CDK Global

Hoffman Estates, United States Founded: 1972 • Age: 54 yrs Listed Acquired By Brookfield Asset Management
Cloud-driven management systems for auto dealerships are provided.

About CDK Global

CDK Global is a Technology company based in Hoffman Estates (United States) founded in 1972, and was acquired by Brookfield Asset Management in April 2022. Cloud-driven management systems for auto dealerships are provided. It operates in the Technology and Transportation, Automotive & Logistics sectors. The company has 851 employees. CDK Global has completed 9 acquisitions, including Auto/Mate Dealership Systems, CVR and Dashboard Online. Its website cdkglobal.com draws about 105 thousand monthly visits. Its Indian entity Cdk Global (India) Private Limited reported revenue of ₹394 Cr. CDK Global offers products and services including Dealership Xperience Platform, Digital Retail, and Customer Relationship Management. Its focus areas include Auto Tech, Auto IT, Dealer Management and Dealership Management System. Its competitors include Reynolds and Reynolds, Upstart and Tekion; 3 of its 3 listed competitors have raised funding.

Company details

CDK Global was established in 1972 and is based in Hoffman Estates, United States. Dealership management systems powered by cloud technology are offered to automotive dealers, with extensions to agriculture, construction, and marine sectors. Services encompass lead management, inventory oversight, CRM integration, data analytics, reporting tools, front-end operations, and real-time tracking capabilities. Operations focus on streamlining dealer workflows across multiple industries.

  • Headquarters Hoffman Estates, United States
  • Employees 851
  • Stage Acquired
  • Sectors
    Technology
    Transportation, Automotive & Logistics
  • Website category Jobs and Career · Jobs and Employment
  • Email
    ••••••••
  • Phone
    •••• ••••
  • Website cdkglobal.com
  • Social LinkedIn X Facebook YouTube
  • Acquired by Brookfield Asset Management (Apr 2022)
  • Legal Name Cdk Global (India) Private Limited
  • Date of Incorporation 08 Aug, 2014
  • Jurisdiction Hyderabad, Telangana, India
Key Metrics

Products & Services of CDK Global

CDK Global offers a comprehensive portfolio of products and services, including Dealership Xperience Platform, Digital Retail, and Customer Relationship Management.

Dealership Xperience Platform
Integrated Software Suite

Platform for streamlining dealership workflows and operations

Digital Retail
Ecommerce Tools

Tools for online car sales and customer engagement

Customer Relationship Management
CRM Software

System to manage customer interactions and drive growth

Apps and channels of CDK Global

its YouTube channel CDK Global has 2.95K subscribers and 30 videos.

CDK Global
YouTube 2.95K subscribers 30 videos Autos & Vehicles
Open channel

Videos from CDK Global

The most watched videos on CDK Global's YouTube channel, CDK Global (2.95K subscribers). Click a video to play it here.

CDK Fundamentals Suite: Scalable DMS for Independent & Used Car Dealerships
373 views
CDK Dealership Xperience Helps Car Pros Excel
305 views
CDK Vehicle Inventory Suite
292 views
CDK SimplePay | Radically Efficient Dealership Payment Processing Solution
274 views

More on CDK Global.

Funding Insights of CDK Global

  • Total Rounds 2
  • Investors Count 2

All 2 funding rounds of CDK Global with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
May 2015Post-IPO––
Oct 2014Post-IPO––
Valuation history

4 investors in total: 4 institutional.

Investors in CDK Global

CDK Global has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Elliott Management, Francisco Partners and Brookfield Asset Management.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Focus is placed on real estate and renewable energy investments.
1899brookfield.comToronto, Canada
Private equity investment firm focused on technology sector
1999franciscopartners.comSan Francisco, United States
Multiple sectors are invested in by the hedge fund.
1977elliottmgmt.comNew York, United States
Investment firm offering capital management and advisory for clients in finance.
2012sachemhead.comNew York, United States
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Investor details for CDK Global

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Board of directors of Cdk Global (India) Private Limited (CDK Global)

Cdk Global (India) Private Limited is the primary company behind CDK Global. The board of Cdk Global (India) Private Limited currently have 3 directors; the longest-serving is James Brooks Kinzer, appointed in 2022. 13 earlier directors have ceased.

