud-driven management systems for auto dealerships are provided. It operates in the Technology and Transportation, Automotive & Logistics sectors. The company has 851 employees. CDK Global has completed 9 acquisitions, including Auto/Mate Dealership Systems, CVR and Dashboard Online. Its website cdkglobal.com draws about 105 thousand monthly visits. Its Indian entity Cdk Global (India) Private Limited reported revenue of ₹394 Cr. CDK Global offers products and services including Dealership Xperience Platform, Digital Retail, and Customer Relationship Management. Its focus areas include Auto Tech, Auto IT, Dealer Management and Dealership Management System. Its competitors include Reynolds and Reynolds, Upstart and Tekion; 3 of its 3 listed competitors have raised funding.
Company details
CDK Global was established in 1972 and is based in Hoffman Estates, United States. Dealership management systems powered by cloud technology are offered to automotive dealers, with extensions to agriculture, construction, and marine sectors. Services encompass lead management, inventory oversight, CRM integration, data analytics, reporting tools, front-end operations, and real-time tracking capabilities. Operations focus on streamlining dealer workflows across multiple industries.
- Headquarters Hoffman Estates, United States
- Employees 851
- Stage Acquired
- SectorsTechnologyTransportation, Automotive & Logistics
- Website category Jobs and Career · Jobs and Employment
- Email••••••••
- Phone•••• ••••
- Website cdkglobal.com
- Social LinkedIn X Facebook YouTube
- Acquired by Brookfield Asset Management (Apr 2022)
- Legal Name Cdk Global (India) Private Limited
- Date of Incorporation 08 Aug, 2014
- Jurisdiction Hyderabad, Telangana, India
- Indian entity revenue₹394 Cr
FY 2025 · +22% YoY
- Indian entity net profit₹39.76 Cr
FY 2025 · 10% margin
- Indian entity EBITDA₹71.00 Cr
FY 2025 · 18% margin
- InvestorsElliott Management
& 3 more
- Employee Count851
- Investments & AcquisitionsAuto/Mate Dealership Systems
& 8 more
- Acquired by
Associated legal entities of CDK Global
CDK Global operates through Cdk Global (India) Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Cdk Global (India) Private Limited CIN U72900TG2014PTC103685 | Active | 08 Aug 2014 | Hyderabad, Telangana | ₹394 Cr | 851 | 4 | View details |
Products & Services of CDK Global
CDK Global offers a comprehensive portfolio of products and services, including Dealership Xperience Platform, Digital Retail, and Customer Relationship Management.
Platform for streamlining dealership workflows and operations
Tools for online car sales and customer engagement
System to manage customer interactions and drive growth
Apps and channels of CDK Global
its YouTube channel CDK Global has 2.95K subscribers and 30 videos.
Videos from CDK Global
The most watched videos on CDK Global's YouTube channel, CDK Global (2.95K subscribers). Click a video to play it here.
More on CDK Global.
Funding Insights of CDK Global
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of CDK Global with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2015 | Post-IPO | – | – | ||
| Oct 2014 | Post-IPO | – | – |
4 investors in total: 4 institutional.
Investors in CDK Global
CDK Global has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Elliott Management, Francisco Partners and Brookfield Asset Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Focus is placed on real estate and renewable energy investments. | 1899 | brookfield.com | Toronto, Canada | |
Private equity investment firm focused on technology sector | 1999 | franciscopartners.com | San Francisco, United States | |
Multiple sectors are invested in by the hedge fund. | 1977 | elliottmgmt.com | New York, United States | |
Investment firm offering capital management and advisory for clients in finance. | 2012 | sachemhead.com | New York, United States |
Investor details for CDK Global
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Cdk Global (India) Private Limited (CDK Global)
Cdk Global (India) Private Limited is the primary company behind CDK Global. The board of Cdk Global (India) Private Limited currently have 3 directors; the longest-serving is James Brooks Kinzer, appointed in 2022. 13 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| James Brooks Kinzer DIN 09695325 | Director | 04 Aug 2022 | 4 yrs 3 mo | Cdk Global (India) Private Limited |
| Neil Barry Fairfield DIN 10639832 | Director | 24 May 2024 | 2 yrs 5 mo | Cdk Global (India) Private Limited |
| Sandeep Kumar Jain DIN 10659797 | Managing Director | 14 Jun 2024 | 2 yrs 4 mo | Cdk Global (India) Private Limited |
People of CDK Global
395 people are tracked at CDK Global (112 in leadership, 4 in board & advisors, 279 in team); the tracked headcount is 851.
