We Are Salty

Salt Lake City, United States Founded: 2019 • Age: 7 yrs Acquired By CDK Global
Point-of-sale insurance quotes are offered for vehicle purchases by individuals.
Annual revenue - Latest available
Total funding $25.5M 3 rounds
Employees 3151 Tracked headcount
Investors 1 Known backers
Products - Services tracked
Competitors - Brand Intelligence

About We Are Salty

We Are Salty is a company based in Salt Lake City (United States) founded in 2019 by James Hall was acquired by CDK Global in September 2021. We Are Salty has raised $25.47 million across 3 funding rounds from investors including CDK Global. The company has 3,151 employees as of December 31, 2023. We Are Salty has completed 2 acquisitions, including CoNarrative and Purple Insurance.

  • Headquarter Salt Lake City, United States
  • Employees 3151 as on 31 Dec, 2023
  • Founders James Hall
  • Sectors
    Financial Services
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $25.47 M (USD)

    in 3 rounds

  • Latest Funding Round
    $15 M (USD), Series B

    Mar 31, 2021

  • Investors
  • Employee Count
    3151

    as on Dec 31, 2023

  • Investments & Acquisitions
    CoNarrative

    & 1 more

  • Acquired by
    CDK Global

    (Sep 23, 2021)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

People of We Are Salty

Headcount 50-200
Employee Profiles 6
Employee Profiles
People
Jenny Johnston
VP, Fulfillment
People
Alex Hancock
Director Ops. Analytics
People
Jonny Mitchell
VP, Success
People
Luke Milliron
Chief Architect

Unlock access to complete

Funding Insights of We Are Salty

We Are Salty has successfully raised a total of $25.47M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $15 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in We Are Salty

We Are Salty has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include CDK Global.

All
Institutional
Investor Description Founded Year Domain Location
Cloud-driven management systems for auto dealerships are provided.
Locked Locked Locked
Premium access

Investor details for We Are Salty

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by We Are Salty

We Are Salty has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include CoNarrative and Purple Insurance.

Investments
Premium access

Investment portfolio details for We Are Salty

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Software solutions for auto insurance operations are provided.
Locked Locked 2020 Locked
Application development and data analytics services are provided by CoNarrative.
Locked Locked 2012 Locked
Premium access

Complete acquisition details for We Are Salty

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - We Are Salty

Premium access

Detailed financials for We Are Salty

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

We Are Salty Comparisons

We Are Salty Primary company
Description
Point-of-sale insurance quotes are offered for vehicle purch...
Location
Salt Lake City, United States
Founded Year
2019
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
3,151
As of 2023
Premium access

Peer comparison for We Are Salty

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of We Are Salty

Premium access

Detailed competitors of We Are Salty

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on We Are Salty

Earnix Names Robin Gilthorpe CEO
Iireporter3 years ago
CDK Global buys SaaS insurance platform Salty Dot
Lifeinsuranceinternational4 years ago
Premium access

Complete news archive for We Are Salty

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about We Are Salty

We Are Salty was founded in 2019 and raised its 1st funding round 1 year after it was founded.

We Are Salty is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.

James Hall is the current CEO of We Are Salty. They have also founded this company.

We Are Salty is a funded company, having raised a total of $25.47M across 3 funding rounds to date.

As of Dec 31, 2023, the latest employee count at We Are Salty is 3,151.

Salty was founded in 2019 and is based in Salt Lake City, United States. A point-of-sale insurance platform is provided for individuals, including auto insurance quotes integrated with vehicle purchases. Employee benefits solutions are also offered to healthcare and education organizations. Partnerships are maintained with insurers such as Travelers, Progressive Insurance, and MetLife to support these services in the insurance sector.

We Are Salty has made 2 acquisitions, including CoNarrative, and Purple Insurance.

We Are Salty has 1 investor. Key investors include CDK Global.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available