DirectorDesignationAppointedTenureEntity
James Brooks Kinzer
DIN 09695325
Director04 Aug 20224 yrs 3 moCdk Global (India) Private Limited
Neil Barry Fairfield
DIN 10639832
Director24 May 20242 yrs 5 moCdk Global (India) Private Limited
Sandeep Kumar Jain
DIN 10659797
Managing Director14 Jun 20242 yrs 4 moCdk Global (India) Private Limited

People of CDK Global

395 people are tracked at CDK Global (112 in leadership, 4 in board & advisors, 279 in team); the tracked headcount is 851.

NameRoleGroup
Aihong Yu
Deputy Gc, Chief Privacy Counsel (fip, Cipp/us, Cipm)Leadership
Christopher Pellegrino
State General Manager Cvr- Illinois, Indiana & MassachusettsLeadership
Stephen Buck
Director Of SalesLeadership
Doug Soskin
Director Of OperationsLeadership
Zishan Syed
Senior Director, Finance Business Intelligence And AnalyticsLeadership
Anthony M.
Director Infrastructure ServicesLeadership
Steven Hubbard
Director Customer SupportLeadership
Nishant Kumar Jaiswal
Senior Manager / Associate Director - EngineeringLeadership
Stacy Shetterly
Senior Tech Talent Acquisition PartnerLeadership
Ian Duffield
VP Corporate ApplicationsLeadership
Jeff Stiles
Sr. Manager Product Education / Director Of Training RoadsterLeadership
Adam Vazquez
VP Product Enablement & OperationsLeadership
Bishnu Nayak
Vp, Data And Platform Engineering & Enterprise ArchitectureLeadership
Chris Anderson
Vice President Of Product Management, DMS & Shared ServicesLeadership
Mike Varnum
Senior Director Of Customer Learning Services & InnovationLeadership
Howard Gardner
Dvp/general Manager, Data StrategyLeadership
Manoj Gupta
Senior Director, Product & TechnologyLeadership
Alex Choy
EVP And CTOLeadership
Sailesh Thakur
Sr. Director (vmo)Leadership
Michael Stefanik
Director Of SalesLeadership

375 more people are available in the full profile.

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Complete people profiles for CDK Global

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Financials of CDK Global

Figures of Cdk Global (India) Private Limited, the primary company behind CDK Global, for FY 2025. Revenue was ₹394 Cr (+22% year on year). Net profit was ₹39.76 Cr (10% margin). EBITDA was ₹71.00 Cr (18% margin). Revenue has grown at a compounded annual rate of +3% over three years and +4% over five years.

  • ₹394 CrRevenue · FY 2025 · +22% YoY
  • ₹39.76 CrNet profit · 10% margin
  • ₹71.00 CrEBITDA · 18% margin
  • ₹160 CrPaid-up capital
  • 851Employees (provident fund records)
  • +3%Revenue CAGR, 3 years
  • +4%Revenue CAGR, 5 years

Balance sheet, profit and loss, cash flow and ratios of Cdk Global (India) Private Limited are on its company page.

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Detailed financial statements for CDK Global

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Investments & Acquisitions by CDK Global

CDK Global has strategically engaged in corporate development activities, having acquired 9 companies. Notable acquisitions include Auto/Mate Dealership Systems, CVR and Dashboard Online.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
SaaS-based vehicle registration solutions are delivered to the automotive sector.
cvrconnect.comOrange, United States1992Jun 2023••••
Point-of-sale insurance quotes are offered for vehicle purchases by individuals.
wearesalty.comSalt Lake, United States2019Sep 2021••••
White-label e-commerce platform offered for automotive retailers.
roadster.comSan Francisco, United States2013Jun 2021$360M
SRM software is provided for retail operations data management.
square-root.comAustin, United States2006Feb 2021$25M
Cloud-based CRM is offered for auto dealers.
elead-crm.comValdosta, United States2010Jul 2018••••
Mobile advertising solutions for the auto industry are delivered.
progressusmedia.comChicago, United States2012Apr 2018$22.2M
Dashboarding and reporting for the automotive industry
dashboardonline.comPleasanton, United States1996Oct 2017••••
DMS software services are provided to US auto dealerships.
automate.comAlbany, United States1986May 2017••••
Dealer data products and applications for automotive OEMs are supplied.
digitalmotorworks.comAustin, United States1995Mar 2015••••
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Complete acquisition details for CDK Global

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Timeline of CDK Global

15 dated milestones of CDK Global across 51 years, from founding to its latest funding, stage changes and deals.