| Name | Role | Group |
|---|---|---|
Aihong Yu | Deputy Gc, Chief Privacy Counsel (fip, Cipp/us, Cipm) | Leadership |
Christopher Pellegrino | State General Manager Cvr- Illinois, Indiana & Massachusetts | Leadership |
Stephen Buck | Director Of Sales | Leadership |
Doug Soskin | Director Of Operations | Leadership |
Zishan Syed | Senior Director, Finance Business Intelligence And Analytics | Leadership |
Anthony M. | Director Infrastructure Services | Leadership |
Steven Hubbard | Director Customer Support | Leadership |
Nishant Kumar Jaiswal | Senior Manager / Associate Director - Engineering | Leadership |
Stacy Shetterly | Senior Tech Talent Acquisition Partner | Leadership |
Ian Duffield | VP Corporate Applications | Leadership |
Jeff Stiles | Sr. Manager Product Education / Director Of Training Roadster | Leadership |
Adam Vazquez | VP Product Enablement & Operations | Leadership |
Bishnu Nayak | Vp, Data And Platform Engineering & Enterprise Architecture | Leadership |
Chris Anderson | Vice President Of Product Management, DMS & Shared Services | Leadership |
Mike Varnum | Senior Director Of Customer Learning Services & Innovation | Leadership |
Howard Gardner | Dvp/general Manager, Data Strategy | Leadership |
Manoj Gupta | Senior Director, Product & Technology | Leadership |
Alex Choy | EVP And CTO | Leadership |
Sailesh Thakur | Sr. Director (vmo) | Leadership |
Michael Stefanik | Director Of Sales | Leadership |
375 more people are available in the full profile.
Complete people profiles for CDK Global
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Financials of CDK Global
Figures of Cdk Global (India) Private Limited, the primary company behind CDK Global, for FY 2025. Revenue was ₹394 Cr (+22% year on year). Net profit was ₹39.76 Cr (10% margin). EBITDA was ₹71.00 Cr (18% margin). Revenue has grown at a compounded annual rate of +3% over three years and +4% over five years.
- ₹394 CrRevenue · FY 2025 · +22% YoY
- ₹39.76 CrNet profit · 10% margin
- ₹71.00 CrEBITDA · 18% margin
- ₹160 CrPaid-up capital
- 851Employees (provident fund records)
- +3%Revenue CAGR, 3 years
- +4%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Cdk Global (India) Private Limited are on its company page.
Detailed financial statements for CDK Global
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by CDK Global
CDK Global has strategically engaged in corporate development activities, having acquired 9 companies. Notable acquisitions include Auto/Mate Dealership Systems, CVR and Dashboard Online.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
SaaS-based vehicle registration solutions are delivered to the automotive sector. | cvrconnect.com | Orange, United States | 1992 | Jun 2023 | •••• | |
Point-of-sale insurance quotes are offered for vehicle purchases by individuals. | wearesalty.com | Salt Lake, United States | 2019 | Sep 2021 | •••• | |
White-label e-commerce platform offered for automotive retailers. | roadster.com | San Francisco, United States | 2013 | Jun 2021 | $360M | |
SRM software is provided for retail operations data management. | square-root.com | Austin, United States | 2006 | Feb 2021 | $25M | |
Cloud-based CRM is offered for auto dealers. | elead-crm.com | Valdosta, United States | 2010 | Jul 2018 | •••• | |
Mobile advertising solutions for the auto industry are delivered. | progressusmedia.com | Chicago, United States | 2012 | Apr 2018 | $22.2M | |
Dashboarding and reporting for the automotive industry | dashboardonline.com | Pleasanton, United States | 1996 | Oct 2017 | •••• | |
DMS software services are provided to US auto dealerships. | automate.com | Albany, United States | 1986 | May 2017 | •••• | |
Dealer data products and applications for automotive OEMs are supplied. | digitalmotorworks.com | Austin, United States | 1995 | Mar 2015 | •••• |
Complete acquisition details for CDK Global
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Complete history
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Verified entity values are shown only after access is granted.
Timeline of CDK Global
15 dated milestones of CDK Global across 51 years, from founding to its latest funding, stage changes and deals.
- Founded CDK Global is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round.
- Acquisition Acquires Digital Motorworks.
- Funding Latest funding round, Post-IPO,.
- Acquisition Acquires Auto/Mate Dealership Systems.
- Acquisition Acquires Dashboard Online.
- Acquisition Acquires Progressus Media.
- Acquisition Acquires Elead1One.
- Exit Acquired by Francisco Partners.
- Acquisition Acquires Square Root.
- Acquisition Acquires Roadster.
- Acquisition Acquires We Are Salty.
- Exit Acquired by Brookfield Asset Management.
- Acquisition Acquires CVR.
Competitors of CDK Global
CDK Global has 3 listed competitors in our database, 3 of them funded. They include Reynolds and Reynolds, Upstart and Tekion.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reyrey.com | 1866 | Dayton, United States | $24.8M | Software and services for automotive dealership retailing are provided. | ||
| upstart.com | 2012 | Palo Alto, United States | $128.65M | 1,497 | Diversified loans are provided via an AI-enabled online marketplace. | |
| tekion.com | 2016 | Pleasanton, United States | $600M | 640 | AI and cloud-driven systems for auto dealership management are provided. |
Detailed competitors of CDK Global
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of CDK Global
The website of CDK Global (cdkglobal.com) receives about 104.7K visits a month and ranks #316,201 among all websites worldwide, #4,673 in Jobs and Employment.
- Monthly visits104.7K
▼ 9.8% vs previous month
- Unique visitors43.8K
per month
- Global rank#316,201
among all websites
- Category rank#4,673
Jobs and Career · Jobs and Employment
- Bounce rate45%
- Pages per visit2.7
- Average visit1 min 05 sec
- DevicesDesktop 67% · Mobile 33%
Websites whose visitors overlap most with CDK Global. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| indeed.com | 100% | 416.4M | #70 | View details | |
| htec.com | 99% | 40.2K | #818,068 | View details | |
| foraysoft.com | 92% | #5,721,540 | View details | ||
| savantis.com | 92% | 4.9K | #3,711,572 | View details | |
| avineon.com | 92% | #5,197,058 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for CDK Global
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- 16 similar websites
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Top companies in Enterprise Resource Planning
3 companies that operate in the same segment as CDK Global (Enterprise Resource Planning) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based HR and financial software is delivered to enterprises. | 2005 | Pleasanton, California, United States | USD 352.3 M | USD 9.53 B | 21,000 | |
Cloud-based software for K-12 education is provided. | 1997 | Folsom, California, United States | USD 32 M | USD 47.59 M | 1,308 | |
Cloud-based ERP software is provided for automotive and manufacturing sectors. | 1972 | Austin, Texas, United States | USD 229.28 M | 834 |
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Related news about Cdk Global
Complete news archive for CDK Global
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Frequently Asked Questions about CDK Global
CDK Global was founded in 1972 and raised its 1st funding round 42 years after it was founded.
CDK Global is headquartered in Hoffman Estates, United States. It is registered at Hoffman Estates, Illinois, United States.
CDK Global has 851 employees.
The primary company behind CDK Global, Cdk Global (India) Private Limited, reported revenue of ₹394 Cr for FY 2025, up 22% year on year.
CDK Global was established in 1972 and is based in Hoffman Estates, United States. Dealership management systems powered by cloud technology are offered to automotive dealers, with extensions to agriculture, construction, and marine sectors. Services encompass lead management, inventory oversight, CRM integration, data analytics, reporting tools, front-end operations, and real-time tracking capabilities. Operations focus on streamlining dealer workflows across multiple industries.
CDK Global's top competitors include Upstart, Reynolds and Reynolds and Tekion.
CDK Global offers Dealership Xperience Platform, Digital Retail, and Customer Relationship Management.
CDK Global has made 9 acquisitions, including Auto/Mate Dealership Systems, CVR, and Dashboard Online.
CDK Global has 4 investors. Key investors include Elliott Management, Francisco Partners, Brookfield Asset Management, and Sachem Head.
CDK Global operates through Cdk Global (India) Private Limited.
Yes. CDK Global was acquired by Brookfield Asset Management in April 2022.
The legal entities of CDK Global currently have 4 directors, including James Brooks Kinzer, Neil Barry Fairfield, Sandeep Kumar Jain and others.