  1. Founded CDK Global is founded.
  2. IPO Lists on the stock exchange (IPO).
  3. Funding First funding round.
  4. Acquisition Acquires Digital Motorworks.
  5. Funding Latest funding round, Post-IPO,.
  6. Acquisition Acquires Auto/Mate Dealership Systems.
  7. Acquisition Acquires Dashboard Online.
  8. Acquisition Acquires Progressus Media.
  9. Acquisition Acquires Elead1One.
  10. Exit Acquired by Francisco Partners.
  11. Acquisition Acquires Square Root.
  12. Acquisition Acquires Roadster.
  13. Acquisition Acquires We Are Salty.
  14. Exit Acquired by Brookfield Asset Management.
  15. Acquisition Acquires CVR.

Competitors of CDK Global

CDK Global has 3 listed competitors in our database, 3 of them funded. They include Reynolds and Reynolds, Upstart and Tekion.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
reyrey.com1866Dayton, United States$24.8M
Software and services for automotive dealership retailing are provided.
upstart.com2012Palo Alto, United States$128.65M1,497
Diversified loans are provided via an AI-enabled online marketplace.
tekion.com2016Pleasanton, United States$600M640
AI and cloud-driven systems for auto dealership management are provided.
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Detailed competitors of CDK Global

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Web traffic of CDK Global

The website of CDK Global (cdkglobal.com) receives about 104.7K visits a month and ranks #316,201 among all websites worldwide, #4,673 in Jobs and Employment.

  • Monthly visits
    104.7K

    ▼ 9.8% vs previous month

  • Unique visitors
    43.8K

    per month

  • Global rank
    #316,201

    among all websites

  • Category rank
    #4,673

    Jobs and Career · Jobs and Employment

Similar websites

Websites whose visitors overlap most with CDK Global. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
indeed.com
100%
416.4M#70View details
htec.com
99%
40.2K#818,068View details
foraysoft.com
92%
#5,721,540View details
savantis.com
92%
4.9K#3,711,572View details
avineon.com
92%
#5,197,058View details
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
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All 16 similar websites and full traffic analytics for CDK Global

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Top companies in Enterprise Resource Planning

3 companies that operate in the same segment as CDK Global (Enterprise Resource Planning) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Cloud-based HR and financial software is delivered to enterprises.
2005Pleasanton, California, United StatesUSD 352.3 MUSD 9.53 B21,000
Cloud-based software for K-12 education is provided.
1997Folsom, California, United StatesUSD 32 MUSD 47.59 M1,308
Cloud-based ERP software is provided for automotive and manufacturing sectors.
1972Austin, Texas, United StatesUSD 229.28 M834
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Related news about Cdk Global

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Frequently Asked Questions about CDK Global

CDK Global was founded in 1972 and raised its 1st funding round 42 years after it was founded.

CDK Global is headquartered in Hoffman Estates, United States. It is registered at Hoffman Estates, Illinois, United States.

CDK Global has 851 employees.

The primary company behind CDK Global, Cdk Global (India) Private Limited, reported revenue of ₹394 Cr for FY 2025, up 22% year on year.

CDK Global was established in 1972 and is based in Hoffman Estates, United States. Dealership management systems powered by cloud technology are offered to automotive dealers, with extensions to agriculture, construction, and marine sectors. Services encompass lead management, inventory oversight, CRM integration, data analytics, reporting tools, front-end operations, and real-time tracking capabilities. Operations focus on streamlining dealer workflows across multiple industries.

CDK Global's top competitors include Upstart, Reynolds and Reynolds and Tekion.

CDK Global offers Dealership Xperience Platform, Digital Retail, and Customer Relationship Management.

CDK Global has made 9 acquisitions, including Auto/Mate Dealership Systems, CVR, and Dashboard Online.

CDK Global has 4 investors. Key investors include Elliott Management, Francisco Partners, Brookfield Asset Management, and Sachem Head.

CDK Global operates through Cdk Global (India) Private Limited.

Yes. CDK Global was acquired by Brookfield Asset Management in April 2022.

The legal entities of CDK Global currently have 4 directors, including James Brooks Kinzer, Neil Barry Fairfield, Sandeep Kumar Jain and others.

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